business process management computational intelligenc

The Hong Kong Polytechnic University 香港理工大學 Department of Computing 電子計算學系 Programme Booklet for Master of Science / Postgraduate Diploma in E – Commerce 電子商貿 (in CyberU mode) Programme Code: 61801 September 2004 (This Definitive Programme Booklet is applicable to 2004/2005 entry cohort) 2 Preface With the rapid development of Internet technology and related services such as the World Wide Web, electronic commerce (e-commerce) has emerged as one of the killing applications. Ecommerce has made great changes to the ways people conduct business and commerce activities, and will have even greater influence in many aspects of our daily lives. The MSc in E-Commerce programme (HKCyberU version) is offered to meet the great and growing demand on competent technical workers in e-commerce related areas. This is a tailor-made programme for those IT professionals who would like to have a feasible way to pursue studies anywhere, anytime and any pace. This booklet serves two kinds of readers – those who are contemplating to apply for this programme and those who have already enrolled into this programme. For the former, this booklet will provide you with all the relevant information about this programme, particularly in the programme rationale and objectives, and programme curriculum. Reading this booklet will definitely help you decide whether this programme will meet your need and aspiration. For the latter, this booklet will serve as the first source that you can locate information about this programme. We hope that you find the information interesting and useful. To know us better, we sincerely welcome you to visit our department or WWW home page (http:// www.hkcyberu.com). For further inquiry, please call at 27667260 or send an email to enquiry@comp.polyu.edu.hk. Scheme Leader Table of Contents 1. 2. 3. 4. 5. 6. 7. 8. General Information ............................................................................................. Aims and Objectives of the Programme ............................................................... Programme Structure and Mode of Study ............................................................ Entrance Requirements ......................................................................................... Assessment Rationale ........................................................................................... Programme Operation and Management .............................................................. Faculty and Facilities ............................................................................................ Subject Syllabi ...................................................................................................... Core Subjects COMP5122 COMP5123 COMP5133 COMP5136 COMP5222 COMP5322 COMP5331 COMP5451 Electives COMP5121 COMP5134 COMP5524 COMP5923 COMP5933 COMP5940 E-Commerce Fundamentals and Development ………………... Intelligent Information Systems .................................................. Information Systems & E-Commerce Strategy ........................... B2B & B2C E-Commerce and Management............................ Software Testing and Quality Assurance .................................... Internet Computing and Applications ........................................ Web Advertising and Web Publishing ....................................... Multimedia Systems and Applications 1 1 2 5 5 9 10 13 14 16 19 22 24 26 28 30 Data Mining and Data Warehousing Applications.................. IS Development with OO Methods ………………..................... Workflow Management and Collaborative Systems................... Independent Study………………........................................................ Project …………….................................................................................. Dissertation ………………......................................................................... 32 34 36 38 40 42 . 1. GENERAL INFORMATION In the past several years, we have witnessed the high and growing demand in competent technical workers in electronic commerce (e-commerce) by the local industry, service, and other sectors. The MSc in E-Commerce programme is offered to respond to the workforce needs of Hong Kong e-commerce markets. It provides an opportunity to suitable applicants, such as IT professionals, programmers, system analysts and technologists, to expand their IT background with the fundamental principles, techniques, and the state of art technology related to e-commerce. The programme provides students with an innovative and cuttingedge education that is designed to cover a range of career interests and to equip the students with necessary knowledge and skills for analyzing, design, implementation, maintenance, and evaluation of e-commerce systems and applications. (a) (b) (c) (d) (e) Programme Title: Host Department: Mode of Attendance: Normal Duration: Maximum Duration: (f) Final Award: Master of Science/Postgraduate Diploma in E-Commerce Department of Computing Offered through HKCyberU 5 semesters for MSc and 3 semesters for PgD 8 years MSc in E-Commerce / PgD in E-Commerce *The programme is under the umbrella of Postgraduate Scheme in Computing as an award of the Scheme. 2. AIMS AND OBJECTIVES OF THE PROGRAMME 2.1 Aims The development of e-commerce in Hong Kong is progressing at an accelerating pace. In recent years, many companies are implementing and/or using e-commerce to complement the traditional commerce process. E-commerce has become a valuable asset for business to deliver better and innovative services to their customers. The Hong Kong SAR Government also realizes the importance of ecommerce to the future growth of Hong Kong. The Digital 21 project is initiated to enhance and promote Hong Kong’s information infrastructure and services so as to make Hong Kong a leading digital city in the globally connected world of the 21 st century. The development in the Internet and electronic commerce is critical to the future competitiveness of Hong Kong in the region. The success of this will depend upon development of a workforce suitably adapted to this new business environment where Internet and web technologies form the bedrock of future transactional and information activities. The MSc in E-Commerce programme aims at providing students with a good understanding in planning, design, development, deployment and management of e-commerce systems and applications. It will train students to develop and deploy e-commerce solutions for various application domains. The well-structured, application-oriented core modules offered in the programme cover in-depth both the technical and application aspects of e-commerce. 2.2 Objectives The main objective of the programme is the education and training of a new generation of knowledge and technical workers in e-commerce. It offers students the opportunity to examine various aspects of conducting business as 1 MSc/ PgD in EC (CyberU)-Definitive Programme Document/ Programme Booklet 04/05 related to networked and on-line commerce, with a focus on the enabling technologies and techniques. Graduates from this programme will be able to effectively contribute towards the planning, development, deployment and management of electronic commerce systems and applications. More specifically, the graduates will possess:      a good understanding of electronic commerce fundamentals; a sound knowledge of business models, information systems and technologies in relation to electronic commerce; the ability to appraise tools like e-commerce platforms, HTTP servers, secure transaction software and firewalls, database systems, heterogeneous networks, intelligent agent, etc.; the ability to appraise electronic commerce opportunities in terms of costs and benefits; the ability to construct a variety of electronic commerce systems for trading products and services, and managing vendor relations; and the ability to explore how electronic commerce is transforming business and society. 3. PROGRAMME STRUCTURE AND MODE OF STUDY 3.1 Structure The MSc in E-Commerce is an on-line programme offered through HKCyberU. The structure of the programme is based on an integrated credit-based programme of study. Students are required to complete at least six core subjects with a total of 18 credits, and four optional subjects with a total of 12 credits selected from the electives. For students who opt for dissertation, they have to complete at least 6 core subjects plus 1 elective. A total of 30 credits are required for graduation. The normal duration of the award is 5 semesters. Students also have a PgD option, the credit requirement is 4 core subjects plus 2 electives with a total of 18 credits. The maximum duration for completion of the MSc award is 8 years. No student is allowed to defer beyond the maximum. Level of Awards: To be eligible for the award of Postgraduate Diploma in E-Commerce (PgD)  Students shall complete SIX taught subjects with a total of 18 credits. minimum of four taught subjects shall be core subjects. A To be eligible for the award of Master of Science in E-Commerce (MSc)  Students shall complete SEVEN taught subjects and a dissertation. A minimum of six taught subjects shall be core subjects, OR  Students shall complete TEN taught subjects with a total of 30 credits. A minimum of six taught subject shall be core subjects. 2 MSc/ PgD in EC (CyberU)-Definitive Programme Document/ Programme Booklet 04/05 The list of subjects for the programme is shown as follows:                 Core Subjects COMP5122 COMP5123 COMP5133 COMP5136 COMP5222 COMP5322 COMP5331 COMP5451 Electives COMP5121 COMP5134 COMP5524 COMP5923 COMP5933 COMP5940 E-Commerce Fundamentals and Development Intelligent Information Systems Information Systems & E-Commerce Strategy B2B & B2C E-Commerce and Management Software Testing and Quality Assurance Internet Computing and Applications Web Advertising and Web Publishing Multimedia Systems and Applications Data Mining and Data Warehousing Applications IS Development with OO Methods Workflow Management and Collaborative Systems Independent Study Project Dissertation Since the programme offered through HKCyberU has two admission exercises each academic year, each cohort of students will follow a specific study pattern to finish the programme and which subjects to be offered in the semester are subject to the discretion of the host department. *We are considering (as the student numbers increases) to offer in this programme other subjects as electives to be in line with our normal MSc in E-Commerce programme (depending on availability). 3.2 Mode of Study The MSc in E-commerce is a part-time programme. 3.2.1 For the dissertation option After completing not less than five taught subjects, students can opt for work on an e-commerce related dissertation for practicing and integrating the knowledge and skills to develop and/or evaluate e-commerce systems and applications. The dissertation acts as a major integrator for all subject components in the programme. The dissertation is going to be carried out in two sessions (between the second semester of the second year and the first semester of the final year). Students are required to submit an acceptable proposal within the 1st semester period before they can proceed to actually carry out the main dissertation work. Students’ decision on their choices of undertaking the dissertation option are not revocable. 3.2.2 For the non-dissertation option Student who opt for non-dissertation are required to take 6 core subjects in their first two years of studies. On completion of the taught components, students are required to take electives (up to 12 credits equivalent) within the same normal period. Students at the end of this duration (the end of semester 1 of year 2) have to declare their choice. Once they make up their mind, they cannot switch back to the other option. 3 MSc/ PgD in EC (CyberU)-Definitive Programme Document/ Programme Booklet 04/05 Dissertation Study Pattern Year 1 Year 2 Year 3 Semester 1 2 subjects 2 subjects Dissertation (Cont’d) Semester 2 2 subjects 1 subject Dissertation Credit 12 9 9 Non-dissertation Study Pattern Semester 1 2 subjects 2 subjects 2 subjects Semester 2 2 subjects 2 subjects Credit 12 12 6 Year 1 Year 2 Year 3 Credit Enrolment The minimum number of credits enrolled per semester is 3. In particular, students will not be allowed to take zero subject in any semester unless they have obtained prior approval from the Department; otherwise they will be classified as having unofficially withdrawn from their study. Any semester in which the students are allowed to take zero subject will nevertheless be counted towards the maximum period of registration. The application fee of zero subject enrolment is HK$800 per semester for retention of study. Deferment of Study Deferment of study is applicable to those who have a genuine need to extend the maximum period of registration due to, e.g., illness, family problem, etc. Approval from the Department is required. The deferment period will not be counted as part of the maximum period of registration. Credit Transfer Policy Apart from adhering to the University’s credit transfer policy on validity period and the credit transfer fee, students should also observe the following departmental credit transfer policy:    Students can transfer a maximum of 50% of the total award requirement. Credits earned from previous study should remain valid at the time when the student applies for transfer of credits. Students are allowed to transfer other Master level non-Computing subjects as electives up to 20% of the total award requirement (also counted towards the 50% upper limit for total credits to be transferred). This is subject to approval of the Scheme Leader. The subjects to be transferred should attain a normal performance grade (i.e. a minimum of grade B is normally expected). Approval rests with the Scheme Leader.   Changing Programme of Study within the Scheme If students wish to change the award/stream within the same mode of study for which they are registered they should seek the approval of the Scheme Leader. If approved, students are reminded that all subject grades will be counted towards the 4 MSc/ PgD in EC (CyberU)-Definitive Programme Document/ Programme Booklet 04/05 GPA, and only subjects contributing to the final award will be counted towards the Award GPA. For students wishing to switch to a different award/stream in a different mode of study (for example, from Cyber U mode to regular mode), they need to apply for the other award through the normal admission procedure. Students are reminded that they need to transfer credits to the new award and will be subject to the above mentioned credit transfer policy. Gaining More Awards within the Scheme Students shall apply for the second award through the normal admission procedure. Upon approval, credits studied in the first award can be transferred to the second award through credit transfer. Students are reminded that only subjects contributing to the second award should be transferred, and they will be subject to the above mentioned credit transfer policy. Taking Regular subjects Students who desire to take any subjects not available in CyberU mode and the subject(s) can contribute to their final award can apply to study some class-bearing subjects in regular mode. Approval is required from the Scheme Leader. 4. ENTRANCE REQUIREMENTS Targets Engineering or Computer Science students. Normally expected to have an honours degree in Computing, Information Technology or Information Systems; or an honours degree in Engineering discipline with relevant Information Systems/Information Technology working experience or the equivalent. *Students without the required qualification/experience but would like to apply for the award are required to justify their need and capability to study in this award. This will be subject to approval by the Department. 5. ASSESSMENT RATIONALE 5.1. Assessment Methods Continuous Assessment: Continuous assessment may consist of assignments, quizzes, projects and tests. It generally contributes 45% of the overall subject grade. Progressive assessment will be taken through participation of students in workshop, seminar and tutorial sessions where applicable. Final Examination: Students are generally required to sit for the final examination. They will be provided with the examination schedule in advance, which is assigned in the general examination period of the University. 5 MSc/ PgD in EC (CyberU)-Definitive Programme Document/ Programme Booklet 04/05 Subject examination and grading: All the following regulations are to be read in conjunction with the University's Academic Regulations for Credit-based Programmes. A student's assessment results in a subject will be graded as follows: Grade A+ A B+ Good B C+ Satisfactory C D+ Marginal D F Failure 1 0 2 1.5 3 2.5 Description Excellent 4 3.5 Grade Point 4.5 "F" is a subject failure grade and all others ("D" to "A+") are subject pass grades. Re-assessment and Re-taking of Subjects (1) Re-assessment will only be offered under very exceptional circumstances and at the sole discretion of the Department of Computing. The final grade after reassessment will be no higher than a grade D. (2) A student can retake those subjects in which they have obtained an "F" grade. Students are not allowed to retake subjects for which they have passed with a grade C or above. Retaking of a subject which has been passed at grade D or D+ will require the approval of the Department. A student may choose to take another elective subject instead of retaking an elective subject that he/she has failed. If a subject is taken twice, both the original grade and the grade obtained after retaking the subject will be included in the calculation of the Grade Point Average (GPA). The provision of re-assessment will be discontinued with effect from 2005/06. (3) (4) (5) Progression/ Academic Probation/Deregistration The Board of Examiner shall, at the end of each semester, determine whether each student is (a) eligible for progression toward an award; or (b) eligible for an award; or (c) required to be deregistered from the programme. 6 MSc/ PgD in EC (CyberU)-Definitive Programme Document/ Programme Booklet 04/05 When a student has a Grade Point Average (GPA) lower than 2.0, he will be put on academic probation in the following semester. Once when a student is able to pull his GPA up to 2.0 or above at the end of the probation semester, the status of “academic probation” will be lifted. The status of “academic probation” will be reflected in the examination result notification but not in transcript of studies. A student will have “progressing” status unless he falls within the following categories, either of which may be regarded as grounds for deregistration from the programme: (i) the student has exceeded the maximum period of registration for that programme as specified in the definitive programme document; or (ii) the student’s GPA is lower than 2.0 for two consecutive semesters and his semester GPA in the second semester is also lower than 2.0; or (iii) the student’s GPA is lower than 2.0 for three consecutive semesters. Notwithstanding (ii) and (iii) above, a student may be de-registered from the programme enrolled before the time specified in (ii) or (iii) above if his academic performance is poor to the extent that the Board of Examiners deems that his chance of attaining a GPA of 2.0 at the end of the programme is slim or impossible. Eligibility for award Students registered in the programme are required to complete subjects with a total of 30 credits. A total of 30 credits obtained over a maximum period of 8 years with a GPA (grade point average) of not less than 2.0 is required for graduation. Guidelines for award classification The award classification will be "Distinction", "Credit" or "Pass" based on GPA. Award Classification The Grade Point Average (GPA) will be used as a guide to determine the award classifications. The GPA will be calculated as follows :  Subject Grade Point x Subject Credit Value n  Subject Credit Value n GPA = where n = number of all subjects taken by the student up to and including the latest semester, inclusive of failed subjects The maximum GPA is 4.0. Exempted, ungraded or incomplete subjects, and subjects for which credit transfer has been approved without a grade assigned to it, will be excluded from the GPA calculation. In addition, subjects for which a student has been allowed to withdraw from (i.e. those with the grade `W') will be excluded. A subject which has been given an “S” subject code i.e. absent from examination, will be included in the GPA calculation and will be counted as “zero” grade point. The GPA is therefore the unweighted cumulative average, calculated for all subjects, including failed subjects, 7 MSc/ PgD in EC (CyberU)-Definitive Programme Document/ Programme Booklet 04/05 taken by a student from the start of the programme to a particular reference point in time. GPA is an indicator of overall performance. The minimum GPA values for graduation is 2.0 (C equivalent). Any subjects passed after the graduation requirement has been met or subjects taken on top of the prescribed credit requirements for award shall not be taken into account in the grade point calculation for award classification. However, if a student passes more elective subjects (or optional subjects) than the requirement for graduation in or before the semester within which he becomes eligible for award, the elective subjects (or optional subjects) with higher contribution (with the exception of the additional subjects taken out of interest and not for satisfying the award requirements) shall be counted in the grade point calculation for award classification (i.e. the passed subjects with lower contribution will be excluded from the grade point calculation for award classification), irrespective of when the excessive elective subjects (or optional subjects) are enrolled. 5.2 Exceptional Circumstances Absence from an assessment component If a student is unable to complete all the assessment components of a subject due to illness or other circumstances beyond his control, and considered by the Subject Assessment Review Panel as legitimate, the Panel will determine whether the student will have to complete the assessment and, if so, by what means. Aegrotat award If a student is unable to complete the requirements of the programme in question for the award due to very serious illness or other very special circumstances which are beyond his control, and considered by the Board of Examiners as legitimate, the Faculty Board will determine whether the student will be granted an aegrotat award. Aegrotat award will be granted under very exceptional circumstances. A student who has been offered an aegrotat award shall have the right to opt either to accept such an award, or request to be assessed on another occasion to be stipulated by the Board of Examiners; the student’s exercise of this option shall be irrevocable. The acceptance of an aegrotat award by a student shall disqualify him from any subsequent assessment for the same award. An aegrotat award shall normally not be classified, and the award parchment shall not state that it is an aegrotat award. However, the Board of Examiners may determine whether the award should be classified provided they have adequate information on the students’ academic performance. 8 MSc/ PgD in EC (CyberU)-Definitive Programme Document/ Programme Booklet 04/05 6. PROGRAMME OPERATION AND MANAGEMENT 6.1 Scheme Committee The Department of Computing will be the host department responsible for the administration of the Scheme and the overall operation and management. A Scheme committee will be responsible for the academic standards, content, delivery and assessment of all awards within its purview. 6.2 Departmental Teaching & Learning Committee The Committee will be overseeing the operation and administration of all the awards hosted by the Department of Computing. Its main duties are:      To promote quality learning and teaching in the department, particularly at the classroom level, and at the teacher-student interface. To keep under review the quality of learning and teaching in the department. To develop strategies and guidelines relating to the enhancement of learning and teaching quality in the department. To evaluate and prioritize proposals from departmental staff on learning and teaching development projects - for funding by the LTDC and other relevant agencies. To monitor progress of learning and teaching development projects carried out in the department. Management The day-to-day management of the programme will be the responsibility of the management team comprising Scheme Leader Representative of Departmental Learning & Teaching Committee Board of Examiners The composition of the Board of Examiners shall be as followings : Chairman: The Head/Associate Head of Department Members: Subject examiners Scheme Leader Co-opted Members: Additional members may be appointed at the discretion of the Chairman The Board of Examiners is responsible to the Senate for making : (i) a decision on the classification of awards to be granted to each student on completion of the programme ; (ii) a decision on de-registration cases; and (iii) a decision on cases with extenuating circumstance. Membership of Professional Bodies MScEC graduates could apply for the Certified E-Commerce professional qualification and they are to be exempted from all coursework and examinations required to become a Certified E-Commerce Consultant awarded by the Institute of Certified E-Commerce Consultants and recognized by the American E-Commerce Association. Our students will be given preferential discounts in the membership fee. The initial 9 MSc/ PgD in EC (CyberU)-Definitive Programme Document/ Programme Booklet 04/05 6.3 6.4 6.5 registration fee and membership fee for the first two years is HKD1550. For renewal (which happens every two years) after the first two years, the fee will be HKD900. The Certified E-Commerce Consultant certification is the first and only globally recognized e-commerce certification for e-Business Professionals and Executives awarded by the Institute of Certified E-Commerce Consultants (http://www.icecc.com/) and recognized by the American E-Commerce Association. If you want to apply for CEC consultant, you may simply fill out the application form (http://www.hkcyberu.com/receipt.htm?pdf/CEC-ApplicationFormHKPoly.pdf) with your student number and attached a cheque in the amount of HK$1,550* (subject to change) payable to Institute of Certified E-Commerce Consultants (HK) Ltd and send it directly to: c/o Ms Alice Lam (contact tel: 27667300 and email: csalice@comp.polyu.edu.hk), Department of Computing, The Hong Kong Polytechnic University, for certification. Afterwards, you may like to contact Ms Peggy Lee of the CEC office at 28029971 for collection of CEC certificate. The fee of HK$1,550 (equiv of US$200) includes:  Certificate Fee (Gold Leaf Embossed CEC Certificate)  Registration into the ICECC Professional Body  2 Years Membership in the Association You may refer to the information booklet for details: http://www.hkcyberu.com/receipt.htm?pdf/Information_Booklet_for_CEC_Provider s.pdf) *(Students can apply directly to the Hong Kong Office (through PolyU), or via the ICECC website http://www.icecc.com. However, the ICECC direct application fee (through the website) is US$300, so they get a US$100 discount if they go through PolyU office and the Hong Kong office.) 6.6 Communication Channels Departmental Announcements All departmental announcements will be made through your COMP email account. You are expected to check your account on a regular basis. For enquires about email account, please contact the Technical Team at 2766 7257 Class-related matters Your subject lecturer should be in contact with you through emails, WebCT or other means specified in class. For other enquiries related to your programme, please contact the General Office at 2766 7260 or email to cyberu@comp.polyu.edu.hk 7. FACULTY AND FACILITIES This programme is supported by a group of highly qualified staff, a continued upgrade of computing and communication facilities, and four research and development laboratories. 7.1 Academic Staff The quality of staff in the department has seen tremendous improvement in the last few years through positive support to staff development and research, as well as aggressive recruitment for staff with a good balance of academic excellence and 10 MSc/ PgD in EC (CyberU)-Definitive Programme Document/ Programme Booklet 04/05 industrial experience. Many staff members have substantial work experience in major industrial institutions around the world. The department recognizes the importance of keeping its staff updated as the field changes. All the regular channels will be used as appropriate, including: research, consultancies, conference attendance, workshops and seminars, etc. The department has many research projects related to e-commerce; several academic staff involved in consultancy projects in the e-commerce field or related areas. The department has been supporting staff to, and will continue to support staff to relevant workshops and seminars. 7.2 Computing Facilities The Department attaches importance to the practical work of students. Academic programmes and research activities are well supported with a wide range of computing facilities available through the departmental Computing Laboratories (located at 6/F of PQ Wing and 4/F of QT Wing) and the University's Information Technology Services Office (ITS) via the departmental Local Area Network (LAN). The departmental LAN consists mainly of 100 Mbps UTP Ethernet segments interconnected together using the state-of-art gigabit network switches provided and maintained by the University. This departmental LAN is also connected to The Hong Kong Polytechnic University campus Gigabit Network and then to the Internet. The Internet connection is used heavily for web access, electronic mail, internet news, remote logins, file transfers, and other forms of interaction with the world-wide computing community. A wide variety of computing hardware and software is available to support both the undergraduate and postgraduate teaching. They are listed as below: Computing Hardware   4-CPUs Sun Fire 4800 Server   2-CPUs Sun Fire V880 Server   1-CPUs Sun Fire E280R Servers   10-CPUs Sun Ultra Enterprise 6500 Server   10-CPUs Sun Ultra Enterprise 4000 Server   4-CPUs Sun Ultra Enterprise 3000 Server   dual CPUs Sun Ultra Enterprise 2 servers   Compaq Proliant 7000 Xeon P3/500 PC servers   Compaq Proliant 5000 6/200 PC servers   Cisco Dial-in Modem servers   Castelle FAXpress server   Pentinum-3 and -4 PCs   Sun Blade 150 workstations   Sun UltraSPARC 5 workstations   Sun UltraSPARC 30 workstations   HP LaserJet Printers   HP Colour Laser Printers   HP Colour Scanners   HP Color Inkjet printers   Epson Color Inkjet printers   Orinoco Wireless Access points Computing Software   Coloured Petri Nets tools (e.g. CPN)   Data mining and warehousing tools (e.g. Clementine Data Mining)   Database management system (e.g., Oracle, Microsoft SQL Server)   Project management (e.g. MS Project)   Distributed computing environments (e.g., PVM, MPI, Visibroker) 11 MSc/ PgD in EC (CyberU)-Definitive Programme Document/ Programme Booklet 04/05            Graphics tools (e.g., Virtool, Adobe PhotoShop) Programming language (e.g., C++, Java, Prolog, MS Visual Studio) Simulation packages (e.g. CSIM, ALPHA-Sim) Software Engineering packages (e.g., Rational Rose) Statistical and mathematical analysis tools (e.g., Matlab, SAS, SPSS) Web publishing (e.g. MacroMedia Dreamweaver, Microsoft FrontPage) While some of the above mentioned computing facilities are located in the offices of academic staff and research staff, most of them are located in the departmental Computing Laboratories as depicted below:- Computing Laboratories Project laboratory - located at 6/F of PQ Wing - dedicated to the final year students of BA in Computing and BSc in Information Technology, who carry out their final year project implementations - equipped with Wireless Access point for user’s notebook PC connection to departmental LAN - supported by 10 sets of Sun UltraSPARC 5 workstations, 40 sets of Pentium-4 PCs, a HP Color scanner and a high speed HP Laser printer Student laboratory - located both at 6/F of PQ Wing and 4/F of QT Wing - provide a general computing environment for student’s work - equipped with Wireless Access point for user’s notebook PC connection to departmental LAN - supported by a total of 25 sets of Pentium-4 PCs, 3 sets of Sun UltraSPARC 5 workstations and 5 sets of high speed HP Laser printer PC laboratory (4 rooms) - located at 6/F of PQ Wing and 4/F of QT Wing - provides the facilities for basic and advanced programming on the Window environment for all students in the department - serves as an instruction laboratory with overhead LCD projectors during some class hours - supported by a total of 138 sets of Pentium-4 PCs, a HP Color scanner PC/Unix laboratory - located at 6/F of PQ Wing - provides a mix of Window and Unix computing environment - serves as an instruction laboratory with overhead LCD projectors during some class hours - supported by a total of 19 sets of Sun Blade 150 / UltraSPARC 5 workstations and 28 sets of Pentinum-4 PCs, a HP Colour scanner and a high speed HP Laser printer IT laboratory - located at 4/F of QT Wing - provides a mix of the prevailing Linux and Window computing environment for all students in the department - serves as an instruction laboratory with overhead LCD projectors during some class hours - supported by a total of 40 sets of Pentium-4 PCs, a HP Color scanner and a high speed HP Laser printer Research laboratories A number of special laboratories including:  Internet and Mobile Computing Laboratory 12 MSc/ PgD in EC (CyberU)-Definitive Programme Document/ Programme Booklet 04/05  Software Development and Management Laboratory  The Chinese Computing Laboratory  The Biometrics Laboratory have been created for research development and teaching support. WebCT Teaching and Learning Support To enhance interactive learning and facilitate communications, the proposed programme will be supported by the WebCT system. WebCT is a web-based teaching and online content management system which does not require teachers to do computer programming. All the essential functions for interactive teaching/learning through Internet are built-in as standard features. These include: 1. Online Bulletin Board (newsgroup) 2. Online Chat Room (similar to ICQ) 3. Online Whiteboard (for drawing pictures jointly through Internet) 4. Web Page Creation (no programming required, just do typing, import or cut and paste) 5. Interactive Quiz (no programming required) 6. Internal Mail 7. Class Calendar 8. Internal Content Search 9. Password Authentication 10. Student database for class management and performance tracking 8. SUBJECT SYLLABI The individual syllabus for the HKCyberU version offered through an on-line mode will be different in terms of learning approach, details of which are available in the course Web pages. The department reserves the rights to update the syllabi contents. Please note that the learning approach for the same subject could vary slightly due to different delivery moods. 13 MSc/ PgD in EC (CyberU)-Definitive Programme Document/ Programme Booklet 04/05 Core Subjects Subject title: E-Commerce Fundamentals and Development Subject code: COMP5122 Credits Value (Applicable to Postgraduate Schemes under the Credit-based System) : 3 Pre-requisite: Nil Mutual Exclusions: Fundamentals of E-Commerce (COMP514), E-Commerce & Application (COMP575), E-Commerce Application Development (COMP574), E-Commerce Systems and Applications (COMP558) Learning approach: Directed readings, Cyber lectures, Quizzes, Exercises, Self Study Assessment: Continuous assessment Test, and Examination 45% 55% Objectives: 1. To introduce the infrastructure and functional components for e-commerce 2. To understand the enabling technologies for e-commerce 3. To study various e-commerce applications Keyword syllabus: Web system and programming Web system overview. HyperText Transfer Protocol (HTTP). Load balancing. Caching. HyperText Mark up Language (HTML). Client-side programming. Server-side programming. Cryptography Security requirements. Asymmetric key encryption. Symmetric key encryption. Message digest. Digital signature. Digital certificate. Public key infrastructure. Internet security IPSec. Firewalls. Secure Socket Layer (SSL) Protocol/Transport Layer Security. Application layer security. 14 The department reserves the rights to update the syllabi contents. Please note that the learning approach for the same subject could vary slightly due to different delivery moods. MSc/ PgD in EC (CyberU)-Definitive Programme Document/ Programme Booklet 04/05 Internet payment systems Secure electronic transaction (SET). Electronic cash. Electronic checks. Micropayment methods. Smart cards. E-commerce applications Business models. Consumer-oriented e-commerce. Business-oriented e-commerce. Auction. Case studies and examples. Advanced/current topics e.g., Mobile agent-based e-commerce, m-commerce. Indicative reading list and references: Books Campione, M. and Walrath, K., 1998, Java Tutorial, 2nd edition, Addison-Wesley. Chan, H., Lee, R., Dillon, T. and Chang, E., 2001, E-commerce: Fundamentals and Applications, John Wiley & Sons (UK). Cheswick, W. and Bellovin, S., 1994, Firewalls and Internet Security, Addison Wesley. Furche, A. and Wrightson, G., 1996, Computer Money: A Systematic Overview of Electronic Payment Systems, Morgan Kaufmann Publishers, Inc. Sherif, M. H., 2000, Protocols for Secure Electronic Commerce, CRC Press. Hunter, J. and Crawford, W., 1998, Java Servlet Programming, O'Reilly& Associates, Inc. Kalakota, R. and Whinston, A.B., 1997, Electronic Commerce: A Manager's Guide, Addison Wesley. Kaufman, C. Perlman, R. and Speciner, M., 1995, Network Security: Private Communication in a Public World, Prentice Hall. Moss, K., 1998, Java Servlets, McGraw-Hill. O’Mahony, D., Pierce, M. and Tewari, H., 1997, Electronic Payment Systems, Artech House. Rankl, W.and Effing, W., 1997, Smart Card Handbook, Wiley. Schneider, G. and Perry, J.T., 2001, Electronic Commerce, Course Technology. Stallings, W., 1999, Cryptography and Network Security: Principles and Practice, Prentice Hall. Turban, E. et al., 2002, Electronic Commerce 2002 - A Managerial Perspective, Prentice Hall. Zakour, J., Foust, J. and Kerven, D. 1997, HTML4 How-To, Waite Group Press. 15 The department reserves the rights to update the syllabi contents. Please note that the learning approach for the same subject could vary slightly due to different delivery moods. MSc/ PgD in EC (CyberU)-Definitive Programme Document/ Programme Booklet 04/05 Subject title: Intelligent Information Systems Subject code: COMP5123 Credits Value (Applicable to Postgraduate Schemes under the Credit-based System): 3 Pre-requisite: Nil Exclusions: Intelligent Information Systems (COMP579) Learning approach: Online Self Study Offline Self Study Online Group Discussion Online Tutorial Assignment Total 100 hours (for all 4 items above) 40 hours 140 hours Assessment: Continuous Assessment Test, and Examination 45% 55% 0bjectives: This course aims to introduce the principles, concepts, theories and technologies that are developed in the fields of artificial and computational intelligence. How they can be used in the construction of information systems to support management decision making will be taught. By providing specific examples, the subject also aims to enable students to master the techniques for problem solving in various application areas in business and finance, computing and engineering. By the end of the term, students will :       Understand how the latest trend in artificial intelligence can be used to facilitate decision making processes. Learn knowledge management and its relationship to internet computing. Learn the basic principles of pattern recognition and artificial neural network models. Learn the concepts of fuzzy set theory, fuzzy logic, and the engineering of fuzzy systems. Learn how genetic algorithms can be used to solve various optimization problems. Learn the architecture of expert systems and the knowledge acquisition process. 16 The department reserves the rights to update the syllabi contents. Please note that the learning approach for the same subject could vary slightly due to different delivery moods. MSc/ PgD in EC (CyberU)-Definitive Programme Document/ Programme Booklet 04/05 Keyword syllabus: Introduction, Data, Information and Knowledge Architecture of an intelligent information systems; decision making and systems; artificial intelligence techniques, concepts of data and information; methods to process data into information in organizations; transaction processing systems; database and knowledge base management. Expert Systems for Managers Introduction to expert systems; knowledge engineering; knowledge acquisition; knowledge representation and inference; uncertainty representation and reasoning; verification and validation; applications in business and finance. Case Based Reasoning Reasoning using cases, representing cases, indexing and retrieving cases, organizational and retrieval algorithms, case adaptation, case base maintenance, soft computing in case based reasoning, applications and case studies. Data and Text Mining Data mining and knowledge discovery life cycle, association, classification, clustering and prediction, soft computing in data mining, text mining, information extraction and retrieval. Intelligent Decision Support Systems for Business Intelligence Computational intelligence techniques; genetic algorithms for organizational modeling; neural networks and fuzzy logic for business applications; hybrid systems; integration of expert systems and neural networks; integrated intelligent systems. Fuzzy Information Systems Classical vs. fuzzy sets; membership functions; predicate vs. fuzzy logic; approximate reasoning; natural language; linguistic hedges; rule-based systems; likelihood and truth qualification; graphical techniques of inference. Genetic algorithms for management applications Natural evolution; a simple genetic algorithm; evaluation; population; parent selection; mutation; crossover; the inversion operator; performance enhancement; elitism; steady-state reproduction; robustness; interpolating operator fitness; applications in business, finance and management. Neural Computation for business and finance Biological vs. artificial neural networks; single- and multiple-layer perceptron; the learning rules; partition of pattern space; back-propagation; Kohonen Self-Organizing Networks; Hopfield Networks; supervised and unsupervised learning; associative memories. Indicative Reading List and References: Chan, K.C.C., 2004, Intelligent Information Systems: Course Notes, Department of Computing, The Hong Kong Polytechnic University, Hung Hom, Kowloon, Hong Kong. Pal, S.K., and Shiu, S.C.K., Foundations of Soft Case-Based Reasoning, John Wiley & Sons, Hoboken, New Jersy, 2004. Liebowitx, J., 2001, Knowledge Management: Learning from Knowledge Engineering, CRC Press, Boca Raton, FL. Liebowitx, J., 1998, The Handbook of Applied Expert Systems, CRC Press, Boca Raton, FL. Bojadziev, G., and Bojadziev. M., 1997, Fuzzy Logic for Business, Finance and Management, World Scientific, Singapore. Zopounidis, C., et. al, (Eds.) 2002, Fuzzy Sets in Management, Economy & Marketing, World Scientific, Singapore. Patel, N.V, 2002, Adaptive Evolutionary Information Systems, Idea Group, Hershey, PA. Shadbolt, J., Taylor, J.G., (Eds.), 2002, Neural Networks and the Financial Markets: Predicting, Combining and Portfolio Optimisation, Springer-Verlag. 17 The department reserves the rights to update the syllabi contents. Please note that the learning approach for the same subject could vary slightly due to different delivery moods. MSc/ PgD in EC (CyberU)-Definitive Programme Document/ Programme Booklet 04/05 Miller, T.W., 2004, Data and Text mining: A Business Application Approach, Prentice Hall.. 18 The department reserves the rights to update the syllabi contents. Please note that the learning approach for the same subject could vary slightly due to different delivery moods. MSc/ PgD in EC (CyberU)-Definitive Programme Document/ Programme Booklet 04/05 Subject title: Information Systems and E-Commerce Strategy Subject code: COMP5133 Credit value (Applicable to Postgraduate Schemes under the Credit-based System): 3 Pre-requisites: Introduction to Information Systems (COMP565/comp5131) [waived for MSc in E-Commerce students] Exclusions: Information Systems and E-Commerce Strategy (COMP564) Learning approach: Online Lecture Online Tutorial Research paper Self Study Total 28 hours 14 hours 44 hours 54 hours 140 hours There will be a mix of cyber readings, discussions and case study analysis. Recent research articles in the area of IS/IT strategies will be reviewed and discussed in lectures. Articles are selected from journals including MIS Quarterly, Journal of MIS, Management Science, Decision Sciences, Information Resources Management, and Communications of the ACM. Students will be given the flexibility to tailor the research material to their organization environment and pursue relevant case study. Assessment: Continuous Assessment Test, and Examination 70% 30% Objectives: This subject provides strategies for information systems and information technology for competitive advantage in enterprises. It addresses the organizational and functional requirements in the management of different resources and gives insights into the dynamics of E-business, global competition, IS management and planning control. 1. Be able to better understand information strategies. 2. Be aware of the principles and limitations of managerial decisions and be able to relate strategy formulation to the financial, human and information needs to support its implementation. 3. Be able to recognize the potential of Web-based systems on knowledge management and its potential to e-business. 19 The department reserves the rights to update the syllabi contents. Please note that the learning approach for the same subject could vary slightly due to different delivery moods. MSc/ PgD in EC (CyberU)-Definitive Programme Document/ Programme Booklet 04/05 4. Be able to explore feasibility and implications of alternative strategies, operations, and technological innovations 5. Be able to perform critical and objective study with a goal leading to productive research. Keyword syllabus: Current Research in IS & E-commerce Strategy Introduces MIS frameworks to cater for IS revolution, stronger ties with customers and business partners using E-commerce platform, services of Internet portal, communication tools. It covers critical issues such as interfaces and integration, content management, managing visitor perceptions and relationship, brand management. Alignment of IS & E-commerce with Business Strategy Introduces issues such as strategic alliance, security, ethics, organization and management change in business, effect of E-brand risk to customers. Information Resource Management Need for corporate database; role of data administration; strategies for data centre; network, hardware, software installation and upgrade; E-commerce site management; effective use of Internet resources and technology. IT Enabled BPR (Business Process Reengineering) Discusses redesigning organizations with portal systems, tools and techniques for business process control and BPR, critical success factors for BPR, reengineering, IT enabled BPR. IS Outsourcing IS outsourcing as a strategic business decision, determinants of outsourcing, commonly outsourced Ecommerce functions. Web-based Knowledge Management Illustrate the means of managing and utilizing information resources to achieve gains in productivity and profitability, Portal systems in support of KM to improve E-commerce success. Intelligent Agents Technology Illustrate the concepts of software agents and the strategy of their deployment for consumer services in E-commerce operations. Data Warehouse Management Technical and management issues for design of data warehouses for Web mining and decision making. Indicative reading list and references: References Brady and Monk, 2000, Advanced Cases in MIS, Thomson Learning. Ravi Kalakota and Marcia Robinson, 2000, e-business - Roadmap for Success, Addison Wesley. Laudon, Kenneth C. and Laudon, James P., 2000, Management Information Systems - Organization and Technology in The Networked Enterprise (6th edition), Prentice Hall. Schneider, Gary P. and Perry, James T., 2000, Electronic Commerce, Thomson Learning. Efraim Turban, Jae Lee, David King and Michael Chung, 2002, Electronic Commerce, Prentice Hall. Abhijit Chaudhury and Jean-Pierre Kuiboer, 2002, e-Business and e-Commerce Infrastructure, McGraw-Hill. 20 The department reserves the rights to update the syllabi contents. Please note that the learning approach for the same subject could vary slightly due to different delivery moods. MSc/ PgD in EC (CyberU)-Definitive Programme Document/ Programme Booklet 04/05 Specific Supplementary articles from journals and magazines including: Business Week, Fortune, eWeek Asia, Hong Kong Industrialist, Information Systems Management, Information Resources Management, Management Information Systems, MIS Quarterly, E-commerce Conference Proceedings 21 The department reserves the rights to update the syllabi contents. Please note that the learning approach for the same subject could vary slightly due to different delivery moods. MSc/ PgD in EC (CyberU)-Definitive Programme Document/ Programme Booklet 04/05 Subject title: Subject code: Credit value: B2B & B2C E-Commerce and Management COMP5136 3 Pre-requisite: (subject title and code no. if any) Nil Recommended Background Knowledge: Nil Mutual exclusions: Business Focused E-Commerce & Managing E-Commerce Systems Development (COMP5001), Customer Focused E-Commerce (COMP5002) Learning Approach: Online Self Study Offline Self Study Online Group Discussion Online Tutorial Group Project Assignment & Research Paper Total Assessment: Continuous Assessment Test, and Examination 45% 55% 85 hours (for all 4 items above) 20 hours 35 hours 140 hours Objectives:      To introduce the main concepts of B2B and B2C e-commerce. To study the necessary infrastructure, technologies and functional elements for B2B and B2C e-commerce. To understand the successful factors in B2B and B2C e-commerce. Describe different applications of B2B and B2C e-commerce and impact to contemporary business activities Advance technologies and future trends in B2B and B2C e-commerce systems. Keyword syllabus: E-Commerce: A General Overview Overview of e-commerce. System model and infrastructure. Types of EC systems. 22 The department reserves the rights to update the syllabi contents. Please note that the learning approach for the same subject could vary slightly due to different delivery moods. MSc/ PgD in EC (CyberU)-Definitive Programme Document/ Programme Booklet 04/05 Customer-focused EC  Web technologies for customer-focused e-commerce  Security technologies for customer-focused e-commerce  Payment technologies for customer-focused e-commerce  E-brokers  E-marketing  E-services  E-auction  Non-technical issues e.g. copyright  Advanced topics e.g. Mobile E-commerce  Case studies Business-focused EC  Introduction to B2B EC  Impact of B2B EC to contemporary business activities  Key technologies for Business Focused E-Commerce systems e.g. Internet EDI, XML, Enterprise Java Bean.  Applications of Business Focused E-Commerce o eSCM o e-Logistics o e-Procurement  Virtual Marketplace (VMP) o Definition of VMP o Supplier-oriented VMP o Buyer-oriented VMP o Impact of VMP  B2B EC: Advanced Topics e.g. Agent-based EC systems  Case Studies Indicative reading list and references: E. Turban et al., 2002, Electronic Commerce 2002 - A managerial perspective, Prentice Hall. H. M. Deitel, P. J. Deitel and K. Steinbuhler, 2001, E-business and E-commerce for managers, Prentice Hall. H. Chan, R. Lee, T. Dillon and E. Chang, 2001, E-commerce: fundamentals and applications, John Wiley & Sons (UK). R. Kalakota and A. B. Whinston, 1997, Electronic commerce: a manager’s guide, Addison Wesley. J. F. Rayport and B. J. Jaworski, 2002, Cases in E-commerce, McGraw Hill. J. F. Rayport and B. J. Jaworski, 2001, E-commerce, McGraw Hill. _________________________________________________________________________________ 23 The department reserves the rights to update the syllabi contents. Please note that the learning approach for the same subject could vary slightly due to different delivery moods. MSc/ PgD in EC (CyberU)-Definitive Programme Document/ Programme Booklet 04/05 Subject title: Subject code: Credit value: Software Testing and Quality Assurance COMP5222 3 Pre-requisite: (subject title and code no. if any) Software Engineering Concepts (COMP509/COMP5211) or equivalent [waived for MSc in E-Commerce students] Recommended Background Knowledge: Some working experience in software development Mutual exclusions: Software Quality Assurance (COMP546) Learning Approach: Online Self Study Offline Self Study Online Group Discussion Online Tutorial Project Assignments Total Assessment: Continuous Assessment Test,and Examination Objectives: Objectives: 1. 2. 3. 4. To apply effective testing techniques for ensuring high quality software. To understand issues and metrics for managing quality assurance. To understand the capabilities of the leading edge test tools. To enable the students to apply the learned techniques to their own software development environment to improve the software quality. 45% 55% 85 hours (for all 4 items above) 20 hours 35 hours 140 hours 24 The department reserves the rights to update the syllabi contents. Please note that the learning approach for the same subject could vary slightly due to different delivery moods. MSc/ PgD in EC (CyberU)-Definitive Programme Document/ Programme Booklet 04/05 The Department reserves the right to update the syllabus contents. Please note that the learning approach for the same subject could vary slightly due to different delivery modes. 25 The department reserves the rights to update the syllabi contents. Please note that the learning approach for the same subject could vary slightly due to different delivery moods. MSc/ PgD in EC (CyberU)-Definitive Programme Document/ Programme Booklet 04/05 Keyword Syllabus: Software Quality Concepts Software quality problems. Quality definition. Quality model. Code-based Testing Techniques Control flow and data flow testing. Mutation testing. Symbolic evaluation. Domain testing. Specification-based Testing Techniques Equivalence partitioning. Boundary value analysis. Cause-effect graphing. Random testing. State machine testing. Formal program verification. Management of Software Quality Responsibility. Test cycle (unit, integration, system, performance, alpha and beta testing phases). Design and code reviews. Test plans. Test tools, Inspection technique. Quality metrics. Quality prediction. Testing Maturity model. In-process quality tracking. Software complexity. Data collection. Reading List & References: Culbertson, R., Brown, C., Cobb, G., Rapid Testing, Prentice Hall, 2002. Kaner, C., Falk, J., Nguyen, H.Q., 1999, Testing Computer Software, John Wiley. Nguyen, H.Q., 2001, Testing Applications on the Web, John Wiley. Paulish, D.J. and Moller, K.H., 1992, Software Metrics: A Practitioner’s Guide to Improved Product Development, IEEE. Tamres, L., 2002, Introducing Software Testing, Addison Wesley. IEEE Std. 829, 1008, 1012, 1059, 1028, 1044 ______________________________________________________________________________ 26 The department reserves the rights to update the syllabi contents. Please note that the learning approach for the same subject could vary slightly due to different delivery moods. MSc/ PgD in EC (CyberU)-Definitive Programme Document/ Programme Booklet 04/05 Subject title: Subject code: Internet Computing and Applications COMP5322 Credit value (Applicable to Postgraduate Schemes under the Credit-based System): 3 Pre-requisite: (Subject title and code no, if any) Nil Recommended background knowledge: Basic knowledge in programming and networking technology Mutual exclusions: Internet Computing (COMP515), Internet Computing For Managers (COMP5005), Underlying Technologies for E-Commerce (COMP5004) _______________________________________________________________________________ Learning approach: Cyber lecture/ Reading Quizzes/Tutorial/Exercises Project/Assignment Self Study 28 hours 14 hours 50 hours 48 hours 140 hours Assessment: Continuous Assessment Test, and Examination 45% 55% Objectives:   The subject highlights the impact of Internet in facilitating a truly distributed, wide area and highly accessible computing environment. This subject examines the analysis, design and implementation techniques required to develop the network, enterprise and Internet based information systems. In also covers the managerial perspective of Internet Computing and how this evolving technology will impact future enterprise e-solution. Keyword syllabus: Internet Computing for Enterprise IS  Internet technology for enterprise IS 27 The department reserves the rights to update the syllabi contents. Please note that the learning approach for the same subject could vary slightly due to different delivery moods. MSc/ PgD in EC (CyberU)-Definitive Programme Document/ Programme Booklet 04/05    Intranet vs Internet Network infrastructure and support for internet computing. Network security. Web-based Client/Server Computing  Revolution of Web as the intergalactic client/server internet computing platform. Web protocols and hypertext technology. HTTP data representation and response. Interactive Web-based client/server.  Different technologies involved in Web programming and how they work together. Scripting with HTML, CGI programming and Java Servlet appraoches to creating high-quality Web sites. Web security: SSL  Web database connectivity and network interface Future of Web and Internet Computing  Next generation web standards: XML  General overview of XML and its application. XML Namespaces, Document type definitions, XSL.  Processing XML using DOM, SAX.  Developing enterprise XML-based web applications Indicative reading list and references: Marty Hall, Core Web Programming, Prentice-Hall Balachander Krishnamurthy et. al., Web Protocols and Practice, Addison Wesley Robert Orfali et. al., Client/Server Survival Guide, 3rd Edition, Wiley Campione Walrath, The Java Tutorial, Addision Wesley Alex Ceponkus et. Applied XML, Wiley Larry Wall et. Programming in Perl, O’Reilly Shishir Gundavaram, CGI Programming on the World Wide Web, O’Reilly 28 The department reserves the rights to update the syllabi contents. Please note that the learning approach for the same subject could vary slightly due to different delivery moods. MSc/ PgD in EC (CyberU)-Definitive Programme Document/ Programme Booklet 04/05 Subject title: Web Advertising and Web Publishing Subject code: COMP5331 Credit value : 3 Pre-requisite: (Subject title and code no, if any) Nil Recommended background knowledge: Basic Knowledge relating to the Internet and WWW Mutual exclusions: Web Advertising and Web Publishing (COMP5006) ____________________________________________________________________________ Learning approach: Online Lecture Tutorial/On-line Chat Project/Assignment Self Study 28 hours 14 hours 50 hours 48 hours 140 hours There will be a mix of cyber readings, discussions and case study analysis. Recent articles in the area of Web Advertising and Web publishing will also be reviewed and discussed. Students will be given the flexibility to tailor the study material to their organization environment and pursue relevant case studies. Assessment: Continuous Assessment Test, and Examination 70% 30% Objectives: (a) To explorer the techniques used by various industries in advertising through the WWW. This subject explores the emerging and revolutionizing role of the WWW for marketing practice. Students will explorer the potential of advertising through the Web technologies such as computerized databases and multimedia applications. After completing this module, students will be able to develop an Internet marketing plan for advertising on the Internet. Provide basic training in multimedia systems and multimedia Web designs for Web Publishing. (b) Keyword syllabus: 29 The department reserves the rights to update the syllabi contents. Please note that the learning approach for the same subject could vary slightly due to different delivery moods. MSc/ PgD in EC (CyberU)-Definitive Programme Document/ Programme Booklet 04/05 Web Advertising The Internet and WWW tools for media production, different forms of media, on-line advertising paradigms in the light of the Internet, push-based and pull-based advertising, Web Site promotion, market research on-line, direct marketing, new marketing paradigm for electronic commerce, emerging marketing and advertising models, electronic marketing strategy, benchmarking and performance measures, future trends, case studies and e-commerce portals, legal aspects of Internet advertising. Electronic Publishing Technologies for electronic publishing, Internet entrepreneurs, setting up and publicizing a Web site, User tracking, Web databases, multimedia for electronic publishing, Electronic publishing organizations, electronic publishing and e-commerce, case studies for electronic publishing, digital libraries, legal and ethical issues of electronic publishing. Indicative reading list and references: Various journal/conference/magazine/papers 1. Mary Lou Roberts, Internet Marketing: Integrating Online and Offline Strategies, Irwin McGraw-Hill, University of Massachusetts – Boston, 2003 2. Ward Hanson, Principles of Internet marketing, David Shaut, 2000 3. Jim Sterne, World Wide Web Marketing: integrating Web in your marketing strategy, Wiley, 2001 4. Jim Sterne, Web Metrics: proven methods for measuring Web site success, John Wiley & Sons, Inc., 2002 5. Jim Sterne & Anthony Priore, Email Marketin:, using email to reach your target audience and build customer relationships, John Wiley & Sons, Inc., 2000 6. Emerick Donald, Exploring Web Marketing & Project Management, Prentice hall, 2000 7. Bayne, Kim M, The Internet Marketing Plan: the complete guide to instant Web presence, Wiley, 2000 8. Kovarik, Bill, Web Design for the Mass Media, Allyn and Bacon, c2002 9. Valgui, Kelly, Web Design and Development, Charles River media, 2001 10. Jakob Nielsen, Designing Web Usability, New Riders Publishing, 2000 11. Jakob Nielsen, Homepage Usability: 50 sites deconstructed, New Riders Publishing, 2002 12. Zeff and Robin Lee, Advertising on the Internet, New York: Wiley, 3rd ed. 2004 30 The department reserves the rights to update the syllabi contents. Please note that the learning approach for the same subject could vary slightly due to different delivery moods. MSc/ PgD in EC (CyberU)-Definitive Programme Document/ Programme Booklet 04/05 Subject title: Subject code: Multimedia Systems and Applications COMP 5451 Credit value (Applicable to Postgraduate Schemes under the Credit-based System): 3 Pre-requisite: (Subject title and code no, if any) Fundamental of Multimedia Computing (COMP512) or equivalence [waived for MSc in E-Commerce students] Recommended background knowledge: Nil Mutual exclusions: Multimedia Systems and Applications (COMP513) Learning approach: Online Self Study Offline Self Study Online Group Discussion Online Tutorial Project Assignments Total Assessment: Continuous Assessment Test and Examination Objectives: 1. To provide knowledge of a wide spectrum of multimedia systems and applications 2. To acquire hands-on programming and system development experiences in designing multimedia systems Keyword syllabus: 1. Multimedia System Development Introduction to different multimedia platforms, systems, tools and applications 2. Multimedia Content Analysis and Information Retrieval Multimedia contents: Color, shape, texture, motion, etc. Content analysis techniques: Color histogram, shape analysis, motion analysis, etc. Retrieval techniques: video segmentation, key frame selection, etc. 3. Multimedia Indexing and Database Management 31 The department reserves the rights to update the syllabi contents. Please note that the learning approach for the same subject could vary slightly due to different delivery moods. MSc/ PgD in EC (CyberU)-Definitive Programme Document/ Programme Booklet 04/05 85 hours (for all 4 items above) 20 hours 35 hours 140 hours 45% 55% Multidimensional data structures, K-d trees, R-trees, R+ and R* trees, Comparison of different data structures, Multimedia databases, query languages for retrieving multimedia data, temporal properties of data. 4. Multimedia Information Networking Video streaming, QoS requirements, protocol support for multimedia networking, e.g., RTP, RSVP, etc., multicast techniques, synchronization techniques 5. VRML and 3-D Modeling Virtual Reality, Animation on the Web, Building 3D models, VRML worlds, VRML authoring tools, X3D language specification, E-Commerce and Web applications. 6. Case Studies in Multimedia Systems and Applications e.g., Image search engine, TV commercial removal, 3D Web site development, Virtual shopping. Indicative reading list and references: Books Borko Furht (ed), 1999, Handbook of Multimedia Computing. CRC Press. Alberto Del Bimbo, 1999, Visual Information Retrieval. Morgan Kaufmann. Yihong Gong, 1998, Intelligent Image Databases: Towards Advanced Image Retrieval. Kluwer Academic Press. V.S. Subrahmanian, 1998, Principles of Multimedia Database Systems. Morgan Kaufmann. B. Furht, S.W. Smoliar and H.J. Zhang, 1996, Video and Image Processing in Multimedia Systems. Kluwer Academic Pub. S.V. Raghavan and S.K. Tripathi, 1998, Networked Multimedia Systems: Conepts, Architecture, and Design. Guojun Lu, 1999, Multimedia Database Management Systems. Andrea L. Ames, David R. Nadeau and John L. Moreland, 1997, VRML 2.0 Sourcebook, 2nd Edition. Rikk Carey, Gavin Bell, 1997, The Annotated VRML 2.0 Reference Manual. Journals IEEE Multimedia IEEE Trans. on Multimedia ACM SIG Multimedia Multimedia Systems Multimedia Tools & Applications Others X3D language specification, http://www.web3d.org/TaskGroups/x3d/specification2001december/index.html 32 The department reserves the rights to update the syllabi contents. Please note that the learning approach for the same subject could vary slightly due to different delivery moods. MSc/ PgD in EC (CyberU)-Definitive Programme Document/ Programme Booklet 04/05 Electives Subject title: Data Mining & Data Warehousing Applications Subject code: COMP5121 Credit value (Applicable to Postgraduate Schemes under the Credit-based System): 3 Pre-requisites: Nil Mutual Exclusions: Data Mining and Applications (COMP518), Data Mining and Data Warehouse (COMP578), Data Mining and Data Warehousing for Business (COMP5003) Learning approach: Online Self Study Offline Self Study Online Group Discussion Online Tutorial Project Assignments Total 85 hours (for all 4 items above) 20 hours 35 hours 140 hours Assessment: Continuous Assessment Test, and Examination Objectives:     make more effective use of data stored in data bases create a clean, consistent repository of data within a data warehouse utilize various levels and types of summarization of data to support management decision making discover patterns and knowledge that is embedded in the data using several different techniques, such as neural nets, decision trees and statistical techniques. 70% 30% Keyword syllabus: Students will be presented with documentation (lecture notes, tutorial materials, practical exercises and reference papers) of a range of up-to-date methods, techniques and applications in data mining and data warehouse. More specifically, this subject covers the following topics:  Introduction to data warehousing and data mining; possible application areas in business and finance; definitions and terminologies; types of data mining problems. 33 The department reserves the rights to update the syllabi contents. Please note that the learning approach for the same subject could vary slightly due to different delivery moods. MSc/ PgD in EC (CyberU)-Definitive Programme Document/ Programme Booklet 04/05          Data warehouse and data warehousing; data warehouse and the industry; definitions; operational databases vs. data warehouses. Data warehouse architecture and design; two-tier and three-tier architecture; star schema and snowflake schema; data characteristics; static and dynamic data; meta-data; data marts. Data replication, data capturing and indexing, data transformation and cleansing; replicated data and derived data; Online Analytical Processing (OLAP); multidimensional databases; data cube Data Mining and knowledge discovery, the data mining lifecycle; pre-processing; data transformation; types of problems and applications. Mining of Association Rules; the Apriori algorithm; binary, quantitative and generalized association rules; interestingness measures. Classification; decision tree based algorithms; Bayesian approach; statistical approaches, nearest neighbor approach; neural network based approach; Genetic Algorithms based technique; evaluation of classification model. Clustering; k-means algorithm; Hierarchical algorithm; Condorset; neural network and Genetic Algorithms based approach; evaluation of effectiveness. Sequential data mining; time dependent data and temporal data; time series analysis; subsequence matching; classification and clustering of temporal data; prediction. Computation intelligence techniques; fuzzy logic, genetic algorithms and neural networks for data mining. Indicative reading list and references: Reference books Chan, K.C.C., 2002, Course Notes on Data Mining & Data Warehousing, Department of Computing, The Hong Kong Polytechnic University, Hung Hom, Kowloon, Hong Kong. Inmon, W.H., 1996, Building the Data Warehouse, 2nd Edition, J. Wliley & Sons, New York, NY. Mattison, R., 1997, Data Warehousing and Data Mining for Telecommunications, Artech House, Boston. Wtehorn, M., 1999, Business Intelligence: the IBM Solution: Datawarehousing and OLAP, Springer, London. Han, J., and Kamber, M., 2001, Data Mining: Concepts and Techniques, Morgan Kaufmann, San Francisco, CA. Rud, 2001, Data Mining Cookbook: Modeling Data for Marketing, Risk, and Customer Relationship Management, J. Wiley, New York, NY. Groth, R., 1998, Data Mining: Building Competitive Advantage, Prentice Hall, Upper Saddle River, NJ. Berry, M.J.A., 2000, Mastering Data Mining: the Art and Science of Customer Relationship Management, Wilery, New York NY. Kovalerchuk, B., 2000, Data Mining in Finance: Advances in Relational and Hybrid Methods, Kluwer Academic, Boston. Berry, M.J.A., 1997, Data Mining Techniques for Marketing, Sales and Customer Support, Wilery, New York NY. 34 The department reserves the rights to update the syllabi contents. Please note that the learning approach for the same subject could vary slightly due to different delivery moods. MSc/ PgD in EC (CyberU)-Definitive Programme Document/ Programme Booklet 04/05 Subject title: Subject code: Information System Development with Object-Oriented Methods COMP5134 Credit value (Applicable to Postgraduate Schemes under the Credit-based System): 3 Pre-requisite: (Subject title and code no, if any) Nil Recommended background knowledge: Nil Mutual exclusions: Object-Oriented Methods in IS Development (COMP542), IS Development (COMP568) Learning approach: Self Study Case Studies Assignments & Self Test Exercises Research Paper 70 hours 20 hours 50 hours 140 hours Assessment: Self Test Exercise Assignments Research Paper Final Examination Objectives:  To introduce IS development life cycle including information requirements determination, modelling, analysis and design, and implementation  To understand, apply and be able to distinguish between structured and object-oriented development methods  To enable the students with an in-depth understanding of the advanced concepts in the object-oriented approach to information system development. 5% 10% 30% 55% 35 The department reserves the rights to update the syllabi contents. Please note that the learning approach for the same subject could vary slightly due to different delivery moods. MSc/ PgD in EC (CyberU)-Definitive Programme Document/ Programme Booklet 04/05 Keyword syllabus: Introduction to System Development Systems Life Cycle, Information Requirement Analysis, Systems Analysis/Design, Implementation, Testing Requirements Engineering Structured Development Method Structured Techniques (e.g. SSADM) Data Flow Diagramming OO Development Method Basic OO concepts and principles UML, incremental development process Requirements gathering and class design System specification and design by scenarios Indicative reading list and references: Books Jacobson, I., Booch, G. and Rumbaugh, J. 1999, The Unified Software Development Process, Addison Wesley. Kendall, K.E. and Kendall, J.E., 2002, Systems Analysis and Design, Prentice Hall. Sommerville, I., 2000, Software Engineering, Sixth Edition, Addison Wesley. Other Miscellaneous Journal papers and articles 36 The department reserves the rights to update the syllabi contents. Please note that the learning approach for the same subject could vary slightly due to different delivery moods. MSc/ PgD in EC (CyberU)-Definitive Programme Document/ Programme Booklet 04/05 Subject Title: Workflow Management and Collaborative Systems Subject Code: COMP5524 Credit Value (Applicable to Postgraduate Schemes under the Credit-based System):, 3 Pre-requisite: Nil Exclusions: COMP577 Office Information Systems COMP580 Workflow Management and Collaborative Systems Learning Approach: Workflow management and office automation systems are being introduced in many organizations to automate business process and enhance office productivity. Initially, such technology is mainly employed within a given organization. As Internet becomes more popular nowadays, workflow systems are increasingly being used to interconnect organizations and facilitate collaboration across business enterprises. In this course, collaborative systems will be covered from both technology and business perspectives. Case studies are used to demonstrate how to improve business performance through office automation and real life workflow applications. Hands-on computer assignments are given to the students so that they can have a better understanding of underlying support technology. Online Discussion Online Tutorial Online Self study Total 28 hours 14 hours 98 hours_ 140 hours Assessment: Continuous Assessment Test and Examination 45% 55% Objectives: To understand the design and the development of collaborative systems so as to streamline intraorganizational and inter-organizational business processes. It includes the study of business process reengineering and balanced scorecard framework, process lifecycle, process modelling and analysis, system integration through EAI and XML technology, enterprise portal, document management and imaging system. Industry standard such as WfMC workflow reference model and XML consortiums ( e.g. RosettaNet, ebXML ) formed in various industry will also be covered. 37 The department reserves the rights to update the syllabi contents. Please note that the learning approach for the same subject could vary slightly due to different delivery moods. MSc/ PgD in EC (CyberU)-Definitive Programme Document/ Programme Booklet 04/05 Keyword Syllabus: Process automation and engineering, end-user systems, balanced scorecard, electronic document management system, telephony, video-conferencing, computer support cooperative work (CSCW), groupware, intranet, internet, electronic commerce, business-to-business, interworkflow, WfMC (Workflow Management Coalition), Extensible Markup Language (XML) , Document Type Definition (DTD) , public key infrastructure ( PKI ), certificate authority ( CA ), RosettaNet, ebXML, Microsoft 2003 Indicative reading list and references: Text book Rashid N. K., 2004, Business Process Management: A Practical Guide, Meghan-Kiffer Press. References books Dave, C. et. al., 1998, Groupware, Workflow and Intranets: Re-engineering the Enterprise with Collaborative Software , Future Strategies. Fischer, L. ( Editor ), 2001, Workflow handbook, Future Strategies. Fischer, L. ( Editor ), 2002, Workflow handbook, Future Strategies. Fischer, L. ( Editor ), 2003, Workflow handbook, Future Strategies. Fischer, L. ( Editor ), 2004, Workflow handbook, Future Strategies. Fischer, L. ( Editor ), 2005, Workflow handbook, Future Strategies. Journal papers and articles Hunt R., 2001, Technology infrastructure for PKI and digital certification, Computer Communication, pp. 1460 – 1471. Lococo A. and Yen D.C., 1998, Groupware: Computer Supported Collaboration, Telematics and Informatics, 15, pp. 85-101. . Rinde J., 1999, Telephony in the year 2005 , Computer Networks, 31, pp. 157 – 168. . _______________________________________________________________________________________ 38 The department reserves the rights to update the syllabi contents. Please note that the learning approach for the same subject could vary slightly due to different delivery moods. MSc/ PgD in EC (CyberU)-Definitive Programme Document/ Programme Booklet 04/05 Subject title: Subject code: Credit value : Independent Study COMP5923 3 Pre-requisite: (Subject title and code no, if any) Has completed 15 credits of study in the registered programme Recommended background knowledge: Nil Mutual exclusions: Information System Dissertation (COMP592), IT Dissertation (COMP590) ST Dissertation (COMP591), E-Commerce Dissertation (COMP5091), E-Commerce Dissertation (Executive) (COMP5092), Dissertation (COMP5940), Independent Study in Information Systems (COMP5010), Independent Study in E-Commerce (COMP5009) Learning approach: This subject is intended to give a student an opportunity to do an in-depth study of an area of strong interest. The student must have adequate preparation in the e-commerce area, by taking the prerequisite subjects or equivalent. The main purpose of this subject is to let students do independent study on a selected topic related to ECommerce. Included in such work must be an examination of primary sources (such as research papers published in refereed journals and conferences) to the greatest extent possible and the presentation of results and conclusions in a scholarly fashion. Secondary sources and text books should not be the sole basis of the study. The study may be comparable to the literature review portions of a rigorous research project. In fact, it is expected that a student will take this Independent Study subject preceding, and as preparation for, the E-Commerce Project subject. In summary, students may need to carry out the following tasks: 1. Comprehensive literature review / survey / evaluation 2. Proposing improvement / new solutions 3. Attending related subjects Potential supervisors should be approached for topic information. Either the supervisor or the student may propose a topic of study, subject to approval of the supervisor. The supervisor may suggest some research papers for the student as a starting reading list, but the student must learn to search for, read, and analyze relevant literature, and present the results of the study, under the guidance of the supervisor. Note: The supervision arrangement is also subject to quota restriction and availability of faculty staff. 39 The department reserves the rights to update the syllabi contents. Please note that the learning approach for the same subject could vary slightly due to different delivery moods. MSc/ PgD in EC (CyberU)-Definitive Programme Document/ Programme Booklet 04/05 Assessment: Continuous assessment, oral examination and presentation: 100% The student is assessed by the supervising staff and an independent co-examiner. In general, assessment would typically consist of a report, oral examination and presentation at the end of the term. The report may take a form similar to a paper on a literature survey as published in a journal. There may also be tests. Objectives: 1. To do an in-depth study of an area of strong interest. 2. To learn to search for and analyze primary sources relevant to the topic of study. ___________________________________________________________________________________ 40 The department reserves the rights to update the syllabi contents. Please note that the learning approach for the same subject could vary slightly due to different delivery moods. MSc/ PgD in EC (CyberU)-Definitive Programme Document/ Programme Booklet 04/05 ________________________________________________________________________________ Subject title: Project ________________________________________________________________________________ Subject code: COMP5933 ________________________________________________________________________________ Credit value : 6 ________________________________________________________________________________ Pre-requisite: (Subject title and code no, if any) Has completed 15 credits of study in the registered programme ________________________________________________________________________________ Recommended background knowledge: Nil ________________________________________________________________________________ Mutual exclusions: Information System Dissertation (COMP592), IT Dissertation (COMP590) ST Dissertation (COMP591), E-Commerce Dissertation (COMP5091), Dissertation (COMP5940), E-Commerce Dissertation (Executive) (COMP5092), E-Commerce Project (COMP5093), Information System Project (COMP5094) ________________________________________________________________________________ Learning approach: Students are to work in a group of up to 4 members. Each group is supervised by a faculty member. The role of the supervisor is to help students identify a project topic, closely monitor the project, give advice to the students for establishing criteria for assessment and developing possible solutions to potential problems. Students are expected to work independently, show initiative, and take responsibility for the success of their work. They are required to hold regular meetings with the supervisor, at least once per fortnight, and produce regular progress reports as an integral part of the project documentation. In summary, students may need to carry out the following tasks related to research and development on a selected E-Commerce topic 1. 2. 3. 4. Comprehensive literature review / survey / evaluation Proposing improvement / new solutions Developing prototypical implementation Evaluate effectiveness / performance Duration of course: Two semesters ________________________________________________________________________________ Assessment: The group project will be assessed by the assessment panel which consists of the project supervisor and 1-2 other staff members. The assessments includes:      Project proposal including project definition and specification Technical merit of the proposed solutions and prototype implementation / simulation Management of the project and individual development of the students Quality of documentation including the progress report and final project report Demonstration / oral examination and presentation. 41 The department reserves the rights to update the syllabi contents. Please note that the learning approach for the same subject could vary slightly due to different delivery moods. MSc/ PgD in EC (CyberU)-Definitive Programme Document/ Programme Booklet 04/05 Weightings for each assessment item will be determined by the students and the supervisors when the project starts. The ratio of weighting across these categories may vary from project to project due to the considerable variety of subject areas and objectives anticipated in different projects. In general, the project proposal is due within 4 weeks after semester starts. Final project report is due by the end of semester and a presentation comprising an oral examination will be scheduled. In addition to the group report, each member within a group should submit an individual report describing his/her own work in the project. Each group member should also participate in the assessment process. ________________________________________________________________________________ Objectives: This subject is intended to provide an opportunity for students to carry out a group project to practise the principles and techniques of E-Commerce system research and development. Students achieve the objective through the development of concepts, models, frameworks, and / or a software system that meets stated requirements and quality standards. Upon completion of this course the student should be able to: 1. 2. identify, analyse and solve real life, E-Commerce related problems and issues; apply the principles and techniques of requirements specification, software design and implementation of E-Commerce systems; 3. prepare and present well-formed technical documentation; 4. collaborate and work effectively in a team environment; ________________________________________________________________________________ Keyword syllabus: Students will group into teams of up to 4 members, and work on an E-Commerce project under the supervision of a faculty member. Each group of students will explore an area of E-Commerce, either by their own choice or assigned by the supervisor. Through the project, students will integrate knowledge and techniques they have acquired in preceding and concurrent subjects of study and develop their skill and new knowledge of the selected areas in ECommerce. They will identify some problems to solve, develop solutions, and provide a proof-ofconcept for their solutions by developing software prototypes that implement the solutions. Testing cases need to be designed to evaluate the developed systems in the light of system requirements and performance. Students will also exercise project management methods to the planning, developing, and monitoring of progress. Upon completion of the subject, the students will need to communicate their work to others effectively and efficiently, through well-prepared project reports and / or oral presentations and demonstrations. ________________________________________________________________________________ 42 The department reserves the rights to update the syllabi contents. Please note that the learning approach for the same subject could vary slightly due to different delivery moods. MSc/ PgD in EC (CyberU)-Definitive Programme Document/ Programme Booklet 04/05 Subject title: Subject code: Dissertation COMP 5940 9 Credit value (Applicable to Postgraduate Schemes under the Credit-based System): Pre-requisite: (Subject title and code no, if any) Has completed 15 credits of study in the registered programme Recommended background knowledge: Mutual exclusions: Nil IT Dissertation (COMP590), ST Dissertation (COMP591), IS Dissertation (COMP592), E-Commerce Dissertation (COMP5091) E-Commerce Dissertation (Executive) (COMP5092), Independent Study in Information Systems (COMP5010), Independent Study in E-Commerce (COMP5009), Independent Study (COMP5923), Project (COMP5933), E-Commerce Project (COMP5093), Information System Project (COMP5094) Learning approach: Supervisors: Students are advised to discuss with potential supervisors for topic formulation and dissertation supervision. Tutorials: Both the supervisor and student should arrange to meet regularly at mutually agreed times. Bi-weekly meetings are recommended. As a guideline, each student is allowed a minimum of fifteen hours of staff time for individual consultation to obtain guidance in dissertation development. Self-study: Students are expected to study independently, although study groups are actively encouraged. Individual student will need to be self-motivated and set his or her own goals and schedules as well as monitor these throughout the development of the dissertation Duration of course: Two semesters 43 The department reserves the rights to update the syllabi contents. Please note that the learning approach for the same subject could vary slightly due to different delivery moods. MSc/ PgD in EC (CyberU)-Definitive Programme Document/ Programme Booklet 04/05 Process There are four stages in the preparation of the dissertation (i) approval of the outline of the proposed research plan (ii) approval of the completed draft (iii) completion of dissertation document (iv) oral examination and presentation The background of the students and their personal experiences and interests form the basis for them to conduct the research study. To optimize the impact of their research on their organisations, students are encouraged to undertake research within their work place and with full organisational support. Generally, the dissertation covers an area of applied research in the IS/IT/ST/EC areas. The dissertation must also contain sufficient evidence of research and original thought to justify its academic standard at MSc level. Details about standard requirements and assessment can be obtained from the Dissertation Handbook for Postgraduate Schemes of the University. 44 The department reserves the rights to update the syllabi contents. Please note that the learning approach for the same subject could vary slightly due to different delivery moods. MSc/ PgD in EC (CyberU)-Definitive Programme Document/ Programme Booklet 04/05