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					HE Evaluative Report                                                                 academic session                 2006/07
course title     MA Industrial Design                                                school/college                   Graphic and Industrial Design

  Context: Students were welcomed in September to a newly-configured studio space which, after some initial problems and delays, has proven to be a much more
  versatile and useful base for the course. Local improvements such as this, coupled with a confident and pro-active student body helped create the dynamic
  environment whose output included many awards and a record 4 distinctions at MA. Student numbers continued to fluctuate in response to external factors, leaving
  the course with a top-heavy second-year of 26, compared to a below-target first year intake of 17. Strictly enforced entry requirements led to seven overseas students
  being turned away or refused visas on the grounds of language ability. A relatively large EU intake managed to offset the falling numbers of Home applicants, which is
  proving to be perhaps the toughest long-term challenge for the course. This year saw fewer sponsored projects during the first-year, which had a negative impact on
  the learning experience and motivation of some, although this group also enjoyed a number of successes including mounting their own exhibitions/events in both
  London and Milan. A full set of student feedback questionnaires revealed overall satisfaction with the course as above average, but also highlighted a number of areas
  of concern; prompt and efficient feedback being one and access to specialist equipment and facilities another. External links with the course have continued to grow,
  although it was with regret that the ground-breaking Knowledge Transfer Partnership (KTP), initiated the previous year, had to be terminated after funding and
  managerial issues made its continuation untenable.

  Strengths:                                                                             Weaknesses:
   Much-improved studio space (LR, student feedback);                                    Severely depleted Home applications (and conversion to offers and
   Continued high-profile for students and the course through exhibitions and              enrolment) (SPA);
      competitions (SPA, student feedback);                                               Lack of clarity and efficient management of feedback on certain projects
   The course continues to attract high-calibre, motivated students with a                 (student feedback) (TLA, student feedback);
      diverse make-up in terms of nationality and educational experience (SPA,            Lack of long-term research profile and funded research projects (TLA,
      Course Team, External Examiners);                                                     SSG, Course Team, Student Feedback);
   A growing sense of continuity and strength in certain areas of practice                Limited access to specialist equipment and facilities (LR, student
      (interaction design and sustainability being two) (TLA, Course Team);                 feedback)
   Five joint projects, or programmes with other courses, including New York              Failure to meet targets in Peer Observation (QME, Course Team)
      University (TLA, SPA, Student Feedback);
   The course provides an intellectually stimulating programme (TLA, SPA,
      student feedback, external examiners);
   Ex-Students brought in to bolster Professional Development element of
      the course in Unit 3 with a specific focus on local experiences (SSG, SPA,
      student feedback).

Priorities for Action:
 Highlight the growing issue of funding for Home students at College and University Level.
 Staff to be encouraged to undertake Peer Observation sessions.
 Continue to foster links with local consultancies, particularly with a view to funding opportunities and the initiation of further KTP programmes.

Development Plan                                                                                                                       academic session 2006/07
course title                                                       MA Industrial Design                                                school /college               School of Graphic and Industrial Design
page 1 of 1                                                                                                                                                          Central Saint Martins College of Art and Design





curriculum design, content & organisation
student feedback, coiurse team.

       Enhancement of Personal            Clarification of University Provision through liaison with    Course Director,                                 University       CD to arrange      Sessions held for Unit 3
       Professional Development (PPD)     Student Services personnel. Development of strategy                                                            provision        sessions           students 31.01.07,
       opportunities for Second Stage     through liaison with other PG Course Directors in the School.                                                  discussed at                        14.02.07
       Students                           Provision of sessions relating to IP                                                                           Board of Studies Yasmine Jappi      Feedback to inform
                                          Publicity of external events at ICA, Design Council, LCC                                                                        eappointed         strategy for following
                                          relating to PPD.                                                                                                                Creative Careers   year. Appointment of
                                                                                                                                                                          Adviser Feb        Pauline Hamilton as
                                                                                                                                                                          2007               Graduate Enterprise
                                                                                                                                                                                             Advisor. ECCA events
                                                                                                                                                                                             attended during
                                                                                                                                                                                             November 2006.
teaching, learning & assessment
course team

       Complete move into new studio                                  Monitoring of use through feedback from staff and students.   Course Director. Studio largely                          Continued monitoring and
       space and develop appropriate                                  Enhancement of space, where possible, through additional      Course team,     complete as of                          improvement.
       strategy for its use.                                          A/V equipment, furniture.                                                      End Nov. 2006.
                                                                                                                                                     Blinds, heating,
                                                                                                                                                     A/V, wireless
                                                                                                                                                     nal as of end
                                                                                                                                                     Jan 2007
course team,

                                  Further rationalisation and         Some issues have been encountered with fitting appropriate Course Director Attempt to clarify
                                  clarification of projects and       projects into the relatively constraining confines of Unit 2.                  all timetabling
                                  assessment criteria in Unit 2.      This leads to some timetabling anomalies and confusion over                    and assessment
                                                                      assessment.                                                                    to Unit 2
student progression & achievement
Course Team, SMT,
   Board of Studies

      Ongoing problems of managing                                    Significant over-recruitment in 2005/06. Introduction of         Course Director   Dean has           Academic Year    Currently approved at
      recruitment numbers.                                            Waiting List for students applying for entry for 2006/07         Course            approved the       2006/07          School level, but awaiting
                                                                      session was helpful, but tighter language and visa controls      Administrator,    implementation                      decision at College Level.
                                                                      led to 5 students being unable to take up their place. Several   SMT, BOS, CMT     of Waiting List.
                                                                      of these were in UK at time of enrolment, but unable to stay.
                                                                      The aim is to introduce a non-refundable deposit at the time
                                                                      of accepting a place.

Course Team
                                Implications for the course in terms of   Attempt to enhance awareness of course through new Open Course Director,                            Open Day to be held on          „Taster Session‟
                                recruitment following decision to         Day in January for 2007, which is a great improvement in   CMT                                      Thursday 11th January.          organised as part of Open
                                cancel Postgraduate “Direction” show      timing for the course. Monitoring of success of “UP ALL                                             Possible withdrawal of          Day
                                2006/07.                                  NIGHT” exhibition during London Design Festival, September                                          involvement with
                                                                          2006. Campaign to have this instated as a regular, annual                                           Direction (see below).
student support & guidance
student feedback (stage two)

      Gap in provision of PPD training,                                   Work with SMT and BOS to try and enhance opportunities for         Course Director,                 This issue is partly to do
      particularly for second stage                                       PPD, particularly amongst stage two students. Encourage            Student                          with awareness and
      students, following the departure of                                University to develop a coherent strategy for this aspect of       Services,                        expectation. The level of
      University staff dealing specifically for                           provision. Encourage attendance at University and non-             SMT, BOS                         engagement during Stage
      this area.                                                          university events.                                                                                  Two has always led to
                                                                                                                                                                              some apprehension about
                                                                                                                                                                              future plans. Several
                                                                                                                                                                              external opportunities are
                                                                                                                                                                              promoted amongst
                                                                                                                                                                              students, and take-up of
                                                                                                                                                                              these is good. See point
                                                                                                                                                                              in CDCO, above.
course team, student feedback

                                Lack of funding opportunities for         Sourcing of other potential funding opportunities. e.g. funded Course Director, Successful          Long term solution (and         David Peacock Trust
                                students entering the course. This        bursaries, other awards.                                       Marketing Team. AHRB                 problem) stems from             remains primary source of
                                affects the numbers and profile of                                                                                        applications        government policy. The          funding for UK students in
                                enrolling home and EU students.                                                                                           2006/07 totalled    funding of undergraduate        the First Year of the
                                                                                                                                                          2 (in Stage         education through loans,        Course.
                                                                                                                                                          Two), out of 7      and reduction in schemes
                                                                                                                                                          applications        for postgraduate
                                                                                                                                                          made.               education is problem that
                                                                                                                                                          Successful          is here to stay.
                                                                                                                                                          David Peacock       David Peacock Trust has
                                                                                                                                                          trust bursaries     continued to provide
                                                                                                                                                          (worth £1300 to     significant funding for first
                                                                                                                                                          6 students in the   year UK students.
                                                                                                                                                          same time-
learning resources
   student feedback,
course team, external

       Rapid Prototyping facility in need of                              Investment at school level in rapid prototyping includes:          Course Director,                 User Group meetings             Course inductions held
       some strategic management in order                                 Polymer Extrusion System                                           School                           have been successful in         for both first and second
       to allow it to function effectively,                               Laser Cutting Machinery (not for metal)                            Management                       some strategic                  year students in October
       make a profit, and continue to grow.                               Laser Etching Machinery                                            Team,                            management of the               2006.
                                                                          These are housed in Foundry. There is a great deal of              Workshop                         resource, including the         “Grippa” project for First
                                                                          potential for expansion and re-investment, but progress has        Management,                      reduction of the fee for        Year students provided
                                                                          been slow.                                                         RP User Group                    RP production.                  opportunity to experience
quality management & enhancement
        Establishment of medium to long-                                  Those with the responsibility to achieve this have not, so far,    Course Director, Ongoing         School Review process
course team

        term research area with external                                  been in a position to make long-term bids for the necessary        PID cross-                       has prompted the
        sponsors is required for the course to                            funding for this type of activity. The course has attracted        course team,                     development of joint
        further establish its reputation and                              sponsorship, but this has been fairly short-term. The              Dean.                            initiatives between
        stability                                                         connection with the Design Against Crime (DAC) Research                                             research areas within the
                                                                          Centre has been a long-term collaborator which has                                                  school that may lead to
                                                                          produced many successes.                                                                            funded opportunities.
                                                                          Large-scale research projects or areas are likely to benefit                                        CD attended several
                                                                          through collaboration with other staff in the College/University                                    sessions of J.Brassett‟s
                                                                          and close liaison with the Head of Research.                                                        research meetings.

              Establishment of industry advisory   Following Quality Review, this is one area identified for    Course Director, Pending   Initiative to share
              groups for the subject cluster of    development by the School. It makes sense for this subject   BAPD Course                research interests across
              industrial design.                   cluster to be shared with BA Product Design and possibly     Director.                  the school implemented
                                                   BAADE. The first stage is to establish the parameters,                                  by Jamie Brassett have
                                                   objectives and makeup of this advisory group.                                           been successful and are
                                                                                                                                           set to continue in 2006/07

Responses to External Examiners (HE)                                                      academic session                 2006/07
course title MA Industrial Design                                                         school /college                  Graphic and Industrial Design / CSM

    External Examiner:        Ian Buckle
    Specialism:       Industry Specialist

    Issues raised:                                                                             Response:
   The guidelines stated that external examiners can only hold group session                This is a recurring issue that has been brought up at Course Committee,
    discussions with students. This can be both positive and negative. Group                  Board of Studies and even School Management Team meetings. We
    discussions can in some cases be dominated by the strongest personalities.                endeavour to continue looking for ways of giving Examiners access to
    Quieter and non native English speaking students may benefit from being part              sufficient evidence of a student‟s learning to make their judgement.
    of a small discussion group.
   A number of complex and challenging topics have been investigated by the                 The course team are fully aware of the lack of resolution of some work at the
    students. In many cases the students have articulated their research,                     lower end of the assessment spectrum. Whilst the situation has improved in
    synthesis, proposals and conclusions to a high degree of pragmatic                        recent years, the pressures of time management continue to represent a
    understanding and clarity. However the maturity of some of the practical                  challenge for some students.
    outputs did not always reflect the quality of the ideas.
   The opportunity to interface with all students on two formal occasions (via
    group sessions) attend their interim show, final show and also the opportunity
    to read several Critical Journals confirms that the final distribution of
    marks/grades reflects the wide range of student abilities, be they fail, pass or
    distinction. In my experience it is clear that both the pass and distinction
    graded students demonstrated the necessary level of creative computation
    and idea generation which is required at this level.
   Some students expressed the desire for extra tutorial support throughout the             Noted
    course. This is already available to them via the course team so perhaps this
    support is to be further communicated; however as this is an advanced course
    I believe that the students must take responsibility for seeking appropriate help
    as and when they need it.
   Good processes, methodologies and ideas are fundamental to successful                    The course has found it necessary to include a variety of skills-orientated
    creative assignments but often the final artefact draws the initial attention. As         instruction in recent years to account for the diversity of the student body, and
    previously mentioned in section three of this report, the quality of some                 the shortfall in ability that one would expect from some undergraduate
    practical artefacts did not always reflect the quality of underlying work or ideas.       courses. This trend is set to continue, and we are looking at ways of providing
    One possible solution would be a fast track ID making course which may be of              this in a more efficient manner.
    particular benefit to students who do not come from an Industrial Design

    External Examiner: Roberto Fraquelli
    Specialism:        Academic Specialist

    Issues raised:                                                                            Response:
   Overall the students get a very good „London‟ experience that positions them            The mentorship scheme has been reconfigured several times, and continues
    and their working environment right at the heart of design in the UK. This is a          occasionally to be a source of frustration for Staff, Students and Mentors.
    great asset and is enhanced by the multi cultural aspects of the studio and              Reasons for delaying the start of the mentorship scheme are derived from the
    additional activities such as the Milan furniture fair where students take it upon       requirement that student have firm ideas prior to entering into this negotiated
    themselves to participate in a very active way. In addition to these                     relationship. Previous experience has shown that where mentors have too
    experiences, each student is provided with a professional mentor during the              strong a defining influence at an early stage, they can sometimes corrupt the
    middle and end of their Unit 3 project. This works well for the majority but in          core principles of a project. However, the way that mentors are allocated is to
    one or two cases it was reported that a few students would have preferred a              be refined in 2007/08.
    slightly different arrangement; perhaps by providing a few extra meetings
    earlier on during the projects. This would have given them more time to
    express their ideas to their external mentors at a time when changes could be
    easily incorporated. However, the overriding feedback from the mentorship
    programme was very positive and provided an extremely useful external
   In Unit 1 students are assigned to multidisciplinary teams made up from                 Problems were encountered with overlapping commitments from students of
    students from other MA courses. Whilst this is a great opportunity to develop a          certain courses contributing to Unit 1. This has been addressed through
    broad perspective one or two students felt that their performance was                    meetings, closer communication and course timetableing for the coming year.
    encumbered by other team members who may not have been as passionate                     A combined Exam Board shortly after the assessment of Unit 1 (with other
    about the project as they were. These short fast-paced projects replicate                courses participating in the Unit) should help minimise delays in retrievals.
    professional situations and provided the students with an invaluable

Appendix 1: Staff Successes                                                       Student Successes

  Prof. Ralph Ball                                                                    Design Innovation in Plastics:
  1 International Festival of Design, Villa Noailles, Hyeres, July-August 2006.       Sara Bellini: First Prize
  2 pieces (24-Star and GreyStack) bought by Fonds Regionale d‟Art                    "Secure Design" was the theme for this competition.
  Contemporaine, France.                                                              Sara's work, "Keepsafe Personal Bag Security Accessory," was chosen
  BlackStack bought by Mouvements Modernes Gallery Paris.                             from over 100 entries from 14 universities. Richard Brown, Chairman of the
  “In-Construction” Exhibition at Spring Gallery, New York                            Judging panel: "The quality of all presentations was high, but the winner
  2 pieces from chair collection, 2 pieces from Naked Light, 2 pieces from            had interpreted the judges' guidance and delivered not just one product,
  „Turning Tables‟ exhibited Lifeztore, Shanghai. April-May 2007.                     but two - mass and niche market respectively, covering all aspects of the

                                                                                                 competition brief and thinking 'outside the box' to deliver a solution."
Ben Hughes
19th – 23rd September, 2007                                                                      Carbonate Innovation Competition 2007:
Curator, Claystation “My-Nice-Eco-Car” five-day interactive exhibit, in collaboration with       Jack Godfrey Wood: Shortlisted for Award, Runner-Up
NICE (No Internal Combustion Engine) Car Company, at designersblock, The Nicholls &
Clarke Buildings. 3 - 10 Shoreditch High Street. London E1, part of the 2007 London              Milan Furniture Fair Satellite Exhibition “Art School,” featuring:
Design Festival.
19th – 23rd September, 2007
                                                                                                 Jack Godfrey Wood, Daniel Meyer, Will Gurley, Thomas Ballhatchet,
“Multimedia Message Stamp” featured in Kith-Kin presentation at designersblock, The              Costas Bissas, Giandaniele Asquini, Constantinos Economides, Sung-Joo
Nicholls & Clarke Buildings. 3 - 10 Shoreditch High Street. London E1, part of the 2007          Kim, Gidon Krot, Jacob Strand, Taichiro Wasada, Jin Kim, ZhenYuan Liu,
London Design Festival.                                                                          Harry White.
30th May – 3rd June, 2007
Co-Curator, “Claystation – Remodelling Scotland” at the Six Cities Design Festival,              D+AD Global Student Awards:
Monkey Puzzle Pavilion, Aberdeen.                                                                Jack Godfrey Wood, Daniel Meyer, Caf Fean (MACPFNE): Product Design
30th May – 2nd June                                                                              (Innovation) - Aging Population: First Prize
Co-Curator, “Claystation – Remodelling Scotland” at the Six Cities Design Festival,              Tom Ballhatchet, Jack Godfrey Wood, Will Gurley: Product Design
Church of the Holy Rude, Stirling.
23rd May – 27th May, 2007
                                                                                                 (Innovation) 3D Brand: Second Prize
Co-Curator, “Claystation – Remodelling Scotland” at the Six Cities Design Festival,              Tom Ballhatchet, Jack Godfrey Wood, Rui Liu: Product Design (Innovation)
Steeple Church Hall, Dundee.                                                                     3D Brand: Runner-Up
22nd May – 28th May, 2007                                                                        Tom Ballhatchet, Jack Godfrey Wood: Product Design (Innovation) 3D
Co-Curator, “Claystation – Remodelling Scotland” at the Six Cities Design Festival, City         Brand: In Book
Art Centre, Edinburgh.                                                                           Ayda Anlagan, Henry Reeve: Product Design (Innovation) 3D Brand: In
19th May and 3rd June, 2007                                                                      Book
Co-Curator, “Claystation – Remodelling Scotland” at the Six Cities Design Festival,              Carlo Bianchi, Paul Blease: Product Design (Innovation) 3D Brand: In Book
Princes St. and George Square, Glasgow.                                                          Nicola Reed, Hannah Nuttall: Product Design (Innovation) 3D Brand: In
17th May – 21st May, 2007
Co-Curator, “Claystation – Remodelling Scotland” at the Six Cities Design Festival, Six
Cities Design Festival Centre, Inverness.                                                        Nicola Reed, Hannah Nuttall: Product Design (Innovation) 3D Brand: In
17th May, 2007                                                                                   Book
Co-Author with Alex Milton, “Claystation – Remodelling Scotland, Published and
Distributed by The Lighthouse, Scotland‟s Centre for Architecture. ISBN 1-905061-11-0            British Council Top Ten/Dieci e Lode:
18th – 22nd May, 2007                                                                            Tom Ballhatchet, Hamster Shredder: Selected for Exhibition 18th-23rd
Curator, Claystation “My-Bag” four-day interactive exhibit, in collaboration with Porter         April, 2007. at: British Council, Via Manzoni 38.
International at International Contemporary Furniture Fair (ICFF) Javits International
Center, 655 West 34th Street, New York, Ny 1001. Judge of Competition: Constantin                Student Lighting Design Awards:
18th – 22nd April, 2007
                                                                                                 Gidon Krot: FINALIST
Curator, Claystation “My-Bag” five-day interactive exhibit, in collaboration with Porter         Pu Tai: FINALIST
International. at Nouvo Accademia Di Belle Arti (NABA), 20 Via C. Darwin, Milano, as
part of the International Furniture Fair. Judge of Competition: Prof. Perry King.                Red Dot Design Award:
8th – 9th November, 2006                                                                         Jack Godfrey Wood, Fred Chak (MACPfNE): BEST OF THE BEST
Two day workshop at JianNan University, WuXi, China with 40 Undergraduate Industrial             (GREEN CATEGORY)
Designers. Theme: scenario building and communication for design.                                 £used Energy Consumption Concept
31st October, 2006
Peer-reviewed, refereed paper presented and published in conference proceedings:
                                                                                                 British Marine Federation. Concept Boat Award
Wonderground - 2006 DRS International Conference, Lisbon
Remodelling Design - Evolution in Progress, A Design Transformation Group                        Jin Kim: FINALIST
22nd – 26th October, 2006
Peer-reviewed, refereed paper presented and published in conference proceedings: The         9
2nd International Conference for Universal Design, Kyoto, 2006.
26th – 29th September, 2006
2 x Peer-reviewed, refereed papers presented and published in conference proceedings;