ฝ่ายวิจัย ภาวะธุรกิจและอุตสาหกรรมปี ๒๕๔๓
บรรษัทเงินทุนอุตสาหกรรมแห่งประเทศไทย และแนวโน้มในอนาคต
Color TV Tube
Production
Thailand’s production of color TV tubes in 2000 expanded in line with the mounting
production volume of color TV sets. However, in the last quarter of 2000, the purchase
orders of TV sets from such export market as the US dropped sharply due to the US’s
economic slowdown, resulting in oversupply of TV tubes. The producers thus scaled down
production. The proportion of local sales and exports of TV tubes is 40% and 60%
respectively.
Production index of color TV tube industry (Jun 1999-Dec 2000)
250.0
200.0
150.0
100.0
50.0
Source: Office of Industrial Economics
0.0
ug
ug
n
99
b
0
l
ov
l
ov
ay
pr
ar
p
p
ec
ec
ct
ct
Ju
Ju
Ju
Fe
00
Se
Se
O
O
M
A
D
D
M
A
A
19
N
N
2
n/
n/
Ju
Ja
Currently, the two local producers, Thai CRT Co., Ltd. and Toshiba Display Device
(Thailand) Co., Ltd. (TDDT), produce only tubes for medium-sized original screen TV (14”-
25”). Tubes for larger than 25-inch screens are still to be imported. As the flat screen TV
now gains increasing popularity, the producers plan to manufacture tubes for the flat screen
TV within the next one to two years. Besides, considering a still small local production of
the flat screen TV, they intend to sell their tubes both locally and overseas. In 2000, the
producers embarked on expansion projects as follows:
Name Type of Product Production Export Plant location
project capacity/year
1. Thai CRT Co., Ltd. Expansion Deflection yoke 600,000 pieces 100% Chon Buri
2. Toshiba Display Device (Thailand) Expansion Color TV tubes and 2.15 million 80% Pathum Thani
Co., Ltd. color display tubes tubes
Source: BoI
TDDT obtained promotional privileges from the Board of Investment for production
of color TV tubes, entirely of the medium size of 14”-25”, and color display tubes, with the
production base relocated from Japan. The reasons why large-sized tubes are not produced
locally are because the production is capital intensive and high-tech and the medium-sized
screen TV remains more preferable in the target markets both at home and overseas.
Color TV Tube หน้า 1 of 4
ฝ่ายวิจัย ภาวะธุรกิจและอุตสาหกรรมปี ๒๕๔๓
บรรษัทเงินทุนอุตสาหกรรมแห่งประเทศไทย และแนวโน้มในอนาคต
Distribution
As tube is the most important part of a TV set, its sales depend mainly on distribution
of TV sets. The demand for TV tubes during the first three quarters of 2000 flourished until
the fourth quarter when the economic woes hit the Thai leading export markets such as the
US and Japan. Hence, purchase orders of TV sets from the export markets sharply
contracted, relatively resulting in a decline in demand for TV tubes.
Shipment index of color TV tube industry (Jun 1999-Dec 2000)
180.0
160.0
140.0
120.0
100.0
80.0
60.0
40.0
20.0
Source: Office of Industrial Economics
0.0
ug
ug
99
n
b
00
ov
ov
l
l
pr
ay
ar
p
p
ec
ec
ct
ct
Ju
Ju
Ju
Fe
Se
Se
O
O
M
A
D
D
M
A
A
19
20
N
N
n/
n/
Ju
Ja
Imports
Imports of TV tubes largely outpace exports in each year. In 2000, Thai imports of
TV tubes totaled US$ 1.197 billion, up 28% from the preceding year. Major importing
sources are Malaysia from which Thai imports were worth US$ 382.5 million, sharing 32%
of total Thai imports, followed by South Korea and Japan each constituting 21% of the total
import value.
In the first six months of 2001 (Jan-Jun), the imports of TV tubes amounted to US$
385.2 million, a 27.2% year-on-year decrease in line with a slowdown in exports of TV sets.
The imports of TV tubes are on a rising trend, particularly from such Asean members
as Malaysia and Singapore which are the production bases of the world’s large TV tube
producers. Among them is Sony which built a plant in Singapore to produce tubes for export
to Malaysia, Thailand and Japan. This is due to the tax privileges enjoyed under the AFTA,
whereby taxes imposed among member countries are to be reduced to 0%-5%, effective since
2000. As a result, the import duty on TV tubes now falls to 5%, from the earlier 10%.
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บรรษัทเงินทุนอุตสาหกรรมแห่งประเทศไทย และแนวโน้มในอนาคต
Thailand’s imports of color TV tubes from major import sources during 1997-2000 (Jan-Jun)
Growth rate Jan -Jun Growth
1997 1998 1999 2000 (1999-2000) 2000 2001* rate
Bt.mil 6,833.7 10,300.3 10,888.4 15,303.7 40.6% 6,737.6 5,392.9 -20.0%
Malaysia
US$ mil 210.3 248.1 284.4 382.5 34.5% 176.3 122.2 -30.7%
Bt.mil 2,149.6 5,311.8 8,111.8 10,009.3 23.4% 4,228.5 2,979.7 -29.5%
S. Korea
US$ mil 305.9 259.5 216.0 249.7 15.6% 110.7 67.4 -39.1%
Bt.mil 9,779.9 10,889.7 8,309.3 9,943.2 19.7% 4,882.6 3,599.4 -26.3%
Japan
US$ mil 64.6 128.3 212.5 249.0 17.2% 127.8 81.5 -36.2%
Bt.mil 5,737.1 1,888.7 4,332.8 5,673.5 30.9% 2,116.2 2,757.8 30.3%
Singapore
US$ mil 191.2 44.5 113.7 140.6 23.7% 55.4 62.3 12.5%
Bt.mil 3,100.7 5,144.8 2,318.5 3,597.7 55.2% 833.3 879.5 5.5%
Taiwan
US$ mil 89.1 122.8 61.2 87.8 43.5% 21.8 19.9 -8.7%
Bt.mil 1,982.0 1,932.4 1,914.0 3,512.1 83.5% 1,419.3 1,408.9 -0.7%
Others
US$ mil 61.7 46.5 50.0 87.6 75.2% 37.1 31.9 -14.0%
Bt.mil 29,582.9 35,467.7 35,874.8 48,039.6 33.9% 20,217. 17,018. -15.8%
Total 5 2
US$ mil 922.8 849.5 937.6 1,197.3 27.7% 529.1 385.2 -27.2%
Source: Department of Business Economics
Note: * Preliminary figures
Exports
Thailand’s exports of TV tubes in 2000 totaled US$ 320.3 million, up 25% from the
preceding year. In this industry, however, Thailand has registered a huge trade deficit
because of the following factors:
1. Lack of production of larger than 25-inch TV tubes and tubes for flat screen TV.
2. Reduction of import duty on TV tubes from original 10% to 5% since 2000.
3. Foreign producers’ policy on import of tubes from affiliated companies.
China is the most prominent export market of Thai TV tubes, with export value of
US$ 84.10 million or 26% of the total exports, followed by Malaysia and Hong Kong sharing
23% and 17% respectively. It is noticeable that the exports to China witnessed a vigorous
growth in the recent few years as China has become an attractive production base where
several foreign TV set producers have expanded investments for local sales and export.
Recently, Toshiba has decided to move its production base of color TV sets from Japan to
China to cut down production costs in preparation for the expected keener price competition.
After such plant relocation, already completed in March 2001, Toshiba’s production capacity
in China is scaled up from 1 million sets to 1.5 million sets/year.
Tube exports in the first six months of 2001 were valued at US$ 115.9 million, a
23.8% year-on-year fall owing to economic stagnation of the world’s large importer such as
the US. The exporting countries thus had to lower production, resulting in a drop in demand
for tubes.
Color TV Tube หน้า 3 of 4
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บรรษัทเงินทุนอุตสาหกรรมแห่งประเทศไทย และแนวโน้มในอนาคต
Thailand’s exports of color TV tubes to major export markets during 1997-2001(Jan-Jun)
Growth rate Jan-Jun Growth
1997 1998 1999 2000 (1999-2000) 2000 2001* rate
Bt.mil 164.5 47.2 1,148.7 3,396.6 195.7% 1,095.9 1,165.1 6.3%
China
US$ mil 5.3 1.2 30.1 84.1 179.4% 28.9 26.7 -7.6%
Bt.mil 553.6 1,425.0 2,640.6 2,950.5 11.7% 1,608.9 1,291.7 -19.7%
Malaysia
US$ mil 17.9 35.4 70.1 75.4 7.6% 42.4 29.3 -30.9%
Bt.mil 526.9 827.9 2,240.1 2,190.0 -2.2% 1,158.5 385.3 -66.7%
Hong Kong
US$ mil 16.6 20.5 58.8 55.7 -5.3% 30.6 8.8 -71.2%
Bt.mil 12.9 397.5 1,054.0 933.0 -11.5% 505.4 449.3 -11.1%
S. Korea
US$ mil 0.5 10.2 27.5 23.5 -14.5% 13.4 10.4 -22.4%
Bt.mil 364.3 362.3 433.7 921.5 112.5% 487.6 546.4 12.1%
Indonesia
US$ mil 11.1 8.6 11.3 23.4 107.1% 12.9 12.5 -3.1%
Bt.mil 3,536.9 2,693.7 2,232.8 2,333.8 4.5% 910.4 1,227.5 34.8%
Others
US$ mil 113.1 64.3 58.5 58.2 -0.5% 23.8 28.2 18.5%
Bt.mil 5,159.0 5,753.6 9,749.9 12,725.4 30.5% 5,766.7 5,065.3 -12.2%
Total
US$ mil 164.4 140.3 256.2 320.3 25.0% 152.0 115.9 -23.8%
Source: Department of Business Economics
Note: * Preliminary figures
Future Trend
Thai TV tube industry must concentrate more on exports to compensate for the
domestic market where the demand is likely to decrease. This is because the higher
production cost of locally made TV sets, compared with the import items, puts the Thai TV
industry at a disadvantage against foreign competitors, especially those from Asean. Some
producers have to close down or relocate production base to other lower-cost countries such
as Indonesia, China, Vietnam, etc. The local demand for TV tubes has slipped accordingly.
Another negative factor is the lower import duty on tubes which will prompt the producers to
import. As a consequence, the local production and sales of TV tubes have been beset with
fiercer competition.
As a measure to encourage a continued growth of this industry, taxes on steel and
plastic for the color TV industry should be cut down to be competitive against imported
goods. Moreover, Thailand should set a standard of imported tubes to prevent cheaper tubes
of low quality from seizing market shares from the domestic producers.
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