Making the Most of Social Media

Document Sample
Making the Most of Social Media Powered By Docstoc
					Making the Most of
     Social Media
                      Catherine Showers
Internet Marketing Specialist, St. Mary’s Hospital


                         Steve Van Dinter
   Media Relations Director, St. Mary’s Hospital
The social media universe is big, so where do you start?
Making the Most of Social Media
               Look before you leap

    What is the end-in-mind?
        Listen for comments, compliments and areas for
         improvement at St. Mary’s both internally and in
         the community
        Engage with the community and staff through the
         same vehicles that they’re already using
        Be a resource for the community on wellness and
         health-related news
        Supplement an integrated campaign
Making the Most of Social Media
                 Look before you leap

 Words of caution
    Social media doesn’t run itself. Determine before
     you start how much time you can dedicate to social
     media initiatives.
        Focus on a couple initiatives at first to get up and running.
    Network support. Does your hospital have the
     bandwidth & other technical capacity to meet your
     social media needs?
    What’s your comfort level? Social media is about
     engagement and conversation. Is it ok if you’re not
     in the driver’s seat?
Making the Most of Social Media
     Dip your toe? Or, do a cannonball?

    Decide what approach is right for your
     organization
        “Dip your toe” model
            Monitor external blog chatter through Technorati,
             BlogPulse, Social Mention
            Post relevant news on social bookmarking sites like
             Delicious and Digg
            Add a Share This or Add This option to your website
            Set up news alerts through services like Google
             Alerts
Making the Most of Social Media
     Dip your toe? Or, do a cannonball?

    Decide what approach is right for your
     organization
        “Cannonball” model – “Dip your toe” plus
            Video assets? Create a YouTube channel
            Build a Facebook fan page. Add targeted groups.
              Think about who can contribute. Just the
               administrators? Anyone?
            Create a Twitter account for news & health tips.
            Employee blogs: anonymous or names required?
            Try a Ning site for departments to share their
             specific information.
        Events




Feature Stories




Hospital News
     Making the Most of Social
              Media
   Keeping up with social media may seem
    daunting

   5 ways to make the most of your social media
    efforts

   See who’s saying what about you

   Use tracking to quantify your ROI
Twitter Tools
     HootSuite




Note: link shortener built in
          HootSuite




Use “send later” to stock up on tweets
   Futuretweets.com




FutureTweet.com – Scheduling tweets
HootSuite




Track your tweets
          HootSuite




See which tweets are getting results
Tracking your Tweets




    See who’s retweeting
Watch it all in Realtime –
    twitterfall.com
Take Advantage of Google’s
         power




  Set up comprehensive FREE monitoring
          http://alerts.google.com
Take Advantage of Google’s
         power




  Set up comprehensive FREE monitoring
          http://alerts.google.com
Try a Social Media Release




        www.pitchengine.com
Build Your Social Media
        Release




     www.pitchengine.com
The Final Result




 www.pitchengine.com
       Making the Most - Recap

   Hootsuite.com – post, schedule and track

   Futuretweets.com – schedule

   Twitterfall.com – Realtime tracking

   Google Alerts – Watch blogs, tweets, etc

   PitchEngine.com – Social Media Releases

				
DOCUMENT INFO
Shared By:
Categories:
Tags:
Stats:
views:11
posted:8/2/2010
language:English
pages:25