Where Moms Learn, Share and Create Memories with Video
NewBaby.com, LLC Media and Advertising
Targeted Internet Video Community
for New and Expectant Moms
Who We Are NewBaby.com, LLC is a Florida based Limited Liability Corporation that develops Internet community and video destinations focused on the “Mom” demographic. NewBaby.com is the latest evolution of online media targeting pre and post natal mothers. Delivered in a “Myspace for Moms” meets “You Tube” environment, expectant and new moms are able to engage in the video community, interact with national experts through the latest “Web 2.0” tools, create unique profiles and socialize with other moms via video, audio and blogs. NewBaby.com provides its partners with multiple avenues to present targeted marketing messages at one of the most relevant times in a woman's life. Leveraging the latest “Web 2.0” functionality, NewBaby.com provides marketers the ability to test and promote products and services through a suite of interactive video and community features.
What We Do
Destination
www.NewBaby.com Coming Soon
NewBaby Produced Content Expert Generated Content User Generated Content
Premier Video community for new and expectant Moms pregnancytv.com, momtv.com, momslist.com…+50 more
Maria Bailey, NewBaby Experts…number growing by the day Dr MDK…targeted medical content Suburban Diva…real Mom of 4 with a distinct viewpoint www.NewBaby.com + company owned micro sites Easily Distribute Content to any baby/mom community NewBaby Widgets for all NewBaby contributors Production of video for the Internet…There is a difference! Process and Technology in place and tested All systems go!! From Production to Distribution
Targeted Demographic Video Content
Distribution
Destination Syndication Widgets
Internet Video Production
Expertise Execution Efficiency
Why NewBaby?
Targeted Demographic 4 million new expectant and new moms each year Moms control $2.1 trillion in annual spending Moms control 85% of household income Video 80% of moms have watched online video in the last week The average mom will view multiple online videos in one session Video is the fastest growing segment on the Internet Life Event Marketing Opportunity The average mom will spend $100K on the baby by age 18 The birth of a baby triggers major purchases such as auto, home, furniture, insurance and large appliances
Why Video?
THE REACH OPPORTUNITY
eMarketer projects that by 2011, 86% of the US internet population will consume online video, up from 62.8% in 2006. In raw numbers this means the number of viewers will rise from 114 million in 2006 to 183 million in 2011.
THE REWARD OPPORTUNITY
The Online Video Advertising report describes the dynamics that will drive advertisers to spend at least US$1.5 billion on online video ads by the end of the decade.
Sponsor and Partner Opportunities
Select Sponsors/Partner Opportunities
With NewBaby.com, site specific sponsor/partner opportunities are available to tie your brand to our leading edge web 2.0 tools and initiatives. Our sponsor/partners are our most important customers and we feel that through our unique solutions and innovative opportunities, provide the best value for our sponsor partners. Sponsorships and Partnerships are available for defined periods of time in specific areas of the community. These opportunities are targeted towards areas within the site (example: Category “Mom”) or tools/functions used by our community (example: Webcam Videocasts). NewBaby.com site sponsor/partners also benefit from our leading edge interactive video advertising opportunities. A component of the sponsor/partner opportunity introduces our in video direct purchase, lead generation and CPC/CPA throughout the community to all sponsor/partners based on inventory and availability. We believe our Sponsor/Partner programs to be the most compelling value and opportunity available within NewBaby.com for a select group that values our membership and targeted demographic. Sponsorships are available now, but inventory and opportunity will go quickly. If you are interested in this opportunity, please inquire by sending an email to : partnerships@newbaby.com
In-Video Direct Purchase and Ecommerce Processing
A highlight of the NewBaby.com advertising solution suite allows you to run interactive video credit card transaction campaigns. This feature enables the ability for users to transact within the experience, without the user leaving the video. This function complements video offerings featuring product placement focused on the advertisers goods and services. Products or services featured in the videos utilizing the In-Video Direct option can be purchased within the video where it is highlighted. The NewBaby In-Video Direct option is one of the best methods to capitalize on the immediacy of the user experience and offer that user an immediate and secure opportunity to purchase your products within their experience.
#1 - Contextual Offer Presented #2 – Customer Confirms/Declines Offer Screen 3 – Customer Confirms Order
In-Video, Targeted Lead Generation Option
With the NewBaby In-video, targeted lead generation option (demographically and contextually targeted) you can gain access to a highly qualified and extremely engaged user base. Cost effective and unobtrusive, this customizable option allows advertisers to reach their intended audience with information and offers within contextually relevant video segments. Interested users opt in through interactive elements embedded in the video player, pausing the video while allowing the user to engage the informational offers or surveys within the video player. When the user completes the action, the video resumes leaving the consumer with the information and opportunity they were seeking in one interaction.
#1 - Contextual Offer Presented #2 – Customer Confirms/Declines Interest Screen 3 – Customer Agrees and Opts In
Where Moms Learn, Share and Create Memories with Video
Cost Per Click Contextual Ads
The NewBaby.com advertising solution suite’s "In-Video" CPC Contextual re-directing banners are a convenient alternative to consider when lead generation isn't a viable solution should targeting and user information not be available. With our Supervised Contexutalization ® service, we make sure every video receives the correct meta tags on the video timeline regardless of how deceptive the sound track is at matching offers to content. Each video is automatically pre-processed then individually handled by our contextualization experts to deliver the congruent advertisement that will give maximum CPM on your video placement.
Standard Onsite Units
NewBaby.com supports and offers all aspects of traditional onsite banner/button formats. We support GIF, JPEG, SWF and FLV ad formats in primary and secondary locations throughout the community. Location and units available are but not limited to the following: Leaderboard, Skyscraper, Rectangle, Logo and Text Links
NewBaby Video Distribution
Viral Video Widget Distribution
With the Video Widget, NewBaby.com members, clients and experts can create their own custom video experience to view and deploy NewBaby Video. Widgets can be set to show all of the video produced by NewBaby or personalized to only show video by expert. The look and feel of the widget can also be customized to blend in with a clients current web site or community. The widget can also be configured with a direct response, opt in, request for additional information component to immediately capture client interest. The company in an a aggressive strategy deploying NewBaby video widget to increase reach and frequency to this targeted demographic.
NewBaby Video Search
Newly developed video search capabilities on the Internet are quickly becoming a preferred means to obtain relevant information for today's Web 2.0 culture. From startup technologies (Blinkx and Pixsy…) to search giants (Google, AOL, Yahoo, MSN…), video search is one of the fastest growing percentage segments within search and advertising. NewBaby.com is well positioned to benefit from the increasing importance of video search. With hundreds of NewBaby produced videos available through multiple online destinations, NewBaby video is climbing in targeted search queries throughout the Internet. NewBaby video is available for distribution through multiple MRSS feeds that are crawled regularly by major search engines. Additionally, NewBaby.com maintains updated channels within YouTube, MySpace and Google Video where video is uploaded to enhance the NewBaby brand and increase positioning within the search engines.
The NewBaby.com Experience Learn, Share and Create Interact with Others
User Video Casts
WebCam Interactive Easy User Video Upload from Computer from Mobile Phone Secure and Safe Targeted focus Common Experience Privacy Solution
How To Work With Us?
There are multiple ways to work with NewBaby.com to effectively reach our community and further your business. Unique opportunities are available in the following areas to engage this demographic.
Advertiser Syndication Partner Content Provider Production Client Sponsor and Transactional Opportunities throughout Easily Highlight NewBaby Video on your site Share your product or marketing video with NewBaby.com Let us use our experience to help produce your video
To find out more about the exciting marketing opportunities within www.NewBaby.com, contact us via email at marketing@newbaby.com or via phone at 954-325-2102.