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Explore Social Advertising and Facebook with 4imprint’s Latest Blue Paper and Podcast

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Explore Social Advertising and Facebook with 4imprint’s Latest Blue Paper and Podcast Powered By Docstoc
					Explore Social Advertising and Facebook with
4imprint’s Latest Blue Paper and Podcast
August 05, 2010 04:13 PM Eastern Daylight Time  

OSHKOSH, Wis.--(EON: Enhanced Online News)--Now that social networking website Facebook™ has 
surpassed 300 million active users, many advertisers are taking note of the considerable opportunity to advertise
through this still-new channel. Facebook Ad Campaigns, the latest Blue Paper™ and Podcast from promotional
products retailer 4imprint, provides an introduction to Facebook advertising as well as tips for effective campaign
development.

“While Facebook is still relatively young in comparison to other marketing channels, there’s more information
available now than ever before about incorporating Facebook ads into current strategies,” says Greg Ebel, vice
president of sales and marketing for 4imprint. “This Blue Paper takes that research and the lessons learned from
other organizations to help customers decide if it makes sense for them.” 

A recent survey by Myers Publishing, LLC, named Facebook the top website in providing “valuable targeted
audiences” to advertisers, and marketers are expected to spend upward of $1 billion on advertising through the site
this year. This indicates that, in the very least, it’s a trend all businesses should look into.1

Facebook Ad Campaigns explains:

    l   the appeal of Facebook advertising;
    l   the benefits to Facebook ad campaigns;
    l   a step-by-step tutorial for creating a Facebook ad; and
    l   how to successfully measure results.

To read this Blue Paper or to download the podcast visit www.4imprint.com/bluepapers.

4imprint is not affiliated with Facebook; Facebook is a registered trademark of Facebook, Inc.

About 4imprint Blue Papers™

4imprint Blue Papers™ are in-depth, how-to articles, distributed to 4imprint customers to help their organizations
succeed. Accessible at www.4imprint.com/bluepapers, Blue Papers™ have covered popular, cutting-edge topics
such as podcasting, online social media, search engine optimization (SEO) and experiential marketing.

About 4imprint

4imprint is part of 4imprint Group, Plc, a publicly traded company on the London Stock Exchange, serving more
than 100,000 businesses with promotional items throughout the United States, Canada, United Kingdom and
Ireland. 4imprint offers corporate gifts, personalized gifts, custom t-shirts, promotional pens, travel mugs, tote bags,
water bottles, Post-it® Notes, custom calendars, custom shirts and much more. For additional information, visit
www.4imprint.com.

1
 Lawson, Matt. "Winning Facebook Tactics for Today's Search Marketer." MarketingProfs. 08 June 2010. Web.
01 July 2010. http://www.marketingprofs.com/articles/2010/3680/winning-facebook-tactics-for-todays-search-
marketer.
Contacts
For more information, contact:
Greg Ebel, 4imprint
1-877-446-7746

Permalink: http://eon.businesswire.com/news/eon/20100805006198/en/4imprint/Facebook-ad-campaign-white-
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Description: OSHKOSH, Wis.--(EON: Enhanced Online News)--Now that social networking website Facebook™ has surpassed 300 million active users, many advertisers are taking note of the considerable opportunity to advertise through this still-new channel. Facebook Ad Campaigns, the latest Blue Paper™ and Podcast from promotional products retailer 4imprint, provides an introduction to Facebook advertising as well as tips for effective campaign development. “While Facebook is still relatively young in comparison t a style='font-size
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