2010 Worldwide Marketing Consulting Services Industry Report by BarnesReports

VIEWS: 150 PAGES: 105

The Worldwide Marketing Consulting Services Industry report, published annually by Barnes Reports, contains timely and accurate industry statistics, forecasts and demographics. The report features 2010 current and 2011 forecast estimates on the size of the industry (sales, establishments, employment) for the 47 largest world countries, including United Kingdom, France, Germany, Italy, Spain, Russia, China, Japan, India, Australia, Canada, Mexico, Brazil, Argentina and South Africa. The report also includes industry definition, 5-year historical trends on industry sales, establishments and employment, a breakdown of establishments, sales and employment by employee size of establishment (9 categories), and estimates on up to 10 sub-industries, including franchising consulting, merchandising consulting and sales consulting.

More Info
									BReports
     ARNES
Worldwide Marketing Consulting
Services Industry (NAICS 541613)


            n Market Reports

            n Industry Trends

            n Demographic Data




  Edition   2010
                     © C. Barnes & Co.
       Marketing Consulting Services Industry



                                    WORLDWIDE EDITION

                                                  The 2010 Worldwide Marketing Consulting
                                                  Services Industry report is the leading annual
                                                  publication that describes the industry in over 45 countries.
                                                  Published each year in January, the report
                                                  provides the most current and accurate estimates of the
                                                  sales, employment and establishments in the industry.



                                                  With over 100 pages, the report features:


                                                    20010 establishments, employment and sales totals
                                                    2011 forecast establishments, employment and sales totals
                                                    5-year trend establishments and sales totals
                                                    Industry financial ratios such as sales per employees, sales per
                                                      establishment and employees per establishment
                                                    2007 establishments and sales totals for this industries minor industries
                                                    Industry definitions and descriptions




           Copyright © 2010 By C. Barnes & Co.

           Printed in USA




© 2010 Worldwide Marketing Consulting Services Industry                                                                         1
© 2010 Worldwide Marketing Consulting Services Industry   2
       Marketing Consulting Services Industry
                (Worldwide Edition)


                                    TABLE OF CONTENTS
                     INDUSTRY                             PAGE NUMBER
                     Argentina                                  7
                     Australia                                  9
                     Austria                                   11
                     Belgium                                   13
                     Brazil                                    15
                     Canada                                    17
                     Chile                                     19
                     China                                     21
                     Colombia                                  23
                     Czech Rep                                 25
                     Denmark                                   27
                     Egypt                                     29
                     Finland                                   31
                     France                                    33
                     Germany                                   35
                     Greece                                    37
                     Hungary                                   39
                     India                                     41
                     Indonesia                                 43
                     Iran                                      45
                     Ireland                                   47
                     Israel                                    49
                     Italy                                     51
                     Japan                                     53
                     Malaysia                                  55
                     Mexico                                    57
                     Netherlands                               59
                     New Zealand                               61
                     Norway                                    63
                     Pakistan                                  65
                     Phillipines                               67
                     Poland                                    69
                     Portugal                                  71
                     Russia                                    73
                     Saudi Arabia                              75
                     Singapore                                 77
                     South Africa                              79
                     South Korea                               81

© 2010 Worldwide Marketing Consulting Services Industry                 3
                                            TABLE OF CONTENTS
                           INDUSTRY                                              PAGE NUMBER
                           Spain                                                      83
                           Sweden                                                     85
                           Switzerland                                                87
                           Taiwan                                                     89
                           Thailand                                                   91
                           Turkey                                                     93
                           United Kingdom                                             95
                           United States                                              97
                           Venezuela                                                  99
                           Appendix: Definitions & Terms                             101




Copyright © 2010 By C. Barnes & Co.
Printed in USA

All rights reserved. This publication may not be reproduced, stored in any information or retrieval system
or transmitted in whole or in part, in any form or by any means - electronic, mechanical, photocopying,
recording or otherwise - without the express written permission of C. Barnes & Co.

Note: Every effort has been made to verify and ensure the accuracy of the information within this
publication. However, if any errors exist in this publication C. Barnes & Co. disclaims any liability for
any loss or damage to any party as a result of the information or errors in this publication.




   © 2010 Worldwide Marketing Consulting Services Industry                                                   4
         Marketing Consulting Services Industry
                  (Worldwide Edition)


Industry Definition

NAICS 541613: Marketing Consulting Services. This industry
comprises establishments primarily engaged in providing operating advice and
assistance to businesses and other organizations on marketing issues, such as
developing marketing objectives and policies, sales forecasting, new product
developing and pricing, licensing and franchise planning, and marketing
planning and strategy.

Related Industries
           Management Consulting
           Human Resources Consulting
           Industry Specialist Consulting



U.S. Census Categories
NAICS 541613 – Marketing Consulting Services is almost comparable to:
18% of SIC 8742 – Marketing Consulting Services


Sub-Industries
Marketing consulting services
Distribution channels consultant
Franchising consultant
Merchandising consultant
New products and services consultants
Sales (including sales management) consultant




  © 2010 Worldwide Marketing Consulting Services Industry                       5
                                              Argentina



Industry Establishments, Sales & Employment Trends

                                              Year                              Percent Change Year-to-Year
                         2007       2008      2009      2010        2011        07-08 08-09 09-10 10-11
Establishments              1,283     1,274     1,415       1,418       1,421     -0.7%     11.1%     0.2%        0.2%
Sales ($Millions)            236       318       314         339         397      34.6%      -1.4%    8.2%     17.0%
Employment                 11,966    12,771    12,314     12,613       12,693     6.7%       -3.6%    2.4%        0.6%
Sales (PesosM)               898      1,208     1,191       1,290       1,509     34.6%      -1.4%    8.2%     17.0%



Industry Ratios

                                              Year                              Percent Change Year-to-Year
 (Industry Averages)     2007       2008      2009      2010        2011        07-08 08-09 09-10 10-11
Sales ($M)/Estab.            0.18      0.25      0.22        0.24        0.28     35.6%     -11.3%    8.1%     16.7%
Sales ($) per Emp.         19,748    24,902    25,461     26,904       31,278     26.1%      2.2%     5.7%     16.3%
Emps. per Estab.              9.3      10.0       8.7         8.9         8.9     7.5%      -13.2%    2.3%        0.4%
Pesos(M)/Estab.              0.70      0.95      0.84        0.91        1.06     35.6%     -11.3%    8.1%     16.7%
Pesos per Emp.             75,045    94,628    96,754    102,239      118,859     26.1%      2.2%     5.7%     16.3%




Country Comparisons

                                                              Total                 Total              Total
                                                        Establishments           Employment          Sales ($M)
             Brazil                                          19.5%                  19.5%              21.1%
             China                                            2.7%                  2.7%               6.9%
             France                                          33.2%                  33.2%              6.9%
             Germany                                         23.7%                  23.7%              5.0%
             India                                            3.6%                  3.6%               28.4%
             Japan                                           14.5%                  14.5%              3.9%
             Russia                                          25.4%                  25.4%             175.2%
             United Kingdom                                  31.3%                  31.3%              6.8%
             United States                                    5.3%                  6.4%               1.3%



  © 2010 Worldwide Marketing Consulting Services Industry                                                         6
                                                             Argentina


Size of Firm Industry Estimates

                                                     Establishments by Size of Firm
      Year          1-4           5-9           10-19        20-49        50-99         100-249 250-499 500+                 Unknown Total
                    Emps.         Emps.         Emps.        Emps.        Emps.         Emps.   Emps.   Emps.                Emps.
      2009                1,163           114           65           38           11           5            1            1           16       1,415
      2010                1,165           114           65           38           11           5            1            1           16       1,418
      2011                1,167           114           66           38           11           5            1            1           16       1,421

                                                    Sales ($Millions) by Size of Firm                                                     Total
      2009                   71           22            30           44           26          31           25           44           19           314
      2010                   77           24            33           48           28          34           27           48           21           339
      2011                   90           28            38           56           33          40           32           56           25           397

                                                        Employment by Size of Firm                                                        Total
      2009                4,147           810       1,088        1,503            875        987          562        1,108        1,235      12,314
      2010                4,243           829       1,113        1,538            895      1,010          575        1,133        1,278      12,613
      2011                4,270           834       1,120        1,548            901      1,016          579        1,141        1,285      12,693




Sub-Industries – 2009 Industry Estimates

                                                                                  Total                   Total                     Total
                                                                           Establishments            Employment                  Sales ($M)
                    Marketing consulting services                                    1,263                 10,780                          277
                    Distribution channels consultant                                    10                    139                            3
                    Franchising consultant                                               7                     54                            1
                    Merchandising consultant                                            15                    384                            5
                    New products and services consultants                               16                    165                            4
                    Sales (including sales management)                                 105                    791                           24




Note: Due to rounding, establishments will vary by + or - one establishment. Therefore, zero establishments may also be one establishment.




    © 2010 Worldwide Marketing Consulting Services Industry                                                                                       7
                                              Australia



Industry Establishments, Sales & Employment Trends

                                              Year                              Percent Change Year-to-Year
                         2007       2008      2009       2010       2011        07-08 08-09 09-10 10-11
Establishments               749       750        818        822         826      0.0%       9.2%     0.4%        0.5%
Sales ($Millions)            742       987        943        888         939      33.0%      -4.4%   -5.8%        5.7%
Employment                  6,989     7,515      7,121      7,315       7,382     7.5%       -5.2%    2.7%        0.9%
Sales (DollarsM)             816      1,086      1,038       977        1,033     33.0%      -4.4%   -5.8%        5.7%



Industry Ratios

                                              Year                              Percent Change Year-to-Year
 (Industry Averages)     2007       2008      2009       2010       2011        07-08 08-09 09-10 10-11
Sales ($M)/Estab.            0.99      1.32       1.15       1.08        1.14     33.0%     -12.5%   -6.2%        5.2%
Sales ($) per Emp.        106,158   131,314    132,430    121,416     127,186     23.7%      0.8%    -8.3%        4.8%
Emps. per Estab.              9.3      10.0        8.7        8.9         8.9     7.5%      -13.2%    2.3%        0.4%
Dollars(M)/Estab.            1.09      1.45       1.27       1.19        1.25     33.0%     -12.5%   -6.2%        5.2%
Dollars per Emp.          116,812   144,493    145,721    133,602     139,950     23.7%      0.8%    -8.3%        4.8%




Country Comparisons

                                                              Total                 Total              Total
                                                         Establishments          Employment          Sales ($M)
             Brazil                                          11.3%                  11.3%              55.3%
             China                                            1.6%                  1.6%               18.1%
             France                                          19.2%                  19.2%              18.1%
             Germany                                         13.7%                  13.7%              13.0%
             India                                            2.1%                  2.1%               74.3%
             Japan                                            8.4%                  8.4%               10.2%
             Russia                                          14.7%                  14.7%             458.5%
             United Kingdom                                  18.1%                  18.1%              17.7%
             United States                                    3.1%                  3.7%               3.5%



  © 2010 Worldwide Marketing Consulting Services Industry                                                         8
                                                              Australia


Size of Firm Industry Estimates

                                                     Establishments by Size of Firm
      Year          1-4           5-9           10-19         20-49         50-99         100-249 250-499 500+               Unknown Total
                    Emps.         Emps.         Emps.         Emps.         Emps.         Emps.   Emps.   Emps.              Emps.
      2009                  672           66            38            22             6          3           1            1            9           818
      2010                  675           66            38            22             6          3           1            1           10           822
      2011                  679           66            38            22             7          3           1            1           10           826

                                                    Sales ($Millions) by Size of Firm                                                     Total
      2009                  214           67            91            132           78         94          75          133           58           943
      2010                  201           63            86            124           73         89          71          126           56           888
      2011                  212           66            91            132           77         94          75          133           59           939

                                                        Employment by Size of Firm                                                        Total
      2009                2,398           469           629           869           506        571        325          640         714        7,121
      2010                2,460           481           645           892           519        585        334          657         741        7,315
      2011                2,483           485           651           900           524        591        337          663         747        7,382



								
To top