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MOMENTUM ACTIVATES RICOH’S SPONSORSHIP OF THE RICOH WOMEN’S BRITISH OPEN AT THE ROYAL BIRKDALE G - PDF

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MOMENTUM ACTIVATES RICOH’S SPONSORSHIP OF THE RICOH WOMEN’S BRITISH OPEN AT THE ROYAL BIRKDALE G - PDF Powered By Docstoc
					                                                      PRESS RELEASE: 30th JULY 2010




MOMENTUM ACTIVATES RICOH’S SPONSORSHIP OF THE RICOH WOMEN’S BRITISH OPEN
                    AT THE ROYAL BIRKDALE GOLF CLUB



LONDON – Momentum are activating Ricoh’s title sponsorship of the Ricoh Women’s British Open at
The Royal Birkdale Golf Club from the 29th July to the 1st August 2010.

Momentum has brought Ricoh’s sponsorship to life at the Ricoh Women’s British Open by
developing an integrated on-site and online campaign featuring Ricoh’s global golf ambassador and
recent winner of the US Open, Paula Creamer. The activity builds on Ricoh’s ‘Moving Ideas Forward’
brand campaign which was developed by Momentum in 2009.

The on-site campaign runs across highly visible hospitality & media centre areas, with additional
supporting collateral including player/course guides.

Momentum has also created a bespoke touch screen and online experience called ‘The Ricoh
Performance Connector’ for guests in the Ricoh VIP Pavilion, using a series of questions devised by
golf psychologist, Dr Karl Morris. The program provides analysis and tips for how guests can move
their golf game forward.

The Women’s British Open is in its 35th year with Ricoh being a title sponsor since 2007. One of the
most important tournaments for female golf players and the only Major to be played in Europe, it
will be hosted at Royal Birkdale, voted the No 1 course in Britain. The venue has previously hosted
two Ryder Cups, the Walker and Curtis Cups, the Women’s British Open and on nine occasions the
Open Championship.

Marc Harris, Head of Sponsorship at Momentum London said “We’re honoured to be activating
again at the Ricoh Women’s British Open. It’s an important event in the golf calendar and we are
thrilled to have created a sponsorship platform that connects Ricoh and the Women’s British Open
together seamlessly.”

Javier Diez-Aguirre, Director, Corporate Communications at Ricoh Europe added, “As a B2B
company, sponsorship forms a major part of Ricoh’s communication strategy. The Ricoh Women’s
British Open shares our company values, so it is the perfect global platform for us to connect with
our target audience. We relish working with Momentum to create a fully integrated sponsorship
campaign.”



                                         -----ENDS-----
                                                      PRESS RELEASE: 30th JULY 2010




Editor’s Notes
About Ricoh
Moving Ideas Forward.

Ricoh is a trusted global technology leader, specialising in the Managed Document Services,
Production Printing and IT Services markets. Ricoh works with organisations around the world to
modernise work environments, optimise document efficiency and run more effective production
workflows. Its customer focused approach to R&D is at the heart of its portfolio of hardware,
software, services and consultancy solutions.

Ricoh has a strong heritage in partnerships, believing in the importance of team work, both in
business, life and sport. As such, Ricoh is proud to partner many European sporting events, such as
The ATP World Tour, FIS Ski Jumping World Cup, the Ricoh Women’s British Open, and the 2010
Ryder Cup.

Ricoh operates in Europe, the Americas, Asia Pacific, China and Japan and has over 108,500
employees. It is ranked ninth in the 2009 Fortune Global 500 list of Computers and Office Equipment
companies.

About Momentum UK
Momentum UK is an experiential marketing agency, comprising 3 offices in London, Manchester and
Cheshire, employing over 200 people. Momentum moves brands forward by creating rich
experiences that spark conversations and inspire action. Momentum UK services include
sponsorship, events, content, shopper marketing, promotions, in-store, digital marketing and social
media management. In April 2008 it acquired award-winning digital shop Greenroom Digital, now
known as greenroom@momentum.

Momentum UK key clients include:
American Express, Cereal Partners Worldwide, Nokia, UPS, Ricoh, Hamelin Paperbrands, Carlsberg,
Channel 4 UPS, P&G, Subway, Sony Pictures International, Nestlé and Coca-Cola.


Contacts
For further information/Use of pictures/Interviews

Ricoh Europe                   Janice Gibson
                               +44 (0)207 465 1107
                               janice.gibson@ricoh-europe.com
                               www.ricoh-europe.com

Momentum London                Stephanie Nattu
                               +44 (0)203 350 0052
                               stephanie.nattu@momentumww.com
                               www.momentumww.co.uk
       PRESS RELEASE: 30th JULY 2010

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Description: MOMENTUM ACTIVATES RICOH’S SPONSORSHIP OF THE RICOH WOMEN’S BRITISH OPEN AT THE ROYAL BIRKDALE GOLF CLUB Momentum are activating Ricoh’s title sponsorship of the Ricoh Women’s British Open at The Royal Birkdale Golf Club from the 29th July to the 1st August 2010. Momentum has brought Ricoh’s sponsorship to life at the Ricoh Women’s British Open by developing an integrated on-site and online campaign featuring Ricoh’s global golf ambassador and recent winner of the US Open, Paula Creamer. The activity builds on Ricoh’s ‘Moving Ideas Forward’ brand campaign which was developed by Momentum in 2009.