Where Moms Learn, Share and Create Memories with Video
NewBaby.com, LLC
Media and Advertising
Targeted Internet Video Community
for New and Expectant Moms
Who We Are
NewBaby.com, LLC is a Florida based Limited Liability Corporation that develops
Internet community and video destinations focused on the “Mom” demographic.
NewBaby.com is the latest evolution of online media targeting pre and post natal
mothers. Delivered in a “Myspace for Moms” meets “You Tube” environment,
expectant and new moms are able to engage in the video community, interact with
national experts through the latest “Web 2.0” tools, create unique profiles and
socialize with other moms via video, audio and blogs.
NewBaby.com provides its partners with multiple avenues to present targeted
marketing messages at one of the most relevant times in a woman's life.
Leveraging the latest “Web 2.0” functionality, NewBaby.com provides marketers
the ability to test and promote products and services through a suite of interactive
video and community features.
What We Do
Destination
www.NewBaby.com Premier Video community for new and expectant Moms
Coming Soon pregnancytv.com, momtv.com, momslist.com…+50 more
Targeted Demographic Video Content
NewBaby Produced Content Maria Bailey, NewBaby Experts…number growing by the day
Expert Generated Content Dr MDK…targeted medical content
User Generated Content Suburban Diva…real Mom of 4 with a distinct viewpoint
Distribution
Destination www.NewBaby.com + company owned micro sites
Syndication Easily Distribute Content to any baby/mom community
Widgets NewBaby Widgets for all NewBaby contributors
Internet Video Production
Expertise Production of video for the Internet…There is a difference!
Execution Process and Technology in place and tested
Efficiency All systems go!! From Production to Distribution
Why NewBaby?
Targeted Demographic
4 million new expectant and new moms each year
Moms control $2.1 trillion in annual spending
Moms control 85% of household income
Video
80% of moms have watched online video in the last week
The average mom will view multiple online videos in one session
Video is the fastest growing segment on the Internet
Life Event Marketing Opportunity
The average mom will spend $100K on the baby by age 18
The birth of a baby triggers major purchases such as auto, home, furniture,
insurance and large appliances
Why Video?
THE REACH OPPORTUNITY THE REWARD OPPORTUNITY
eMarketer projects that by 2011, 86% The Online Video Advertising report
of the US internet population will describes the dynamics that will drive
consume online video, up from 62.8% in advertisers to spend at least US$1.5 billion
2006. In raw numbers this means the on online video ads by the end of the
number of viewers will rise from 114 decade.
million in 2006 to 183 million in 2011.
Sponsor and Partner Opportunities
Select Sponsors/Partner Opportunities
With NewBaby.com, site specific sponsor/partner opportunities are available to tie your brand to our leading edge
web 2.0 tools and initiatives. Our sponsor/partners are our most important customers and we feel that through our
unique solutions and innovative opportunities, provide the best value for our sponsor partners.
Sponsorships and Partnerships are available for defined periods of time in specific areas of the community. These
opportunities are targeted towards areas within the site (example: Category “Mom”) or tools/functions used by our
community (example: Webcam Videocasts).
NewBaby.com site sponsor/partners also benefit from our leading edge interactive video advertising opportunities. A
component of the sponsor/partner opportunity introduces our in video direct purchase, lead generation and CPC/CPA
throughout the community to all sponsor/partners based on inventory and availability.
We believe our Sponsor/Partner programs to be the most compelling value and opportunity available within
NewBaby.com for a select group that values our membership and targeted demographic. Sponsorships are available
now, but inventory and opportunity will go quickly. If you are interested in this opportunity, please inquire by sending
an email to : partnerships@newbaby.com
In-Video Direct Purchase and Ecommerce Processing
A highlight of the NewBaby.com advertising solution suite allows you to run interactive video credit card transaction
campaigns. This feature enables the ability for users to transact within the experience, without the user leaving the video.
This function complements video offerings featuring product placement focused on the advertisers goods and services.
Products or services featured in the videos utilizing the In-Video Direct option can be purchased within the video where it is
highlighted. The NewBaby In-Video Direct option is one of the best methods to capitalize on the immediacy of the user
experience and offer that user an immediate and secure opportunity to purchase your products within their experience.
#1 - Contextual Offer Presented #2 – Customer Confirms/Declines Offer Screen 3 – Customer Confirms Order
In-Video, Targeted Lead Generation Option
With the NewBaby In-video, targeted lead generation option (demographically and contextually targeted) you can
gain access to a highly qualified and extremely engaged user base. Cost effective and unobtrusive, this customizable
option allows advertisers to reach their intended audience with information and offers within contextually relevant
video segments. Interested users opt in through interactive elements embedded in the video player, pausing the video
while allowing the user to engage the informational offers or surveys within the video player. When the user
completes the action, the video resumes leaving the consumer with the information and opportunity they were
seeking in one interaction.
#1 - Contextual Offer Presented #2 – Customer Confirms/Declines Interest Screen 3 – Customer Agrees and Opts In
Where Moms Learn, Share and Create Memories with Video
Cost Per Click Contextual Ads
The NewBaby.com advertising solution suite’s "In-Video" CPC Contextual re-directing banners are a convenient
alternative to consider when lead generation isn't a viable solution should targeting and user information not be
available. With our Supervised Contexutalization ® service, we make sure every video receives the correct meta tags
on the video timeline regardless of how deceptive the sound track is at matching offers to content. Each video is
automatically pre-processed then individually handled by our contextualization experts to deliver the congruent
advertisement that will give maximum CPM on your video placement.
Standard Onsite Units
NewBaby.com supports and offers all aspects of traditional onsite banner/button formats. We support GIF, JPEG, SWF
and FLV ad formats in primary and secondary locations throughout the community. Location and units available are
but not limited to the following: Leaderboard, Skyscraper, Rectangle, Logo and Text Links
NewBaby Video Distribution
Viral Video Widget Distribution
With the Video Widget, NewBaby.com members, clients and experts can create their own custom video
experience to view and deploy NewBaby Video. Widgets can be set to show all of the video produced by
NewBaby or personalized to only show video by expert. The look and feel of the widget can also be customized
to blend in with a clients current web site or community. The widget can also be configured with a direct
response, opt in, request for additional information component to immediately capture client interest.
The company in an a aggressive strategy deploying NewBaby video widget to increase reach and frequency to
this targeted demographic.
NewBaby Video Search
Newly developed video search capabilities on the Internet are quickly becoming a preferred
means to obtain relevant information for today's Web 2.0 culture. From startup technologies
(Blinkx and Pixsy…) to search giants (Google, AOL, Yahoo, MSN…), video search is one of the
fastest growing percentage segments within search and advertising.
NewBaby.com is well positioned to benefit from the increasing importance of video search. With
hundreds of NewBaby produced videos available through multiple online destinations, NewBaby
video is climbing in targeted search queries throughout the Internet. NewBaby video is available
for distribution through multiple MRSS feeds that are crawled regularly by major search engines.
Additionally, NewBaby.com maintains updated channels within YouTube, MySpace and Google
Video where video is uploaded to enhance the NewBaby brand and increase positioning within
the search engines.
The NewBaby.com Experience
Learn, Share and Create
Interact with Others
User Video Casts
WebCam
Interactive
Easy User Video Upload
from Computer
from Mobile Phone
Secure and Safe
Targeted focus
Common Experience
Privacy Solution
How To Work With Us?
There are multiple ways to work with NewBaby.com to effectively reach
our community and further your business. Unique opportunities are
available in the following areas to engage this demographic.
Advertiser Sponsor and Transactional Opportunities throughout
Syndication Partner Easily Highlight NewBaby Video on your site
Content Provider Share your product or marketing video with NewBaby.com
Production Client Let us use our experience to help produce your video
To find out more about the exciting marketing opportunities within
www.NewBaby.com, contact us via email at marketing@newbaby.com or via
phone at 954-325-2102.