Western Association of Conventions and Visitors Bureaus

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					WACVB Tourism Tech Summit | March 26 & 27, 2009

Meetings/Conventions Sales Institute Training (SIT I) Program | March 24 & 25, 2009 Oakland Marriott City Center 1001 Broadway | Oakland, California Presented by the Western Association of Convention & Visitors Bureaus

Technology Strategies for Destination Marketing Organizations

Creative and energizing, the Tourism Tech Summit and Vendor Showcase includes technology strategies and solutions to benefit your staff and your organization. In a comfortable, casual and friendly environment, you and your staff will be engaged on all levels. Gather information about the latest online strategies and tools to improve efficiency, build traffic and drive favorable results to your Web site. The proper positioning of your travel product online is increasingly important. Learn about social media and DMOs, including the ROI (Return on Investment) and ROP (Return on Participation) of social media. Discover the pros and cons of developing and building blogs, and integrating third-party travel content into your Web site. Technology and the consumer’s demand for instantaneous information are driving the shift in media. What are the wants and needs of online travel consumers? Find out best practices in PR and Web 2.0 technology. How is online advertising evolving? Learn about successful Internet co-op campaigns, including partner ideas and strategies to leverage your budget. Discover how DMOs can use mobile media to engage visitors and meeting delegates. Review e-mail best practices, as well as tips for successful e-newsletters, e-letters and e-campaigns. Unless you are measuring you can’t manage. The essentials of Web analytics will provide an overview of the tools, methods and options in measuring and researching your online customers.

Vendor Showcase

Meet Our Exhibitors—Our Tech Summit refreshment breaks and selected meal functions are strategically located so attendees may spend time with our vendors/exhibitors, learning about technology products and services available to destination marketing organizations.

Summit Planning Committee

Gather information about the latest Search Engine Optimization (SEO) strategies, tactics and trends. Listen to meeting professionals discuss technology—what they use and what influences them. The WACVB Education & Research Foundation has partnered with TNS Travel & Leisure to assist DMOs in ensuring more competitive Web sites. Discover how your bureau can get involved in this Web site evaluation and ROI research project. When writing copy for your Web site, do you know precisely how short sentences and paragraphs need to be to engage the online reader? In today’s digital age, information is coming our way from many fronts and in abundance. Keeping track of it and leveraging it becomes very challenging. Learn some key principles that can help you, your team, and your organization overcome the challenges of information overload. Walk away from these dynamic, knowledge-packed presentations with tactics and strategies that you can apply immediately and successfully. Sign up now for the Tourism Tech Summit.

Manette Belliveau Executive Director, Oakland CVB Christopher Clark Director, Marketing Services, San Francisco CVB John Fuhr Vice President of Marketing, Anaheim/Orange County VCB Pat Holmes Vice President of Partner Development, Salt Lake CVB Erin Lair Webmaster, Metropolitan Tucson CVB Maresa Thompson Interactive & Design Manager, Albuquerque CVB

Meetings/Conventions Sales Institute Training (SIT I) Program | March 24 & 25

Attend the two-day Meetings/Conventions Sales Institute Training (SIT l) Program, March 24 & 25, to refine your existing sales techniques, learn new selling skills, and accelerate your sales knowledge in the meetings and conventions market. Then you’ll be ready to produce results with your new skills. See overview in this brochure. Note: The Advanced Meetings/Conventions Sales Institute Training (SIT II) Program is scheduled for October 13 & 14, 2009, in Colorado Springs.

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2009 WACVB Tourism Tech Summit Schedule ...>>> Thursday, March 26
7:30am – 4:00pm Registration 8:00am – 9:00am Continental Breakfast 8:00am – 10:00am Vendor Showcase Setup (exhibitors) 9:00am – 10:00am Opening General Session Presentation Early Wins, Tactical Mistakes and Best Practices—Key Performance Indicators of Success for Destination Marketing Organizations on the Social Internet
In 2008, dozens of destination marketing organizations jumped onto the social Internet in the wake of widespread adoption of social networks like MySpace and Facebook and social technologies like Twitter, blogging and wikis. However, few DMOs did so with a holistic strategy, or with benchmarks for success, or any perception of what would represent a “win” for the DMO and its members/stakeholders. This presentation is structured to illustrate key performance indicators (KPIs) of success for destination marketing organizations, so DMOs can measure their strategies, integrate quickly and successfully, and avoid wasting opportunity costs, budget or labor. Presenter: Adam Metz, Principal, METZ

Program
Workshop B: Destination Web Site Evaluation & ROI Project—Case Study Results
The WACVB Education & Research Foundation has partnered with TNS Travel & Leisure to assist DMOs in ensuring more competitive Web sites. Discover how your bureau can get involved in this research project; Foundation grants are available to qualifying bureaus. Learn how the research determines the impact the Web site has on “persuading” visitation to the destination and the Web site’s return on investment. The components of the research project include Web site traffic analysis, Web site survey with full analysis, conversion study with ROI analysis, and key driver analysis. Find out the project results from the first participants—the Metropolitan Tucson CVB and Travel Portland. Learn how your DMO can get involved in this pay-toparticipate research project and discover the ROI for your organization’s Web site. Presenters: John Packer, Vice President, Travel & Leisure, TNS, and invited CVB representatives

Meetings/Conventions Sales Institute Training (SIT i) Program Schedule
(See program agenda on page 9.)

Tuesday, March 24
8:30am – 9:00am Registration and Continental Breakfast 9:00am – 4:00pm Meetings/Conventions Sales Institute Training (SIT I) Program (Part A) 12:00noon – 1:00pm Group Luncheon

12:00noon – 1:45pm Group Luncheon Presentation DMO Mobile Convention and Visitor Tools and Strategies
Discover how mobi can be an effective communication and sales tool for meetings and conventions. For pre-show marketing as well as onsite show services such as instant communication, booth/vendor locator, and vendor information delivery. Post-show tools include surveys, feedback, and vendor communications. Visitors and locals alike are experiencing the world around them in very different ways. Visitors are mobile...attached to handheld devices and relying on instant information to make decisions. It’s an ondemand society, and people want on-demand tourism—SMS, city guides/tours, coupons/ticketing, calendar of events and more. For your members and stakeholders, mobile advertising and participation in city guides puts thousands of potential new customers within reach. Mobile is also an environmental solution to printed guides. Case studies for both a convention mobi strategy and a visitor mobi strategy will be presented. Presenters: Franci Edgerly, President & CEO, ITI Marketing, Inc., and Melissa Lucciola, Co-Founder & Chief Technology Officer, MoGoes

10:00am – 10:30am Refreshment Break and Vendor Showcase 10:30am – 12:00noon Concurrent Sessions Workshop A: Writing for the Web
Online readers are in more of a rush than ever to find the information they need … absorb it … and apply it to the task at hand. Yet many Web sites continue to make information difficult to find and tedious to read through. In this session, communications consultant Jeff Herrington outlines some key aspects of Web usability often lost in the rush to “get that information posted!” Are you aware of the most common errors Web content editors make with hyperlinks? Are you optimizing your content for search engines? Do you know precisely how short sentences and paragraphs need to be to engage the online reader? You’ll learn the answers to these questions, and others, and see examples of effective and ineffective Web sites side by side. Presenter: Jeff Herrington, President, Jeff Herrington Communications

Wednesday, March 25
8:30am – 9:00am Continental Breakfast (sales training participants) 9:00am – 4:00pm Meetings/Conventions Sales Institute Training (SIT I) Program (Part B) 12:00noon – 1:00pm Group Luncheon

2:00pm – 3:30pm Concurrent Sessions Workshop C: Using New PR 2.0 Technologies to Supercharge Your Online Visibility and Media Coverage
Learn how CVBs can use low-cost digital techniques to dramatically increase their message distribution: We’ll cover search

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optimized and social media press releases, RSS feeds, Web sites built to attract more journalists and visitors, and social networks like YouTube, Twitter and TripAdvisor. What you learn in this session can increase your impressions by millions over the coming year. Presenter: Jim Sinkinson, Publisher, Bulldog Reporter

Program

Workshop D: Successful Internet Co-op Campaigns

5:30pm – 6:30pm Reception and Vendor Showcase
Hosted by Oakland CVB

Schedule At-a-Glance Meetings/Conventions Sales Institute Training (SIT i) Program
Tuesday, March 24
8:30am – 9:00am Registration and Continental Breakfast 9:00am – 4:00pm Meetings/Conventions Sales Institute Training (SIT I) Program (Part A)

Explore ways to extend your advertising budget and reach more consumers online. Learn how to design an effective online coop advertising program and establish measurements for success. Co-op campaigns are also a way of leveraging your budget. Who are your likely partners for the campaign? What are your objectives and reach? What results and accomplishments are you seeking? In this session, the presenters will review the elements of successful Internet coop campaigns and showcase campaign examples. Presenters: John Fuhr, Vice President of Marketing, Anaheim/Orange County VCB, and Tania Leichliter, Principal, AdGenuity Marketing Solutions Inc.

...>>> Friday, March 27
7:30am – 3:30pm Registration 8:00am – 9:00am Continental Breakfast and Vendor Showcase 9:00am – 10:00am General Session Presentation Online Travel Planning Trends and Consumer Usability
The wants and needs of online travel consumers are constantly changing. Knowing their current habits and tendencies are keys to the success of your online travel marketing programs. In this session, receive updates on the latest online consumer trends. These research and data collection experts will walk you through live consumer Web site usability studies for the leisure and group meetings market place—giving you a unique, first-hand perspective of the travel consumer Web experience. Presenters: David Bratton and Erin FrancisCummings, Managing Partners, Destination Analysts

Wednesday, March 25
8:30am – 9:00am Continental Breakfast 9:00am – 4:00pm Meetings/Conventions Sales Institute Training (SIT I) Program (Part B)

3:30pm – 4:00pm Refreshment Break and Vendor Showcase 4:00pm – 5:00pm Afternoon General Session Presentation What is the Big Deal with Microblogging? How Twitter is Changing the Tourism Landscape
Since the election in November 2008, the micro-blogging site Twitter has entered the mainstream. More than 100 DMOs in the United States are using this tool to engage visitors, convention attendees, meeting planners and CVB members. In a recent survey DMOs named Twitter the biggest opportunity for the tourism industry in 2009. So what is the big deal? Learn how different DMOs are using Twitter, see why this tool is so powerful and get hands-on advice to start twittering the next day. This session will also look at more traditional blogs and the way CVBs are using them: who is Note: Attendees are encouraged blogging, to sign-up on Twitter.com and what is the ROI, what bring a laptop/iPhone/Blackberry works and to the session to experience the what does not. power of Twitter themselves. Social media is changing the way consumers are seeking travel information, make sure your organization is not left behind. Presenter: Martin Stoll, President & CEO, GoSeeTell Network, Inc.

Tourism Tech Summit
Thursday, March 26
8:00am – 5:00pm Tourism Tech Summit 5:30pm – 6:30pm Group Reception Hosted by Oakland CVB

10:00am – 10:30am Refreshment Break and Vendor Showcase 10:30am – 12:00noon Concurrent Sessions Workshop E - Search Engine Optimization is Changing: How to Keep Up?
Attend this session to learn about the latest SEO strategies, tactics and trends. •	 SEO	101—an	overview •	 SEO	strategies	and	tactics	for	convention & visitor bureaus •	 SEO	linking	strategies	and	tactics •	 SEO	content	strategies	and	tactics •	 SEO	and	social	media—how	to	leverage	 social networks to increase your visibility in the search engines •	 SEO	trends—improving	position	and	 traffic volume Presenter: Corey Quinn, Director, Business Development, The Search Agency

Friday, March 27
8:00am – 3:30pm Tourism Tech Summit

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Workshop F: Evolution of Online Advertising
The Internet has changed the way tourism organizations promote their destinations. One specific area is the emergence of innovative advertising strategies. Success for DMOs in the new economy is more about a change in approach than advancements in technology. In this session, our speakers will discuss a variety of issues associated with online advertising and its platforms including—placement, metrics and measurements, co-op opportunities and advertising networks. You will also learn how effective online advertising translates in successful destination marketing strategies. Presenters: Jim Brody, Sales Manager, Destination Marketing, TripAdvisor; Jolie Gibson, Online Media Director, Madden Media; and Jennifer Peper, Vice President, Aristotle Interactive

Program
and our satisfaction at work and in our personal lives. In this session, productivity expert Pierre Khawand, founder of People-OnTheGo, will walk us through some key principles that can help us, our teams, and our organizations overcome the challenges of information overload, and work efficiently together to achieve the desired results. When it comes to the information overload, there is light at the end of the tunnel! So join us to get not only a glimpse of this light, but to learn some thought-provoking principles and techniques that will get you there. Presenter: Pierre Khawand, Founder and President, People-OnTheGo

Challenges and Opportunities
There will be no shortage of challenges in 2009, to be sure. But the year ahead is also one that holds great opportunity for those who amend their marketing practices to reflect the manner in which consumers live, work and travel today.

Consumers Will Use The Internet Differently
The first 10 years of Internet usage were defined by our fascination with access to content. It was deep, enlightening and instantaneous. But the percentage of American travelers who go online to plan and purchase travel has remained essentially unchanged during the past two years (roughly two thirds), and they are increasingly enamored of the Internet’s ability to assist with comparison shopping. The growing popularity of meta search engines such as Kayak and Farecast that pull prices for competitive products and services from multiple supplier Web sites then display them in a user-friendly manner will accelerate this phenomenon.

Workshop G: Meeting Professionals and Technology—What They Use and What Influences Them
Listen to a panel of meeting planners discuss how they are responding to the Internet, learn about the sites they are using and how they are using them. Discover if they routinely visit CVB sites? And, learn how the Internet is influencing and/or enhancing the decisionmaking and planning processes. Discover what types of marketing communications appeal to meeting planners. Are they using online RFPs? And, what electronic services are planners requesting from destination marketing organizations? Are they seeking attendance-promotion strategies and assistance from CVBs? Learn how social media is becoming part of the group market. Bring your questions for the panel. Presenters: Chad Ammon, Director, Meetings & Events, Results Delivered, LLC, and President-elect of the Northern California Chapter of MPI; Sharon Marsh, CMP, CMM, Meetings Group Manager, Medtronic CardioVascular, and Immediate Past President of the Northern California Chapter of MPI; and Dana Marshall, CMP, CMM, Meetings Defined, and Vice President of Communications of the Northern California Chapter of MPI

2:00pm – 3:30pm Concurrent Sessions Workshop H: E-mail Marketing— Technology Challenges, Tourism Trends and Innovative Opportunities
Each day, e-mail marketers are faced with new challenges in terms of message deliverability, formatting and rendering. The challenges with functionality are only a fraction of what tourism marketers must deal with when developing successful e-mail marketing campaigns. In this session, learn more about current e-mail trends and how to maximize the tools offered by your delivery partner to get your messages to the consumer’s inbox. Also discover how to successfully integrate your e-mail marketing program into your current marketing campaigns and maximize the use of your content. Review campaigns developed by other tourism organizations and look at how new applications, like Facebook, are playing a part in the e-mail marketing landscape. Presenters: John Kirk, Vice President Sales, Blue Sky Factory, and David Serino, Founder & e-Strategist, Gammet Interactive

Marketing Will Go Mobile
Almost eight out of ten Americans own a cell phone, yet only 15% of them are Internet enabled. This percentage will rise quickly in the year ahead given the growing popularity of the iPhone™, Blackberry Storm™ and similar devices, however, and with this growth will come greater usage for things other than voice and text communications through advancements in mobility marketing. You can expect more travelers to plan and purchase travel services with these devices as a result. In fact, according to our 2008 NEXTGEN Traveler™ survey , fully one out of four “next generation” travelers plan to use their mobile phone or PDA to make or change travel plans (other than through voice communications) in the next two years. Market insights from Ypartnership. Visit www.ypartnership.com.

Workshop I: Measure then Manage— Turning Web Analytics into Action
Web analytics is transforming not only online marketing but marketing as a whole. The quality and insight offered by today’s Web analytics solution has advanced enormously in recent years, but how does a DMO harness this power? This information-rich session will include: how to select a Web metrics solution that suits your DMO; identifying the measurements that matter; how to report in a clear, compelling way to stakeholders; and tracking campaigns and avoiding paralysis through analysis. Through case studies, practical examples and clear best practices, this session will describe how to use the power of Web analytics to power your online and marketing strategies. Presenter: CA Clarke, Vice President of Electronic Publishing, Miles Media

12:00noon – 1:45pm Group Luncheon Presentation Productivity in the Digital Age—Five Principles to Get You There
In today’s digital age, information is coming our way from many fronts and in abundance. Keeping track of it and leveraging it becomes very challenging. Researchers tell us that 15 percent to 30 percent of our time is spent searching for information, and more than half of these searches are not fruitful. They estimate the total cost for the U.S. economy is $98 billion dollars per year, and the opportunity cost is twice as high. As individuals, the cost is even higher because it involves our ability to meet our business and personal goals,

3:30 p.m. Adjournment
Safe travels back home.
Tourism Tech Summit | 5

Information
Registration Information for All Programs
Tech Summit | March 26 & 27
Membership rests with the bureau and all member-bureau employees attend at the member rate. Fees include continental breakfasts, refreshment breaks, group luncheons, and reception. $260 registrant/member bureau – both days of Summit $135 registrant/member bureau – one day of Summit $550 registrant/nonmember bureau* – both days of Summit $275 registrant/nonmember bureau – one day of Summit

Member Registration

WACVB Education and Research Foundation Scholarships Available!

Nonmember Registration

Visit www.wacvb.com for the Tech Summit Scholarship criteria and application. Applications due February 13, 2009.

(*CVBs: Join within 30 days of Summit and $200 will be applied to your bureau’s membership dues.)

Meetings/Conventions Sales Institute Training (SIT I) Program | March 24 & 25

In conjunction with the Tech Summit, WACVB presents the Meetings/Conventions Sales Institute Training (SIT I) Program, March 24 & 25, at the Oakland Marriott City Center. This fast-paced, high-energy, two-day sales training program concentrates on techniques to increase group leads and sales production. See program agenda on page 9. Fees include two-day workshop, workbook, continental breakfasts, refreshment breaks, and group luncheons. $425 registrant/member bureau | $525 registrant/nonmember bureau

Registration

Online Registration

Online registration is available at www.wacvb.com. See the Calendar of Events on the home page and locate the Tourism Tech Summit. The registration form includes registration information for the Meetings/Conventions Sales Institute Training (SIT I) Program.

Registration Deadline

Please send your completed registration form and fee to the WACVB office by March 19, 2009. Refunds will be honored until 5:00 p.m. (Pacific Time), March 19; after that date, no refunds will be granted. Registrant substitutions are welcome. Oakland Marriott City Center 1001 Broadway, Oakland, California 94607 Reservations: (888) 236-2427 Identify group as “WACVB Tech Summit” at the time of reservation. Hotel: (510) 451-4000 | Room rate: $159 single/double plus 11% room tax Please make your reservation before March 2, 2009. Online Hotel Reservations [click here] Check-in: 3:00 p.m.; Checkout: 12:00 noon The 21-story Oakland Marriott City Center offers commanding views of Lake Merritt, Berkeley Marina, the Bay and skyline of San Francisco, and both the Golden Gate and Bay Bridges. The Oakland Marriott City Center is connected to the Oakland Convention Center. The hotel is centrally situated in downtown Oakland, which allows guests to explore nearby Chinatown, museums, fine dining, and trendy shopping at Jack London Square. Hop on the BART Subway System located across from the Marriott and be comfortably transported to various points in the Bay Area.

Hotel Information and Reservations

Jon Fisher/OCVB

Steven dos Remedios

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Program
Transportation
Oakland sits in the center of the San Francisco Bay Area and is easily accessible by plane, train, automobile, BART (Bay Area Rapid Transit), bus, and ferry. The Oakland International Airport is the most centrally located airport in the Bay Area, the fifth largest metropolitan area in the United States. For more information on airlines, car rentals, parking, flight schedules and airport updates visit www. oaklandairport.com.

Schedule At-a-Glance Meetings/Conventions Sales Institute Training (SIT i) Program
Tuesday, March 24
8:30am – 9:00am Registration and Continental Breakfast 9:00am – 4:00pm Meetings/Conventions Sales Institute Training (SIT I) Program (Part A)

Airport Shuttle Service
Transportation to and from the Oakland International Airport is available via taxi, shuttle, or BART (Bay Area Rapid Transit). It’s approximately a 20-minute drive between the airport and the hotel. AirBART 1 Airport Drive (510) 577-4294 | www.oaklandairport.com Bayporter Express (415) 467-1800 | www.bayporter.com City Express (888) 874-8885 East Bay Connection (800) 675-3278

Fundraiser for the WACVB Education and Research Foundation
2009 Trip Package
Think sunshine, gentle ocean breezes and relaxation for six nights and seven days! This year’s raffle prize package includes three nights lodging at Sheraton Waikiki and three nights lodging at Moana Surfrider Resort & Spa, both located on world-famous Waikiki Beach. The package will be valid from November 2009 to November 2010, courtesy of Starwood Hotels & Resorts, Waikiki. Thanks to Laurie Wong Ihara, director of group sales for Starwood Hotels & Resorts, Waikiki, for donating this trip package to the Foundation. Madden Media is back with us again as a Foundation supporter—donating funds for roundtrip airfare for two from a western gateway city to Honolulu.

Wednesday, March 25
8:30am – 9:00am Continental Breakfast 9:00am – 4:00pm Meetings/Conventions Sales Institute Training (SIT I) Program (Part B)

Tourism Tech Summit
Thursday, March 26
8:00am – 5:00pm Tourism Tech Summit 5:30pm – 6:30pm Group Reception Hosted by Oakland CVB

Raffle Funds Go Toward Scholarships and Research Grants
The WACVB Education & Research Foundation will be selling raffle tickets for the Hawaii Trip Package at these 2009 events: Tourism Tech Summit, CEO Forum and Annual Meeting.

Raffle Tickets Friday, March 27
8:00am – 3:30pm Tourism Tech Summit 1	ticket	=	$25	•	5	tickets	=	$100

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Program
Oakland Overview
Founded in 1852, Oakland has history that goes back much further than its 150 years. Native Americans lived in the region for more than 5,000 years. The Spanish visited the area in the 1770s, and came to settle about 50 years later. Asians, African Americans, and those of Northern European extraction came with the Gold Rush, and put down their own roots. Today, Oakland is one of the nation’s most ethnically integrated cities; Oaklanders speak more than 100 languages and dialects. Oakland’s landscape is a picturesque mix of lovely hillside neighborhoods, exciting and diverse architecture, a bustling waterfront, two shimmering lakes, 19 miles of shoreline along the San Francisco Bay, unparalleled Bay views, and more parks and open space per capita than any other city in the Bay Area. Everyone
OCVB

loves the city’s year-round temperate climate.
Robert Her/OCVB

A city on the move, Oakland has emerged as a major economic force in the region. Long a center for international trade, the Port of

Oakland is the nation’s fourth busiest container port in the Bay Area. The Oakland International Airport is served by major domestic and international airlines. Getting around is easy by train, automobile, BART, bus and ferry. Oakland has one of the largest visual and performing arts communities on the West Coast, and the arts are celebrated on every level here, from acclaimed symphony and ballet to museums, galleries, and small arts organizations. The Old Oakland district includes many of the finest examples of Victorian commercial architecture on the West Coast. Oakland’s population boomed after the 1906 San Francisco earthquake,
Jon Fisher/OCVB

and the Broadway Historic District showcases a range of architectural treasures constructed between 1900 and 1949. Bold new buildings now shine in Oakland’s modern skyline.

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Program
MEETINGS/CONVENTIONS SALES INSTITUTE TRAINING (SIT i) PROGRAM
The Meetings/Conventions Sales Institute Training (SIT I) Program is designed specifically to refine existing techniques, introduce new selling skills, and accelerate the sales knowledge of sales personnel in the convention and visitor bureau industry. The program, custom designed by Steinhart & Associates, is a two-day session (attendance at both days required) and includes the following topics: Tuesday, March 24 and Wednesday, March 25 • 9:00 a.m. – 4:00 p.m. each day Instructor Steve Steinhart, President of Steinhart & Associates, has spoken on the topic of hotel and destination sales and marketing to numerous professional organizations—the American Society of Association Executives, Meetings West, Meeting Professionals International, and Hotel Sales and Marketing Association International. Attendees at last year’s training program shared their thoughts (see below) about this fast-paced, high-energy sales training program that concentrates on techniques to increase group leads and sales production.

Additional Sales Training Programs

The Advanced Meetings/Conventions •	 Identifying	new	accounts Sales Institute Training (SIT II) •	 Making	effective	presentations Program is scheduled for October 13 •	 Removing	resistance	at	the	point	 and 14 in Colorado Springs, Colorado. of sale The advanced program is designed •	 Negotiating specifically to introduce advanced •	 Closing selling skills and accelerate the sales •	 Prioritizing knowledge of sales personnel with Personal Skills more than three years of experience in •	 Work	ethic the bureau industry or who serve in a •	 Creativity leadership capacity responsible for the •	 Image	projection management of personnel. The topics •	 How	to	accelerate	the	rapportand materials in the SIT II program are building process with customers advanced and include the analysis •	 Identifying	strengths	and	 of case studies. The challenging case weaknesses studies are developed by real meeting, event and travel planners. Other topics include developing This program was great. customers and analyzing It was really helpful; please continue to present program. customers’ characteristics. Steve One of the best career training experiences Steinhart is the instructor for the advanced program as well. I have had; Steve is an excellent trainer The Travel Industry Sales and dynamic speaker. Training (TIST) Program Great opportunity for interaction with peers. is leisure focused and is designed for bureau sales staff responsible for the tour and travel and leisure markets. The next TIST program is scheduled for October 13 and 14 in Colorado Springs, Colorado. The TIST instructor is Tere Stamoulis.

Selling Skills

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Western Association of Convention & Visitors Bureaus

WACVB Tourism Tech Summit—March 26 & 27, 2009 Meetings/Conventions Sales Institute Training (SIT I)Program—March 24 & 25, 2009 Oakland Marriott City Center | Oakland, California Please photocopy registration form for each individual. Online registration at www.wacvb.com

Registration Form

Name_________________________________________________________________________________________________ Title __________________________________________________________________________________________________ Bureau ________________________________________________________________________________________________ Address _______________________________________________________________________________________________ City/State or Province/ZIP+4 ______________________________________________________________________________ Telephone __________________________________________ Fax _______________________________________________ E-mail ________________________________________________________________________________________________ How many years have you been employed in the CVB industry? _________________________________________________

Registration

Membership in WACVB rests with the bureau, and all member-bureau employees attend at the member rate. Fees include daily group breaks and meal functions. Please send your completed registration form and fee to the WACVB office by March 19, 2009. Refunds will be honored until 5:00 p.m. (Pacific Time), March 19; after that date, no refunds will be granted. Registrant substitutions are welcome. Please check all appropriate boxes.

Tourism Tech Summit | March 26 & 27

(attend one or two days) [				]	 Two-day	registration	$260	registrant/member	bureau	•	$550	registrant/nonmember	bureau	[4330-509; 4331-509] [				]	 One-day	registration	$135	registrant/member	bureau	•	$275	registrant/nonmember	bureau	[4340-509; 4341-509] [ ] Tourism Tech Summit (indicate one day: ________________ )

Meetings/Conventions Sales Institute Training (SIT I) Program | March 24 & 25

Registration Policies
1. Use a separate form for each registrant. If more forms are needed, please make photocopies. 2. Register online at www.wacvb.com 3. Enclose a check, made payable to WACVB, or provide credit card information, for the registration fee(s). 4. If, after registering, you find you will be unable to attend, please notify WACVB staff as soon as possible, since any refund must take into consideration meal commitments. 5. We invite our vendors/sponsors to send marketing messages to Summit delegates as a preview of services, products and opportunities available at the Tourism Tech Summit & Vendor Showcase. [ ] I accept receipt of these marketing messages. I know how important the vendors and sponsors are to the success of our events. [ ] I decline receipt of these marketing messages. 6. Return your registration form and registration fee to the WACVB office by March 19, 2009. See cancellation policy in the brochure. Substitutions welcome. Complete form and send with payment to: Western Association of Convention & Visitors Bureaus (WACVB) 950 Glenn Drive, Suite 150 Folsom, CA 95630 916.443.9012	•	916.932.2209	faxSummit | 10 Tourism Tech

(two-day attendance required) [				]	 Program	registration	$425	member	•	$525	nonmember	[4300-309; 4301-309] For more information about the Tourism Tech Summit and the Meetings/ Conventions Sales Institute Training (SIT I) Program, contact WACVB staff at (916) 443-9012 or info@wacvb.com.

Hosted Evening Event (preregistration required)

[ ] I will attend the Oakland CVB-hosted reception, Thursday evening, March 26.

Payment Options
Amount $ ___________ (USD) [ ] check # ______________ [ ] credit card • circle one:	American	Express	•	MasterCard	•	Visa Card Number ____________________________________________________ VCode __________________________________________________________ Expiration Date ___________________________________________________ Name on Card ____________________________________________________ Billing Address ___________________________________________________ ________________________________________________________________ Signature _______________________________________________________ Date ____________________________________________________________

Western& Visitors Bureaus of Convention & Visitors Bureaus Convention Association 950 Glenn Drive, Suite 150 | Folsom, CA 95630 | 916.932.2209 fax

Western Association of


				
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Description: 2009 Tourism Tech Summit