Based on SWOT analysis of tourism under the eco-tourism development strategy in Xingtai

Document Sample
Based on SWOT analysis of tourism under the eco-tourism development strategy in Xingtai Powered By Docstoc
					Based on SWOT analysis of tourism under the eco-tourism development strategy in

 of Xingtai eco-tourism

 Abstract article on the use of SWOT analysis the development of ecological tourism
in Xingtai internal strengths, weaknesses, external opportunities and threats to the
four aspects of the analysis and by matrix Matchedtermination Tichu its development
a number of strategic measures that change in the ideas of the opportunities
Zhansheng threatened to disadvantage into advantage, blaze a trail of Shengtai
Xingtai Tese Travel the road.
 Key words eco-tourism; SWOT analysis; development strategy; Xingtai

  proposed eco-tourism in the 20th century and early 60's ecologists recognize the
destruction of human nature would have been retribution, is an era of "ecological
awakening" of products, and sustainable thinking came into being, marking the third
man into the age - the times of ecological, eco-tourism is necessary to achieve
sustainable development of tourism options to return to nature as the keynote for the
protection of natural resources, natural environment and promote regional
socio-economic development for the purpose of stress and scenic tourist residents
themselves as a member of the ecosystem, while enjoying nature to do to protect the
natural duties and obligations. Xingtai rich eco-tourism resources, development level
is still at a preliminary level, with the development of eco-tourism unique advantage.
  1, the development of eco-tourism in Xingtai SWOT Analysis
  (a) of the edge
  1. Abundant unique resources is the basis for the development of ecotourism in
Xingtai. Xingtai known as the Taihang most green, most strange, most dangerous, the
most beautiful place, with "Odd Hole, insurance Village, Kwu Tung, sea of clouds"
and other natural features of the landscape is the cornerstone of the development of
eco-tourism, as represented by Eiken historical and cultural resources is to develop
eco-tourism features and soul, is the first commercial source of Xingtai, Shang ancient
capital, Xing designate a country, a glorious civilization in the history of Chinese
civilization in the hinterland areas as the birth of the Wei Zheng, Guo Shou, etc. Eiken
respected group of people for generations, resulting in Yellow Turban Rebellion,
Boxer Rebellion and other historical events have a significant impact, retained a large
amount of historical heritage in the formation of a series of unique cultural tourism
  2. A good ecological environment is the prerequisite for the development of
ecotourism in Xingtai. Xingtai Government Green Mountain Soil and Water
Conservation to 60 years from the last century since the emergence of the typical
green mountains, there are many national mountain ecological demonstration zones.
In particular, the former South valley, in the plantation and greening of barren hills
and made great achievements, the vegetation coverage reached was 94.7%, by the
United Nations Environment Global "500 Best" Award nomination, forestry experts
say is the Taihang Mountains were the most green areas. South valley before the
development of a unique ecological resources, natural and healthy swim, beautiful
part of the wonders of tours, eco-tourism with remarkable results.
  3. Xingtai advantage of late-coming development of the great potential of
developing eco-tourism. After a rapid development of China's tourism industry, the
next will be entered into a mature period of development, tourism development will
be more rational thinking and less developed fever early. Xingtai Travel started late,
undeveloped scenic accounted for more than 60%, can learn from the experience of
tourism development in other parts of the rational to avoid unnecessary mistakes and
the direct path of sound development, and become a rising star eco-tourism.
  4. Good geographical location for the broad customer base provides a source of
inspiration. Xingtai superior location, 386 km from Beijing, 430 kilometers away
from Tianjin Port, located outside of Beijing and Tianjin, the Bohai Economic Rim
hinterland, connecting Shanxi, Hebei, Shandong, Henan hub for the region. Districts
in Beijing-Guangzhou railway, 106,107 National Road, Beijing-Shenzhen Expressway,
north and south through the 308 national highway runs through it all throughout, there
are a number of provincial highways to connect the Shanxi, Henan, Shandong, etc.,
easily accessible, the overall accessibility strong within a radius of 100 km of regional
Chinese communities in the larger cities, population density, tourism spending and
large population.
  (b) Disadvantages
  1. Development of taste is not high, a single product. Six elements of tourism, travel
relatively simple project, the scope of the line is small, less entertainment
programming, is limited to tourism products, failed to keep the tourists. Not fully
function and effects of tourism resources, no clear theme of the image, does not
involve high taste, high-end ecotourism products, a single, low levels of travel
behavior, particularly the lack of high-level interactive and participatory tourism
products so that the number of days tourists stay small, to re-visit rate, the expansion
of the tourism market, the threat posed.
  2. Eco Tourism lack of funds. Xingtai relatively backward economic development,
tourism investment environment and the poor level of investment is not high,
diversified investment in promoting the development of eco-tourism has a significant
role, Xingtai poor investment mechanism and funding sources, private investment is
very limited, use of foreign capital just at the initial stage, the main source of their
funds also rely on government support and funding in the development of eco-tourism,
there are still significant gaps.
  3. Low rate of eco-tourism education. Performance management system in the
eco-tourism is not a sound, professional management personnel shortages;
eco-tourism on the quality requirements than ordinary tourists travel to high
ecological awareness of tourists do not fully formed, the concept of eco-tourism has
not completely universal, not in the true sense of eco-tourism source markets;
eco-tourism community participation is poor, and some residents have not yet popular
tourist eco-tourism awareness, and even damage to eco-tourism resources.
  (c) the opportunity
  1. Domestic and international eco-tourism boom is the development of the social
environment of eco-tourism. In 1995 UNEP and the World Tourism Organization
UNESCO adopted the "Action Plan for sustainable tourism development" put forward
the goal of sustainable tourism development and action plans that when the first
eco-tourism seminar held established China Tourism Association Professional
Committee of eco-tourism, National Tourism Administration in 1999 to carry out
ecological environment tours, activities, jointly held with the World Tourism
Organization, "Sustainable development and eco-tourism market promotion seminars
in China", set off a wave of eco-tourism development, United Nations Environment
Programme to 2002 as "International Year of Ecotourism", so that eco-tourism
development in the worldwide attention, the development of eco-tourism for the
Xingtai provide a great social background.
  2. The times demand is an important opportunity for the development of eco-tourism.
With the rapid development of urbanization, the increasing urban population,
environmental pollution and worsening environmental crisis, people experienced a
desire to return to nature after the more intense, more and more people are interested
in eco-tourism, eco-tourism hot is a general trend of tourism development is the
inevitable choice for sustainable tourism development.
  3. To ecological province, ecological city building as a carrier of regional sustainable
development and construction of a flood has come together and irreversible,
ecological province and Hebei Xingtai goal of building the ecological city for the
development of ecotourism has provided a powerful impetus. Xingtai City of
ecological construction has been in full swing, the development of eco-tourism is one
of the important tourism industry will be driven by eco-city construction developed
  (4) threats
  1. Xingtai region and intensifying competition on the development of eco-tourism is
posing a threat, Xingtai location both on the role in promoting eco-tourism
development, but also to face "pincer attack from north and south" of the challenges
around Beijing, Tianjin, Shijiazhuang and other places has caused some of its shield.
Beijing, Tianjin is China's tourism industry developed regions, the level of service
quality and perfect management system pose strong competition in Xingtai, Xingtai
same type of eco-tourism resources around Shijiazhuang, Liaocheng and other places
with similar phenomena, but the scenic area, landscape conditions, visibility and
degree of development are largely inferior to the surrounding developed areas, by the
larger neighboring alternative competition, how to make an issue of product
innovation, combined tourism resources, outstanding ecological features, creating a
competitive edge to become Xingtai major challenge of eco-tourism development .
  2. Differences in tourism demand of eco-tourism development of its higher demands.
Tourists, after experiencing a tourism boom for the "mop-type" and "Glimpse type"
and other traditional forms of tourism have been the tired and more for a participatory,
educational and substantive significance of tourism, the tourism destination Select an
increasingly diversified, which on the diversification of tourism products have made
requests. Eco-tourism is a sustainable tourism development model, focusing on the
tourism objects and the ecological environment of the treasure, protection, stressed
that tourists and landscape of the coherent and organic links diverse needs of tourists,
eco-tourism and tourism product design environmental capacity for the prediction of
greater challenges.
  2, Xingtai eco-tourism SWOTMatrix strategic match
  SWOTMatrix strategy is to match the external and internal environment of the key
factors (including opportunities, threats, strengths, weaknesses) are listed in the
matrix, through a combination of matching, eventually come Xingtai The strategy of
eco-tourism development.
  comprehensive SWOT matrix matching, you can see the development of
eco-tourism in Xingtai disadvantages than advantages, more opportunities than threats,
development of eco-tourism has great potential, as long as rational planning, scientific
development, using the opportunity to overcome the disadvantages, advantages to
circumvent the threat posed will be in the development of eco-tourism reveals its
unique vitality.
  3, eco-tourism Development Strategy
  (1) SO Strategies
  rich Xingtai should be practical and eco-tourism resources, a good thesis from [worry-free document ] collection and sorting, for the original
author! Development and environmental advantages to domestic and international
eco-tourism development boom, the demand for such times as the opportunity for
development to the guidance of scientific concept of development to achieve from an
extensive to an intensive, focused on economic, social, ecological environmental
benefits of organic integration. Adhere to eco-tourism development strategy to
achieve sustainable use of tourism resources, through differentiated strategies to shape
and positioning of the image of eco-tourism, highlighting "the Taihang mountains and
rivers" and "the ancient capital of Xingtai" feature. In addition to the development of
tourism, the great efforts to develop eco-tourism products, optimize the mix of
eco-tourism products to "Barry Taihang" main line, creating a group of eco-tourism
products, improve their attractiveness and competitiveness, thus increasing
opportunities, strengthening a dominant position.
  (b) ST strategy
  full use of the internal strength to cope with external threats, even into the external
opportunities external threats. First, the difference in meeting the needs of visitors
while maintaining the natural ecological environmental advantages in the
development, decision-making and implementing the concept of sustainable
development. Second, we should fully investigate and understand the neighboring
provinces and cities with eco-tourism eco-tourism resources in Xingtai similarity
across resource-oriented development model, according to "competitive
displacement" principle, eco-tourism products to be "You are not me, you I have
excellent, you gifted me new. " To strengthen regional cooperation with neighboring
scenic spots, the implementation of inter-provincial and provincial tourism resources
and products of the integration, linkage effects, variable alternative competition
win-win type competition.
  (c) WO
  good strategy to use an external opportunity to change the internal weaknesses. By
domestic and international eco-tourism development in the boom period of the
background, the times demand, Xingtai, Hebei Province and ecological building
ecological city as an opportunity to launch a number of markets targeted, and distinct
features of tourism products, innovative promotions to strengthen the focus market
promotion, optimization of source and foster pluralistic market system, to realize the
resources to product and market advantages of a reasonable conversion. Lack of funds
to increase investment for efforts to make it eco-tourism environment in good health
run; green national accounts should be established to collect certain environmental
taxes, and other income tax return with the eco-tourism; again, in the fight for
government investment based on the acceptance and international organizations for
social and donations, eco-tourism to some extent a social welfare undertakings, in
order to raise eco-tourism development in various forms of capital and the
introduction of management experience.
  (d) WT
  strategy to realize the healthy development of eco-tourism should be improved to
overcome internal weaknesses and external threats. The face of increasing
competition between regions, Xingtai should "Grand Tourism" as the guiding
ideology, by the Bohai Sea tourism circle of building and integration of Beijing,
Tianjin and tourism as an opportunity to travel planning, resource development,
promotion and other publicity for the intercept points, the tourism resources,
marketing, and management organic integration, Dapo administrative division of the
barriers, to achieve different spots, the joint inter-regional travel, active formation of
large tourist groups, to improve the ecological tourism to chain, scale management
direction, and value the planning and supervision, try to maintain regional native
ecosystems, protection of ecological balance, ultimately creating the Bohai Sea,
Beijing, Tianjin, province, city and regional tourism integration, and thus achieve
multilateral cooperation, mutual benefit and common development.
  strong brigade personnel set up the concept of ecological tourism development for
the provision of human and intellectual security. Enhance eco-tourism management
and service staff education, the establishment of an eco-tourism development to meet
the workforce, strengthening local management and guide training to improve staff
quality and service quality to meet the changing travel needs of tourists; enhance the
participants knowledge of eco-tourism and environmental protection consciousness,
to raise awareness of eco-tourism is a natural and protect local people's living a
double responsibility to maintain tourism activities, improve the overall quality of all
the people travel, so that each one would be a positive eco-tourism supporters and
participants, so that tourists can not only get close to nature in Xingtai, increase
knowledge, expand horizons, and can appreciate the personal nature of eco-tourism -
the harmony between man and nature, can experience a deeper level of human beings,
and social harmony and coordination.
  [1] Li Xingwang. SWOT Decision Model Improvement and Application [J].
Decision-making reference, 2001.
 [2] Chu-Cai, Wu Wen-Cheng Kwan Ming, et al. Eco-tourism Study concept [J].
Tourism Tribune, 2007.
 [3] Lu Yunting, Wang Jianjun. Ecotourism Studies [M]. Beijing: Tourism Education
Press, 2001.
 [4] Niu Asia Philippines. sustainable tourism, eco-tourism and the implementation of
the program [J]. Geographical Research, 1999, (2). This paper from
[worry documentation] to collect and organize, for the original author! /