Pricing Flyer Templates - Excel

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Pricing Flyer Templates - Excel Powered By Docstoc
					MASTER MARKETING PROJECT LIST
A = Top Priority, Very Important & Urgent, Must Do
B = Very Important & Somewhat Urgent, Should Do
C = Important & Somewhat Urgent, Nice to Do
D = Somewhat Important, Not Urgent, Nice to Do

Date Added      Priority Project                                    Lead / Team         Critical Dates   Notes / Status


1/1/04          A        Obtain visionpoint.com web domain          Jason               DONE!!
1/1/04          A        Web Facelift                               Laura, Jason,       See Web
                                                                    Kate, Matt, Jeff,   Planning Guide
                                                                    Sue
4/1/04          C        2Q Backend Preview Flyer                   Kate                5/3/04
2/1/04          A        ASTD                                       Laura, Kate,        See ASTD       VP Reps: Matt, Sue, Steph, Maria
                                                                    Matt, Sue           Planning Guide

4/1/04          A        Communications / Collateral upgrade        Laura, Kate,                         Need to develop a project plan - see
                                                                    Matt                                 "communications system" tab
4/15/04         A        Joint marketing special with Starthrower   Kate, Steph         5/3/04

4/19/04         B        Once Upon a Leader packaging               Kate
4/19/04         B        Once Upon a Leader Ancillary Items         Sue & Kate
4/19/04         B        Once Upon a Leader Support Materials       Laura & Sue
4/5/04          A        2004 Transition Catalog                    Kate                5/17/04          Must be done before ASTD
5/5/04          A        Revise LIASOP Sale Slat                    Kate                5/18/04          Must be done before ASTD
5/5/04          A        Axiem Awards                               Kate                5/10/04
5/5/04          A        Submit RFP to Website Co's                 Kate/Jason          5/10/04
                D        Local EL Events                                                                 ON HOLD
                D        Local WD Events                                                                 ON HOLD
4/22/04         B        Peer/Boss Coming Soon Sheet                Kate                5/7/04



                B        Legal Briefs re-launch                     Sue & Kate                           Need to discuss status, next steps
2/1/04          A        Pricing
Ideas / Stuff to Do / Projects Under Review

                        Youth Versions of Programs (bullying,
1/1/04                  WD, MEET for Playground, etc.)

                                                                     Laura &Kate   6/30/04   Need to decide whether we will package
4/22/04                 New packaging design                                                 PEER/Boss in new packaging or old
4/25/04                 Straight to the Point Newsletters
4/25/04                 Style Guide
                        Branded Tent Cards, Notepads for
                        inclusion with product (and to buy
4/25/04                 separately)                                                          4/25/04 - ON HOLD
                        Spanish Campaign (idea - ask Marti for
4/25/04                 assistance)
4/25/904                Marketing ThinkTank - revitalization
                        "ViewPoint" article for Training Magazine
                        on "Capacity of Learning" or other topic
                        (650 words, send with color photo & bio to
4/29/04                 edit@trainingmag.com)

                        Program Analysis: For each title, map out
                        how we should position it, promote it,
                        price it, place it, package it, etc. for each
4/29/04                 target industry and/or market segment
4/29/04                 Vision & Plan for Customization
                        CD-Rom Previews for all programs
4/29/04                 (review what we have now)
4/29/04                 Local EL Events - ON HOLD                                            3/1/04 - ON HOLD
4/29/04                 Local WD Events - ON                                                 3/1/04 - ON HOLD
                        Public seminars for Fundamentals of
4/29/04                 Facilitation                                                         4/29/04 - ON HOLD
4/29/04                 Create an updated competition matrix
5/4/04                  Adopt a Killer Whale (as part of WD push Go Sue!!!
                        for schools)
Marketing Communications System
WHAT                                                WHO HAS LEAD            NOTES

Identity
Logo / Tagline                                      Jason & Kate
Promise / Value Proposition                         Laura
Elevator Speech                                     Laura
Business Taxonomy                                   Laura
"Icon" set (colors, graphics, look & feel)          Jason & Kate
Physical Product / packaging                        Jason & Kate

Marketing
Corporate Image Piece (physical brochure)           Laura, Matt & Paul
Corporate Intro CD-Rom                              Laura, Matt & Paul
Product Sampler CD-Rom                              Laura, Matt & Paul
Website                                             Jason & Kate
Catalog                                             Kate
Specialty brochures                                 Kate & Sue

HR
Business Cards                                      Kate
Note Cards                                          Kate
Internal Documents (I.e. fax cover sheets, forms)   Candace

Sales
Capabilities PowerPoint presentation                Steph, Matt & Laura
Program-specific PowerPoints                        Laura
Branded Portfolio Items:
 - Folders                                          Kate
 - Proposal Templates                               Laura & Matt
 - Letter Templates                                 Laura & Matt
 - Program Information Sheets                       Kate
Case Studies                                        Laura (Rich L.)
Message Matrix                                      Laura

PR
White Papers                                        Matt
Events                                              Marketing Team (Kate)
Profesional Associations                            Laura
Press Releases                                      ??/ Ask Rich
COMMUNICATION                                                                                                      TARGET
COMPONENT     WHAT                                      DESCRIPTION                         LEAD TEAM          COMPLETION DATE ITEMS FEEDING IT            ITEMS IT FEEDS

Identity     Icon / Logo / Tagline                      Solidify icon/logo & how it will be Jason, Kate &               6/30/2004 Current branding,        All collateral
                                                        displayed                           Lori                                  Prelim work w/ Rich
Identity     Promise / Value Proposition                Language to be repurposed           Laura & Rich                6/30/2004 Prelim work w/ Rich      Web & corporate
                                                                                                                                                           image pieces/CD-
                                                                                                                                                           Roms
Identity     Elevator Speech                            Language to be repurposed           Laura & Rich                6/30/2004 Prelim work w/ Rich      Web & corporate
                                                                                                                                                           image pieces/CD-
                                                                                                                                                           Roms
Identity     Business Taxonomy                          Language to be repurposed           Laura & Rich                6/30/2004 Prelim work w/ Rich      Web & corporate
                                                                                                                                                           image pieces/CD-
                                                                                                                                                           Roms, icon set
PR           Profesional Associations                   Create list of current              Candace                      7/2/2004 NA                       NA
                                                        associations
PR           Press Releases                             New product & anniversary           Kate, Laura &                7/2/2004 Style guide, icon set,   NA
                                                        releases                            Rich                                  message matrix
Identity     "Icon" set (colors, graphics, look & feel) Figure out how to best use          Jason, Kate, &               7/9/2004 Current branding,        All collateral
                                                        colors/positioning for various      Lori                                  business taxonomy,
                                                        items                                                                     Prelim work
Identity     Physical Product / packaging               Create template for product slats   Jason, Kate, &               7/9/2004 Style guide, icon set    Product
                                                        & spines                            Lori
Identity     Templates                                  Create templates for PPT, one-      Jason, Kate &               7/16/2004 Style guide, icon set    specific collateral/tools
                                                        sheet, specialty brochures          Lori
Identity     Style Guide                                Create style guidelines (fonts,     Jason, Kate &               7/16/2004 Icon set                 All collateral
                                                        spacing, size, colors, etc.) for    Lori
                                                        product and communication
HR           Business Cards                             Design new / Change                 Kate & Jason                7/16/2004 Style guide, icon set    NA
HR           Note Cards                                 Design new / Change                 Kate                        7/16/2004 Style guide, icon set    NA
HR           Internal Documents (I.e. fax cover sheets, Design new / Replace all old        Candace                     7/30/2004 Style guide, icon set    NA
             forms)
HR           T-shirts (or other clothing item)          Something for anniversary           Kate & Jason                7/30/2004 Style guide, icon set    NA
Sales        Capabilities PowerPoint presentation       Design content                      Laura & Matt                7/30/2004 Style guide, icon set,   Corporate Image CD-
                                                                                                                                  promise/value            Rom
                                                                                                                                  proposition, elevator
                                                                                                                                  speech, business
                                                                                                                                  taxonomy, PPT
                                                                                                                                  template
Sales        Program-specific PowerPoints               Phase 1 - Change format to          Candace                     7/30/2004 Style guide, icon set,   NA
                                                        meet style requirements                                                   PPT template
Sales        Folders                                    Design                              Kate & Lori                 7/30/2004 Style guide, icon set    NA
Sales        Proposal Templates                         Design                              Laura, Matt, Sue            7/30/2004 Style guide, icon set    NA
                                                                                            & Candace
Sales        Letter Templates                           Design                              Laura, Matt, Sue            7/30/2004 Style guide, icon set    NA
                                                                                            & Candace
Sales        Program Information Sheets                 Redesign content / New look         Kate, Sue & Lori            7/30/2004 Style guide, icon set    NA
                                                        graphically
Sales        Message Matrix                             Complete matrix (add titles)  Laura, Rich &                     7/30/2004 Promise/Value            Sales Conversations /
                                                                                      Sue                                         Proposition              Language for Tools
PR           White Papers                              1st paper - Development        Laura & Rich                      7/30/2004 Promise/Value            Web, Sales Tools
                                                       Continuum (2 paths)                                                        Proposition
Marketing    Corporate Image Piece (physical brochure) Decide design/content elements Laura, Rich, Matt,                 8/2/2004 Style guide, icon set,   Sales letters, created
                                                       & design                       Paul, Sue & Lori                            promise/value            in tandem with web
                                                                                                                                  proposition, business    language
                                                                                                                                  taxonomy
Marketing    Website                                    Refer to RFP documents &            Jason & Kate                8/31/2004 Style guide, icon set,   Created in tandem with
                                                        separate notes                                                            promise/value            program info sheets &
                                                                                                                                  proposition, business    specialty brochures
                                                                                                                                  taxonomy
Marketing    Specialty brochures                        1st phase specialty brochures       Kate & Sue                  8/31/2004 Style guide, icon set,   NA
                                                        (by taxonomy)                                                             message matrix
Sales        Case Studies                               Create content / design look   Laura, Rich, Sue                 8/31/2004 Style guide, icon set    NA
                                                                                       & Lori
Marketing    Corporate Intro CD-Rom                     Decide design/content elements Laura, Rich, Matt,              11/30/2004 Style guide, icon set,   Sales PPTs
                                                        & design                       Paul & Sue                                 promise/value
                                                                                                                                  proposition, business
                                                                                                                                  taxonomy
Marketing    Product Sampler CD-Rom                     Decide design/content elements Laura, Rich, Matt,              11/30/2004 Style guide, icon set,   Sales PPTs
                                                        & design                       Paul & Sue                                 promise/value
                                                                                                                                  proposition, business
                                                                                                                                  taxonomy
Marketing    Catalog                                    Design Winter 2005 catalog          Kate & Lori                11/30/2004 Style guide, icon set,   NA
                                                                                                                                  program info sheets,
                                                                                                                                  message matrix
PR           Events                                     Prepare 2005                  Kate, Sue, Laura                 11/30/2004 Promise/Value            NA
                                                        tradeshow/conference schedule & Lori                                      Proposition, Style
                                                        & design new booth                                                        guide, icon set,
                                                                                                                                  message matrix

				
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