The Premier Italian Luxury Brand in Mongolia
Ulaanbaatar, Mongolia , October 2009 – True to the pioneer spirit that has always characterized its
history, Ermenegildo Zegna is the first Italian luxury menswear brand to open a store in Mongolia.
Throughout the company’s near hundred year history, Ermenegildo Zegna has pioneered early entry
into new frontiers around the globe, from China, Russia, India, Latin America and now to Mongolia.
This opening in Asia, forms part of the Zegna Group’s ongoing global expansion plan. That has seen
during the month of October 2009, a new Peter Marino designed global store opening on Peking Road,
Hong Kong and the new Ermenegildo Zegna and Z Zegna store openings in Singapore in the ION
The Mongolia flagship store in Ulaanbaatar, covers 189 square metres of luxury retail, located on the
ground floor of the Central Tower building in Sukhbaatar Square. Natural woods and stones are
harmoniously combined to create a masculine retail environment, in the vision of a private
Designed by architects Gianmaria and Roberto Beretta of Studio Beretta in Milan, the store’s
beautifully crafted design and utilization of natural materials accent the timeless style and
sophisticated elegance that is the Ermenegildo Zegna heritage.
The Ermenegildo Zegna store in Ulaanbaatar will carry the Ermenegildo Zegna collections (Couture,
Sartoria and Upper Casual) and a selection of the Zegna Sport collection, together with their
complementing accessories lines.
Ermenegildo Zegna Cashmere Trophy, Mongolia – The tradition that links Ermenegildo Zegna to the
Mongolian territory started in 1984. Gildo Zegna CEO was in fact part of the first foreign delegation to
visit this region in a quest to source the world’s finest cashmere. This was the start of the
Ermenegildo Zegna Cashmere Trophy awarded for excellence in natural fibres. Since then, the
ongoing mutual respect and quest for quality has continuously characterized the relationship of the
Ermenegildo Zegna Group with the local producers.
Notes to Editors:
- The Ermenegildo Zegna Group is the world leader in luxury men's clothing, with 525 stores in
- The Ermenegildo Zegna Group was founded in 1910 in Trivero, in the Biella Alps by
- Ermenegildo Zegna is still a “family business” and is managed by the fourth generation of the
family: Ermenegildo as CEO, Paolo as Chairman, Anna as Image Director, Benedetta, Laura
and Renata Zegna.
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