Docstoc

Teens' and Tweens' Beauty Market

Document Sample
Teens' and Tweens' Beauty Market Powered By Docstoc
					Brochure
More information from http://www.researchandmarkets.com/reports/835188/




Teens' and Tweens' Beauty Market in the United States 2009

Description:    The teens and tweens beauty market holds a unique position within the health and beauty industry.
                While most of the products are mature staples such as nail polish or lip gloss, the consumers
                (young girls) are ushered into their initial “grown-up” beauty purchases. Manufacturers have a
                small window of opportunity to initiate interest and create lasting impressions on younger shoppers
                in order to foster long-term relationships.

                This challenge involves both attracting young attention, and winning crucial parent approval.
                Because most parents are facing the KGOY (kids growing older younger) phenomenon, there is
                distinct pressure to keep children young for as long as possible. In the beauty arena this can either
                mean seeking out age-specific products (i.e. those with specific child-friendly branding) or delaying
                these “adult” purchases altogether. In order to better understand how these initial purchases are
                made, Mintel examines the factors surrounding the tween/teen beauty market including the
                following topics:

                - Exploration of the emerging trends, including green items, as well as the role that social
                networking plays in promoting brands specifically aimed at teens, as well as those co-opted by a
                teen audience
                - Analysis of product trends in light of consumer attitudes towards brands, marketers, and retailers
                - A look at advertising aimed at the teen and tween beauty market category overall
                - An in-depth look at the current composition of teen and tween beauty market consumers and
                their needs



Contents:       Scope and Themes
                What you need to know
                Definition
                Data sources
                Consumer survey data
                Abbreviations and terms
                Abbreviations
                Terms
                Executive Summary
                Issues yet opportunities
                Word of mouth is key
                The economy is having a downward influence
                Premature sexual imaging is a potential pitfall
                Demographics point to lower number of teens
                Consumer data shows high penetration of beauty care products
                Competitive Context
                Economy challenges teen beauty market
                Possible chemical links to cosmetics?
                Backlash against sexualization of teen girls
                Favorite teen companies
                Market Drivers
                Number of teens and tweens on the decline
                Figure 1: Female population by age, 2003-13
                Figure 2: U.S. teen population, individual ages 12-17, by gender, 2008
                Fewer jobs mean less spending
                Innovation and Innovators
                Cosmetics
                Markwins – Pop Glam Treasures
                Disney Hannah Montana – Microphone Lip Gloss
                Disney Camp Rock – Cosmetic Set
                Disney Fairies – Mixed Berry Flavor Mini Lip Glosses
                Sugar Fall 2008 – Beauty School Bronzing Kit
Nail care
Little Fing'rs – Girlie Nails
Beauty Glam Girl – Makeover Kit – Nail Set
Hair color
Disney High School Musical – Wildcats Hair Trio
Advertising and Promotion
Overview

Figure 3: Television ad for Cover Girl, 2008
Figure 4: Television ad for Cover Girl Trublend, 2008
Figure 5: Television ad for L’Oréal ’s Pigments, 2008
Figure 6: Television ad for L’Oréal Mascara, 2008
Figure 7: Television ad for Maybelline Mascara, 2008
Figure 8: Television ad for Maybelline Lip Plumper, 2008
The Teen Consumer—Product Usage
Teens and makeup usage
Figure 9: Any makeup used—teengirls, by age, April 2007-June 2008
Type of makeup used
Figure 10: Types of makeup used—teen girls, by age, April 2007-June 2008
Type of foundation used
Figure 11: Types of makeup used—teen girls, by age, April 2007-June 2008
Brands of foundation used
Figure 12: Brands of foundation used—teen girls, by age, April 2007-June 2008
Type of blusher used
Figure 13: Types of blusher used—teen girls, by age, April 2007-June 2008
Brands of blusher used
Figure 14: Brands of blusher used—teen girls, by age, April 2007-June 2008
Type of mascara used
Figure 15: Types of mascara used—teen girls, by age, April 2007-June 2008
Type of eye makeup used
Figure 16: Types of eye shadow used—teen girls, by age, April 2007-June 2008
Figure 17: Types of eyeliner used—teen girls, by age, April 2007-June 2008
Type of lipstick/lip gloss used
Figure 18: Types of lipstick/lip gloss used—teen girls, by age, April 2007-June 2008
Brands of lipstick/lip gloss used
Figure 19: Brands of lipstick/lip gloss used—teen girls, by age, April 2007-June 2008
Brands of nail polish used
Figure 20: Brands of nail polish used—teen girls, by age, April 2007-June 2008
Teens and Moisturizers
Moisturizers/creams/lotions
Types used
Figure 21: Types of moisturizers/creams/lotions used—teens, by gender, April 2007-June 2008
Brands used
Figure 22: Brands of moisturizer used—teen girls, April 2007-June 2008
Teens and purchasing behavior
Where products are purchased
Figure 23: Where makeup is purchased—teen girls, by age, November 2008
Teen attitudes towards makeup
Deciding what makeup to wear
Figure 24: Makeup decisions—teen girls, by age, November 2008
Attitudes towards makeup
Figure 25: Makeup decisions—teen girls, by age, November 2008
Frequency of product usage
Nail polish
Figure 26: Frequency of painting fingernails or toenails—teen girls, by age, November 2008
Hair color
Figure 27: Hair color frequency—teen girls, by age, November 2008
Appendix: Other Useful Consumer Tables
Brands of mascara used
Figure 36: Brands of mascara used—teen girls, by age, April 2007-June 2008
Brands of eye makeup used
Figure 37: Brands of eyeshadow used—teen girls, by age, April 2007-June 2008
Figure 38: Brands of eyeliner used—teen girls, by age, April 2007-June 2008
            Appendix: Trade Associations



Ordering:   Order Online - http://www.researchandmarkets.com/reports/835188/

            Order by Fax - using the form below

            Order by Post - print the order form below and sent to

                         Research and Markets,
                         Guinness Centre,
                         Taylors Lane,
                         Dublin 8,
                         Ireland.
                                                           Page 1 of 2

Fax Order Form
To place an order via fax simply print this form, fill in the information below and fax the completed form to 646-607-
1907 (from USA) or +353-1-481-1716 (from Rest of World). If you have any questions please visit

http://www.researchandmarkets.com/contact/

Order Information
Please verify that the product information is correct and select the format(s) you require.


               Product Name:           Teens' and Tweens' Beauty Market in the United States 2009
               Web Address:            http://www.researchandmarkets.com/reports/835188/
               Office Code:            OC8HMIROPQWUV

Product Formats
Please select the product formats and quantity you require:


                                   Quantity

               Electronic:               EURO €3,012.00

               Electronic:               EURO €4,512.00




Contact Information
Please enter all the information below in BLOCK CAPITALS


      Title:                  Mr              Mrs           Dr           Miss                 Ms     Prof

      First Name:                                                  Last Name:

      Email Address: *

      Job Title:

      Organisation:

      Address:

      City:

      Postal / Zip Code:

      Country:

      Phone Number:

      Fax Number:

     * Please refrain from using free email accounts when ordering (e.g. Yahoo, Hotmail, AOL)
                                                              Page 2 of 2

Payment Information
Please indicate the payment method you would like to use by selecting the appropriate box.

          Pay by credit card:                     American Express

                                                  Diners Club

                                                  Master Card

                                                  Visa
                                           Cardholder's Name

                                           Cardholder's Signature

                                           Expiry Date

                                           Card Number

                                           CVV Number

                                           Issue Date
                                           (for Diners Club only)




          Pay by check:                    Please post the check, accompanied by this form, to:

                                           Research and Markets,
                                           Guinness Center,
                                           Taylors Lane,
                                           Dublin 8,
                                           Ireland.


                                           Please transfer funds to:
          Pay by wire transfer:
                                           Account number                   833 130 83
                                           Sort code                        98-53-30
                                           Swift code                       ULSBIE2D
                                           IBAN number                      IE78ULSB98533083313083
                                           Bank Address                 Ulster Bank,
                                                                        27-35 Main Street,
                                                                        Blackrock,
                                                                        Co. Dublin,
                                                                        Ireland.


     If you have a Marketing Code please enter it below:


           Marketing Code:


      Please note that by ordering from Research and Markets you are agreeing to our Terms and Conditions at
     http://www.researchandmarkets.com/info/terms.asp



                                              Please fax this form to:
                                  (646) 607-1907 or (646) 964-6609 - From USA
                          +353 1 481 1716 or +353 1 653 1571 - From Rest of World

				
DOCUMENT INFO