smiley icons

							Making the world a happier place to live
Smiley®
Story
Smiley® started in 1971    positive news and « have a    In the mid 90’s, hundreds of   Thanks to the web and
with a newspaper           nice day » .                  new icons and characters       emoticons, smiley® has
promotion making people                                  were developed.                evolved from a symbol of
happy.                     As a brand, Smiley® soon                                     happiness to a new form of
                           spread across the world                                      communication.
All good news was          with hundreds of licensing
highlighted with a happy   partners including SONY,
logo so people could       Levi’s, Mars and many other
choose to read only        major companies.
Smiley®                                                       SmileyWorld
Trademark                                                     Association
Today the smiley® name        It is one of the few licensed   In 2005 smileyworld ltd.      Smileyworld ltd donates
and logo have been            brands to have exceeded         decided to share its          10% of its gross receipts to
registered in over 100        1,000,000,000 USD in sales.     success and create Smiley     the SWA so you may
countries for 25 classes of                                   World Association helping     « share your smile with
goods and services.           Its average recognition rate    people in need.               those in need ».
                              is 96.5%.
                                                              The s.w.a sticker is now
                                                              gradually being attached to
                                                              all our products.



Smiley®
Mission
Our company’s mission is
to make people happy and
to help them communicate
better and make the world a
happier place to live
This brand for kids is based   advanced social expression     Pitch                          Categories                     Displayed & sold at

on the ever increasing         property on the marketplace.
                                                              A brand based on thousands     Stationery                     V&D and Bruna (Netherlands)
                                                              of Smiley icons, designed to   Greeting cards                 Colruyt, Club, Cora, Ava (Belgium)
dictionary of smiley icons.                                   help people communicate        Gift & Novelties
                                                                                             Toys
                                                                                                                            Decitre, Gibert Joseph, Jennyfer (France)

                               It has been designed so you
                                                              their emotions and express                                    Stradivarius (Spain)
                                                                                             Publishing
                                                              their life styles.                                            Oviesse, C&A (Italy)
It has been created to         can a fun way to
                                                                                             Interactive
                                                                                                                            Tammy, New Look (UK)
                                                              Target                         Confectionery
promote communication          « EXPRESS YOURSELF »           Infants
                                                              Preschool
                                                                              0-3yrs
                                                                              kids 3-6yrs
                                                                                             Sales promotions
                                                                                             Home Deco
skills and is the most                                        Schoolers       6-10yrs        Clothing / Underwear / Socks
                                                              Juniors         8-12 yrs       Shoes
                                                              Teenagers       13-19 yrs      Bags
                                                                                             Costume jewelry
This brand spreads positive     people’s lives through this
values through trendy           positive attitude.
graphic designs targeting       This brand promotes
                                                              Pitch                      Target                     Displayed & sold at
young people (age 15-25) .      ethical products such as      An ethical brand that      Young adult 15-25yrs       Fred segal (LA)
                                clothing made of organic      promotes a positive                                   Galeries Lafayette (Paris)
                                                              attitude through values    Categories                 Quartier 206 (Germany)
Happiness is the result of      cotton.                       such as peace, love &      Home Deco / Home textile   Collete (Paris)

peace, love and luck in life.                                 luck, bringing happiness   Clothing / Underwear       and high end specialist stores
                                                              into people’s lives.       Bags / Shoes / Socks       worldwide
Our (original) logo aims to     Smiley fans want to                                      Perfumes / Cosmetic

bring happiness into            « HAVE A NICE DAY»
Photo Gallery
This new style guide has       It will be used exclusively
been designed to catch         on books, calendars,
people’s attention with        greeting cards, stationery
incredible photo art based     and gifts.
on the original smiley logo.
design by

Developed in partnership                                                                                   technologies and industrial    Pitch                                 Categories                        Displayed & sold at

with the celebrated designer                                                                               design.                        This high-end brand is developed by
                                                                                                                                          the wiz kid of design,Ora Ito.
                                                                                                                                                                                Beverages / Candies
                                                                                                                                                                                Organic Food / Nutraceuticals
                                                                                                                                                                                                                  Sephora (World wide)
                                                                                                                                                                                                                  Selfridge (London)
ora ito (Adidas, bb italia,                                                                                                               It promotes products making people    Vitamins / Spa / Essential Oils   Douglas (Germany)
                                                                                                                                          happy.                                Candles / Home Interior           Colette (Paris)
Danone, Heineken, Levi’s,                                                                                  It makes the consumer’s life                                         Perfume / Restaurants             Henry Bendel (US)
Nestle,Toyota…)                                                                                            easier and happier.            Target                                Textiles / Bags / Shoes
                                                                                                                                                                                Furniture
                                                                                                                                                                                                                  and more stores
                                                                                                                                                                                                                  worldwide
                                                                                                                                          Age 15 and up
This high end brand is                                                                                     We call it the
developing added value                                                                                     « HAPPY THERAPY»
goods using new




              parfums

              happiness is a trademark*                 l   happytherapy.com
              *le bonheur est une marque déposée l smiley name and logo are registered trademarks l smileyworldassociation.org
Smiley®                      Contact
Websites                     Details
                             Corporate website - www.smileylicensing.com



  www.smileyworld.com        NICOLAS LOUFRANI
                             CEO
                             nloufrani@smileylicensing.com

                             JACK SAING
                             Licensing manager
  www.smileycollection.net   jsaing@smileylicensing.com


                             Tel. +44 207 931 0718
                             Fax. +44 207 931 0719

                             Smileyworld Ltd.
  www.happytherapy.com
                             35-37 Grosvenor gardens
                             SW1W 0BS
                             London
                             UK