Development of Tourism Resources Development of Tourism Resources Wuyi

							Development of Tourism Resources Development of Tourism Resources Wuyi

 Tourism Resources Development of Northern Fujian

 Abstract: The analysis of the development of tourism resources in northern Fujian
folk particularity, in the analysis of Fujian Province North Folk tourism resources,
development status and problems based on the analysis of the development of tourism
resources in northern Fujian folk customs, principles, and to explore the development
of tourism resources in northern Fujian folk number of measures to Tourism
Resources on the development of Northern Fujian Province has a certain for
reference.
 Keywords: Wuyi Folk; tourism resources; development

 "first developed in northern Fujian Fujian region, the Central Plains culture was
introduced in the corridor in Fujian is the birthplace of Fujian, one of ancient
civilization . "[1]" North Fujian "Tourism Resources Development of" Wuyi
Mountain City, "as the center, relying Wuyishan tourism resources, radiation counties
in northern Fujian, and strive to expand the economic and brand benefits Wuyishan.

 1, folklore tourism resources and the development of the special

  "so-called tourism resources, are those that highlight the performance characteristics
of each nation and their place of residence characteristics of factors, including the
building from the obvious, clothing, food, rituals, festive events, weddings and
funerals, sports and entertainment, local craft, the need for careful observation,
in-depth understanding of the thinking, psychological characteristics, moral values,
aesthetic tastes, etc. . It is the cultural tourism resources, some of the most colorful,
and profound cultural connotations can arise touching, heart-shaking power. "[2]
  understanding of their native place in the social life in recent years in the forefront
travel purposes. Scientific and reasonable development of tourism products not only
meet folk exploration of curious tourists, but also for the local tourism industry a
steady stream of rich returns. However, the development of tourism resources in
folklore, different from the exploitation of natural resources, it has a rich cultural
connotations, tourists get to really enjoy this culture not only with his cultured, but
also to tourists on the level of understanding of the folk culture .

 2 and the Northern folk resources and their characteristics

 (a) of the main northern Fujian folk resources embodied in the following aspects:
 1. Unique local customs. North Fujian ancestors are snake worship practices, such as
Nanping zhanghuban town with a long history of welcoming the Snake, the General
Assembly, is zhanghuban ancestors of the snake totem of ancient culture as the
accumulation. Seventh day lunar month every year, the villagers have held activities
to welcome the snake god pray for many happy and safe snake.
  2. With the traditional characteristics of folk festivals. North Fujian has three major
festivals: New Year festivals, the festival. Chinese New Year is the Spring Festival,
culminating in the Lantern Festival that day, decorated, festive atmosphere to the
climax, street dragon, lantern, play lion, spring sets, stilts, colorful boats, Tam flowers,
drums and other hot topic.
  3. For local opera theater. Nanping elegance as the "Southern Word Play", "is the late
Ming and early Qing Suzhou, Jiangsu Province in the vicinity of Folk Art" Beach
Spring ", and Nanping along with local dialects and folk music, forming a large Wuyi
features a local operas. "[3]
  4. collection of goods atmosphere, historical events in one temple and County Fair.
For example, Wuyishan City in February sixth day of the lunar calendar will be the
annual wood head, which was originally Chong Qing An Xiangmin victory against
the exactions of the meeting date, and later developed into a large Wuyi civil larger
event, it is not only a celebration , and has become the professional market town in
rural fair trade, usually for three days. The territory of the villagers dressed in their
holiday best, drive, or hands are gathered belongings Chengguan, for the celebration
and commodity exchange, lively exception. Such a "fair market ancient" can make the
past serve the present, into a "folklore products exhibition," meaning both festivals,
but also expand the publicity.
  5. Quaint, quiet village of ancient buildings. For example, Hing Yin, under the plum,
such as Mount Cao historic pier, the people are quaint villages and towns. Form
strong local flavor, appearance, simplicity, embodies the northern Fujian Ming and
Qing architectural styles. A variety of shops along the street an array of traditional
folk, with old printing workshop, calligraphy printing, lantern, carving, farm Wine
Shop, blacksmith shop, Stele shops, tailors, shoe up, Bamboo shop, playing the cotton
shop, as well as flavor snack, rice cake shop, wonton shop, bakers shop, Mi Fendian,
tofu shop and a Chinese pharmacy, shops and other offerings, everything.
  (b) the characteristics of tourism resources in northern Fujian folk
  1. Simple and unsophisticated folk customs and more concentrated in remote rural
town, geographically more scattered and less convenient transportation. For example,
rich resources of Wuyi Mountain Folk next Mei, Cao pier, five husbands, etc.,
suffered the destruction of small, mostly still preserved their original process. But
they are far away from the city, geographically more scattered and not focused on the
development, tourists are also more inconvenient to.
  2. Folk type of rich tourism resources. Located in mountainous northern Fujian,
combined with a long history, thousands of years, life has its own unique
characteristics. Tourism Resources in the performance of the main customs, drama,
architecture, restaurants, festivals, weddings and funerals, sports and entertainment,
local craft, etc., are presented in content and form colorful patterns.

 3, the development of tourism resources in northern Fujian folk status, problems and
causes of

 "Mount" show before the public in general tourism mainly charming beautiful
natural scenery and northern Fujian the culture but few show, want to know more
tourists in northern Fujian few folk can go to the Department, which with its
resounding "World Heritage" great match. Main reasons:
  (a) development is not enough depth, the meaning of the mining folk travel products
are not deep
, for example, under the plum Wuyishan City, Cao piers and other villages, has a very
rich tourism resources, However, tourism development in these areas basically in a
primordial state, a small number of incoming tourists, only spontaneous trip.
Tathagata individual foreigners travel to the farm to play Ciba curiosity to watch the
New Year program compiled and performed by the peasants and so on, these have not
been applied effective, organized development.
  (b) of the immature scale, not the grade, the lack of brand
  large number of folk Wuyishan tourism resources, yet have the scale of development,
not loud brand of competitive products for the public, the public has not been highly
recognized. Mei has a very good folk as tourism development conditions, but has not
yet been fully exploited. Tourists to this, only to see the original building, not to
participate in the project, there is no interaction products. Another example is the
banner of "Mount" a number of travel products brand of folk, while distinctive,
memorable, there are few well-known products, which also are a lot of fake, shoddy
products.
  (c) the formation of cities and counties did not even move, unable to unify the
development and overall marketing.
  ten counties in northern Fujian, the folk development of tourism resources, there is
no overall planning, not each other, and without a special tourist routes, folklore
tourism resources are not comprehensive and effective development. Separate
development likely to be repeated, resulting in waste of resources, lack of strength or
resources. Publicity promotion, the lack of intensity, lack of uniform diameter, or is
not reliable.

 4, the development of tourism resources in northern Fujian folk Conditions of

  (1) Market Analysis
  market relies on tourism resources in northern Fujian folk "Mount" This piece of
brand, has a unique advantage. All to Wuyishan travel experience and foreign tourists
will not miss the opportunity folk in northern Fujian; local people have knowledge,
awareness and heritage of their ancestors and go away the need for a national
tradition.
  (2) transportation of
  in order to attract more tourists, was quite isolated, is called "Half a busy time on the
road" in Northern Fujian, with more smooth and convenient transportation routes and
traffic tool. If Wuyishan Airport and 10 routes, with access to Fuzhou, Xiamen,
Nanjing and other places, train; Nanping, Shaowu as the transport hub, trains, cars are
more convenient.
 5, the development of tourism resources in northern Fujian folk principle

  (1) to highlight the principles of cultural connotations in northern Fujian
  folk in the development of tourism resources in northern Fujian, to a high degree of
attention to highlight the content of folk culture in northern Fujian, dig the spirit of
northern Fujian folk culture, tried to be Vivid reflect the folk in northern Fujian. Folk
in the development of tourism resources in northern Fujian, on the one hand should be
a true reflection of the essence of folk culture in northern Fujian, so tourists travel to
enjoy maximum access; the other hand, advocacy to the local residents to protect their
own cultural traditions, if they lose their own cultural traditions, tourism will lose
vitality.
  (b) full of resources and to pursue the combined effect of the principle of
  tourism resources, is one of many tourism resources. The development of tourism
resources in northern Fujian folk, relying on Wuyi Mountain, "two-world heritage"
brands, has a unique advantage. North Fujian folk tourism, not only features the
largest and northern Fujian. Development of Tourism Resources in North Fujian when
the resources can be effectively integrated, both religious attractions travel, travel sites
such as ancient ceramics, the pursuit of tourism economy Speciality.
  (c) seek the authenticity of the principle of
  thesis from www.5udoc.com [worry documentation] to collect and organize, for the
original author! Tourism Resources Development seeks the truth, is the effort in
accordance with the original appearance of folk customs, and develop tourism
products and travel products, emphasizing authentic Folklore. Therefore, in the
development of tourism resources in northern Fujian folk, regardless of content, form,
style, atmosphere and so on should respect the actual existence of folk customs form,
to highlight the local characteristics in northern Fujian.
  (d) the principle of participation
  contemporary tourists have been satisfied only as a spectator to sightseeing, vacation,
but being asked to participate in tourism activities, can not experience the daily life
experience of life experience. "Folk tourism resources and natural and cultural
heritage tourism resources compared to the greatest advantage is that: it allows
tourists to experience folk culture, different life experience to enrich their
understanding of the world, understand life more deeply value and significance. "[4]


 6, the development of tourism resources in northern Fujian Folk Strategies

 (a) creating a positive brand in North Fujian folk travel% D % A Wuyishan as
cultural heritage sites, in addition to Zhu Xi, the folklore of ancient history also has a
share of a place. Wuyi its natural beauty and complement each other, the danger of
Wuyishan popularity. The current development of tourism in Wuyi Mountain, a
comprehensive development, mining folk culture, expand product awareness, and
improving tourism resources. For example, under great efforts to develop the fine
country town of Mui Tourism, fired the first shot Wuyishan folk tourism brand.
  (2) to explore the development of tourism resources in the form of folk
  1. To establish a folk museum
  museum visitors, especially the quality of a certain culture who must travel to the
land. Establishment of museum collections, exhibition, research, advocacy northern
Fujian folk architecture, Marriage, Funeral, clothing, holiday customs, folk Street,
Temple, dialects and so on related human culture, an integrated means to demonstrate
the full range of different historical periods in northern Fujian folk culture. It is not
only tourists to understand the importance of folk culture in northern Fujian window,
is also an important way to save the cultural heritage of northern Fujian.
  2. Tourist Festival method
  method developed for tourism festival folk tourism products, is to folk culture as the
main activities of content to the form of festivals, folk culture will shift from state to
sell itself to tourism A product state. Chinese New Year and other traditional festivals,
such as traditional folk activities, folk garden party activities may apply to a variety of
folk activities as presented to the public.
  3. Special Tourism method
  way to develop special tourism products Folklore Tourism is the main tourist
resources in a folk, folk culture or folk culture show. Folk travel from the practice of
Wuyi Mountain, a special tourist attraction of folk have the Assembly welcome the
snake, drama performances, gourmet snacks and so on.
  4. The establishment of Village Tourism
  to establish Village Tourism, is the choice both rich and focused tourism resources,
there are rich natural beauty and historical and cultural tourism resources, and science
planning, overall development and construction of the tourists have more attractive
tourist area folk. For example, under the Plum Village, the ancient houses built in the
Qing period, more than 900 m of the artificial river through the village before, along
the river built a pavilion and residential areas, creating a hallmark of the Jiangnan
style.
  5. Develop unique products
  folk folk tourist commodities are tourists in the tourism process, for the purpose of
purchasing non-commodity, to folk customs as the main form and content of tourism
souvenirs, household items, gifts and other tangible goods. Folk travel goods not only
in tourism revenue in the possession of a certain proportion, and they spread a culture
unique or carrier can travel directly to the information transfer and shaping the overall
image of tourism destination. Wuyishan specialty is rich, has practical value for the
folk travel products can be eaten as Wuyi Rock, mushrooms, bamboo shoots, in
addition to a variety of rice cakes, cake, etc. osmanthus.
  6. Development of farm tourism
  Le vigorously developed in recent years, "peasant music tour," so that tourists live in
farm house, eating rice farmers, dry farmers live, play village games, tours rural
scenery. "Happy Farm" development, offering tourists the opportunity to participate,
from multi-lateral, multi-channel experience the customs value of tourism products
and commodities, were more abundant tourist harvest, left a deep impression on them
to improve their Tourist satisfaction.
 Reference:
 [1] Jia-sheng. North Fujian past and present [M]. Shanghai: East China Normal
University Press, 1997:4.
 [2] Rui, Yi-Min Wang . Tourism Planning and Development [M]. Zhengzhou:
Zhengzhou University Press, 2002:83.
 [3] Xu Xiao Jian. Great Wuyi Go Sightseeing [M]. Fujian: Fujian People's
Publishing House ,2001:79-83.
 [4] Qiu Fu East. Folk Tourism [M]. Beijing: Lixin Accounting Press, 2006:128. This
paper from www.5udoc.com [worry documentation] to collect and organize, for the
original author! / Center>