Example Marketing Plan Saturn ION ION Saturn Saturn ION

Example Marketing Plan : Saturn ION ION Saturn 16 25 Saturn ION 2002 ION Saturn Saturn ION ION leverage 3 1. 2. 1 3. 3 ION 85 ION 5 ION 15 ION Saturn Website ION Saturn Saturn ION Saturn Saturn Saturn * Michael D. Hartline 2004 2005 Florida MBA Lynette Clark Colleen Creamer Amy Longabach Khurram Moiz Catherine Roberts 1 Saturn Saturn ION Sedan Saturn 500,000 Saturn L Quad Coupe Jill Lajdziak Lajdziak Saturn Saturn Saturn VUE ION ION 2005 Saturn GM 2003 GM Hughes Electronics 2002 GM 2003 GM 1600 560 1 2002 5.60 GM 28.1 CTS 2001 27.3 52.2 2002 54 TrailBlazer GMC Envoy Saturn VUE GM Saturn VUE Saturn 2003 8 ION Saturn 216,716 2002 63,884 L Vibe 2003 2.5 50 Saturn UAW Saturn GM Saturn GM Saturn Saturn 1 Saturn GM Robert Lutz GM GM ION GM GM ION 7 Saturn 2 2003 L Saturn GM 2 ION web Saturn Saturn Associates Saturn Saturn Saturn Saturn J.D. Power and Saturn Saturn Saturn 16-25 Saturn Saturn Saturn after-market Saturn ION Saturn Saturn 45 Saturn ION MP3 Saturn ION Saturn ION 50,000 Saturn Saturn ION 46 Saturn Y XM ION ION ION Saturn ION ION ION ION 200 ION Saturn ION 443 3 Saturn 46 1 Saturn of 1 35 ION Saturn 2 2003 Saturn PC Saturn 8 750 Saturn 8 8 6 Saturn Saturn 7 8 ION Saturn ION XM MP3 Saturn ION Quad Coupe ION ION Saturn Saturn Saturn Saturn 50 Saturn Saturn Saturn Saturn DM Saturn Saturn DM E-mail L Saturn 4 ION ION ION Saturn ION 4 Saturn aesthetics ION ION ION ION 3 SUV ION ION ION Neon ION 1 Saturn ION Matrix Corolla Dodge Neon SE Civic DX Hyundai Elantra GLS Kia Spectra Sentra XE Ford Focus LX 1 ION ION Sentra Neon SUV Saturn 65 CSX 2003 29.6 GM SUV 8 0.3 2003 8 1890 600 Saturn Saturn Saturn 29 Lithia 5 Medford Lithia conglomerates Saturn Saturn 1 Saturn Hudler 6 Saturn Don Saturn 104 Huizenger’s Republic Industries Republic Saturn H.Wayne Republic 1973 74 CAFÉ 27.5mpg Saturn 102 CAFÉ CAFÉ SUV 20.7mpg 2003 Saturn 254,000 Saturn 2.2 4 Saturn Saturn Saturn Ford L Firestone Firestone Saturn Saturn Firestone Saturn Firestone Saturn Saturn GM Saturn GM Saturn UAW Saturn Saturn UAW Saturn Saturn e Saturn SUV sport-utility 6 vehicles SUV Saturn Saturn Saturn SUV 2002 Saturn SUV SUV SUV Matrix Pontiac Vibe Mazda 3 Saturn ION 4 ION Saturn Saturn food drive NEA Saturn Saturn NALC Food Drive NMDP Read Across America Saturn ION ION Saturn SWOT Saturn ION Saturn ION SWOT Saturn Saturn Saturn Saturn Saturn Saturn Saturn Saturn Saturn 443 Saturn UAW Saturn GM GM Saturn Saturn Saturn Saturn Saturn Saturn 1 SUV VUE SUV GM 7 2 Saturn ION SWOT M I R 3 3 9 3 3 9 3 3 9 2 3 6 2 3 6 M I R M I R 3 3 3 3 2 3 2 2 importance R total rating 9 9 6 4 features 3 3 9 3 3 9 unique M I R 3 3 9 hip 3 3 3 3 3 2 mainstream appeal 2 2 3 2 9 9 6 6 4 M scale magnitude I Saturn Saturn SUV Saturn Saturn Saturn edge 8 Saturn Saturn ION ION Saturn Saturn Saturn SWOT Saturn ION ION ION value proposition ION 1 ION 2 3 3 3 ION 85 15 3 15 16 WWW 25 Saturn rewarding 9 Saturn ION ION MPS XM ION 2 ION 20 ION Quad Coupe 32mpg ION ION Quad Coupe ION ION 50 Dell 15000 Saturn Saturn 24mpg Saturn Saturn 2 ION http://www.saturn.com 29 ION ION ION Saturn Saturn ION ION Look a little Closer, Change Is Here Saturn Saturn Saturn 10 Saturn ION ION ION ION Saturn Saturn ION 3 tactical (control measures) ION 15000 750 Dell 3.5 GPA 1 Saturn 2 IMC Look a little Closer, Change Is Here 6 6 11 implementation formal controls Saturn Saturn GM GM Saturn Saturn Saturn GM GM Saturn Saturn GM GM Saturn 15 GM SUV 4 Saturn 2500 GM GM GM Saturn Saturn performance standards Saturn Civic Toyota Corolla Corolla 32mpg Civic ION 33mpg ION 26mpg ION ION Honda ION Saturn 10995 18800 Saturn ION Civic 14085 16095 12 ION ION 13500 17450 Corolla ION availability Saturn 17 ION IMC Saturn Saturn ION 16 ION 25 informal controls Saturn Saturn Saturn Saturn Saturn Saturn Saturn Saturn Saturn Saturn Saturn Saturn Saturn 13