Luxembourg is at the innovative forefront in shaping European by svz21045

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									                                                                                                                                                  SPECIAL SUPPLEMENT                                                                                                                                        Wednesday, June 23, 2010




                                    Luxembourg is at the innovative forefront in                                                                                                                                                                                        Luxembourg Trade
                                                                                                                                                                                                                                                                          and Investment
                                   shaping European institutions: Hugues Mignot                                                                                                                                                                                         Office inaugurated
                                                                   Interview with the director of Luxembourg Trade and Investment Office Taipei
                                                                                                                                                                                                                                                                          A message from Rene Stoltz, economic and
                                                                                                                                                                                        Trade and Investment Office in Taiwan paving the way for more
     China Post: Mr. Mignot, on April 1 this year, the Luxembourg
Trade and Investment Office                          was inaugurated                                                                                                                    exchanges and mutual understanding.                                              commercial counselor for the Grand Duchy of
in Taipei. President Ma Ying-jeou             congratulated this event
in his 2010 Europe Day speech for becoming the 21st European office                                                                                                                     What other channels for trade and industrial promotion exists                        Luxembourg, on the occasion of the
to set foot in Taiwan. Why did Luxembourg decide to open an Office                                                                                                                      between Taiwan and Luxembourg?
in Taipei with you as its first director?                                                                                                                                                   The Ministry of Economic Affairs of Luxembourg appointed                             Luxembourg National Day
    Mr. Mignot: As Mr. Jean Claude Knebeler, director for foreign                                                                                                                       Mr. René Stoltz as Foreign Trade Adviser to the Luxembourg Gov-
trade at the Luxembourg Ministry of Economic Affairs said in his                                                                                                                        ernment. Also a long-time resident in Kaohsiung, Mr. Stoltz has                     As every year, it is my pleasure again this year to say
opening remarks during the inauguration ceremony, Luxembourg                                                                                                                            always been very keen to assist Taiwanese companies in better                   a few words about the Grand Duchy of Luxembourg to the
should have opened long time ago a presence in Taiwan con-                                                                                                                              knowing the Luxembourg industrial tissue while introducing many                 Taiwanese population on the occasion of the National Day
sidering the long-standing economic exchanges between Taiwan                                                                                                                            of his compatriots to Taiwan. Mr. Stoltz has been for many years                of Luxembourg.
and Luxembourg, but he added: “It’s better late than never.” In                                                                                                                         CEO of the Kaohsiung based Paul Wurth Company, Luxembourg                           This supplement has the target to further inform Tai-
Taiwan, Luxembourg is mostly known for its steel products and                                                                                                                           largest steel engineering company, from where he scouts the                     wanese people of Luxembourg in the fields of business,
steel engineering, its airfreight services and its investments funds,                                                                                                                   whole of the Asian market. In 2007 the Luxembourg Chamber                       culture and tourism.
but it has much more to offer.                                                                                                                                                          of Commerce organized with the Chinese National Association                         This year I would like to leave the word mainly to some
                                                                                                                                                                                        of Commerce and Industry Taiwan-Luxembourg Joint Business                       of my colleagues who are involved in the promotion and
What do you consider the main objectives of the new Luxembourg                                                                                                                          Council counting already three reciprocal visits of industrial del-             execution of the Taiwan / Luxembourg trade and business
Office in Taiwan?                                                                                                                                                                       egations in Taiwan and Luxembourg.                                              relations. Namely they are Mr. Hugues Mignot, director of
     Based on my experience and knowledge of Taiwan, I am firmly                                                                                                                                                                                                        the Luxembourg Trade and Investment Office in Taiwan
convinced that there are many unexplored windows of opportu-                                                                                                                            Mr. Mignot, you have ambitious plans for the future of our bilateral            and Mr. Jean-Claude Knebeler, director of Foreign Trade
nity between Taiwan and Luxembourg. In my mission statement,                                                                                                                            locations, but, can you tell us more about Schengen. Is this not a              at the Ministry of Economy and Foreign Trade of Luxem-
besides further developing existing exchanges in the investment                                               Hugues Mignot was nominated director of the Luxembourg Trade and          Luxembourg City?                                                                bourg.
fund industry, air cargo logistics, I want Luxembourg more and                                                Investment Office (                  ) in Taipei this year.                     Schengen is a romantically located small wine-making village                  The following articles will inform more in detail about
more to be targeted by the Taiwanese business leaders as a plat-                                                                                                                        of 10 km² and 1,500 inhabitants in southeastern Luxembourg,                     the actual and future business relations between Taiwan
form for operating European headquarters.                                                                      will develop specific additional added value to the existing transit     where the borders of Germany, France, and Luxembourg meet.                      and Luxembourg.
     Luxembourg indeed has developed financial, fiscal, IP regis-                                              trade with Taiwan. One of these fields is the photovoltaic industry      The village became famous on June 14, 1985, when the Schengen                       A major event this year was the creation and official
tration toolboxes, which will fully fit the objectives of Taiwanese                                            where Luxembourg can both offer fast air transportation and              Agreement was signed between the original five Schengen agree-                  inauguration of the Luxembourg Trade and Investment
companies operating on a Europe-wide basis. The small size                                                     ground logistics to the European photovoltaic module manufac-            ment signatories of which we were celebrating last week the 25th                Office in Taipei and the visit of a Taiwanese business del-
and the “reachability” of the public authorities allow for the kind                                            tures.                                                                   anniversary.                                                                    egation in Luxembourg.
of efficient, fast, reliable and clear decision making process that                                                 Additionally I am examining how Luxembourg’s financial                    This was also the occasion to open the European Schengen                      One of the main targets in progress, for the year 2010
international operators need to find for their international opera-                                            muscle could finance Taiwan’s public and private European pho-           Museum commemorating how the suppression of national                            and 2011, is the creation of the double taxation agreement
tions headquartering.                                                                                          tovoltaic clientele. I am actually contact with the photovoltaic         border controls was the beginning of putting into effect one of                 between Taiwan and Luxembourg.
                                                                                                               association of Taiwan, counting more than 300 members, to                the four fundamental human freedoms enshrined in the Treaty of                      Finally, I would like to thank The China Post for this
How do you explain that so many Web-trading companies such as                                                  organize a seminar on this subject. This is only one example of          Rome in 1957, founding the European Community. As a matter                      very well illustrated Luxembourg supplement and many




                                                                                                                                                                                                                                                                                                                                               SPECIAL SUPPLEMENT
Microsoft, Apple, Cisco Systems, Huawei, Amazon, Skype, the                                                    what we can do together.                                                 of fact, during the 2010 Taiwan Luxembourg Joint Business                       thanks also go to the companies and organizations that
Japanese Web-trader Rakuten and many others are headquartered in                                                                                                                        Council meeting in Luxembourg, the Taiwan delegation was                        have given their support for this supplement. ■
Luxembourg?                                                                                                    Mr. Mignot, you have worked in Taiwan for twenty years as the            received by the mayor of Schengen who toasted each delega-
     In addition to a favorable VAT structure for Web sales, the                                               representative of Belgium. Why did Luxembourg invite you to promote      tion member with Luxembourg wine while offering them a glass
answer is to be found in the 2010 report from the “International                                               their interests in Taiwan?                                               shield with the coast of arms of his city, expressing the hope that
Telecommunications Union.” In a survey of 159 countries it con-                                                     Luxembourg is a very open country. Practically half of the Lux-     once the Schengen visa will be waived for Taiwanese passport
cluded that Luxembourg ranks second worldwide in mobile,                                                       embourg’s working population is foreign residents or commuters           holders, they will not forget to visit his beautiful Luxembourg and
                                                                                                                                                                                        romantic Schengen. ■




                                                                                                                                                                                                                                                                                                                                               Photos: Courtesy of the Luxembourg Trade and Investment Office
fixed, and Internet connectivity, and has Europe’s lowest ICT                                                  from neighboring countries. Also I was already responsible in my
costs, moving from 21st place in 2002 all the way to second at                                                 previous job to engage the Luxembourg interests in Taiwan.                  ► For further information, check out the following websites:
the beginning of 2009. Due to the government program of infra-                                                      Personally I always felt very European in Taiwan since my            Information on Luxembourg in English including ten short mov-
structure development, Luxembourg’s ICT performance scores                                                     arrival. Did I not assist in the launching, back in 1987, of the Euro-   ies on Luxembourg: www.promoteluxembourg.com/ and http://
7.71 on a scale of 1-10, following only Sweden. Its International                                              pean Chamber of Commerce in Taiwan?                                        www.luxembourgforbusiness.lu/ and http://www.luxembourg-
Internet bandwidth increased to 3.5 terabit/second, enabled by                                                      Luxembourg has always been at the innovative forefront in               forict.lu/en/index.html / An excellent presentation in English
a fiber-optic network deployed by the public sector, connecting                                                shaping European institutions and actually houses several of them           and Chinese, “Why Luxembourg,” has been prepared by the
Luxembourg with most of its European neighbors. The ITU also                                                   such as the European Investment and the European Court of Jus-             American Chamber of Commerce of Luxembourg, please visit:
reported that Luxembourg has the lowest ICT pricing in all of                                                  tice. Look at the eminent role that the Luxembourg Prime Minister          http://www.amcham.lu/Publications/Why-Luxembourg.html or
Europe, and fifth-lowest costs worldwide.                                                                      Jean Claude Junker is playing in his role as president of the Euro-       in Chinese http://www.amcham.lu/medium/publication/whylux-
                                                                                                               group to which he has been elected for three consecutive terms,          embourgch.pdf / Also, PriceWaterhouseCoopers has put on the
Besides Taiwanese using Luxembourg telecommunication networks                                                  while being Europe’s longest serving head of government. As a              Web several testimonials by several international managers on
do you see other areas of excellence that can be developed with                                                matter of fact I feel very honored that the Luxembourg authori-             their experience in Luxembourg: http://www.pwc.com/lu/en/
Taiwan?                                                                                                        ties focused on my experience in Taiwan to open a Luxembourg                                           index.jhtml
   Thanks to the existence of the earlier mentioned oldest and                                                                                                                                                                                                           Rene Stoltz is the economic and commercial counselor for the
most intensive air cargo capacity between Europe and Taiwan, I                                                   Articles and advertisements from the supplement are also posted on The China Post website: www.chinapost.com.tw                                         Grand Duchy of Luxembourg in Taiwan.
                                                                                                                                                                                                                                                                                                                 Editorial by Dimitri Bruyas




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                                    International Headquarters: Paul Wurth S.A., Luxembourg                                                                                                                                                      Paul Wurth S.A.
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                                    P.R. China, Russia, South Africa, Spain, Taiwan, Ukraine, United Kingdom, U.S.A., Vietnam
   Wednesday, June 23, 2010                                                                              SPECIAL SUPPLEMENT


 Cargolux receives
 awards of excellence


BY JAMIE WANG                                expectations. Our staff around the world       is clean and quiet. The new freighter
Supplement writer                            is constantly striving to achieve the          carries a 17-percent reduction in fuel
     Cargolux Airlines International S.A.
couldn’t have gotten off to a better
start this year: Besides celebrating its
                                             highest level of service quality and we
                                             are proud to be recognized as leaders in
                                             the industry,” he added.
                                                                                            consumption and the new GEnx engines
                                                                                            reduce carbon emissions by 17 percent
                                                                                            and help reduce the noise footprint of
                                                                                                                                                                                                             In celebration of the
40th anniversary, the airline has already
received several prestigious awards for
its excellent performances earlier this
                                                  In addition, Cargolux passed the
                                             ISO 14001 certification audit for its flight
                                             operations division last year. The certifi-
                                                                                            the aircraft by 30 percent. The plane will
                                                                                            join the services later this year starting in
                                                                                            Luxembourg.
                                                                                                                                                                                                         National Day of Luxembourg
year.                                        cate recognizes Cargolux’s remarkable               According to Cargolux, the company
     Cargolux was named the “Best            efforts in going green.                        is committed to achieving IATA’s industry
Freighter-only Airline 2010” on May 9             ISO confirmed that Cargolux               targets: carbon neutral growth by 2020

                                                                                                                                                                                                                   CHING CHU PRECISE INC.
by the British magazine Air Cargo News.      adheres to all applicable environmental        and a reduction of the overall carbon
The award was based on over 40,000           regulations and has provided a sufficient      footprint by 50 percent by 2050.
                                                                                                                                               SPECIAL SUPPLEMENT




votes cast by the global cargo forwarding    training system for its staff on environ-           Cargolux’s business is rapidly
industry.                                    mental issues.                                 growing after survived the global eco-
     The airline was also among the win-
ners of the “Award of Excellence 2010,”
                                                  Cargolux has established an Envi-
                                             ronmental Management System. The
                                                                                            nomic slump. In addition to its two
                                                                                            existing flights between Komatsu and
                                                                                                                                                                                                                            Products & Services
following the air cargo excellence survey,   company vows to closely watch and              Seoul, Cargolux announced the third
which was initiated internationally by the   reduce especially both atmospheric and         weekly services in response to the higher                                                                    1.Auto Coupling
U.S. magazine Air Cargo World.               noise pollutants.                              demand.                                                                                                      2.Equipments of vessel
     Moreover, the company was                    Cargolux’s green revolution started            Cargolux also has two new Trans-                                                                                             • Bell Mouth Casting
                                                                                                                                                                                                           • Rudder Stock                                  • Bollard / Cross Bitt
                                                                                                                                               Photo: Courtesy of Cargolux Airlines International S.A.




selected as the “Best Performing Cargo       as early as 2008. The airline is one of        pacific flights which were launched this
Airline 2009 in Budapest Airport” and        the pioneering airlines that founded the       April and linked Hong Kong with Chicago                                                                        • Rudder Pintle    • Rudder Casting             • Fairleader Roller / Seat
“All-Cargo Airline of the Year” by the       Sustainable Aviation Fuel Users Group in       and New York.                                                                                                  • Rudder Carrier   • Stern Frame Casting
STAT Times, India, this February.            December 2008 with Boeing and other                 Cargolux, with its base in Luxem-
     “These awards present great rec-        associate companies and non-govern-            bourg, was founded on Mar. 4, 1970. The                                                                      3.Large & Heavy Castings/ Forgings/Shafts
ognitions and honors for our company,        mental organizations to strive for the         airline now serves as Europe’s largest
especially following the crisis year of      sustainability of the aviation industry.       all-cargo airline, operating 16 B747-400
                                                                                                                                                                                                         4.Vessel Repair Agent
2009,” said Ulrich Ogiermann, presi-              Earlier this month, Boeing unveiled       freighters.
dent and C.E.O. of Cargolux, in a press      the first B747-8F for Cargolux. The                 The airline has set up more than 85                                                                     NO.6 LANE 103 CHI NAN ROAD. TASHE HSIANG KAOHSIUNG HSIEN, 815 TAIWAN R.O.C.
release.                                     new model is almost six meters longer          offices in over 50 countries. With the aid
     “We are dedicated to continue           than 747-400F, bringing an increased           of its strong staff of more than 1,400                                                                       Tel:886-7-3523356/3526185 Fax:886-7-3514976
offering our customers a first-class         capacity of 148 tons.                          employees, Cargolux secures 90 desti-                                                                        E-mail:chingchu888@seed.net.tw
service, tailored to their needs and              More importantly, the new model           nations worldwide. ■
                                                                                                                 Editorial by Dimitri Bruyas
                                                                                                                                                                                                         Please Contact: Jeff YUEH   Mobile: 0929-665-633




                                                                                                Email: tpe@cargolux.com
                                                                                                  SPECIAL SUPPLEMENT                                                                                                                        Wednesday, June 23, 2010




     The Grand Duchy of Luxembourg is much                                                                                                                                                                           nology, is a well-known name in Taiwan’s steel




                                                              Luxembourg — a perfect
more than a small country between France, Ger-                                                                                                                                                                       industry. Most steel plants in Taiwan operate
many and Belgium, populated with many banks.                                                                                                                                                                         Paul Wurth technology. The company is a per-
It is also a nation where they speak many lan-                                                                                                                                                                       fect illustration of an innovation-driven business
guages, where they are very open to foreigners                                                                                                                                                                       model. Excelling in steel, it is now branching out
working there, where taxes are not too high and                                                                                                                                                                      to environmental technology in order to bring
where the government very close to the people.                                                                                                                                                                       sustainability to the world of metallurgy in times
     With iron ore as its own long-exhausted nat-                                                                                                                                                                    when energy efficiency and reduced pollution



                                                      gateway to the European Union
ural resource, Luxembourg also characterizes                                                                                                                                                                         become a more and more important factor in a
with its capacity to reinvent itself. From a poor                                                                                                                                                                    client’s demands. At this point we should espe-
agricultural backwater it has developed into a                                                                                                                                                                       cially mention and thank Mr. René Stoltz, for
modern and diversified economy built on world-                                                                                                                                                                       what he did not only for Paul Wurth, but also
class financial services and a high-tech industry                                                                                                                                                                    for Luxembourg in his capacity of foreign trade
and it has been fortunate to successfully ride the                                                                                                                                                                   adviser on Taiwan to the Luxembourg govern-
waves of the last century’s business cycles.
     Globalization and the interconnectedness                  Address by Jean Claude Knebeler, director of Foreign Trade at the Ministry of Economy and                                                             ment.
                                                                                                                                                                                                                          This is also the occasion to underline the
with the world’s markets are new challenges                                                                                                                                                                          excellent initiative launched by the Luxem-
that Luxembourg residents are working hard to                           Foreign Trade of Luxembourg, at the occasion of the inauguration of the                                                                      bourg Chamber of Commerce together with the
tackle. The international division of labor coupled                                                                                                                                                                  Chinese National Association of Industry and
to ever-more efficient transcontinental logistics,                            Luxembourg Trade and Investment Office in Taipei on April 1                                                                            Commerce, namely the establishment of a Joint
with a domestic production being put under                                                                                                                                                                           Taiwan-Luxembourg Business Council under
strong pressure by far-away, low-cost factory                                                                                                                                                                        the co-presidency of the two Co-Chairmen The-
floors, is seen by some as an immediate threat         European Court of Auditors in Luxembourg                                                                                                                      odore Huang, Honorary Chairman of TECO and
in terms of jobs. But this is also for Luxembourg                                                                                                                                                                    Marc Solvi, CEO of Paul Wurth Cie. Many thanks
an opportunity for potential new customers and                                                                                                                                                                       for their dedication. Thanks should also go to
prospects for international growth.                                                                                                                                                                                  Mr. Jean-Claude Vesque of the Luxembourg
     Luxembourg has recognized that it has to                                                                                                                                                                        Chamber of Commerce, one of Luxembourg’s
innovate and stay at the forefront of technolog-                                                                                                                                                                     most important and mighty institutions, who
ical leadership: Those companies that are not                                                                                                                                                                        worked tirelessly on fostering bilateral economic
able or willing to invest in the development of                                                                                                                                                                      cooperation between Luxembourg and Taiwan.
new products, services or production processes                                                                                                                                                                            On April 1, we celebrated the newest jewel
are being eliminated mercilessly in markets                                                                                                                                                                          in our crown: the Luxembourg Trade & Invest-
where the climate of competition gets harsher                                                                                                                                                                        ment Office in Taipei. Yes, Luxembourg was
and harsher.                                                                                                                                                                                                         late. This initiative should have been taken years
     We have seen over the last year and a half                                                                                                                                                                      ago. But as the saying goes: “Better late than
that those companies, which achieved innova-                                                                                                                                                                         never.” Luxembourg was proud to announce
tion and were comfortably resting on the laurels                                                                                                                                                                     that it has finally appointed a dedicated and
of the past, were hit with the full force of the                                                                                                                                                                     permanent Luxembourg Board of Economic
economic and financial crisis and are now strug-                                                                                                                                                                     Development Representative in Taiwan in the
gling for survival.                                                                                                                                                                                                  person of Executive Director Hugues Mignot.
     The Luxembourg government did not simply                                                                                                                                                                        His experience and familiarity with Taiwan’s
look on, trying to weather the storm passively, as                                                                                                                                                                   economy and culture, made him ideally posi-
even the most fertile soil needs regular tending                                                                                                                                                                     tioned to develop bilateral exchanges and assist
and maintenance. Luxembourg added a series                                                                                                                                                                           Taiwanese entrepreneurs and investors in dis-
of new economic fertilizers to its arsenal:                                                                                                                                                                          covering Luxembourg as a privileged destination
     New framework legislation was passed                                                                                                                                                                            for their activities in Europe while informing Lux-
to stimulate companies to increase their R&D                                                                                                                                                                         embourg operators on the many opportunities
activities by providing a package of financial                                                                                                                                                                       in Taiwan.




                                                                                                                                                                                                                                                                                SPECIAL SUPPLEMENT
incentives. As R&D is key for success in today’s                                                                                                                                                                          Mr. Mignot will work fully integrated in our
world, Luxembourg combines the support of                                                                                                                                                                            network of Trade & Investment Offices – present
private initiative and the performance of public                                                                                                                                                                     in San Francisco, New York, Tel Aviv, Dubai,
research institutes to establish itself as a key                                                                                                                                                                     Delhi, Shanghai, Seoul and Tokyo – and ide-
hub for state-of-the-art products and services.                                                                                                                                                                      ally complement our East Asian setup. As
     Taxation on the revenues of intellectual                                                                                                                                                                        Taiwanese companies are among the largest
property has been reformed to provide an envi-                                                                                                                                                                       industrial operators in Asia and especially on the
ronment that can claim to be at the vanguard                                                                                                                                                                         Chinese mainland, a close cooperation between




                                                                                                                                                                                                                                                                                Photo: Courtesy of the Luxembourg Trade and Investment Office
of international regulation. IP constitutes today                                                                                                                                                                    our Asian offices is key to reinforce the posi-
the most important asset of modern businesses.        Biobank of Luxembourg, which gained attention       plays the role of global facilitator. Luxembourg       been linked for decades already by two compa-       tioning of Luxembourg in the driving engines of
Patents, trademarks, know-how are what set            from leading players worldwide. Existing exper-     strongly believes that, after it is finished working   nies that we are both rightfully proud of: China    the world economy. Together, these offices will
them apart from their competitors. Advanced           tise in “cleantech” is currently being clustered    on some taxation issues, especially concerning         Airlines and Cargolux. As gateway operators into    provide us with a better understanding of the
financial engineering has become a necessity          together for a more focused development and         Taiwan, there will be no way for Taiwanese             each other’s markets, the two airfreight carriers   opportunities for Taiwan and Luxembourg, gain
to organize operations that often span not only       market penetration.                                 companies active in Europe to bypass Luxem-            provide the crucial function of opening doors in    a better comprehension of our potential cus-
countries, but often entire continents. Luxem-             Dedicated hubs are being created in the        bourg.                                                 Europe. Cargolux has served Taipei for almost       tomers, investors or trade partners alike and
bourg provides most attractive conditions for         field of logistics, complemented by regulatory           This is the place to mention some examples        35 years now and China Airlines has become a        uniquely design appropriate business proposals
domestic and foreign players seeking to opti-         initiatives that make operations not only easier,   of long-standing cooperation that forged strong        mainstay of Luxembourg’s cargo hub. Working         fashioned according to their requirements.
mize the fiscal treatment of IP-related income.       but also more cost efficient.                       bonds between Taiwan and Luxembourg, while             for China Airlines in Luxembourg can afterwards          Luxembourg may lack the geographical and
     New and Future vectors of development                 Shrewd combination of “industrial expertise”   thanking the people behind those initiatives           lead to the highest positions in the company        demographic weight of others, but our tradition
were defined in Luxembourg and are specifically       with a world-class environment in financial serv-   because, as so often in life, it’s not only about      as the present chairman of China Airlines, Mr.      of dialogue with our partners makes us a per-
encouraged. Life-science companies benefit            ices make Luxembourg a most interesting base        business, but also about personal relation-            Philipp Wei, can definitively testify.              fect and most of all customizable gateways to
from the government’s commitment to research          for foreign companies to set up headquarters        ships.                                                      The Luxembourg engineering company Paul        the European Union, one of the world’s most
and the establishment of the International            and treasury functions in which Luxembourg               Luxembourg and the island of Taiwan have          Wurth, a world leader in steel-making tech-         important markets. ■
                                                                                                                                                                                                                                                  Editorial by Dimitri Bruyas

								
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