MUSIC MARKETING, PR & IMAGE MAKING
Music Business Educational Supplement
Marketing Plan - Suggested layout Title page & table of contents
Title page Executive summary Table of contents I�� Situation analysis � � A. Market situation � � B. Competitive situation � � C. Macroenvironment situation II�� SWOT analysis � � A. Strength and weaknesses � � B. Opportunities and threats � � C. Issues analysis III Marketing objectives IV� Target audience profiles V� Market positioning strategy VI� Product profiles (value proposition) VII� Pricing strategy VIII� Distribution strategy IX� Integrated communication strategy X People, process and physical evidence
marketing plan template