Finlandia Vodka Names Boxing Clever Agency of Record

							Finlandia Vodka Names Boxing Clever Agency of
Record
Agency Work Kicks Off with Cause Marketing and POS Campaigns

August 09, 2010 11:40 AM Eastern Daylight Time  

ST. LOUIS--(EON: Enhanced Online News)--Finlandia® Vodka announced today that they named Boxing Clever
their promotions and digital agency of record for North America. As agency of record for Finlandia, Boxing Clever
will provide creative for promotions, events, consumer interaction, and education.

“We are naturally very excited to work with an exceptional brand like Finlandia,” said Jim Harper, Director of
Business Development for Boxing Clever. “With our years of experience in the spirits industry, we look forward to
delivering unprecedented results as Finlandia’s agency.” 

“We are delighted to partner with Boxing Clever to enhance the work we are doing on Finlandia,” said Paul Tuell,
Director Finlandia Americas. “They bring an energy and passion to everything they do, and I know that will reflect
itself in the exciting programs we bring to consumers.” 

As part of its core beliefs, Finlandia Vodka strives to maintain harmony with nature by minimizing the impact on the
environment. As a product of Finland, Finlandia reaffirms this commitment through continuous charitable efforts.
Boxing Clever recently helped Finlandia launch a cause marketing effort to raise money for global environmental
projects. For this effort, Finlandia created limited edition SIGG water bottles.

These popular water bottles feature unique designs by Klaus Haapaniemi, a world-renowned Finnish graphic artist
known for his popularity in illustration and design. SIGG water bottles aid in reducing a portion of the 10 billion
disposable plastic bottles that are found in landfills today. Consumers can purchase a water bottle and contribute to
this charitable campaign by visiting www.finlandiawaterbottle.com.

Boxing Clever also created the Finlandia “Tasting is Believing” campaign that showcases the Finlandia Crush
Cocktail. These customizable drinks boast fresh, all natural ingredients mixed with the superior quality of the natural
flavors of Finlandia Vodka. Boxing Clever’s work for this campaign spans from social media to point-of-sale (POS)
and marketing collateral.

In addition, Boxing Clever will be working with an expert Finlandia mixologist and vodkaologist for tastings and
samplings at events. Finlandia is the third Brown-Forman brand to award agency of record to Boxing Clever.

About Boxing Clever

Boxing Clever studies the “sweet science” of blending brand strategy with the enduring strength of great design. With
every brand having its own unique requirements, Boxing Clever targets specific channels to reach its target: from
traditional means to digital and street-level tactics. Each campaign becomes an engaging experience with a visceral,
emotive connection that deepens brand affinity and doesn’t patronize. Focus and efficiency makes all the difference.
For more information, go to www.boxing-clever.com

About Finlandia
Finlandia Vodka is a product with a global reputation for its unique Nordic heritage and its crystalline natural spring
water, a legacy of the Ice Age. Finlandia’s unparalleled quality can be attributed to only the finest natural ingredients:
pure glacial spring water and six-row barley, which offers the highest quality starch and the lowest possible content
of natural oils, delivering a crisp, clean taste.

Brown-Forman Corporation is a producer and marketer of fine quality beverage alcohol brands, including Jack
Daniel’s, Southern Comfort, Finlandia Vodka, Canadian Mist, Fetzer, Korbel, Gentleman Jack, el Jimador Tequila,
Tequila Herradura, Sonoma-Cutrer, Chambord, Tuaca, Woodford Reserve, and Bonterra. For more information
about Brown-Forman, please visit our website at www.brown-forman.com

Have a Crush. It’s Only Natural.

Contacts
For Boxing Clever
Christine McCarty, 314-645-4244 x.402
christine@mercury-labs.com

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