Beauty Forecast Pierce Mattie PR Names the Top Ingredient by kimbrozic

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									2009 Beauty Forecast: Pierce Mattie PR Names the Top 10 Ingredient
Trends
Date: 30.12.2008 - 18:41
Category: Fashion, Lifestyle, Trends
Press release from: Pierce Mattie Public Relations
Agency: Pierce Mattie Public Relations




In previous years the beauty industry transitioned into the importance of being all natural with products ranging from skin care
to spa treatments to hair care to cosmetics. In 2009 the focus will no longer just being about who is green or all natural, but
about specific ingredients and their benefits. Pierce Mattie (piercemattie.com) is known for forecasting trends in the beauty
industry, so without missing a beat, the Beauty PR firm names the top 10 ingredients that consumers will hear more about in
2009.

  Argan Oil: This incredible skin care miracle, known for being one of the richest natural sources of Vitamin E with 80%
essential fatty acids, has been a beauty secret of Moroccan women for centuries. It can be dually used on skin and in hair for
its high level of antioxidants and ability to replenish hair and skin’s natural moisture.

 Acai: Sometimes referred to as “The Fountain of Youth,” this Brazilian berry contains antioxidants, amino acids, essential
omegas, fibers and protein that positions itself as a formidable fighter in anti-aging products. Acai can be found across the
board in skin care, cosmetics and hair care products.

 Goji Berries: This nutrient-rich berry, well known as Wolfberries in the Himalayas, has often been called a “super food” due
to its abilities to fight free radicals and boost the immune system. While there are no inherent benefits of Goji in fragrance,
that hasn’t stopped perfumers from including this sweet yet tart scent into their perfumes.

 Baobab: Rich in riboflavin, niacin and vitamins C, A, D and E, baobab has incredible anti-aging properties although you
won’t just find it in creams and moisturizers, but also in exfoliating scrubs and hair care.



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 Acerola: Ingredients high in Vitamin C, like acerola, are being used more often due to their ability to even out skin tone and
brighten complexion. Skin care brands will be using acerola more to target those who have issues with skin redness and
inflammation.

 Blueberry: Chock full of amino acids, vitamins, antioxidants and essential fatty acids, blueberries are another super food that
will be used to fight aging in beauty products. Also known as a “super fruit,” blueberries have long been known for its ability
to revitalize the skin; it was just a matter of time before beauty brands began to incorporate it more into their skin care
products.

 Probiotics: Last year Pierce Mattie PR termed probiotics a “buzzword” among beauty brands, but now those brands are
delivering more than just buzz with this sister category to Cosmeceuticals and Nutraceuticals. Probiotic skin care will be
branded as another “clinical-like” line of products, which beauty consumers tend to lean towards as science-based.

 Palmitoyl Tripeptide-3: This Cosmeceutical that is becoming found more often in anti-aging products to fight fine lines and
wrinkles will be even more prevalent in 2009. Products that contain Palmitoyl Tripeptide-3 will be branded as a temporary
alternative to cosmetic procedures.

 Myrrh: With the increasing popularity of Ayurveda in the Unites States, this ancient ingredient is also resurging in perfumes
and skin care products. The rich royal resin with the slight vanilla fragrance so popular in incense also stimulates circulation
and has lifting effects.

 Turmeric: A highly regarded ingredient in India, Turmeric is widely known for its medicinal properties. Turmeric will be
found in acne-related creams and lotions, as it is an antiseptic and can aid in preventing and removing blemishes. It will also
be found in hair removal products as well as in the formulation of sunscreen in more natural products as well.

 To learn what Pierce Mattie Public Relations can do for your brand please visit www.PierceMattie.com or call
212-243-1431(NY) or 323-469-5500(LA).

 About Pierce Mattie Public Relations: Launched in 2001 by wellness lifestyle editor and expert Pierce Mattie, Pierce Mattie
Public Relations remains the industry leader in communications for luxury beauty, fashion, home and fitness brands. With
offices in New York and Los Angeles, Pierce Mattie PR has solid relationships with the editorial world of New York and the
celebrity world of Hollywood. Pierce Mattie PR has a proven track record of collaborating with its client partners to deliver
consistently outstanding results.

 Pierce Mattie Public Relations
 62 West 45th Street
 3rd Floor
 New York, NY 10036
 212-243-1431
 Moreinfo@piercemattie.com


You can find this press release here




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