CASE STUDY Samsung CAMPAIGN RESULTS: 198,000 users delivered to the Samsung LED TV post-click experience! Samsung banner onSportsTap Samsung expandable canvas app in the AdMob network GOAL SOLUTION RESULTS Samsung wanted to build awareness Samsung took advantage of AdMob’s • 198,000 users delivered to of their new LED 3D TVs and drive top sports content including sponsoring the Samsung LED TV post-click purchase intent. They created an the SportsTap app in the AdMob experience integrated campaign across TV, online, network for maximum impact during • 50,000 video views and mobile, working with their agency, March Madness. In addition to MediaVest, to bring the digital campaign AdMob’s premium content and • Click through rates were as high to life. Samsung’s goal in mobile was targeting capabilities to reach the as 1.21% to communicate the power of their 3-D adult male audience of 18–49, TV to a high-net worth, tech-savvy, Samsung chose to partner with Insight Express Brand Study Results: adult male demographic. AdMob because of AdMob’s range • 113% increase in mobile of industry-leading ad formats ad awareness Their target audience is often glued to across multiple devices, including a screen (TV, computer, or mobile phone) interactive video ads for iPhone, • 27% increase in purchase during March Madness, and Samsung multi-panel banners, and expandable consideration sought to capitalize on this opportunity canvas ads for Android and iPhone, • 117% increase in agreement to reach sports fans. Samsung wanted and standard banners and text link with the statement “Samsung to run an Insight Express brand study ads across all devices. AdMob also brought the first 3D TV to to determine the brand impact of their made the campaign easy for Samsung the market” mobile campaign. to create by designing and building • 38% increase in agreement with the post-click experience and leveraging the statement “Samsung is a Samsung’s existing video content. leader in new technology” AdMob is a leader in the mobile advertising industry, serving billions of targeted ads per month around the world to consumers browsing the mobile web in our network of premium publishers. Contact firstname.lastname@example.org to extend your campaign to mobile today. Visit www.admob.com for more information.