MoTV

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MoTV
MoTV @ NAB TO CHART THE NEXT REVOLUTION IN MOBILE MEDIA: TELEVISION AND

VIDEO ON CELLPHONES



NAB and iHollywood Forum announce speakers, sessions and sponsors for the second annual

summit.



Los Angeles, CA, March 23, 2007 – The National Association of Broadcasters and iHollywood

Forum, Inc. announced the sessions, speakers and sponsors participating in the second annual

MoTV: Mobile TV and Video Forum on Tuesday, April 17, 2007 during NAB2007.



The event comes as carriers and programmers race toward the goal of near-TV quality video on

cellphones. More than 30 speakers, including Qualcomm Chief Executive Paul Jacobs; HBO’s,

Executive Vice President, Technology and Chief Technology Officer, Robert (Bob) M. Zitter; Sony

Digital Entertainment’s Senior Vice President, Sony Pictures, Digital Sales and Marketing,

Michael Arrieta, are expected at the event, which played to a sell-out crowd of nearly 1,000

attendees last year.



“The television broadcasters and programmers attending NAB need to know how their content

will be adapted on cellphones,” said Michael Stroud, CEO and Co-Founder of iHollywood Forum.

“MoTV is designed to educate them, and help them cut the deals they need to succeed in the

mobile world.”



MoTV is the first and largest event in the world dedicated to mobile video and will take place as

part of NAB2007, the world’s largest electronic media show. More than 100,000 attendees,

sponsors and exhibitors are expected to attend NAB2007.



The conference will consider the two emerging models for mobile video: a "one-to-one" model

that lets users pick the video-on-demand or streaming video content they want over the mobile

Internet; and a "one-to-many" model that brings true television over a dedicated spectrum to

users.



MoTV’s lively agenda, mostly moderated by key journalists and analysts, will feature sessions

such as Mobile Video: Opportunities and Obstacles, Video that Cells and Selecting Viable

Business Models.



Featured Keynote: Paul Jacobs, Qualcomm, Chief Executive Officer

MoTV Panel Sessions include:

 Mobile Video: Opportunities and Obstacles

 Mobile TV: The Battle is Joined

 Video that Cells

 This Video Brought to You By...

 Creating for the Small Screen

 User Content and Video Messaging: Building a Mobile Community

 VOD vs. Real Time: Two Mobile Paradigms



Speakers Include:

Amobee Executive Director

Roger Wood, Products and Services

Senior Vice President and General

Manager for the Americas Current Analysis

Weston Henderek

Comcast Senior Analyst, Wireless Services

Mitch Weinraub

Crisp Wireless Nokia

CEO Kamar Shah

Boris Feldman Head of Industry Marketing, Multimedia

Experience

Entriq

Jan Hofmeyr PacketVideo

Executive Vice President Business Development Osama Al-Shaykh, Ph.D.

Chief Technology Officer

Envivio Inc.

Alain Fernando-Santana QUALCOMM MediaFLO

Chief Marketing Officer Jeffery Brown

Senior Director, Business Development

Ericsson

Donna Campbell QUALCOMM MediaFLO

Executive Director, Ericsson Mobility World Omar Javaid

Vice President, Business Development

GoTV Networks

Daniel Tibbets SafeNet

Executive Vice President, Studios Lital Marom

Director, Digital Strategy and Development

Fenwick & West

Stephen Gillespie Snell & Wilcox

Partner Joe Zaller

Vice President, Strategic Marketing

Freemantle Media Atomic Wedgie

Maureen Fitzpatrick Snell & Wilcox

Vice President, Mobile Development Speaker TBD



HandHeld Entertainment Sony Digital Entertainment

Jeff Oscodar Michael Arrieta

Director, President and Chief Executive Officer Senior Vice President, Sony Pictures Digital

Sales and Marketing

HBO

Robert (Bob) M. Zitter Streamezzo

Executive Vice President, Technology and Chief Pierre-Emmanuel Struyven

Technology Officer Chief Marketing Officer



Javien TBS

Roger Pavane Dennis Quinn

Pavane & Associates Executive Vice President, Business

Development

Jupiter Kagan

Neil Strother Thumbplay

Analyst, Mobile Marketing and Media, Are Traasdahl

Jupiterresearch Founder and Chief Executive Officer



Media Excel TV Guide, Inc.

Thanasis Iatrou Bob Shallow

President and Chief Executive Officer, Co- Vice President/General Manager, Mobile

Founder Entertainment Group



News Over Wireless V4X

Sam Matheny Nicolas Marchand

General Manager Chief Executive Officer

Weather Channel Interactive WiFi TV

Louis Gump Alex Kanakaris

Vice President, Mobile Chairman and Chief Executive Officer





Featured Keynote: Paul Jacobs, Qualcomm, Chief Executive Officer

MoTV Panel Sessions include:

 Mobile Video: Opportunities and Obstacles

 Mobile TV: The Battle is Joined

 Video that Cells

 This Video Brought to You By...

 Creating for the Small Screen

 User Content and Video Messaging: Building a Mobile Community

 VOD vs. Real Time: Two Mobile Paradigms



Sponsors include:

Platinum: Snell & Wilcox, Nokia Nseries, Qualcomm, MediaFlo

Gold: Envivio, Fenwick & West LLP

Silver: News Over Wireless, HandHeld Entertainment

Bronze: Ericsson, Streamezzo, V4X, Entriq Inc., Packet Video, Irdeto

Media and Supporting Partners: ABI Research, Business Wire, Chetan Sharma, Conference

Guru, Digdia, IPTV Industry, iSuppli, Juniper Research, MPEGIF, Newtonstrand, Parks

Associates, Rogers & Cowan, TVWeek, Triple Play News, WiMax Industry.



Press registration information can be found at: www.press.nabshow.com



About iHollywood Forum, Inc.™

Founded in 2000, Los Angeles-based iHollywood Forum, Inc., produces next-gen roundtables

and business summits about digital entertainment and mobile technology. The summits attract a

diverse mix of Hollywood and technology executives, entrepreneurs, technology executives,

attorneys and others to learn and make deals in an intimate environment. Sessions are typically

moderated by top journalists and analysts.



About NAB2007

NAB2007 will take place April 14-19, 2007 in Las Vegas. It is the world's largest electronic media

show covering the development, delivery and management of professional video and audio

content across all mediums. Complete NAB2007 details are available at www.nabshow.com.



About NAB

The National Association of Broadcasters is a trade association that advocates on behalf of more

than 8,300 free, local radio and television stations and also broadcast networks before Congress,

the Federal Communications Commission and the Courts. Information about NAB can be found

at www.nab.org.



###



NAB Press Contact:

Kristopher Jones

NAB

(202) 429-5486

Kjones@nab.org



iHollywood Forum Press Contact:

Juan Aguila

iHollywood Forum

(310) 566-7743

jay@ihollywoodforum.com

For information about MoTV or to arrange speaker interviews:

Zahava Stroud, iHollywood Forum

(310) 566-7745

contact@ihollywoodforum.com


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