YEAR-LONG MARKETING PLAN

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					Chamber News                            YEAR-LONG MARKETING PLAN
December 1, 2007                   The Chamber, with the support of the       pooling of funds allows us to provide a
Karen Wintrow, Editor          business and non-profit community has          comprehensive campaign that no single
                               had great success in the past few years in     business could afford alone.
                               putting together ad hoc advertising                To allow for all budgets and needs,
                               campaigns to promote the Yellow                we have created levels of participation
 December 13, 2007             Springs’ area and events.                      from $25/month to $850/month. The
   Bryan Center A&B                The Marketing Committee wants to           level relates to the number of mentions
     Yellow Springs            build on this success as well as increase      each participant will receive for the
                               the effectiveness and efficiency of these      course of the campaign.
 9:00 a.m. Call to Order       group efforts by creating a Year-long              The second key feature of the plan
   Introductions               Marketing Plan focused on developing           is quarterly Educational Seminars on
   Announcements               the Yellow Springs area as a destination       topics like event collaboration,
   Board Report                by building awareness of all we have to        branding, customer service and data
   Staff Report                offer visitors.                                collection for assessment purposes.
                                   The Plan will consist of strategically         The final feature of the plan
   Marketing Committee
                               chosen advertising venues to promote           addresses Information Access to
   Report                      events, businesses and organizations on a      provide better access to web and
   Adjourn                     regular basis to create “top of mind”          printed information and coordination
                               awareness. It will feature a wider reach       of way-finding efforts for visitors.
   Happy Holidays              to desirable regional markets like
                               Columbus and Cincinnati and targeting
                                                                                  The Yellow Springs Chamber of
                                                                              Commerce will administer the plan.
 From the Chamber              consumers that we know are drawn to
                               Yellow Springs such as art lovers, bikers,
                                                                              The Marketing Committee will seek
                                                                              professional advice and solicit feedback
Web: YellowSpringsOhio.org     & nature enthusiasts to name just a few.       from participants to ensure the best use
E-mail: info@yschamber.org     We will continue to focus on the use of        of funds. The Committee meets
Phone: 937.767.2686            the new CIP logo and “Find Yourself            regularly and all meetings are open to
                               Here” message.                                 all who want to attend.
                                   The main feature of the Plan is a              Participants in the Yellow Springs
                               Pooled Fund, collected monthly, which          Marketing Plan are required to be
                               will be used to pay for the advertising        Chamber members.
 December 20, 5:30-7:30pm
                               campaign developed by the Marketing                We hope all of our members will
 See Spot Run in King’s Yard
                               Committee. Our goal is to have a total         take advantage of this exciting Year-
Dogs & their Owners Welcome
                               participation level of $40,000. The            Long Marketing Plan.

                                     Friday Fling in the Springs - 12/21
          President            A Marketing Subcommittee is proposing          One unique idea being considered is for
       Ellen Hoover            Third Friday Fling in the Springs,             each month to be organized around a
        Vice President         monthly events with late evening               theme such as romance, health, art,
        Jacki Mayer            shopping, activities and entertainment.        music, etc. thereby allowing a myriad
          Secretary            The name is inclusive of all businesses, not   of businesses, organizations and
    Elisabeth DeForest         just galleries or shops.                       individuals to be featured and involved
          Treasurer                The goal of the event is to highlight      in planning the Flings.
       Sherryl Kostic          Yellow Springs as a regional destination,           Friday Flings will provide a monthly
     At-Large Directors        promote Yellow Springs as a cultural hub       opportunity to focus village advertising
       Greg Carlson            of music, arts and cuisine and provide an      on specific events & business segments.
      Mark Crockett            opportunity for locals to enjoy the many       Advertising will include key markets
        Terre Pope             amenities of living in Yellow Springs in a     such as Columbus, Urbana, Springfield,
         Lynda Sirk            casual after work setting.                     Dayton and Northern Cincinnati.
        Dan Young                  The kick off event will be Dec. 21 to           The Chamber is encouraging
                               offer last minute holiday shopping & fun.      patience as the Flings gain awareness as
      Karen Wintrow
                               This will be the test run; with sufficient     it is likely to take several months to
    Chamber Coordinator
                               support, it will continue for all of 2008.     build traffic for the Third Friday events.
                                                                                      December 1, 2007


  SPECIAL THANKS                                              Holiday in the Village
To Mark Alexander of 2 Clowns
                                          The Holiday in the Village advertising          There is no such thing as too many
Mowing for his donation for
                                     campaign is in full swing with several ads in     decorations so please continue to
holiday decorations, Kathy
                                     the Dayton Daily News and Dayton City             decorate your shops, businesses and
McLemore of Downing’s
                                     Paper. With many ads yet to run, you are          homes so that visitors feel welcome and
Hardware for coordinating the
                                     still encouraged to participate, especially in    excited to share the holidays with us.
holiday decoration orders and
                                     promoting special events with the ads.               To give shoppers extra time to do
donating some wonderful items
                                          Thanks to the efforts of Lisa Hunt,          their shopping here, we are hosting the
and Jackson, Lytle, Williams for
                                     Sherryl Kostic, Talitha Green, Lucas Donnell      Holiday Friday Fling in the Springs
giving over their corner to a
                                     and Karen Wintrow decorations were                on December 21. We ask shops to stay
feature holiday display.
                                     installed at the Jackson, Lytle, Williams         open late (9p) & provide refreshments
         g{tÇ~ lÉâ4                  Funeral Home, 100 Corry & Train Station.          to offer a special shopping experience.

                                            Calendar of Events
  Member News
  Member News                               12/1 - 2 Holiday in the Village
W e lllc o m e N e w M e m b e r ss    10 am–7 pm Saturday, 12 pm – 5 pm Sunday
We come New Members
We come New Member
Dave Boyer 767.1245                 12/1 -2 Claws for Celebration @ See Spot Run
                                             Pictures with Santa & your dog.                  A big THANK YOU to Jeanie
Financial Consultant
                                                                                           Marshall of McGohan Brabender
Gilford General Contractors           12/1 – 2 John Bryan Holiday Pottery Sale             and Pat Williams of Hunter
Les Gilford 767.8293 Construction                  Sa 10a-7p; Su 12-5p;                    Consulting who hosted the
 & Building Maintenance                   12/9 Community Chorus Concert                    November meeting to discuss the
2 Clowns Mowing 767.7728                       Presbyterian Church 7:30p                   many benefits of your Chamber
Mark Alexander
                                          12/7 Open House & Quilt Display                  membership including health and
Lawn Care, Snow Removal
R e n e w iiin g M e m b e r ss             Wellness Center; 716 Xenia, 6-8p               dental benefits and reduced
Renew ng Members
Renew ng Member
                                                                                           Worker’s Compensation rates.
Antioch College, Barb Boettcher,         12/8 – 9 YSHS School Forest Festival                 The next Business After Hours is
Bentino’s, Curves, Downing’s               Bryan Park Rd. Sa. 9a-3p, Su 9a-1p.             hosted by Cathy Christian and
Hardware, Emporium, Ertel
                                          12/14 - 15 Medieval Mystery Plays                Joanne McKee at See Spot Run in
Publishing, Fred Bartenstein,
                                               Presbyterian Church 8:00p                   King’s Yard. This is a purely fun
Humanist Center Massage,
                                     12/20 Business After Hours @ See Spot Run             event and as always at See Spot
Garfield Logistics, Global Gallery,
                                      Bring your dog & enjoy the holiday festivities.      Run, your (well-behaved) dog is
Pamela Funderburg, Springs Motel,
                                                                                           welcome. Please join us for this
Tom’s Market, Town Drug, YSKP,             12/21 Friday Fling in the Springs               special Holiday celebration with
Better Images Photo Studio            Shops open for last minute holiday shopping.         your fellow Chamber members.

Yellow Springs Chamber of Commerce
101 Dayton St.
Yellow Springs, OH 45387




Next Meeting
December 13, 2007
9:00 a.m.
Bryan Center A&B