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					October 15, 2007

iTunes To Give Away Bollywood Songs

NYC and Mumbai-based digital media distributor Saavn plans to give away
five popular Bollywood dance tracks at iTunes. Saavn will distribute
special edition cards to consumers at promotional events nationwide. The
music cards include such Bollywood chart-toppers as “Jhoom Barabar
Jhoom” from the same film, “Kajra Re” from Bunty Aur Babli, “Dus Bahane”
from actioner Dus, “Jhalak Dikhlaja” from Aksar’ and “Mehbooba” from Aap
ka Surroor.

While Bollywood music has been infiltrating Western popular culture over
the past few years, cropping up in American movies, TV shows and ad
spots, it’s still not readily available, mostly found in neighborhood Indian
shops or on YouTube.