Nordic IT Opportunities: Vertical Markets 2006 Vendor Shares and 2007-2011 Forecast AN IDC NORDIC SPECIAL STUDY The IT market varies dramatically across different vertical markets and industries. IT vendors addressing vertical markets need to promote their visibility and raise their understanding of the market conditions in the vertical markets to remain competitive. IDC Nordic’s vertical market studies provide insight into the market by sizing and forecasting all vertical markets. Use the insight to make qualified forecasts and to manage your expectations. The studies provide vendor positioning in each of the vertical segments. Which vendors are you competing against? The study is accompanied by a figure generator tool, which allows for easy-to-use analysis of the data. Via the simple menu driven Excel sheet, survey data can be accessed and used for further analysis. Markets Covered This service covers the following segments: • Business services • Finance • Manufacturing • Central Government • Healthcare • Retail and Wholesale • Communication • Local Government • Transport and Utilities Subjects Analyzed This report will address the following topics: • Software vendor market shares by vertical • Analysis and Forecast 2006-2011 • Hardware vendor market shares by vertical • Market Development, Drivers and Inhibitors • Services vendor market shares by vertical • Key Trends and Solutions Key Questions Answered Our research addresses the following issues that are critical to your success: • What is the size of the different vertical markets? • Which verticals are high growth markets, which are • Which products and services do the various low growth? verticals require? • Which IT vendors are strong in different vertical markets? Research Coverage Geographical Coverage: Sweden, (in separate reports) Denmark, Finland, Norway Delivery: Sep 2007 Price per report per Country: 3,300 €uros Related Services IT Services 2005 Vendor Shares and 2006-2010 Forecast, Application Software Market Review 2005 and Forecast 2006-2010 Software Tools Market Review 2005 and Forecast 2006-2010 Infrastructure Software Market Review 2005 and Forecast 2006-2010 Nordic IT Investment Guide 2006: • Infrastructure • Applications etc • Outsourcing • Communication Western Europe Information Technology Vertical Markets Spending Forecast, 2005–2010 Further Leverage IDC's Industry Expertise With These Add-On Options IDC offers a complete range of marketing communication solutions customized to complement your market intelli- gence requirements. The array of products and services available to you includes: Go-to-market Services Content Executive Brief IDC’s Executive Briefs are based on existing IDC research and are written for a user audience, profiling your company from a product offering landscape perspec- tive. Message is provided in an easy-to-read and informative 4-6-page document. Targeting CxO’s, IDC Executive Briefs support your marketing initiatives and edu- cate customers, providing an overview of a market, theme, product or service. It is perfect for executives who need quality information for decision-making. White papers An IDC white paper is an objective and authoritative publication developed in cooperation with a sponsoring vendor. Often used as part of an integrated market- ing campaign, IDC White Papers are designed to meet a client's specific needs and typically include an element of custom research. IDC Workbook A sales leave-behind incorporating easily accessible IDC thought leadership and an IDC analyst-created checklist of recommended buyer considerations when evaluat- ing related solutions. Vendor Spotlight Market or technology thought leadership drawn mainly from published research, addressing a specific technology and/or business concern or need of your target audience. Includes a short profile of your company and its products, with a Chal- lenges subsection developed by the analyst Sales Education On-site or online education about prospects within specific vertical industries or other market segments to strengthen proposals, presentations, and sales ap- proaches. Sessions and materials generally cover budgets, spending plans, priori- ties, and more. For instance, IDC Sales Education: The Vertical Industry Buyer includes in-depth insights on the IT-related needs and plans of buyers for up to 13 vertical industries. All Sales Education sessions provide optional add-on sales tools to engage and build relationships with prospects. Reprints A quantity of hard copy reprints of a single IDC research document for use as a leave-behind, event handout, in sales or marketing kits, or as a fulfillment piece for a promotional call-to-action. IDCInside Newsletter Services Co-branded and IDC-branded industry newsletters presenting relevant IDC thought leadership on the latest industry developments and trends of greatest interest to your audience. We provide full newsletter production services for online and in- print newsletters formatted in your template. Bullet-proofing IDC analyst(s) in-person meeting to work with your team in a dedicated, pre- launch session to test positioning and messaging, making recommendations based on their assessment of your offerings versus buyer needs, technology trends, and competitive offerings.
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