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  Welcome to the World of

 Presentation to AGRIFORUM
 Cape Town June 2009

1.   Our Product: Beer
2.   Our Market Environment
3.   Heineken and Society : Agricultural projects Africa
4.   Heineken South Africa
All Natural Ingredients

• Nature provides us with beer’s 4 basic ingredients

• All these ingredients can be varied in endless combinations
• Some estimate there are around 40.000 different beers in the world!
Our Beers
heading are 100% Natural
Storehouse of Nutrients

                    • No Additives; No Preservatives

                    • No Fat

                    • Vitamins B 1, 3 and 11
                    • Minerals

                    • Antioxidants
heading Low in Calories

1.   Our Product: Beer
2.   Our Market Environment
3.   Heineken and Society : Agricultural projects Africa
4.   Heineken South Africa
        Heineken’s five operating regions

                                                     125 breweries in more than 70 countries
                                                     56,000 employees
                                                     Group Beer Volume*: 162 million hl (2008)

•* = the part of the total group volume that relates to beer
The brewing industry: top 10
The International Leading Brand

1.   Our Product: Beer
2.   Our Market Environment
3.   Heineken and Society: Agricultural projects Africa
4.   Heineken South Africa
Our Role in Society

We work hard to put social and environmental sustainability at
The heart of the actions that support Heineken’s priorities.
Sustainability Agenda: 7 focus areas

1. Energy

2. Water

3. Safety

4. Agriculture

5. Supply Chain Responsibility

6. Responsible Beer Consumption

7. Our Impact on Developing Markets
4. Agriculture

Secure the quality and availability of raw materials in a
   sustainable way:

 And try to localize as much as possible
headingPublic Private Partnerships, what do they offer?
What are

  a new development assistance model: a way to combine the
  strengths of the 3 sectors
  helping reach the Millennium Development Goals
  create stakeholder alliances along the value chain
heading of the Private sector

  Technical and managerial expertise
  Access to (private) financial resources
  Innovation is part of the culture
   Long-term interest in the market
  Ability to organise sustainable supply structures
heading of the Public sector

  Ability to provide supportive regulatory environment
  Ability to mobilize resources for improved infrastructure
  Ability to maintain law and order
  Ability to “upscale” sucessful pilot projects
heading of the NGO sector

  Ability to reach marginal groups/consumers/suppliers
  Commitment to food security, human rights
  Ability to mobilize support from public sector and private
 charitable sources
  Ability to organize communities/reducing transaction costs
Agriculture projects Sorghum, Mais, Rice, Barley
 Burundi - Brarudi - Sorghum
 Rwanda – Bralirwa – Maize
 DRC - Bralima – Rice
 Egypt – ABC – Barley / Malt
 Algeria – Tango – Barley / ( Malt )
 Sierra Leone – SBL – Sorghum
 Ghana – GBL – Sorghum
 Nigeria – NBPlc – Sorghum / Malt
 RSA – Sedibeng – Barley / Malt
heading - Brarudi
 The agro project is assisted by EUCORD for collaboration with
 the public and private agro sector in Burundi as well as countries
 that are willing to subsidise such projects.
 Recently a subsidy was granted by the Dutch Government.
 Aim is to be able to produce 250 k hl.of 100% sorghum beer.
 5000 farmer families involved.
 $ 1.5 m. injected in rural communities.
 5000 children access to primary education.
 20 schools receive support.
heading - Bralirwa
 Minimex delivers maize grits to the brewery. The installations are
 new and state of the art.
 To secure quantity, quality and GMO free maize Bralirwa has put
 up a company Bramin together with Minimex.
 300 ha is available to produce maize this year.
 Extra funds are applied for from the EU. a.o.
 Project also with assistance from Eucord.
 Schokland funds were applied for and obtained.
 Progress. In 2008 the rice project was installed in 2 provinces. In
 2009 up to 7 provinces.
 In 2008 – 1.600 T. Need 9.000 T.
 In 2009 – 6.300 T. Need 11.000 T.
 In 2010 – 10.000 T. Need 13.000 T.
 Total budget for 3 years 6 m.US $. One third subsidised.
heading - NBPlc
 NBPlc has decades of experience with sorghum growing and
 brewing since the ban on malted barley imports in 1988.
 Sorghum is produced by many small scale farmers through
 Regional Production Coordinators. ( 50 farmers per RPC )
 NBPlc requirement = 60k Tons of malted- and 15k.raw sorghum.
 NB provides technical, technological support and a guaranteed
 market at competitive prices.
 In cooperation with several institutes hybrids are developed with
 good growing/malting and brewing qualities. Ambition is to reach
 a yield of 5 tons /ha. Present yield is 2 – 2,5 t./ha.
heading - NBPlc

   2006                        5,500 hectares
   2007                        8,500 hectares
   2008                        10,000 hectares
   2009                        12,000 hectares
   2010 (plan)                 25,000 hectares
   Most farmers are small scale – ca 2 hectares
 per farmer.
RSA - Sedibeng
 Barley / ( Malt )
 The RSA has large barley growing potential. It’s grown in the
 Western Cape on dry land and in the Northern Cape under
 Farmers work in cooperations that supply breweries / malteries.
 A major South African cooperation is investigating a venture with
 Sedibeng, building a maltery in proximity to the Sedibeng
 Alternative variety are considered.
Vulnerability / Threads to Agro projects Africa.
  Availability and quality of water
  Security of crops
  Prices / costs ( versus world market prices )
  Weather changes.
  Competition with the food chain.

1.   Our Product: Beer
2.   Our Market Environment
3.   Heineken and Society: Agricultural projects Africa
4.   Heineken in South Africa
Historical landmarks
           Heineken’s 1st export of beer to Africa - 1900
           1st local operation in Central Africa - 1923
 Historical Landmarks
           Expansion in Central Africa
             -DRC [1923] / Burundi [1956]
             -Rwanda [1959]      / Congo [1960] / Lubumbashi (2008)
           Local operation West Africa
           -Nigeria [1946]   / Ghana (1962) / Sierra – Leone [1963]

           Growth/Expansion – MENA
           -Egypt / Gulf / Lebanon / Tunisia / Algeria

           Namibia (2004)
           South Africa (2006)
Beer volume by region
Competitive situation in Africa

             Top 5 Breweries in Africa

                                                                                    Inc South Africa
     Heineken                                     33%                               Ex South Africa

    SAB Miller                     16 %

                                   17 %
     Castel-BGI                             27%

      Guinness                      18 %

        Others          5%

                  0%    10%        20%      30%     40%   50%   60%   70%   80%   90%   100%

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