B2B email The fast, direct and cost effective route to business success solutions Email remains the marketing tool of choice, with 80% of UK B2B Marketers considering email essential within their marketing mix*. Email marketing continues to be a cost effective way of generating new prospects and sales, enabling your business to get the right message across to the right audience quickly and easily - whether executed as a stand-alone email campaign or as part of a fully integrated campaign. In both cases, campaigns will only be as effective as the data that drives them. As experts in data Experian Business Marketing can help you drive business and deliver results through our email solutions. You can choose the level of This enables the highest quality service you want: targeting – whether your business • B2B eData (Data Only) focuses on email-only or fully • B2B eMailer (Data and integrated campaigns. Delivery) B2B eData delivers both named B2B eData and generic email addresses, so campaigns can target the Experian’s B2B eData draws best approach for hitting the 530,000 business email appropriate audience in the most addresses from our National precise way, with more than 150 Business Database (NBD). selection criteria to search from. The NBD uniqely combines Yell and Thomson data and is the B2B eMailer most comprehensive business database in the UK. Experian’s B2B eMailer is a fully managed service that provides The data is constantly enriched access to over 850,000 business to provide improved email email addresses from Experian’s response rates, lower wastage NBD, plus broadcast and tracking and maximum ROI. services in one integrated campaign solution. *B2B Marketing Magazine/Newsweaver How B2B eMailer works in 6 simple steps: Experian also provide expert advice and resource to deliver your email message - all without the burden of Step 1 buying, maintaining and broadcasting your own email marketing list. By Experian help you select your ideal clearly agreeing your objectives at business customers from 850,000 the outset, we ensure your campaigns business email addresses achieve maximum ROI. • Select your business target by It’s important to understand your size, business type, geography, email campaign performance in performance detail. Experian’s B2B eMailer features Step 2 Step 4 a detailed online tracking report showing the number of emails that were delivered, and those that Experian can manage your campaign Experian can ensure your messages are were clicked through. You can also from targeting to delivery and reporting delivered with the confidence that your email communications will sail through target your best prospects selecting • All you need to do is provide the filters your hot leads through our online artwork for the email reporting with a phone or direct mail • Choose from our 850,000 decision follow-up campaign. makers • All opted in and happy to receive your Step 3 Step 5 Experian also Experian can send your email simply We continuously validate and update provide expert and easily at a time that suits you our email addresses to maximise your advice and resource response rates and ROI • Allowing you to optimise different to deliver your days and times for delivery • Opt out rate less than 1% • Non delivered emails removed email message regulary from the data set - all without the burden of buying, Step 6 maintaining and broadcasting We provide you with access to real your own email time results from your campaign with detailed reports so you can discover the marketing list. effectiveness of your messages • Track and learn from the success of your campaign • Immediate insight into response rates Features and benefits of Experian’s Target pre-screed businesses Tailor your email solutions Email only credit worthy prospects with your campaigns by removing message through Expert advice and resource to deliver high risk businesses. segmentation and your email campaign Remove the burden of buying, Categorised by job function precise targeting, maintaining, and broadcasting your By targeting Experian’s Named adding real depth email prospects to achieve maximum Decision Makers file your email returns. messages can reach the right person and great accuracy in the right business with a relevant to your campaigns. 150 selection criteria from the NBD message adding more precision to holding 5.1m records your campaign. Tailor your message through segmentation and precise targeting, Additional Insight from the NBD adding real depth and great accuracy All 850,000 emails have been to your campaigns. cross-referenced with the NBD, giving you more information on the Multiple data sources including email recipient. access to Yell Data You will have access to the unique All emails screened against email combination of Yellow Pages data preference service and DMA and Thomson classifications and UK suppression files SIC codes adding real depth to your Ensure greater compliance and targeting and enabling you to reach reduce wastage rates by only exactly the email recipients you want. targeting those that are happy to receive marketing messages, leading to better response rates. Email masking You can choose the email address and domain for the email to appear to be sent from, which helps to get your emails read more widely, and less messages being ‘junked’ or blocked. • Less than 9% bounce rate • First name almost doubles open rate Experian Ltd Riverleen House Electric Avenue Nottingham NG80 1RH T 08700 12 11 11 firstname.lastname@example.org www.experianbi.co.uk Instant online reporting Subject Line Testing You can measure your email B2B eMailer tests multiple subject campaign performance with detailed lines on a sample of the data and tracking showing the number of automatically delivers your email emails delivered, those that were with the most successful subject line. opened and those that clicked through enabling you to plan the right follow-up activity. Service desk assistance Instant results on deliverability Expert assistance to help you get your targeting right. When a quick response is required, email is a vital addition to conventional DM and telemarketing methods. By using Experian’s B2B email solutions you will see the responses coming in just minutes after sending your communication. What’s more, recipients will be so much closer to making a purchase Tailor your follow-up activity to those who opened or clicked decisions. To find out more, contact your Experian Account Manager or call +44 (0) 8700 12 11 11 Alternatively you can e-mail: email@example.com © 2009 Experian Ltd. All rights reserved. The word ‘Experian’ is a registered trademark in the EU and other countries and is owned by Experian Ltd. and/or its associated companies.
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