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                 Press Release
                       Wednesday, 26th October 2005

Two members of the Genuine Jersey Products Association are taking part in a
huge lifestyle fair in Belgium this weekend. La Mare Vineyards and Remi
Couriard Fine Furniture have been invited to attend „Countryside 2005‟ in Ghent
by Jersey Tourism after Jersey was picked as the guest nation for the VisitBritain

They will be sitting alongside the likes of Barbour and Laura Ashley at the
VisitBritain stand and will be joined in the Jersey section by a Jersey Tourism
representative and Birgit de Foort, the Jersey Tourism representative in Belgium.

A number of products from other Genuine Jersey members will also be given out
to delegates attending a special dinner as part of the weekend, providing further
exposure for the host of quality goods produced in the Island.

It is the first time that La Mare Vineyards has taken part in a marketing event
outside Jersey and the company will be promoting its black butter and new cream
liqueur, including tastings and a DVD presentation. Meanwhile, Remi Couriard
will be displaying his contemporary furniture and carrying out wood carving

Tim Crowley, managing director of La Mare Vineyards, explains that in the past,
product availability has prevented them from actively marketing their products
beyond Jersey. However, a decision to grow more apples and invest in new
equipment means that they are now able to meet a greater demand for their apple-
based products.

He says: “There is only so much that we can produce from the vineyard and the red
wine, for example, sells out within seven months. However, we now have an
abundance of apples and our aim has always been to break into new markets in the
UK and Europe with the black butter and cream liqueur. We are very excited about

going to Belgium because we already have a great following of German, Belgian
and French customers who come to the vineyard and we are confident that there is
an export market out there.”

As well as providing a fantastic opportunity to promote La Mare Vineyards, Tim
says that the Belgium fair will also give them vital experience ahead of taking part
for the first time in the prestigious London Wine Fair in May 2006.

Although he has previously displayed his furniture in France, this is the first time
in four years that Remi Couriard will have actively marketed his work outside
Jersey. He will also be promoting Jersey as a holiday destination on behalf of
Jersey Tourism, who employ him on a freelance basis to deal with tour agents and

He says: “I am very excited about the show and the opportunity to tell people that
there is so much more to the Island than just beaches. Jersey is well-known for its
cows and it produce, but there is also an atmosphere that is producing artisans and
high quality art.”

While other countries will be providing goodie bags for delegates at the special
dinner for the fair, those who sit on the „Jersey‟ table will each receive a miniature
Jersey Royal potato box, made by the Jersey Box Company. It will contain honey
from Andre Militis; lavender from the Lavender Farm; soap from Samares Manor
Soap Shop; and apple brandy and fudge from La Mare Vineyards – all of whom
are members of Genuine Jersey.

Ken Syvret, chairman of the Genuine Jersey Products Association, says: “The fair
is a fantastic opportunity to spread the „Genuine Jersey‟ message and we are
delighted that so many of our members are taking part. Islanders and visitors are
becoming more and more aware of the variety of quality Jersey products and
perhaps it is now time to spread the word outside the Island.”

Mike Tait, Jersey Tourism‟s PR manager, says: “Countryside 2005 is a great
opportunity to promote Jersey using messages that „Genuine Jersey‟ evokes,
namely the quality of food and lifestyle enjoyed in the Island that makes it so
attractive to potential holidaymakers. The profile of Jersey attending the Belgian
Countryside Fair also promises to be extremely high. Key Belgian media were
invited to visit the Island in June ahead of the fair with the express intention of
preparing article to precede the event. As a result, more than 11 pages in national
newspapers and magazines appeared over the weekend, with more to follow.”

                           Notes to Editors
   The Genuine Jersey Products Association was established in June 2001 by a
    group of local organisations as a non-profit making association to raise
    awareness of products which are produced in Jersey. Its membership now
    stands at 64.

   The media coverage of Jersey‟s attendance at the fair will reach a combined
    readership of more than 460,000 people. Each article has included details of
    Jersey‟s website and a further follow-up contact. The newspapers and
    magazines have included „Elle‟ magazine; „De Morgen‟ magazine; „Het
    nieuwsblad‟ newspaper; „De standaard‟ newspaper; and „DM‟ magazine.

For more information please contact Suzi Austin on 01534 735253 or Email:
                 suzi@directinputassociates.com -Ends


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