SQUIDOO SECRETS FOR
AFFILIATE AND INTERNET
Brought to you by
Make it your own!
To get your brandable eBook you must be a member of the Power Blog.
Only members will get access to the branding system.
Please register for FREE and login to gain access.
A WORD FROM OUR SPONSOR
"Here's How You Can Create An AVALANCHE Of Traffic And Sales, By Getting Loads Of Joint Venture
Partners To Promote Your Products On Their Websites And Thank You Pages"
More details on JV Avalanche
SQUIDOO IS A MARKETING POWERHOUSE!
Internet and affiliate marketers are always on the lookout for new websites that will help them make money.
Websites come and go but since it started, Squidoo has proven that it is hear to stay. They even survived a
“Google Slap” and came back even stronger.
From the beginning, Squidoo has established itself as a place where people were actually encouraged to
promote themselves. It is a safe place where people can create mini websites, share links, and promote
themselves and their businesses without worrying that their accounts will be mysteriously removed.
So what does that mean for you? That if you haven’t started using Squidoo as part of your affiliate and
internet marketing strategy, it’s time! This report will show you exactly how to get started and how to make it
WHAT IS SQUIDOO EXACTLY?
Squidoo is a web 2.0 site that was created by marketing mastermind Seth Godin. It allows people the ability
to publish unique pages, called lenses, for free. Once you open an account and have
In addition, the site utilizes various social features including
• Ability to comment and rate on other people’s lenses
• Joining groups that pertain to your lenses
• Forums and other features of support to empower lensmasters to create great lenses and interact with
• Interact with other sites using link lists, RSS feeds, and other elements.
• Develop your profile to promote and advertise yourself and your business.
Squidoo brilliantly combines content with community while giving people independence to create lenses on
any subject they wish. And even more importantly, you can make money with Squidoo through their revenue
sharing program and through internet and affiliate marketing.
WHY USE SQUIDOO TO BUILD YOUR
There are many benefits to creating a lens (or better yet, multiple lenses) with Squidoo. Here’s a list.
• Share information
Do you know something that others can benefit from? Are you curious about something and decide to
learn about it, and then share your findings with others? Both of these are great reasons to start a lens.
• Drive traffic
This is another key benefit of using squidoo. You can build a lens with the specific purpose of driving
traffic to your blogs, websites, online stores, etc.
• Build a brand
When it comes to running a successful business online, it is important to build a noticeable brand.
Squidoo can help you do that.
• Build a list
Because of the Google Slap, Squidoo no longer allows you to use iframes, which refers to the HTML
code used to put a signup box on the lens. However, you can still use it to help you build a list.
This is a key way that Squidoo can help you build your affiliate and internet marketing business. You
can market your own information products, the information products of others, or promote other affiliate
• Make money
In addition to any earnings that you make from marketing your own products and services or the
products and services of others, Squidoo offers a revenue sharing program.
Squidoo presents a fast and easy way to create mini-websites that serve a variety of purposes. And, each
lens can have more than one purpose. For example, on the same lens you can drive traffic to your site and
build a list. Just make sure you have a purpose before you begin creating your lens because it will make the
content more focused.
BUT TO BE SUCCESSFUL WITH SQUIDOO,
YOU NEED TO ADD VALUE
As mentioned above, you can use Squidoo to share information with others. This is actually the purpose that
every lens should have. Not only that, but the better your content is, the more value it provides to the reader.
If your content is good, they’ll be more likely to perform whatever action you wish such as click on your
affiliate link or a link to your blog or website.
As long as you remember that Squidoo is all about sharing information, you will find success. If your lens is
too short or doesn’t contain enough interesting and well written information for the reader, they won’t perform
the desired action.
However, there is a perfect balance involved with “providing value”. On the one hand, you want to provide
excellent content. On the other, you don’t want to provide too much – otherwise people won’t feel the need to
take things one step further and provide the links for you.
BUT DON’T WORRY – IT’S EASY TO
PROVIDE VALUE ON SQUIDOO
Don’t let the previous section make you panic. The good news is that Squidoo makes it very easy to provide
the reader of your lens with wonderful information through their modules.
Modules make it easy for you to create a unique lens. The only real rule is that you have four unique modules
in addition to the introduction section. As you will see on the site, there are a combination of content modules
as well as the ability to put Youtube videos, Amazon products, etc on your lens. The combination you choose
will depend on the purpose.
KEY MODULES TO USE
Here are some of the key modules on the site. Since this is only a small sampling of all that is available, it is a
good idea to log into your Squidoo account and get familiar with all of your options.
This module allows you to write blocks of text and include html code.
• Link list
If you have a collection of websites you want to share, this module allows you to provide the link and a
Invite your readers to sign the guestbook to give you feedback. You can also ask a question for the
readers to answer.
This is another popular module. You can create your own reader poll. This can be fun, scientific, or just
One of many ways you can monetize the site. You can have Amazon choose the products or you can
specify the ones you want listed.
This is an extremely valuable module. Provide the RSS feed to your blog or website and watch your
There are a lot more. Be creative! But, ff you are stumped for which modules to put in your lenses, this list
provides an excellent formula for a great lens. Just be sure to put the guestbook at the end – they seem to
work better when they’re at the end.
REFRESH YOUR LENSES
Another important point to make about lenses is that both Squidoo and the search engines like them to
remain “fresh”. What this means is that you should update each lens several times each week.
The updates don’t need to be drastic – you can change a sentence here and there, add a new tag, change an
image, etc. Just be sure to hit publish. This will help you rise in the ranks and increase value to your readers.
BUILDING YOUR INTERNET AND AFFILIATE
MARKETING BUSINESS WITH SQUIDOO
Yes, it is fun to create lenses about any random topic you want – just because you want to share the
information. But, the real magic of Squidoo is that you can build an entire internet business using this site
There are a few ways you can go about doing this.
• Use Squidoo to promote your blogs, websites, and landing pages.
• Funnel traffic to a landing page for your list.
• Get your readers to click on affiliate links directly in the lens itself.
By doing these three things, you can build a successful online business using Squidoo.
A SIMPLE SQUIDOO BUSINESS MODEL FOR
AFFILIATE AND INTERNET MARKETING
By now, you’re probably anxious to get started building your internet marketing and affiliate business using
Squidoo. Here is a business model to follow that will bring you success in no time.
USE SQUIDOO FOR PROMOTION
Blogs, websites, and landing pages are a reality for most internet and affiliate marketers. Here are some tips
on how to effectively use Squidoo to drive traffic to those sites.
• Think about the main keywords you wish to target for each blog, website, or landing page.
• Create a lens for each of these keywords. Make sure the keyword is in the URL, the lens title, at least
once in the introduction, and at least one more time in the body of the lens.
• Avoid placing any modules that are designed to help you make money. This just encourages people to
click off your lens through another link other than the link to the site you wish to promote.
• If the site has an RSS feed, use the RSS module.
• Place the link at least once contextually, such as within a paragraph.
• You can also use Link List module to bring attention to multiple pages on your site.
• Don’t look at the lens as an advertisement. Rather, provide a lot of content on the lens because it
should really stand alone.
• Be sure to provide at least three different ways for the reader to enter your site – once in the
introduction, once in the body, and once at the end. However, don’t include links all over the place.
People don’t always click the first time, but if your lens is littered with links, that is also a turnoff.
The theory behind this is that if people like the content, they’ll click the links you provide hoping that it will
provide more great information.
BUILD A LIST ON SQUIDOO
Ask any successful internet or affiliate marketer what the key to success is, and they’ll no doubt encourage
you to build a list. One of the core reasons behind this is that people often need to be confronted with a
product link more than once before they make a purchase.
A list allows you to send them messages – around one a week is a good number – that will include a link. As
with anything else that is related to internet marketing, the newsletter needs to contain an article or tips –
something to provide the reader with value. This will help increase conversation rates.
So, how do you build a list on Squidoo? There are a few ways. Since iframes were disabled, people have had
to get creative.
Take a screenshot. The first option is to take a screenshot of a signup box that you may have on another
site. Use an image editing program to get rid of anything else that may have been captured.
Save the image as a .jpeg and use the following code to put the image in a text module:
<p align=”center”><a href=”http://www.yourdomainname.com“><img
The goal is to set up the image so that a user clicks on it and is directed to a signup landing page or the page
on your blog or website where the box is. If you have multiple niches on Squidoo, you’ll want to have a
separate list for each niche.
BUILD A COMPLETE BUSINESS ON
As we discussed, Squidoo can be a valuable way to drive traffic to your existing websites and to also help
you build a list. But Squidoo also presents you a way to build a complete business. By creating lenses with
excellent content and providing affiliate links, you can generate a viable income stream this way.
There are several ways you can go about doing this.
• Choose the affiliate programs
One way to do this is to select affiliate programs you want to promote. Think about all the articles and
information you can share related to these programs. For example, if you want to promote a weight
loss e-book, you can create a series of lenses focusing on different weight loss related topics. Include a
few links for the product – one in the introduction, one at the end, and one somewhere in the middle.
• Niche marketing
You can also use Squidoo for niche marketing. This is where you choose a targeted topic and create a
series of lenses using various keywords. Each of these lenses can promote the same products or
different ones, it’s up to you. We’ll go into more detail about this in the next section.
KEYWORD RESEARCH – ONE OF THE KEYS
Before we start talking about niche marketing on Squidoo, it is important to discuss the basics of keyword
research. If you’ve been involved with internet marketing for some time, you may already be using SEO
strategies in your lenses. Still, this section is worth perusing because there are a few places where it is
important to always include the keywords. You can do the keyword researching using free tools such as
Once you choose a niche, type that in the box to see which keywords pop up. For example, if your niche is
computers, you’ll type in “computers” to see which keywords it returns. You’ll also want to head over to
google and see how many results each of the keywords return when the keyword is in quotes.
If you are focusing on long tail keywords (Bum Marketing style) you’ll want the results to be anywhere from
1000 to 10,000. If you want to focus on broader keywords, make sure they aren’t anymore than 50,000
targeted searches. This way, you stand a better chance of your lens making it to the first page on Google.
In addition, keep these main points in mind as you use keywords on your lenses.
• One main keyword per lens
It is a good idea to target one main keyword per lens. If you try to cram too many keywords into the
same lens, it will not read well and the search engines may actually penalize you.
• Keyword in the URL
Make sure the main keyword is present in the URL. If the keyword phrase has more than one word,
you may want to separate it in dashes. Google treats the dash like a space. You can either reserve the
lens URL to be the keyword, or the title of your article. It is usually best to have the URL be the
• Put the keyword in the title
This is one of the most important places to have the keyword. Make it fit naturally in the title. You
should choose keywords that work well in a sentence.
• Intro paragraph, body, and end of the lens
The keyword should also be present once in the intro paragraph, once in the body, and once at the end
of the lens. Resist the urge to put the main keyword in there more than once.
• Related keywords
As you are researching keywords for your topic, you may come across some related keywords. If you
decide to use them, only use each related keyword once. You can also omit this step and write the lens
content naturally. The search engines will pick up on whichever keywords you are including naturally.
Be sure to pay attention to your lenses and how you are positioning the keywords so you can learn what is
working for you. Give your lenses time to increase in traffic but also feel free to change the location of the
keywords slightly if you aren’t progressing as you think you should.
NICHE MARKETING ON SQUIDOO
Squidoo is an excellent place to do what is known as “niche marketing”. This is where you choose a niche
and set out to dominate as many keywords in that niche as possible.
Some people choose to use only Squidoo in their niche marketing strategy. Others employ other strategies
such as article marketing to help them dominate your niche as much as possible. No matter which you
choose, an excellent starting point is with Squidoo.
Here is the basic strategy for niche marketing on Squidoo.
• Choose a niche
A niche is a topic within a larger topic. For example, “make money online” is a broad topic. A niche is a
subset of that topic and can include subjects like “freelance writing” or “mystery shopping”.
• Pick your keywords
The next step is to research keywords within your niche using the strategies listed above. Collect as
many as you can find. Use the keyword strategies listed above and try to get at least fifty for each niche.
• Get an account at Squidoo
If you want to seriously pursue niche marketing on this site, you should open one account per niche. All
you need is a new email address which you ca get from Yahoo or any other free email service.
• Find products to promote
In order to make money with niche market, you need products to promote. You can either become an
affiliate of a key product or develop a product of your own. If you are just starting out, choosing an
affiliate program is by far the easiest option.
• Create the lens
Use one keyword per lens. When setting the lens up, be sure that the URL includes the keyword in
some way. Also, follow the keyword specifications listed above.
• Promote the lens
We’ll talk about strategies you can use to promote the lens. For now, ping the lens at
http://www.pingomatic.com as soon as it’s complete. You can also start participating in the site and
leaving meaningful comments on other related lenses.
FINDING AN AFFILIATE PRODUCT TO
Some people seem to have a knack for selecting affiliate programs to promote. A good place to start is to
think about the services and products that you use that may have an affiliate program. Some ideas:
• Any ebooks you purchased and found very helpful
• Services and website that you use. For example, Squidoo even has a referral program.
• Software programs such as Quickbooks
• Some advertising sites such as Chitika.com have affiliate program
There are a few main affiliate networks you can check to find products.
• Commission Junction
You don’t necessarily need to use the product or service. Research it to make sure it’s a product you can
stand behind. If you can, feel free to promote it. You’ll also want to check to make sure the affiliates’ sales
pages are professional and do a good job selling the product. Otherwise, you’ll likely be wasting your time
GET THE WORD OUT ABOUT YOUR LENSES
At this point, you should have more than a few Squidoo lenses in your account, or in several accounts. You
may notice that you aren’t getting the traffic you think you should be getting. A good first step is to update
your lenses slightly and hit publish. A newly updated lens stands a better chance of getting more traffic.
Participate in the Site
Squidoo is about more than just creating lenses and forgetting about it. One of the most powerful tools at
your disposal is the fact that you can get traffic from within the Squidoo system simply by participating in the
• Visit the Squidoo.com forums to share information and ask questions.
• Start or join a group (or several groups), that are related to your lenses. Some groups simply accept all
• Comment on other people’s lenses.
If you were to do nothing else but focus on these three methods, you can really start to gain traffic. What’s
even better is that you can leave your lens URL in the comments that you leave and it will give you some
great backlinks into your own lenses, especially if the lenses have a high page rank.
This is another winning strategy for driving traffic to your lenses. What’s even better is that you can write or
outsource one article for each lens and then submit it to several article marketing sites. Here is a small list of
sites you can use:
You can also post these articles on the revenue sharing sites. Be sure to include a link to your lens
somewhere in the article or in the resources sections.
• Associated Content
This way, your articles will not only promote your lenses, they’ll also earn you some extra revenue.
This is also a powerful way to share your lenses with people. Squidoo makes it easy to interact with the social
sites. For example, you can provide your twitter information in your squidoo account. With a click of the
mouse, you can send a twitter.com update right from Squidoo whenever you update a lens.
Here’s a list of some of the social sites you can use.
There are hundreds more to choose from but those are amongst the more popular ones.
THE TIME IS NOW TO START WITH
You now have all the information you need to start a business using Squidoo, or grow your existing business.
It is particularly valuable for affiliate and internet marketers because that is one reason why Seth Godin
created the site the in the first place – to provide a safe place where people are actually encouraged to be
As an added bonus, Google loves Squidoo lenses and tends to regularly place them on the first page,
especially if all the conditions are met. All you need to do is research your keywords, find great products and
services to promote, and create high quality lenses that people want to read. This is the winning formula for
finding Squidoo success.