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					Heartland Combined Federal Campaign
         Communications Kit




                  Heartland CFC Office
1500 E. Bannister Rd. Room 1160, Kansas City, MO 64131
     Phone: (816) 823-2010 Fax: (816) 823-2015
              www.HeartlandCFC.org
                                CFC Communication Kit
                                  Table of Contents

The CFC Best Practices Manual is intended to offer marketing and communications tips for
running a successful campaign. It was also created to provide you with an overview of Public
Relations, so whether you‘re working alone, with your Communications department or your CFC
contact, you will have the foundation to build a successful communications campaign strategy.
Please don‘t feel that you must use all of this information. Take the ideas you find here and
mold them to fit the personality of your campaign. Make sure you incorporate the key CFC
messages year-round in all of your educational and promotional efforts. The messages included
in this section were developed from research findings in several communities. Do your own
informal survey. Meet with a focus group of Federal employees made up of givers and non-
givers. Include several individuals who are under thirty. Statistics show that we must do a better
job of appealing to younger employees.



1.     Marketing & Communications
             Defining PR


2.     Internal Communications
              How to Publicize Your CFC Campaign
              Add Excitement and Build Enthusiasm for your Campaign
              The Art of Selling Your Message
              Internal CFC Marketing Strategies
              Web Site and Print Content


4.     External Communications
             Steps to Creating Your News Release
             External CFC Marketing Strategies

5.     Support Materials
            Article
            Sample News Release
            E-Ticklers
            Key Messages
            Success Stories
            Pictures

6.     CFC Contacts
       (Containing Name, Phone Number, and E-mail, this could be a way for them to
       continuously exchange ideas)
                                Defining Public Relations:
                              How It Fits In the Marketing Mix

What is Public Relations? And how can PR help you achieve your campaign goals? Public
Relations involves communicating to the media, stakeholders, business partners, sponsors,
government officials and the community. It includes publicity, public affairs, media relations,
internal communications, corporate communications and crisis management. For the purpose
of this manual and assisting you with your campaign, we will focus only on:


Internal Communications: Internal Relations includes educating the staff on key issues,
building trust, and strengthening employee morale.
        The role it plays in your campaign: An educated staff means more ―voices‖ to
        communicate your campaign message and the very vital needs of the community. By
        engaging the employees, you help to build enthusiasm for the campaign. Communicate
        regularly with your CFC contact and Agency Head.


Publicity: Publicity involves supplying interesting and newsworthy information to the media. It
also entails communicating internally. Publicity is neither advertising nor public relations. The
easiest way to view it: Publicity is the front cover of the magazine and promotions is the back
cover.
       The role it plays in your campaign: Start your publicity efforts with your fellow
       employees. You can concentrate on external relations after you‘ve engaged your co-
       workers. Publicize your campaign in your internal publications. Arrange a special event
       and promote it in your internal publications, brochures, website and e-mail.

Media Relations: Media Relations is one of the most important factors in a successful PR
program. The PR person‘s goal is to build a relationship with the gatekeepers – those who
control the media in order to gain positive publicity for the organization.
        The role it plays in your campaign: Get to know your local reporters who handle the
        charity beat. A reporter can relate to your story idea if it hits home. Don‘t overlook the
        human interest! Stories that appeal to the heart or tickle the mind make inviting news,
        particularly for your internal media. Humanize the issue. Share your success stories.
                             INTERNAL COMMUNICATIONS
                           Selling Your CFC Campaign Internally

Publicize Your Campaign
Spread the word! Make sure everyone in your agency knows it‘s campaign time. Make your
campaign media blitz fun! Here are some quick tips to publicizing your CFC campaign in your
agency:
    Distribute CFC campaign material to all staff.
    Find out if any employees have been served by a non-profit agency and are willing to
      share their experience. This can be a powerful method of building support.
    Hold an official campaign kickoff hosted by your Agency Head or another senior
      executive.
    Create a special campaign newsletter.
    Actively promote your incentive program. (See activities and incentives below)
    Arrange and promote special events.
      Use your voice mail system and e-mail to remind staff about key meetings. Also, a voice
      mail message from your Agency Head can be an effective way to promote the
      fundraising drive.

Add Excitement, Build Enthusiasm
Activities and incentives are two ways to engage employees and build enthusiasm for your CFC
campaign. Offering incentives results in higher levels of employee participation and makes it
more appealing for employees to volunteer and give. Distribute or post a schedule of incentives
and activities. Here are some ideas.

Activities for Excitement
    Fundraisers (bake sales, etc.)
    Casual day
    Cooking contest
    Food drive
    Ice cream social
    Paper airplane toss
    Silent auction
    Themed Party
    ―Game‖ Show – see ―Newly-Hired Game Show under Internal Marketing Strategies
    Treasure hunt
    Volunteer for the Day Opportunities

Incentives Build Enthusiasm
    Raffles with great incentives such as:
          o Dinner for two at local restaurant
          o Health Club Membership
          o Tickets to a Theatric show
          o Tickets to a sporting event
          o Savings Bonds
          o Electronics – laptops, DVDs, etc.
          o Weekend bed-and-breakfast package
    Lunch with the Agency Head
    A day off from work


          For more ideas see the “FUNdrasing Ideas Booklet
Internal Marketing Strategies

Below are internal strategies used by other CFC campaigns throughout the country.

   1.    Internal Communications

         Newly-Hired Game Show: A spoof on the classic Newlywed Game. In a test of
          personalities and relationships, new employees were paired with veterans for a
          question and answer period. Audience members bid on the ―couple‖ they believed to
          have the most potential for a strong and lasting working relationship. No game show
          would be complete without commercial breaks. Have the employees create their own
          commercials to encourage giving.


         Survey of Donors
          Discover the issues that are important to your fellow employees and their input on
          the campaign by conducting a brief survey.
               Survey Distribution Channels: newsletters, website, and email
               Sample Survey Questions: Assess how the campaign is doing and what
                 more can be done. What did employees think of the campaign materials
                 (brochure, CFC video, etc.)? Did they like the theme, briefings and incentive
                 items? What are their reasons for giving? Will they continue to give? What
                 are their reasons for not giving? And finally, be sure to ask for their
                 suggestions for improving campaign.
               Survey Results: Use the results to tailor the campaign to the needs of our
                 federal community


         Leadership Donor Recognition: Develop a leadership recognition page on your
          agency‘s Web and Intranet sites. Remember, you must attain permission from each
          donor.


         E-Updates: Monthly updates to your agency employees on their dollars at work.


         E-Ticklers: Campaign updates. See ―Support Materials‖ for E-tickler samples.


         CFC Newsletters: Create a quarterly CFC newsletter (printed or electronic) to thank
          and recognize agencies and donors. Be sure to share charity stories (spotlight a
          critical community issue and a charity that‘s addressing the problem) and give
          updates on how their generous contributions are impacting the community. Highlight
          the successes of the campaign.


         New-Hire Packets: Work with your HR representative to put together an
          informational package to be distributed to new-hires.


         Closed Circuit TV: Some federal agencies have a closed circuit TV network on
          which CFC announcements can be made. Check to see if this is an option for you.
          If so, prepare a short ad twice a year – the first ad announcing the campaign and
          soliciting support, and the second ad announcing results and thanking employees.
      CFC Video: Use the videos in as many settings as possible. Remember that each
       video incorporates the key messages and reminds audiences of the broad range of
       services made possible through the generosity of Federal employees.


2.       Publicity

      Recognition Ceremonies
       Organize a check-passing ceremony at federal agencies that made generous
       contributions. Invite local media, invite charity representatives, and invite your
       employees. Remember, however, that the media does not like ―check-exchange‖
       photographs, so make your event newsworthy. Humanize the story. Show someone
       who has been helped.


      Recognition Banners: Tout your campaign with banners printed and hung in/on
         federal buildings announcing the total donations within that building and thanking the
         employees as a whole.


3.       Communications channels for you to consider:

      Promotional material such as posters and goal charts
      Training materials
      A day of volunteering at a CFC-supported agency
      Employee newsletters and special editions
      Internal memos
      Computer and broadcast networks within your departments, including your own CFC
       web site.
      Special events (including kickoffs, agency tours, mid-campaign rallies, agency fairs,
       recognition ceremonies for Keyworkers, thank you events).
      Speakers from CFC-supported agencies
      Lobby displays
                               INTERNAL COMMUNICATIONS
            Web Site and Print Content for Communicating your CFC Campaign

About Us
 Key Messages
   Communicate the key messages for the CFC, for example:
      o The Combined Federal Campaign belongs to you — the Federal employee. It does
         not belong to the Federal Government, the United Way, or to the charitable
         organizations that benefit from it.
      o Workplace giving has advantages. Through payroll deduction, you can give more
         and have a small amount deducted each pay period.
      o Charities you support through the CFC focus on people who really need help —
         including the hungry, the homeless, the sick, the disabled, children and families in
         need, and the environment we live in.
      o You can direct your support to charities that work on the issues you care most deeply
         about.
      o The CFC sends all of what it collects to the charities that provide services to people,
         spending only a small percentage on fund raising and overhead.
      o The CFC has been around more than 40 years and has a proven track record for
         efficiency.
      o Federal employees check out all the charities so that only those that meet high
         standards can participate in the CFC.
      o Your fellow Federal employees need you…do your part to help.

   How it Works
    Explain how the process works, step by step. For example:
       o For more than 40 years, the CFC‘s track record for efficiency proves the
           effectiveness of your support. Every donation counts, and your payroll deduction
           allows you to support your community and the issues you care about most.
       o Payroll deductions are convenient for you – it allows you to give more and have a
           small amount deducted each pay period.
       o List the agencies and issues you support.

   History
    Give a brief description of the local CFC and its impact on the community.

   Staff
    Provide a brief description of the staff, such as the Board of Directors, senior leaders
        o Letter from the Chair

Donor Recognition
 Thank You
      o Every donation counts.
      o Right now, your donation is helping someone in need.

   Highlight a Donor
       o On a regular basis, profile a donor who has gone above and beyond to support
           his/her community through the CFC Campaign.


Reasons for Giving
 Make a Difference in Your Community
     o Donations you make through the CFC make lives better for people throughout your
         community, and, in fact, throughout the world.
     o What‘s special about the CFC is your ability to choose and support the agencies you
         care about. CFC-supported agencies are there every day, but only with your help.
   Endorsement
       o Provide a letter from a key senior leader endorsing the CFC and encouraging others
          to give.

   People Who Have Been Helped
    Need to seek out success stories and develop content and photographs for each one.
       o Success stories of agencies supported
       o Success stories of people helped
       o Personal testimonials by people who have been helped
       o Letters of support and thanks from agency executives

   Your Dollars at Work
       o The money you give through the CFC makes a difference each day, each month and
          all year long for so many lives. When you give through the CFC, you help improve
          the lives of people right here in your community and around the world, people who
          probably will never know you helped. Provide examples of dollar amounts and what
          they can provide:
               o $8 a month helps a veteran‘s child attend college.
               o $12 a month provides a student with a school lunch each day.
               o $25 a month provides a highly trained and experience Hotline Advocate who
                   can offer crisis intervention, information and referrals for victims of domestic
                   violence.
               o $30 a month will buy three week‘s worth of medication for an AIDS Trial
                   participant.
               o $35 a month buys clothing for three homeless children.
               o $50 a month buys school supplies or a school uniform for 12 children.
               o $55 a month improves Medicare coverage for 70 low-income elderly people.

Make a Donation
 Online Search options
 Hard copy pledge form

News
This section can provide updates, such as:
 Announcements
 Campaign Updates
 Press releases and articles
 Calendar of Events
       o Special events
       o Campaign kickoffs
       o Volunteer events

Graphics
 CFC video online
 Annual Report
 Photographs
      o Agencies supported
      o People helped
      o Volunteer and special events

Other
Most web sites contain the following general information:
 Contact Info
 Answers to Frequently Asked Questions (FAQ)
 Site Map
                             EXTERNAL COMMUNICATIONS
                     Pitching to the Media and Publicizing Your Campaign


The Pitch:
The Art of Selling Your Message
Pitching is the art of selling your message to the media. Before you pitch a story, be sure to
examine the news value. Reporters are only interested in newsworthy stories. Here are some
things to keep in mind before you make the ―pitch.‖ The same holds true for your internal
publications, such as newsletters and in-house TV.

Newsworthy Publicity: Immediacy counts: Yesterday‘s news is old news. Think of a twist.
Involve your Agency Head or a public figure. Make your story visually interesting with a great
photograph. Tie into a special event that involves the community at large.

Once you are armed with this information, you may begin your pitch. Here are some steps to
pitching a story, when your PR Department isn‘t able to assist:

              Placing the Call: Know your beat reporters. Make sure you are calling the
               appropriate reporter.
              Just the Facts: Briefly outline the facts to the reporter. Be sure you know the
               local significance to your story idea and its news value.
              The Pitch Letter: This letter outlines the news value to your story. It should be
               a brief, one-page letter that immediately captures the reporter‘s interest.
              Follow-up: Determine a time to call back if the reporter is interested. Send
               follow-up materials, recapping your conversation.

Your PR Staff: The best way to get to know a reporter is to talk to people that already have a
relationship with that person. A good place to start is with your PR staff. Ask them the do’s and
don’ts of working with the reporter. You’ll be amazed by the helpful hints you learn.

Creating Your News Release
News Releases are the foundation of your publicity plan. Remember, as always to think like a
reporter. An editor receives hundreds of news releases a day. What makes yours newsworthy?
Remember this is not advertising or promotional copy. Keep to solid information.

Here are some basic steps to creating a news release:

    Try to stay to a one-page news release; you strengthen your chances of it getting read.
     News releases more than one page, often end up in the trash.
    Your heading contains the name and number of the contact person. Next is the date
     and For Immediate Release.
    Keep your headline brief. It should clearly state what your release is about.
    Write your release in the inverted-pyramid style – with the most important information
     first. Paragraph one, your lead, should contain the usual – who, what, where, why, what
     and how.
    Always use the active voice. Stick to one topic in your release.
    If your release goes to two pages, place MORE at the end of the first page. On the top
     of the second page, type the name of your organization, the date and topic of release.
    Mark the end of your release with the digits –30- or the number sign repeated three time,
     # # #.
    Double-space your release. This allows the editor to write notes and make edits.
    Remember to indent your paragraphs
    Avoid using hyphens at the end of lines

See ―Support Materials‖ for sample news release.
External Marketing Strategies


Below are external strategies used by other CFC campaigns throughout the country.

1.     Publicity

        Billboards & Buses: Via corporate sponsorship, billboards and bus advertisements
         can be placed during campaign months and/or after conclusion of the campaign to
         thank donors. This may be done in conjunction with your CFC contact.

        Public Service Ads: Put together a print-ready public service ad and send to:
         Media Networks, Inc, 1 Station Place, Stamford, CT 06904 Contact: Ilene Collins at
         (203) 967-6505. If ads are not filled in national magazines and newspapers, they will
         use your print-ready add for free. Send to local newspapers as well.


2.     MEDIA RELATIONS

        Articles: Create an article about your CFC campaign and the issues facing the
         area. Send the article with photos to your agency‘s newsletter.

        Newspapers: Invite local media to campaign events – kick-offs, recognition events,
         agency fairs, etc Provide local media with photos and articles announcing awards
         recipients. See ―The Pitch: The Art of Selling Your Message‖ section, so you can
         determine the newsworthiness of your event.


3.     Communications channels for you to consider:

        Local newspapers
        Local television and radio stations
        Labor publications
                                        SUPPORT MATERIALS

Throughout the year your CFC will be compiling support materials, including articles, news
releases, examples of what donors‘ money buys, success stories and photographs to help you
publicize your campaign. Below are some sample materials for your use. These and other
materials will all be available online at www.heartlandcfc.org .


Sample Article

                    Rebuilding Lives, Rebuilding Communities
                         Why Kansas City Needs the Help of Every Citizen


I like to see a man proud of the place in which he lives. I like to see a man live so that his place will be
proud of him.

         – Abraham Lincoln




                                      House of Love
                                  (A Success Story)
At the home of Ron and Alice Montgomery children are front and center stage. You’ll hear
talking and laughing…maybe a little crying…and occasionally even an argument or two. All
the commotion might bother some, but the sound is like music to the Montgomery's. It
means their children are safe, happy and healthy… something that may not have happened
without the Montgomery's around.

                                                                 Five of the Montgomery’s eight
                                                                 children are adopted. Theresa is from
                                                                 India, André and Paul from Colombia,
                                                                 and Catherine and Anna from the
                                                                 Philippines. All of them lived in
                                                                 orphanages or foster homes. They
                                                                 weren’t chosen for the color of their
                                                                 eyes or their adorable smiles….it was
                                                                 because they had significant physical
                                                                 problems and they’d been awaiting
                                                                 adoption for years. Three of the
                                                                 children had cerebral palsy, one had
                                                                 polio, another suffered the after-
                                                                 effects of malnutrition. They needed
                                                                 doctors, modern medicine and a lot of
                                                                 love.

Alice started "the love connection" by adopting Theresa, André and Paul. She met her
husband Ron while working at Marion Labs. Ron and Alice were both single parents, raising
children with special needs. They shared the same moral, religious and personal beliefs and
they fell in love. The Montgomery's were married in 1989.
As their children grew, the Montgomery's began to discover community resources, various
special programs designed to help children build confidence, independence and physical
strength. Many of those programs received funding from CFC. Ron’s oldest son was having
trouble in school. He started attending the after-school program at Rainbow Center for
Communicative Disorders and his attitude improved dramatically. Ben made new friends,
played on the center’s Special Olympics basketball team and eventually got a chance to
work at Rainbow Center for two years.

Theresa got involved with the United Cerebral Palsy’s (UCP’s) wheelchair basketball team.
About that time, Alice discovered the Community Disability Network’s Toy Lending Library.
She said, "We found therapeutic toys that improved Theresa’s balance and dexterity. We
also found toys that helped improve her reading. The Toy Library is wonderful. It’s
practically free and lets children have fun without realizing they’re receiving therapy." Both
UCP and the Toy Library receive funding from United Way.

André also joined the UCP sports program and the Toy Library. His family noticed significant
improvement with his fine motor skills and ability to walk. Richard didn’t have any
disabilities, but he suffered a concussion playing soccer. He received several months of
therapy at The Rehabilitation Institute, another CFC agency. As the Montgomery's watched
their children grow, they kept thinking about all the other children with special needs
without families. Ron recalls, "We called a family meeting and agreed we had room for
more."

Catherine came next from an orphanage in the Philippines. Alice remembers, "She had
spastic cerebral palsy. Her legs were crossed and her only means of movement was
crawling on her elbows and dragging her body along. Her hips were dislocated, she needed
help right away."

Catherine had five different surgeries performed at Children’s Mercy Hospital. She also
received a walker through UCP. Her therapist suggested the Montgomery's explore the
Jackson County 4-H Therapeutic Horseback Riding Program. It is designed to help disabled
adults and children improve their balance and posture, give them confidence, and let them
have fun. It’s working…. Catherine loves it and has progressed from using her walker to
using crutches.

The newest member of the Montgomery family is six-year-old Anna who arrived from the
Philippines in June. She also has cerebral palsy. She had received therapy in the Philippines
and a pair of orthopedic shoes, but she needed more. Within a month of her arrival in
Kansas City, doctors at Children’s Mercy Hospital fitted her with leg braces. She’s now using
Catherine’s old walker and is undergoing additional medical tests for hearing problems.
Even though Anna can’t yet tell you in English, she loves her new family and being able to
walk.

Although Ron and Alice hadn’t realized it, at least seven different CFC agencies have helped
their children. Team that network with a family like the Montgomery's, and you can see why
our community is one of the best places for children anywhere in the world.


Contact your CFC Campaign Manager to discover how Success Stories can be an integral part
of your community’s building and help improve the lives of those in need.
    Sample Release


          Federal Employees in Kansas City Raise Record Amount for Charity


         KANSAS CITY, MO – February XX, 2009 – The Kansas City Federal Executive Board

announced today that its 2009 Combined Federal Campaign, a workplace giving campaign of

employees from Federal government agencies in Kansas City, reached an all-time high.


         This year‘s campaign increased 7% over the prior year, totaling $3.78 million raised from

more than 50,000 federal employees. This is the highest amount in the history of Kansas City‘s

Combined Federal Campaign. More than 2,800 charities benefited from contributions to the

CFC campaign last year. Top supporting federal agencies include: US Postal Service, General

Services Administration, Internal Revenue Service, Social Security Administration, US Dept of

Agriculture and Whiteman AFB.



         "The CFC is an integral part of the culture of the federal government. Federal employees

are proud of all the different ways they serve and give back to their local communities. Our

employees recognize the importance of charity and know that this is even more important when

there are Americans in need," said Col. Donald R. Curtis, Jr., Co-Chairperson of the Heartland

Combined Federal Campaign and District Commander of the US Army Corps of Engineers.



         The CFC campaign kicked off on September 30, 2009, and ended on December 15,

2009. The campaign theme was ―iCan…‖.



         ―We are quite proud of the results of this year‘s campaign, and of the difference it will

make in the lives of those who really need assistance in the City,‖ said Curtis Walker, Labor

Co-Chairperson of the Heartland Combined Federal Campaign and of the National Association

of Letter Carriers, Branch 30. ―This program allows our employees to participate in bettering the

quality of life for all.‖

                                               -MORE-
                                                                  Federal Executive Board
                                                                                   Page 2
                                                                                    DATE
                                             2009-2010 Combined Federal Campaign Results




       The mission of the Combined Federal Campaign is to support and to promote

philanthropy by providing federal employees the opportunity to donate to the organizations of

their choice and to make their contributions through payroll deductions. The CFC is the only

authorized solicitation of employees in the Federal workplace on behalf of charitable

organizations.

       Heart of America United Way manages the CFC campaign.



Media relations contacts:
Larry Hisle, Director
Heartland Combined Federal Campaign
816-823-2010




                                                ###
E-Tickler Sample

These e-ticklers can be modified to be a ―paper ticklers.‖

E-Tickler #1 (This is the Campaign Kickoff Announcement – send one month before
event)

SUBJECT LINE: An Invitation to Make a Difference

Dear Friends,

It‘s an important time of year here at [AGENCY NAME.] On [DATE], we will hold the kickoff for
our annual Combined Federal Campaign. Over the course of the two-week campaign, we will
provide you with important information about many needs Kansas City faces, about how
charities address those problems, and about how your support can truly make a difference.

We‘ve appointed some of our own dedicated and caring leaders from our staff to help spread
the word about the CFC message for the community. You will be invited to make a financial
contribution. There are many reasons to give – but the most important of all is because you
want to help make a difference in someone‘s life.

We hope to see you on [DATE & TIME at LOCATION] for the 2003 [AGENCY NAME]
Combined Federal Campaign. Come learn something new about your community.

Warm regards,

AGENCY HEAD’S NAME

P.S.
To see why Kansas City needs your help, please visit [agency website] and click on ―Success
Stories‖.




E-tickler # 2 (send this one week before campaign kickoff)

SUBJECT LINE: Combining for a Stronger Kansas City

Dear Friends,

One week until the Combined Federal Campaign kicks off on [DATE]! Let‘s show our
community that [AGENCY HEAD] is a vital part of our city‘s re-building, and that WE can make
a difference in someone‘s life.

Our gift will be put to the best possible use to tackle both existing and emerging needs in our
community. With thousands more of our neighbors homeless and jobless as a result of the
economic downturn, our commitment has never been more crucial.

With our support, charities are able to addresses our community‘s most pressing challenges
and assists people in leading more self-sufficient lives. Let‘s work together to make a
difference!

Warm regards,

NAME
[CFC Campaign Manager]



E-tickler # 3 (send this one week into the campaign)

SUBJECT LINE: Opening Doors, Creating Opportunities

Dear Friends,

Did You Know?
85% of a person's intellect, personality and social skills are developed by age five.

While these are the critical years in a child‘s life, Kansas City does not have sufficient, quality
early learning education programs to meet the need. Let‘s open the door to a child‘s future.
With your help, we can!

Thanks to your support of this year‘s [AGENCY]/Combined Federal Campaign, we‘re
approaching our goal of [$$$] by [date]. But we have further to go. If you‘ve already made your
pledge, thanks for caring so much about our community!


Warm regards,


NAME
[CFC Campaign Manager]



E-tickler # 4 (Thank you from Agency Head, send 2-4 weeks after Campaign)

Dear Friends,

What a tremendous team effort! Thanks to each of you for taking the time over the past several
weeks to learn about community needs and to consider a gift to CFC. We raised an outstanding
[$$$] to help strengthen our community.

Your campaign gift to CFC already shows how caring and concerned you are about the
community – and you can be confident, all year long, that your support makes a difference.
For your many acts of kindness, I thank you. Your involvement does make a difference.

Warm regards,

AGENCY HEAD NAME
Key CFC Messages

      The Combined Federal Campaign belongs to you — the Federal employee. It does
       not belong to the Federal Government, the Principal Combined Fund Organization,
       or to the charitable organizations that benefit from it.

      Workplace giving has advantages. Through payroll deduction, you can give more
       and have a small amount deducted each pay period.

      Charities you support thought the CFC focus on people who really need help —
       including the hungry, the homeless, the sick, the disabled, children and families in
       need, and the environment we live in.

      You can direct your support to charities that work on the issues you care most deeply
       about.

      The CFC sends almost all of what it collects to the charities that provide services to
       people, spending only a small percentage on fund raising and overhead.

      The CFC has been around more than 40 years and has a proven track record for
       efficiency.

      Federal employees check out all the charities so that only those that meet high
       standards can participate in the CFC.

      Your fellow Federal employees need you…do your part to help.
What a Gift Can Buy

Use the specific examples of services that can be provided through the Combined Federal
Campaign contributions to accomplish three things:

        Show the potential contributor that one person‘s gift can make a difference – even in
         a big campaign like the CFC
        Convey the broad range of services supported through the CFC
        Provide the employee with guidelines for giving

What Your Money Can Buy Examples

$ 2 a month feeds a shelter dog for a month.

$4 buys handbooks that help eight volunteers speak up for the best interests of abused and
neglected children in court.

$8 a month funds a weaving project for a group of poor women in Asia to produce hand-woven
cloth for sale in their local markets.

$8 a month helps a veteran‘s child attend college.

$10 dollars a month, the price of a small fast-food lunch, will pay for a complete platelet count
for two children going through cancer treatment.

$12 a month provides a student with a school lunch each day.

$12 a month will purchase 150 trees planted by volunteers, that will offset the annual
greenhouse gas emissions of the average family of four.

$16 a month helps efforts to configure compounds so that the children can take medicines orally
as opposed to injection.

$20 could provide a scholarship for an underprivileged person to travel to Central America or
Haiti to document and witness human rights abuses, then return to the US to work for change.

$25 a month provides a highly trained and experienced Hotline Advocate who can offer crisis
intervention, information and referrals for victims of domestic violence, their friends and family.

$30 a month will buy three week‘s worth of medication for an AIDS Trial participant.

$35 a month buys clothing for three homeless American children.

$40 a month helps buy an acre of land to protect our nation‘s agricultural lands.

$45 a month purchases livestock so eleven families in Africa can be self-sufficient for food.

$50 a month buys school supplies or a school uniform for twelve children.

$55 a month improves Medicare coverage for 70 low-income elderly people.


Success Stories

Another way to show that giving through the CFC is critical is to use the success stories like the
ones the national federations have made available in this manual. Federal employees want to
help people with real needs and to support voluntary organizations that are working for causes
they support. Find as many other stories as you can and distribute them widely. When possible,
include a photo for each story. (see photo examples below.) These and other stories will be
available online at www.heartlandcfc.org for downloading.


America's Charities Success Story - Former Teen Smoker Takes Lead on Anti-Tobacco
Youth Movement

Former smoker Raymond Lader, 17, lost his father and several family friends to tobacco-related
illness. His losses turned him into a leader among anti-tobacco youth advocates, and the
CAMPAIGN FOR TOBACCO-FREE KIDS has named him National Youth Advocate of the Year
for 2000.
Ray was honored along with five regional winners at a May 12 gala at the Ronald Reagan
Building in Washington, D.C. Now in its fifth year, the Youth Advocates of the Year Awards
recognize the powerful role young leaders play in solving the national epidemic of youth tobacco
use.
The senior at Charlotte High School in Punta Gorda, FL, will be busy representing the
CAMPAIGN this year at youth summits and advocacy training efforts nationwide. This summer,
he‘ll start helping to develop a new youth section on the CAMPAIGN web site.
Ray has lobbied at the Florida capitol in Tallahassee for tobacco settlement funds for tobacco
prevention, and served as president of his high school‘s chapter of SWAT (Students Working
Against Tobacco). He has convinced local restaurants to go smoke-free, raised more than
$3,300 for the American Cancer Society Relay for Life and performed anti-tobacco puppet
shows for more than 2,600 students.
―…When I return to the schools the next year, I have kids run up to me and say they
remembered me and that they were offered a cigarette and said no because of what I had told
them about it,‖ said Ray. ―I may have only touched one kid, but that is one the tobacco
companies cannot get.‖




Children's Charities of America Success Story - Story contributed by CCA member BOOKS
for the BARRIOS

A public schoolteacher in a remote rainforest of the Philippines evaluates our book donation
project:

"Our existing school libraries have only a few shabby old books, mostly donated and mostly
informational! With your beautiful books now available we can entice our children to love books
and therefore develop their reading habit at an early age. The pupils flock to the library during
off-hours just to see the books out of curiosity, and many are actually spending time to read
them. What a magical experience! By putting up this library, you have not only made education
in our school effective, but also attractive and enjoyable.

I know what I am talking about because I grew up in a barrio. I can still remember how happy I
was when I received my first picture book, a textbook actually, and how I loved the stories it
contained, and how I would look and look at the pictures and savor their colors and import.
Bringing joy to children in the classroom, what better service can one give? The angels
watching these children must have been smiling all day seeing their wards excitedly feasting
with their minds and hearts on these beautiful materials."
Christian Service Charities Success Story - The Pain Is in the Details

Marquita Lindsay is surprisingly optimistic for a 16-year-old growing up in a tough American
inner city. She has a winning smile and enviable people skills. She loves children and they
regularly gravitate to her loving, nurturing personality. In fact, she dreams of someday becoming
a pediatric nurse.

But Marquita is not naive to the dangers of inner-city living. She has seen friends succumb to
the temptations of alcohol, drugs, and sexual immorality. And she has seen many more teens
overrun by feelings of hopelessness and uncertainty.

Marquita is only one of 14 million at-risk American children who witness daily the emotional and
physical effects of poverty. But as a budding poet, she is extra sensitive to its devastation. In a
recent poem, Marquita offers an honest look at poverty's teenage victims:

I sit and watch my
brothers and sisters
get wasted away.
And for what?
For a quick sensation.
And when it leaves,
you feel the way you felt
before you used it.

I look around and see my
sisters no older than 17
throw their lives away
just because they feel
a need to be loved.
They turn to a boy or a man,
and in the end there is a child.

I sit and watch my brothers
give their lives over to the streets
because they feel that
there is no other way to go.
They put their lives in danger
for wanting to be popular,
have money.
And they think that
makes them grown.
But it don't ...

The kids Marquita writes about are not halfway around the world. They are in our own backyard.
They are in our cities, on Native American reservations, and in poor rural communities. They are
easy to overlook, but they are precious to God, and He is calling us to take action on their
behalf.
Community Health Charities Success Story - Tyrell's Miracle Time, Local Chapter of National
Easter Seals of Washington, D.C

Two-and-a half year old Tyrell is a vibrant young boy. But there was a time when Tyrell
struggled for life. Tyrell suffered an in utero stroke. His doctors are not sure if the stroke
happened while he was in his mother's womb, or when he passed through the birth canal.
Worse, doctors didn't detect Tyrell's medical problems immediately. It took four months to
discover the extent of the damage.

Tyrell's family knew something was wrong. His parents had sought medical care often because
he simply was not doing the things that a newborn normally did. The stroke had left him without
the ability to do anything but lie still. His parents were advised that some children develop
slower than others do. They were ensured time and again that their son was health and that
they should not compare his progress with that of his older sister Tyra.

At the age of four months, Tyrell had his fist seizure. A CAT scan revealed brain damage and
epilepsy. The stroke had also left Tyrell with paralysis on the left side of his body. His family was
devastated. Tyrell's parents were advised that they should focus on getting his seizures under
control with medication, and that they should face the fact that their son would be disabled for
the rest of his life. Theodore, Tyrell's father, a Combat Engineer in the United States Army, was
advised to take his son to Walter Reed Hospital in Washington, DC for a second opinion.
Treatment got Tyrell's seizures under control.

At eight months Tyrell began receiving therapy through a local program, but he needed
additional care. Two months later Tyrell's therapy was enhanced by in-home and Center-based
therapy offered through the Easter Seals Child Development Center. Tyrell began to make
steady progress.

At the age of two Tryell was enrolled in a local preschool program. His mother began taking him
to therapy, then picking him up on her lunch break and returning him to school. It was difficult.
His family decided to remove him from the preschool program and enroll him in the Easter seals
Child Development Center program full time. Receiving early education therapy services in one
place ―was so much easier‖ said his mother, Angel.

Tyrell has been receiving services from Easter Seals for two years now. At the beginning he
was not able to do anything for himself. He could not sit up, could not drink from a bottle, could
not hold anything. He could not swallow – it was believed he was wheelchair bound.

Today, Tyrell has transformed in to a happy boisterous child who is loving and affectionate. He
took his fist steps without the aid of a walker in late May 2001 and has been running ever since.
―My son has begun walking and is learning sign language to communicate. His verbal skills are
improving as well; he said ‗bye' today for the first time. It is all so amazing, ―says Angel.

Tyrell's future is brighter, thanks to the perseverance of his family, and the services he received
from Easter Seals. ―Today, when Tyrell and I went to pick up Tyra at school, we saw an
assistant who works at the Easter Seals Center. I put my son down, braced him the way the
physical therapist suggested, and he walked to his friend. She was excited. We were both
crying. It was fantastic!
Do Unto Others: America's Emergency Relief, Development and Humanitarian Outreach
Charities Success Story - Story contributed by DUO member Global Action International

Blankets for the Barrios of Mexico
The San Diego Union Tribune headline read "OVER 200 DEAD IN COLD WEATHER." We at
GLOBAL ACTION knew that we had to take action to save the children that suffer and die in the
hills of Mexico every year when cold weather blows in to that region. We set about to acquire
over 3000 blankets and then moved into barrios outside of Tijuana to take the life saving
blankets to the families who live in the cardboard shanties that dot the hillsides. There is no
electricity or running water. The only warmth comes from the blankets that our partners provide.
As we drove up the dirt roads, families would run towards the van hoping to receive a life saving
blanket. With tears running down their faces they would hug us and whisper "mucho gracias" in
our ears. GLOBAL ACTION TOOK ACTION and we believe many lives of children were saved
because people like you cared.

School Supplies and Soccer Balls in Uganda
We had the privilege of taking a supply of Educational materials to Uganda. The schools had
pretty well been depleted under the previous political leaders. We were able to supply many
items that they so desperately needed.

We linked up with Peace Corps volunteers that were working to improve the school system. I
noticed that for recreation they would make soccer balls out of banana peels. We made
arrangements with the Peace Corps that when we came back to the United States we would
send some "real" sports equipment.

With the help of our partners, GLOBAL ACTION was able to send soccer balls to Uganda. The
Peace Corps volunteers set up a special contest in the schools, and the winners would receive
a ball. This is something we take for granted here in the States, but the volunteer said it was the
greatest competition in the schools that he had seen. He sent us a picture of the class who had
won the "real" soccer ball and I wish you could see the joy on their faces.

Something so simple, yet making a big difference in the lives of children who could never dream
of having a "real" soccer ball. What a thrill to bring joy like this to children who have suffered so
much.




Earth Share Success Story

Your gift to Earth Share can help:
* establish community parks and gardens, and trails for hiking and biking;
* protect the public from pollution and toxic substances that affect our health;
*save endangered species, like the California condor and giant panda and their habitats,
including wetlands, rainforests, canyon lands, and coral reefs;
* plant trees and preserve forests that help clean our air, reduce topsoil erosion, and provide
homes for wildlife;
* clean up thousands of miles of coastlines, rivers and lakes;
* educate children and adults about the critical nature of our natural heritage.

$1 per pay period can remove 60 pounds of trash from a beach, catalogue it and identify who
put it there;
$2 per pay period can save 18 feet of rail trail for bicycling, horseback riding, running or hiking;
$4 per pay period can protect three square meters of coral reef, home to hundreds of species of
marine plants and animals;
$5 per pay period can plant five trees in an urban area;
$10 per pay period can safeguard U.S. drinking water by supporting Citizen's Right To Know
programs reporting on contaminants in drinking water;
$20 per pay period can purchase one spotting scope for monitoring released California condors,
Aplomado falcons, Hawaiian songbirds and Harpy eagles.




Hispanic United Fund Success Story - Story contributed by HUF member ESPERANCA


Harry Owens, Jr., M.D., served as a volunteer physician at the Esperanca Clinica dos Pobres
(Clinic of the Poor) from 1972 to 1978. During that time, Dr. Owens treated thousands of poor
remote villagers throughout a 1,000 mile radius of the central Amazon and its tributaries.

During a trip to a very remote river village, Dr. Owens came upon a mother in a very difficult
labor, unable to deliver her child (who was breached). Dr. Owens was able to assist in the
delivery. Mother and child survived, and in gratitude the mother named the boy 'Haroldo
d'Esperanca' in honor of Dr. Harry Owens.

Upon a return visit to the Amazon 12 years later, Dr. Owens had the privilege of again meeting
Haroldo d'Esperanca, who had traveled by canoe to the Esperanca Clinic for needed dental
work. It was a tearful, happy reunion with the grateful mother, child and doctor.




Human and Civil Rights Organizations of America Success Story - Story contributed by
HCROA member Blind Federation of America

The Blind Federation of America seeks to help blind persons become a part of the productive
mainstream of the nation. Some have special stories to tell.

As a young man Carlos Servan joined the special military forces in his native Peru and worked
in counter-terrorist operations. In a terrorist attack, Carlos lost his eyesight and one hand.

He came to the United States several years ago to receive sophisticated medical treatment in
order to make something of the rest of his life. Speaking not a word of English, he quickly
learned it. He also learned our kind of freedom. And he found the Blind Federation of America.

Carlos won on merit the top scholarship we awarded in 1992 and began preparing for a
productive career. He is a man of character and determination for whom the Blind Federation of
America provided a boost through supporters like you.
Human Service Charities of America Success Story

It has been heart wrenching for Danelle‘s family to watch her everyday knowing she has a life
threatening disease. To them, its unfathomable that, in today‘s age, there is nothing the doctors
can do. Her cancer is spreading and there is nothing clinically proven to help.

Miracle Flights for Kids successfully transported Danelle from Montana to Maryland to
participate in a National Cancer Institute clinical trial that may prove beneficial in stopping
Danelle‘s cancer.




International Service Agencies Success Story

For José Herrera, an elementary school administrator in El Salvador, the availability of running
water -- the result of an ISA charity sanitation project -- "has completely changed school life,"
says Herrera. Students no longer need to walk long distances carrying their own water supply,
and the high absenteeism rate caused by unsanitary conditions is no longer a problem.
Herrera's teachers now spend quality time teaching healthier students.

Even on days when she rises at 2:00 a.m. to go to work, Ms. Teresita Cabactulan from the
Philippines is grateful to the ISA charity that helped her start a business. Although it's a small
bakery, employing just 12 people, it's part of a larger community project to improve peace in the
area for both Christian and Muslim families. The bakery thrives as a symbol of community
cooperation.

For Blandina Bumbo in Uganda, one pregnant cow given to her by an ISA charity changed
dozens of lives. The milk, and money she eventually earned from selling the cow's calves,
allowed her to feed her children, take in two orphans, start a small nursery and hire a teacher.
Today, 30 children get an education and a daily hot meal as a result.

Thanks to a team of doctors sponsored by an ISA charity, Monika Mlcakova from the Slovak
Republic, is a little less blue -- literally. Born with a complicated heart condition, Monika was
blue from the lack of oxygen in her blood. In addition to helping Monika, this medical team also
trained a group of local pediatricians. Approximately 350 infants a year now survive to celebrate
their first birthdays because of this outstanding project.




Medical Research Agencies of America Success Story

Brain Tumor Foundation of America Helped to Save the Life of My Son
By Colleen Rimer

February 22, 1987, was just another Sunday afternoon at our home when we received a
telephone call from the emergency room; he had just had a grand mal seizure and was scared.

Craig had no history of seizures and our family had no inkling of what was to come. After three
Computerized Tomography (CT) scans and one Magnetic Resonance Image (MRI), we were
informed that Craig had a brain tumor in the left frontal lobe that required immediate removal.
Following surgery, he was referred to a local university medical center to continue his treatment.

We immediately began gathering information about brain tumors, which led us to the Brain
Tumor Foundation of America. The Foundation gave us current information on Craig's tumor,
which allowed us to make informed decisions regarding his options. With this information, Craig
entered an experimental chemotherapy program while simultaneously receiving radiation
treatment.

Within six weeks of surgery, Craig returned to college, where he was a music major, and
performed in a concert. He was overjoyed to participate, knowing that the surgery and treatment
had not robbed him of his memory or coordination. We continued our search for information
about brain tumors and the side effects of treatment. Also, the Brain Tumor Foundation of
America's volunteer Support Network helped link us with other families willing to share
information and support.

This year, more than 100,000 people will be diagnosed with a primary brain tumor and 14,000
people will die from this disease. Brain tumors are the second leading cancer killer of children
under the age of 19.

The Brain Tumor Foundation of America provided us with a wide variety of free service and
programs. It also funds innovative research into the cause, treatment, and the cure of brain
tumor disease. Thirteen years later, Craig is still involved in music as a performer and teaching
private lessons. Most importantly, his yearly MRI continues to show no tumor recurrence. We
believe the donations made to Brain Tumor Foundation of America helped save our son's life.




Military, Veterans & Patriotic Service Organizations of America Success Story - Story
contributed by MVP member Airmen Memorial Foundation

Her young husband was 6,000 miles away in Korea on assignment with the Air Force while she
remained behind in the expensive Washington, D.C. metropolitan suburbs with their two
handicapped children. Suddenly, without advance warning, the Social Security Administration
notified this young mother that her SSI (Supplemental Income) entitlement had been cancelled
due to her husband being out of the country and "no longer resident in the home."

Behind in her car payments, rent and other bills and under severe stress from being the only
adult responsible for two children requiring constant care, her own mental and physical health
suffered dramatically. In desperation she turned to her local base Family Support Center who
provided immediate aid but it was insufficient to cover all of her arrears. Still facing loss of her
critically needed automobile used to transport her children for therapy and with little funds for
food, the Family Support Center put her in contact with the Airmen Memorial Foundation for
consideration of a humanitarian grant.

Quickly, the AMF responded with sufficient funds to cover her outstanding bills and permitted
her to provide sufficient food for the family until the SSI decision was reversed and funding
restored.
National Black United Federation of Charities Success Story

In the 10-year history of the NBUFC Federation, member organizations through the continued
support of federal workers have put forth great programs. AHEAD INC. is one example.

AHEAD Inc., an all volunteer organization provides direct hands-on, people-to-people
assistance to underserved communities in Africa and the United States. AHEAD has achieved a
reputation for implementing successful grassroots programs that combine problem-solving
approaches to medical treatment, public health, nutrition, agriculture and education. AHEAD has
achieved a 95.5% immunization rate among children five and under in AHEAD target villages in
Tanzania.




United Way of America Success Story

Sharon thought of herself as a typical young wife and mother who dreamt of a future filled with
birthday parties and graduation celebrations for her baby daughter Ashley. But when her
marriage ended and she found herself struggling to balance work while trying to find affordable
daycare, she almost lost hope in that future filled with joy.

Sharon had heard about the daycare program at the local YMCA but since she was only earning
$7 per hour she couldn't pay the $76 a week and still afford her rent. Hearing about her
dilemma, the Director of the local YMCA pulled Shaton aside one day and offered her a
"scholarship/grant" that would reduce daycare costs so Sharon could return to college and also
feel confident about Ashley's care. "I always felt comfortable leaving her at the Y. Knowing she
was in good hands make it much easier to head off to school and work."

Today, Sharon has completed her degree and both she and Ashely still come to the Y to help
out painting the daycare rooms and veen raising money for the new Y in their hometown.

Contributions to the United Way help to open doors to brighter futures for everyone. Because of
programs like the scholarship/grant at the YMCA, people like Sharon can look ahead to a
positive and happy celebration of their own achievements and lead the way for others.
Sample Pictures

These and other photographs are available online at www.heartlandcfc.org for downloading.




                                     CFC CONTACTS


Local Contact
Larry Hisle
Heartland CFC Office
1500 E. Bannister Rd., Room 1160, Kansas City, MO 64131
Phone: (816) 823-2010 Fax: (816) 823-2015
larry.hisle@gsa.gov        www.heartlandcfc.org


National CFC Office List
This web site will contain name, phone number, and e-mail of CFC contacts around the country.
This is a way for them to continuously exchange ideas.

www.opm.gov/cfc/html/Local-CFC-Offices.htm

				
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