ScentAir Hires Senior Vice President of Sales to Lead Domestic Sales Strategy by EON


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									ScentAir Hires Senior Vice President of Salesto
Lead Domestic Sales Strategy
Former Senior Vice President of Sales and Marketing at Marketing Technology Solutions joins ScentAir’s
Executive Team

August 04, 2010 09:42 AM Eastern Daylight Time  

CHARLOTTE, N.C.--(EON: Enhanced Online News)--ScentAir Technologies, Inc., the leading global provider of
scent delivery solutions for businesses, has named Peter Burch as the company’s Senior Vice President of Sales. In
this new role, Burch will be responsible for driving ScentAir’s domestic sales strategy and organization.

“Peter brings a unique skill set and strong sales management experience to ScentAir,” said Tom Conroy, CEO of
ScentAir. “He is a key addition with deep experience managing sales organizations within fast growing companies.
He will build on the momentum and hyper growth we are experiencing. We are very pleased to have Peter join the
ScentAir executive team.” 

Burch has over 20 years of experience in consumer package goods and healthcare marketing services. Peter joined
ScentAir from Marketing Technology Solutions (MTS) where he served as Senior Vice President of Sales and
Marketing for nine years. During his tenure, he drove over $170M in advertising revenue on their consumer health
site, Global consumer packaged goods companies such as GlaxoSmithKline, General Mills,
Kraft, Nestle, Novartis, Procter & Gamble and Unilever were significant accounts. As a key player on the executive
management team he managed sales, marketing, media, public relations and client services.

“ScentAir’s domestic sales force is a clear competitive advantage,” said Burch. “Our focused efforts and renewed
energy will solidify our leadership position in the expanding scent marketing industry and will ensure ScentAir is
positioned for accelerated growth.” 

Prior to joining MTS, Burch was General Manager of Catalina Health Resource, a $120 million pharmacy marketing
services company, where he was one of the original founders. He led the company’s sales and client service
functions for a broad range of global consumer packaged goods and pharmaceutical companies including Abbott,
Amgen, AstraZeneca, Bristol-Myers Squibb, Genentech, GlaxoSmithKline, Merck, Novartis, Pfizer and Sanofi-
Aventis. He began his career at GlaxoSmithKline, serving in sales and sales management for seven years. Burch
graduated with honors from Old Dominion University with a Bachelor of Arts in finance and marketing.

About ScentAir

ScentAir Technologies, Inc. ( is the leading global provider of scent marketing solutions with over
30,000 installations in 105 countries producing over three billion scent impressions annually. ScentAir’s patented
delivery systems and high-quality fragrances help enhance environments, communicate brands and create memorable
experiences for clients around the world. ScentAir offers a full spectrum of scent delivery solutions from large-scale
dispersion systems to self-contained fixtures for distributing scent in commercial environments. ScentAir’s technical
deployments are also found in engineered systems for military training and aviation simulation. ScentAir is a privately
held company located in Charlotte, N.C.

Murray Dameron, 704-504-2320


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