Development of tourism development in Nanjing Science and Technology SWOT Analysis and Development Strategies

							Development of tourism development in Nanjing Science and Technology SWOT
Analysis and Development Strategies

 technological tour of the development of

 Abstract: In this paper, the basis of market research, combined with SWOT analysis
in Nanjing City conducted a study tour of science and technology, pointed out that the
development of technology in Nanjing tourist resources and transport advantages,
facilities construction and management in such areas as institutional problems, but
also pointed out the Nanjing Science and Technology Tourism Opportunities and
threats; and On this basis, of Nanjing Science and Technology Tourism Development.
 Keywords: SWOT Analysis of Tourism Development of Science and Technology,
Nanjing

  as a new tourism product, tourism is the technology associated with the technology,
process technology or technology-intensive tourism as a tourist attraction products
and forms of development, the formation of popularization of scientific knowledge,
production and sales, tourism, entertainment and experience as one of the tourist
activity or product, is a high-level type of cultural tourism. Science and technology
through tours and viewing spots, to the joy of physical and spiritual tourism is the
primary goal of science and technology, but through understanding and experience of
scientific and technological knowledge, to the distillation of ideas and cultural
dimensions of tourism is the core technology and the end result. Divided into two
main types of technology tourism travel nature and human technology tourism
expedition two categories, but also includes industrial and agricultural tourism
Humanities Science and Technology Demonstration, youth science and technology
activities, venues, universities, research institutions and other major tourist sites.
  present from the international point of view, science and technology tourism after
years of development, the product has been in the mature stage, the United States,
France and other developed countries all have large number of the full range of
technology arenas, museums, spare time to visit, in the relaxation scientific and
technical knowledge, while charging, has become part of local life. China Science and
Technology Tourism has also achieved some success, travel in large cities especially
in Beijing and Shanghai, have been successively developed multi Tiaoke Ji Lu Xian
travel boutique, such as Beijing Zhongguancun Shuaixian was launched in 2000, "中
关村 科技 Travel Huodong" , Shanghai built a number of popular science education
base. Nanjing, scientific and cultural development, science and technology rich
tourism resources, science and technology although tourism has been the initial
development, but as a whole is still in the early stages of development, how to further
accelerate the development of tourism in Nanjing Science and Technology, also need
to carry out specific research.

 SWOT analysis of tourism in Nanjing Science and Technology
  (a) of the dominant terms of
  1. Technology has rich tourism resources of varying types. Resources is the basic
element for development of tourism, only the existence of attractive tourism resources,
can contribute to the final form of tourism activities. As a historical city and the
science base, Nanjing rich tourism resources, science and technology. Whether natural
or human science and technology tourism resources in science and technology
tourism resources there is a big advantage. Tangshan ape-man hole, etc. as a
world-class scientific expedition with the value of various types of thematic science
museums, a great choice, particularly in institutions of higher learning have a large
number of research institutions and specialized research institutes, scientific and
technological resources become more unique and valuable. Purple Mountain
Observatory, now opened, Botanical Garden, Nanjing Museum and other technology
has attracted a lot of green tourism and foreign tourists.
  2. Distribution of a wide range of good accessibility. Broader distribution of tourism
resources in science and technology, almost all counties throughout Nanjing,
especially science and technology centers and research sites are located in the city
center and near the location marked, well-oriented, and the city bus or travel lanes are
convenient to reach, To maximize the mining source provides a good platform. In
terms of outbound traffic from the Nanjing has formed a comprehensive
transportation network for the development of science and technology to create a
good travel conditions.
  3. To the local tourist-based, broad tourist market. Tourism source market conditions
for the survival and development, but also realize the importance of tourism supply
and demand balance mechanism. Has a broad customer base, therefore the
development of a tourism product has become a prerequisite. According to the
technology of Nanjing travel survey of tourists, 85% of visitors were from the
Nanjing local, from the city outside the province, only 8% of the provinces account
for 7%, indicating the main base in Nanjing in Nanjing Science and Technology Tour
the local market.
  view from the general population, according to the latest statistics show that the
current resident population of Nanjing was 5.96 million, while total mobile population
of 1.76 million, the two together, the Nanjing population reached 7.72 million.
Tourism based on science and technology, Nanjing, a huge tourism market
development space. Second, theoretical studies have shown that the age structure of
intermediate stability and social development, social development is the optimal age
structure is beneficial to the community including tourism development of various
undertakings. Population age structure from the point of view, is expected to Nanjing,
the population aged 15-64 by 2008 the proportion of the total population will reach a
maximum value of 80.36%. According to market surveys show that tourists to
participate in science and technology in the number of people aged 13 to-18
proportion of survey 43% of the total number of 25 to-45 the total number of people
between the ages of 34%, Nanjing Science and Technology Tourism has formed a
youth Lord of all ages a wide range of people involved in sex tourism.
  (b) Disadvantages of
  1. Product resources development is not high. Although rich in tourism resources of
science and technology, Nanjing, but still have some disadvantages. Nanjing, although
various types of tourism products of technology have been available, but many are not
well developed, cause resources to idle or not fully develop and utilize resources to
advantage although the better, but did not form their own characteristics, management
of major projects overlap, imitation effect seriously, in large part on the development
of science and technology form a barrier to tourism.
  2. Technology venues, facilities inadequate. Tourism facilities, including basic
infrastructure and supporting facilities. Tourism infrastructure generally refers to the
"six elements of" relevant departments, and supporting facilities are mainly urban
infrastructure, including banking, electricity and water supply systems and so on.
Both are essential, together form a complete system of tourism facilities. General
point of view, large-scale science and technology museum to spend 3-5 hours to be
traveled, so the tourism infrastructure of utmost need. Survey, the current Science and
Technology Museum in Nanjing to participate in major travel problems in the lack of
supporting facilities. With dining facilities, for example, most of the surveyed visitors
bring their own food, accounting for 82% of the total number of tourists to visit
especially in sexual activity, greatly inconvenience. Tourism can not be guaranteed the
basic living facilities, in large customer base will be lost.
  3. Management system problems. Management system is directly related to the
overall tourism product planning and integrated marketing success. The status of the
management of tourism resources in long, widespread in the country as a whole, in
Nanjing as well. Specifically, Nanjing tourism venues, including both the actual
management tourism sector, including landscape, heritage, religion, urban
construction, so this is a reasonable and effective management of tourism resources,
and comprehensive development of tourism resources resulted in no small difficult. In
particular, the technology of such a special tourism tourism products, resources, and
not just the general nature of the nature of tourism resources, with most of science and
technology study, protection and collection of value, according to different types of
institutions under different management, such as colleges and universities research
laboratories are all vested in their schools, while some natural tourism resources in
science and technology departments directly under it vested in local management.
This technology Nanjing integrated development of tourism resources caused some
impact.
  4. Shortage of technology professionals in tourism. Nanjing Science and Technology
Tourism, based on perception surveys of tourists, tourism practitioners, especially
science and technology services to more than half of the instructors or the general
feeling of dissatisfaction. Tourism has always been a science and technology for more
specialized knowledge for the purpose of tourism, tourism guide now in science and
technology backgrounds due to cultural qualities of sound fundamentals Bu Zhuan Ye
services 技能 knowledge and so can not very well in the Chuan Da Ji You Ke,
tourists Nature tourism can not be the greatest satisfaction.
  (c) Chances of
  1. Technology attractive to large. With the arrival of knowledge economy,
knowledge will be a decisive factor for economic development. Science and
Technology of Fa Zhan and improvement of living standards, more and more people
travel to, while tourists want to update their knowledge and strive learn differently
knowledge, Zai leisure time in Nenggou learn the knowledge, science and technology
tourism Zheng can Manzu Visitors to this demand. Youth Science and Technology
from Nanjing Centre De Diaocha questionnaire appears, on the Zui Da Shen Yu
technology tourism attraction investigation Keyidedao confirmed Yaoqiuhuode
knowledge and exploration of two novel to Le 68 percent, while 基本 level of tours
on only a 8%.
  2. Government support. Technology and education strategy is one of China's major
development strategy. Educational development, how to maximize the promotion of
technology development and technology into productivity rate is currently one of our
key development goals. Government has put a lot of manpower, material and financial
resources applied to science, Science and Education, introduced incentives to promote
the development of science and technology. Tourism as a set of technology technology,
culture and entertainment emerging tourism products, will be the government's
attention and support. Nanjing municipal government last year in technology research
and planning work travel a tender, will create the technology identified as a priority
tourism product formal project.
  3. Conform to this thesis, tourism product mix from www.5udoc.com [worry
document] collection and sorting, for the original author! Adjust the direction.
Tourism product structure optimization benefit the whole tourism industry to upgrade
the industrial structure, promote the continuous development of the tourism industry.
Domestic tourism is in a transition period, mainly in the leisure tourism to the
development of tourism from static to dynamic changes in travel, change from passive
to active travel tourism. Nanjing's tourism products and still maintain the original
structure of the traditional structure of the old product was not updated, although the
development of new products, but did not develop rapidly, resulting in the
development of tourism in recent years has been in Nanjing light Striving state. From
2005 to report the development of Nanjing Tourism can be seen, tourism-related
sectors have realized this, the development of ideas to develop the next step, strong
grasp and advance the project to promote the tourism product structure consists of a
single type to the complex coordination of the development. This tourism
development for the technology provided a good opportunity.

 (4) Threat Analysis
 1. Tourism product diversification competition. With the continuous development of
domestic tourism over the years, as the major tourist cities of Nanjing, the current
tourism market has created a wide range of tourism products, "tourism product
integration fever" brilliant. Red tourism, night tour, "love trip - Ningzhenyang tourist
routes" and other kinds of products more colorful. Some of the development for many
years, become the main tourism products in Nanjing, such as Sun Yat-sen, the
Presidential Palace, are the main purpose of attractions. The travel time and the
visitors is limited, how limited time for tourism promotion and development of
science and technology, competition is fierce inevitable.
  2. Science and Technology Tourism impact on the surrounding city. The competition
of similar products currently on the market-oriented economic system has become
increasingly prominent threat of competition will increase. Therefore, use of high-tech
economic development, tourism promotion has been widely accepted and the
implementation of the tourism industry. Yangtze River Delta, Nanjing is located in the
largest tourist circle, and Suzhou and Shanghai, the economic developed cities around
the level of tourism development comparable, but the technology tourism as a special
tourism products have been developed one step ahead of these cities, especially in
Shanghai, large-scale Science and Technology Museum, Museum Tour has a certain
climate, industrial structure, product planning have to have some experience in the
development of science and technology of Nanjing travel to a certain threat.
  3. Technological upgrading itself fast. Rapid pace of technological development, the
industrialization of scientific and technological achievements, the transformation
process will be faster. The main carrier of Science and Technology Tourism necessary
scientific and technological resources will also be updated velocity, some products
may not recover the cost of investment efficiency, has been updated technology
equipment out, and this is not the product size changes in the overnight to complete,
The purpose of tourist visitors to participate in science and technology but that is
something new and requesting different, more updated knowledge, how to adapt to
and better use of such a rapid change in technology will be a major tourism challenges
and threats.

 Nanjing Tourism Development Strategies Science and Technology

  (1) Technology development of the tourism orientation
  Nanjing existing technology under current situation of tourism, combined with the
overall tourism development of domestic science and technology situation, tourism
development of science and technology play in Nanjing great potential for future
creative excellence in Nanjing tourist card, create a "technology of Nanjing", "let the
technology lead on Nanjing Tourism New Wave", to make into the main tourism
products in Nanjing, gradually " North - China - South "three-race for the situation,
and to gradually catch up with the Nanjing Science and Technology Tour and beyond
Beijing, and Guangzhou Science and Technology Tourism has begun to take shape the
development of the city.

 (b) Technology Development of Tourism
 1. Increase product attractiveness. From an overall product perspective, the large
number of tourist resources in Nanjing technology, full range, which requested
services and events to be varied to further improve the relevant services and facilities,
to meet the needs of multi-level tourists. Such as nature expedition tour not only to
consider the knowledge, but also from the safety and convenience point of view of
other human services; science and technology museum to offer visitors a more
participatory and experiential activities, projects, and enhance its appeal.
  product updates and optimization from the point of view, science and technology to
keep the tourism market tourism products and pace of development of science and
technology, the replacement as soon as possible. To the depth of excavation is
intrinsically worth, also in product design for different markets, design boutique line,
and more common type of market, product diversification requirements to achieve
tourism to attract tourists spending to develop in depth. Currently available, especially
for the same type of technology such as science museums and other tourism products
need to master plan, the adjustment of product structure, form their own
characteristics, creating key products.
  2. To strengthen macro-control government. Since the reform and opening up
China's development shows that only the enterprises to participate in market
economic activities can be combined with macro-control guidance to ensure a stable
and long-term development.
  Nanjing government departments on related departments to establish a unified
management system, and urge all enterprises in the tourism sector and close
cooperation, coordination of research institutions and the relationship between the
tourism sector to guide their division of work; development of tourism development
for science and technology tax and other preferential policies; Organization
Technology Travel Association, the evaluation of the development of industry
standards; leading the departments of scientific research, tourism and travel business
development model.
  3. To improve the capacity to receive science and technology tourism venues.
Technology tour operators should step construction of tourism infrastructure facilities,
especially university research laboratories, put it into a science and technology
tourism products need to its surrounding environment and the tourist service quality
significantly improved to meet the requirements of the development of tourism to
travel with the perfect combination of scientific research.
  large number of Nanjing University, to professional education in the university travel
policy guidance, training, science and technology tourism professionals to enhance
their professional knowledge and service skills, especially from the tour guide's
commentary and explanation indicative signs, etc. should be standardized and
scientific.
  4. Active publicity promotions. Non-portability of tourism products and intangible
nature of tourism products can not determine as intuitive as other products to
communicate with the tourists get publicity marketing strategy will help improve
product awareness and establish brand image and status, so even more tourism
promotion necessary. Nanjing Science and Technology Tourism publicity promotion
strategy, consider the following aspects:
  First of all, the new tourism product for the technology, to make use of advertising,
television, brochures, etc. continue to strengthen science and technology new
concepts of tourism, and the news media to strengthen cooperation through the
production of travel videos, demos recorded, travel guides and other description of
Nanjing Science and Technology Tour. Second, the introduction of CI image system,
and establish the overall image of science and technology tourism, thematic tourism
science and technology, and constantly consolidate the old source, and tap potential
market. Finally, to strengthen cooperation between the development of travel agencies.
Nanjing, many travel agencies, travel agencies through advocacy, will achieve the
multiplier effect. In addition, the establishment of Science and Technology Travel and
Tourism Site, online booking, online sales, and the latest technology available online
tourism information, promote the construction of tourism information system
technology.

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