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Newspaper Market Research - PDF

VIEWS: 120 PAGES: 33

Market research refers to scientific methods and purposefully, systematically collect, record, collate the relevant marketing information and data analysis of market conditions, understand the present situation and development trend of the market to market and marketing decisions to provide objective , the correct information. Including market surveys, market survey, sales of the possibility of the investigation, but also consumers and consumer demand, enterprise products, product prices, affecting sales of the social and natural factors, sales channels to conduct investigations. Currently, in addition to traditional methods, some professional organizations have adopted a professional online survey system, which greatly reduces the cost of market research, and was accepted by more and more customers.

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									                        Newspaper Market Research




                        Our award winning print and online publications
                        provide a competitive advantage to your business.
                        Washington’s largest newspaper network, reaching over 2.2 million households.
                        www.soundpublishing.com



SPI Media Kit 1-15-10
                        We’ve got you covered!
                                                                                    Our metro area
  The Northwest’s top                                                               publications bring
                                                                                    you wider choices.
choice of advertisers and                                                           We’ve expanded with more than
                                                                                    a quarter million household


the leader in local news.
                                                                                    distribution in the sprawl outside
                                                                                    of Seattle. With our acquisition
                                                                                    of King County Publications,
                                                                                    we now reach densely
      Welcome to Washington’s largest                                               populated cities and suburbs like

  newspaper publisher, delivering more than                                         Bellevue, that over the past
                                                                                    decade have grown to become
   one million active consumer households.                                          the new metropolis for
                                                                                    retailers, families and commuters.

G      et the results you
demand with Sound Publishing’s
                                                                                    Audited by Circulation
                                                                                    Verification Council
                                                                                    Circulation Verification Council is
unbeatable combination                                                              an independent auditor of newspapers
of high household distribution                                                      throughout the United States.
and strong readership.                                                              CVC audits Sound Publishing
                                                                                    newspapers on a regular basis to verify
Our award-winning newspapers                                                        household and newsstand distribu-
bring tremendous value                                                              tion. This audit is your guarantee
to advertisers in today’s                                                           that our circulation is accurate.
changing newspaper world
where metro daily circulation                                                       98.5% of households we
continues to decline.                                                               deliver to said they read
                                                                                    our newspapers regularly.
We remain firm in our commitment
                                                                                    Through telephone interviews with
to bring consumers vital news                                                       adult members of a random selection
coverage they can’t find                                                            of households, CVC reports that 98.5%
anywhere else: Local community                                                      of the households in the defined
news about events, schools,                                                         circulation area of our voluntary/paid
government and sports                                                               circulation newspapers regularly
that fits the needs, lifestyles                                                     read their newspaper.
and interests of our readers.
                                                                                    Phone and route verification
If you want results in Western                                                      on a weekly basis.
Washington, join thousands                                                          In addition to the services provided
of satisfied advertisers                                                            by Circulation Verification Council,
that choose Sound Publishing                                                        we also use phone and visual route
as their key media buy!                 Sound Publishing’s newspaper network        checks to ensure accurate distribution.
                                      serves more than two million active readers                AUDITED BY


        WASHINGTON                        each week in the Pacific Northwest.
        NEWSPAPER
       NETWORK
                                   Visit us online at www.soundpublishing.com


SPI Media Kit 1-15-10
       Major Advertisers
                                                  We’ve got you covered!



       Sound Publishing is a key media buy for
       major national and regional advertisers.




SPI Media Kit 1-15-10
       S u b u r b a n N e w s p a p e r Te s t i m o n i a l s
                                                                                                               We’ve got you covered!



       Why major retailers and agencies
       choose our suburban newspapers.
       Community newspapers report 4th quarter results, continue to outperform industry
       “Community newspapers certainly are not immune to the economic downturn that is affecting
       all businesses, but as the primary and sometimes sole provider of local news in a community,
       they remain strong and viable,” said NNA President John Stevenson, publisher of the Randolph
       Leader in Roanoke, AL.


                                  Chuck Chowins, Lowe’s
                                  “Lowe’s uses suburban and community newspapers in key metro markets
                                  to effectively reach the affluent suburban consumer who often times lives
                                  in a neighborhood surrounding one of our stores. Since the majority of
                                  Lowe’s stores in large metro markets are located in suburban areas of the
                                  market, we have found that suburban and local community newspapers
                                  provide effective reach against this target audience. In many cases these
                                  key consumers are non-subscribers to a daily newspaper, so we have
                                  used the suburban and community newspapers in our print media mix to
                                  extend our reach against this important consumer segment.”

                                  Greg Bogich, Valassis
                                  “We at Valassis think that suburban newspapers are in a very good
                                  position today because media is fragmenting at a degree that is truly
                                  terrifying to most of our advertisers. Being able to deliver and engage a
                                  local audience has gotten tougher and tougher – due to circulation issues
                                  with major daily newspapers (and) more media fragmentation from a
                                  broadcast standpoint. Suburban newspapers are well positioned to reach
                                  the local consumer and market.”

                                  Merle Davison, JCPenney
                                  “Suburban newspapers provide a tremendous value to our media mix
                                  – many have a strong local news component that attracts our target
                                  consumers. Additional flexibility and a growth of capabilities have
                                  benefited our local markets with more preprint and ROP exposure
                                  throughout the week. Accountability toward quality coverage is always
                                  key – and suburban newspapers indeed support 3rd party audited
                                  circulation which is precisely what we need today. Overall, we measure
                                  the effectiveness of our print media buy within each local market and have
                                  obtained positive results that have grown our business.”

                                  Rick Baranski, USSPI
                                  “U.S. Suburban Press (USSPI) has satisfied national advertisers’
                                  needs with suburban newspaper networks for thirty-five years. These
                                  newspapers continue to show excellent growth because they bring
                                  exclusive news to suburban households – news of the community and
                                  local events. They act as a community catalyst. They provide an effective
                                  medium to reach an affluent, educated and desirable audience.”

       Source: Suburban Newspapers of America




SPI Media Kit 1-15-10
       K s g C u it D C g u phi P
       K iit n a p & o P n eyr c e m o o r an t yc s u b l i c a t i o n s
                                                                                                             We’ve got you covered!



                               Step up your business with our
                                 family of newspapers that
                               serve Seattle’s finest suburbs.
           Only Sound Publishing lets you target your customers city by city!
     Or, get all of the King & Pierce County coverage area with our 332,700 combined circulation.

   Snoqualmie                                                                                                     Mercer Island
  Valley Record                                               Delivered to                                        Reporter
       Wed. only                                             an average of                                        Wed. only
                                                            3 out of every 4                                     Enumclaw
                                                            homes in these                                       Courier-Herald
    Covington                                                                                                    Wed. only
   Maple Valley
                                                               fine cities!
     Reporter                                                                                                    Bonney Lake &
        Fri. only                                                                                                Sumner
                                                                                                                 Courier-Herald
                                                                                                                 Wed. only
        Redmond
         Reporter                                                                                                Kent Reporter
           Fri. only                                                                                             Wed/Sat
                                                                                                                 (On March 5 will
                                                                                                                 become Fri. only)
 Bothell Kenmore
         Reporter                                                                                             Auburn Reporter
         Wed. only                                                                                            Fri. only

                                            SAMMAMISH


                                                                                                           Issaquah Reporter
            Kirkland Reporter                                                                              Fri. only
                     Wed. only

                                                                                                         Renton Reporter
                        Sammamish                                                                        Fri. only
                           Reporter
                             Fri. only
                                                                                                         Federal Way Mirror
                                                                                                         Wed. & Sat.
               Bellevue Reporter
                           Wed/Sat
   (On March 5 will become Fri. only)




                  The signature mark of Sound Publishing newspapers is local, local, local.
            City by city, we fulfill the marketplace’s need for award-winning, localized news content that is rarely seen in
            metro daily newspapers, television, radio, or even the internet. Get connected locally with Sound Publishing!

SPI Media Kit 1-15-10
       D i s t r i b u t i o n A d v a n t a g e s & Tr e n d s
                                                                                                            We’ve got you covered!




        Reaching more than ever before.
       While interactive media has meant new competitors to traditional classified revenue,
       it has also allowed progressive newspapers to reach a larger audience than ever before.
       We are a community information company with dynamic publications in print and online.

                                  Our superior targeting gets you closer
                                    to your customers, from King County
                                      to the San Juan Islands.
                                         Sound Publishing newspapers afford you easy,
                                         flexible targeting down to any zip code. Just tell us where you
                                         want your preprints delivered and we’ll make it happen.
                                         No forced or unwanted zip codes.
                                       Saturate the marketplace – at a fraction of
                                     direct mail distribution cost.
                               Our household saturation hovers between 45 to 100 percent in any
       particular zip code or community. This gives you the option of blanketing down your advertising
       around a single store or covering a widespread area.
       The largest newspaper circulation within our King County trade areas.
       With more than 330,000 King and Pierce County households receiving our newspapers,
       you don’t need to shop elsewhere to piece together your media buy. We cover top zip codes
       in the Eastside (north King County) and South King County better than anybody.


           Industry Trends from the Media Desk:
           Major metro daily circulation shrinking.
           Dailies Still Make Good Money, but Debt-Laden Publishers Post Losses
           (From AdAge, February 23, 2009 – source: Nat Ives) Even as they take blow after blow
           from recession and digital media, newspapers themselves still earn decent
           profits. They do even better outside big cities, which tend to get all the attention.
           “Not a lot of papers are operating at a loss,” said John Morton, the veteran
           industry analyst. “There are roughly 1,400 daily newspapers. We only hear
           about the top markets. That leaves at least 1,300 papers out there.”


           The Seattle PI, stops printing.
           Even if the Seattle Times were to pick up 100 percent of the PI’s subscribers, they still miss
           64 percent of prime King and Pierce County zip codes.

           The signature mark of Sound Publishing newspapers is local news content.
           We fulfill a valuable and growing marketplace by providing readers with localized, useful
           news coverage that is rarely seen in metro daily newspaper and other mass media outlets.

           If you’re looking for results in the Northwest, call (888) 443-5815 today.




SPI Media Kit 1-15-10
       N e w s p a p e r C i r c u l a t i o n Tr e n d s
                                                                                                                                          We’ve got you covered!



       Sound Publishing’s network of
       newspapers is growing steadily
       in the right direction.
       Sound Publishing offers renewed growth opportunities
       to advertisers.

       We can help you reach an engaged audience you won’t always catch reading
       a traditional metro daily. Advertisers turn to us for targeted circulation
       opportunities to reach a greater share of this untapped market.


           Sound Publishing Newspaper Network Circulation                                                                    Population in King County cities
          Circulation                                                                                                        like Bellevue have skyrocketed
                                                                                     1.1 million                             12.6% in the past decade, the
          1 million              Reach 1.2 million                                                                           opposite of daily circulation trends.
                              consumer households
                              with Sound Publishing!
           750,000
                                                                                 454,400                                     Are the metro dailies
                                                                                                                             helping you build up
           500,000
                                                               398,316
                                                                                                                             your marketshare?
                                            155,475                                                                          • In the past ten years, King
           250,000         130,518                                                                                             County’s population grew an
                                                                                                                               estimated 200,000, a surge
           100,000                                                                                                             of 12.6%.
                           1996              2001               2003              2004               2009
                                                                                                                             • During the same period, the
       Source: Average Paid Circulation for Seattle Times/Post-Intelligencer, ABC audits 1996 to 2004; Seattle Times/Post-     Sunday Seattle Times and
       Intelligencer 2006 Publishers Statement; Sound Publishing CAC audits 1996 to 2009 and partner publication counts,       Post-Intelligencer lost 82,641
       March 2009 press counts.
                                                                                                                               subscribers, or more than
                                                                                                                               16% of their total combined
           Seattle Times & Post-Intelligencer (Combined)                                                                       circulation (Source: ABC audit and
          Circulation                                                                                                         Publishers Statements).
                                                                          (Sunday) Seattle Times/P-I
           600,000        505,916
                                            494,657                       (Weekday) Seattle Times/P-I                        If your advertising relies
                                                               473,882                                                       solely on paid Dailies, where
                                                                                 469,853
           500,000                                                                                                           will your business be in one,
                                                                                                                             five, or ten years from now?
           400,000                                                                                  337,021                  With 1.8 million residents, King
                           437,637
                                            398,699
                                                                                                                             County is the largest populated
                                                               388,332           385,150                                     county in Washington, and among
           300,000                                                                                                           the 100 wealthiest in the United
                           1996             2001               2003               2004               2009
                                                                                                                             States. Despite these opportunities
         DAILY CIRCULATION: 10 YEARS AT-A-GLANCE                                    % LOSS LOST READERS                      to prosper, the area’s metro daily
         Sunday Daily (Seattle Times & Post-Intelligencer)                           -16.3%              -82,641             newspaper circulation numbers
                                                                                                                             are failing.
         Weekday Daily (Seattle Times & Post-Intelligencer)                          -22.5%              -98,721
         How many subscribers will be picked-up the Seattle Times is still in question...

SPI Media Kit 1-15-10
       King & Pierce Counties: Comparison of Newspaper Distribution
                                                                                                                              We’ve got you covered!



       Sound Publishing newspapers are delivered
       to 71% of the households within our
       King & Pierce County trade area*.
                                           Comparison of NEWSPAPER DISTRIBUTION within our trade areas* of King and Pierce County:


                                                332,700 King & Pierce County households
             We’ve got you covered!
                          Seattle Times
                              (Sunday)                                                        147,558

                          Seattle Times
                            (Weekday)                            82,164
                                              Source: March 2009 ABC Audit,                                    Home Delivery
                                               Sound Publishing Press Counts
                                                                                                               vs. Single Copy
                                                                                                        • Would you prefer to see your advertising
                                                                                                          land inside the homes of your
                                                                                                          customers? 99% of Sound Publishing’s
                                                                                                          distribution in King & Pierce County is
         NEWSPAPER                                                    HOUSEHOLDS
                                                                                                          carrier-delivered right to the home.
         Sound Publishing                                                71%
                                                                                                        • The Seattle Times circulation is about
         Seattle Times (Sunday)                                           32%
                                                                                                          20% single copy sales, picked up at
         Seattle Times (Weekday)                                               18%                        newsstands by readers away from home.

        Percentages are based on a Total Occupied Household count of 465,747
        within our King & Pierce County trade area*.




                                 The Sunday metro daily misses 68%
                                of the total households in these prime
                                King & Pierce County neighborhoods.
                                                                          Source: ABC Audit


                        * Sound Publishing King & Pierce County Trade Area (distribution area): Auburn, Bellevue, Black Diamond,
                          Bonney Lake, Bothell, Buckley, Carbonado, Carnation, Enumclaw, Des Moines, Fall City, Federal Way,
                          Issaquah, Kenmore, Kent, Kirkland, Maple Valley, Medina, Mercer Island, Mill Creek, North Bend, Pacific,
                          Ravensdale, Redmond, Renton, Seahurst, Sammamish, Snoqualmie, Sumner, Vashon Island, Woodinville.


SPI Media Kit 1-15-10
       King County Demographics
                                                                                                                                                             We’ve got you covered!



                        Sound Publishing serves 17 of the top 25
                        wealthiest zip codes in King County.
                        King County’s Top 25 Zip Codes                                                 – RANKED BY HOUSEHOLD INCOME

                                                                                                                 TOTAL CIRCULATION BY NEWSPAPER
                                                                          Average
                                    Zip                                 Household                  Total                                        Seattle Times
                        RANK       Code        City Name                   Income            Households                                           (Saturday)
                                                                                                                      We’ve got you covered!

                             1 98039           Medina                       $222,644                 1,146                             817                     427
                             2 98075           Sammamish                    $181,206                 6,143                          6,117                     1,775
                             3 98053           Redmond                      $168,155                 5,664                          5,718                     1,660
                             4 98040           Mercer Island                $155,045                 9,366                          3,567                     3,251
                             5 98074           Sammamish                    $149,768                 7,921                          7,952                     2,261
                             6 98077           Woodinville                  $143,254                 4,485                             800                    1,278
                             7 98006           Bellevue                     $128,999                14,005                        11,058                      4,087
                             8 98112           Seattle                      $125,009                 9,366                                —                   2,422
                             9 98029           Issaquah                      $119,961                7,396                          5,906                     1,873
                            10 98019           Duvall                        $117,381                3,535                                —                    601
                            11 98072           Woodinville                   $116,625                7,947                             490                    2,050
                            12 98014           Carnation                     $112,633                2,301                                —                    535
                            13 98004           Bellevue                     $109,025                13,207                          9,843                     3,663
                            14 98027           Issaquah                     $108,240                10,344                        10,405                      2,330
                            15 98052           Redmond                       $107,652               22,893                        17,802                      4,384
                            16 98033           Kirkland                      $103,774               14,966                        13,002                      3,469

                            17 98008           Bellevue                     $103,270                 9,215                          7,039                     2,249

                            18 98038           Maple Valley                  $101,180               10,050                          9,800                     1,697

                                                                                                                                    4,686
                            19 98045           North Bend                   $100,936                 4,751                                                     931

                            20 98024           Fall City                      $99,033               1,6692                          1,641                      435


                            21 98177           Seattle                        $98,665                7,334                                —                   2,610
                            22 98199           Seattle                        $97,093                9,191                                —                   2,477
                            23 98136           Seattle                        $96,413                 6,746                               —                   1,568
                            24 98059           Renton                         $92,942               12,056                          6,632                     2,193
                            25 98136           Seattle                        $96,413                 6,746                               —                   1,568

                        Source: Claritas, Inc., 2009 Average Household Incomes by Zip Code. Claritas updates begin not with the previous year’s estimates,
                        but with data from the most recent decennial census.



                    We bring you top coverage in many of the area’s desirable communities.

SPI Media Kit 1-15-10
                                                                                                                                         2




                                            5

                                                                                                                    SNOHOMISH CO.
                                                                                                                                               We’ve got you covered!
                                                                                                                        KING CO.

                                                                 405
                                                                            202

                                                                                                                  203
                                                 Washi
                                                   Laknegton



                                                                        520
                                         520

                 Lake                                                              Lk. Sammamish
                 Union                                                                                              202
                                                90

                              N
                                    5                                                        90
                                                                                                                                             202

                                                           405
                                                                                         900                                        90


  Vashon
  Island                      405
                                                       167
                                                                                          169
                                                                                                                           18


                              9
                              8                                                                                                              Auburn Reporter
                              1                                                                            18
                              9                                                                                                              Bellevue Reporter
                        98054 8
                                                           516
                                                                                                                                             Bonney Lake & Sumner Courier-Herald
                                        5                                         516
                                                                                                                                             Bothell/Kenmore Reporter
                         9                                             18
                98 98023 8
                         0                                                                                                                   Enumclaw Courier-Herald
                  42                             167
                     2   0
                         3                                                                                  169                              Federal Way Mirror
                                                                                                                                             Issaquah/Sammamish Reporter

                                                                                                                                             Kent Reporter

                                                                                                                                             Kirkland Reporter
                            98371 98372                                                            KING CO.                                  Maple Valley & Covington Reporter
   0                        5                                          PIERCE CO.
                                                                                                                                             Mercer Island Reporter
             Miles
                            98373       98374
                                                         Bonney                   98386
                                                          Lake                                                                               Redmond Reporter
                                                                                          98396
                                                                                                                                             Renton Reporter
                            98376                                                                                       98396
                                                                                                                                             Snoqualmie Valley Record
               AUDITED BY
                                                                                                   98323
                                                                 98360
                                        98338                                                                                                Vashon-Maury Island Beachcomber




          Corporate Address: 19351 8th Ave. NE, Suite 106, Poulsbo, WA 98370 • Toll Free: (888) 443-5815 • Phone: (360) 394-5800 • Fax: (360) 394-5841
                               Email us at marketing@soundpublishing.com or visit us online at www.soundpublishing.com
SPI Media Kit 1-15-10
       North King County Demographics
                                                                                                                 We’ve got you covered!



       Our North King County readers earn
       household incomes 48% higher than
       Seattle’s average.
       (Seattle/Tacoma DMA Average Household Income is $62,119 per Claritas, Inc.)


         Mercer Island Reporter                              Snoqualmie Valley Record
         Average Age                    25-45        28%     Average Age                     25-45        40%
                                        45-65        45%                                     45-65        50%
                                        65+          16%                                     65+           6%
         Female                                      72%     Female                                       65%
         Married                                     73%     Married                                      85%
         Have Children at Home                       51%     Have Children at Home                        52%
         Own Home                                    83%     Own Home                                     91%
         Average Household Income                $102,447    Average Household Income                  $96,200
         Average Discretionary Income           $2,485/mo    Average Discretionary Income            $1,741/mo




         Bellevue Reporter                                   Redmond Reporter
         Average Age                    25-45        22%     Average Age                     25-45        37%
                                        45-65        50%                                     45-65        47%
                                        65+          24%                                     65+          15%
         Female                                      69%     Female                                       75%
         Married                                     71%     Married                                      75%
         Have Children at Home                       35%     Have Children at Home                        42%
         Own Home                                    88%     Own Home                                     83%
         Average Household Income                 $85,528    Average Household Income                  $90,640
         Average Discretionary Income           $1,873/mo    Average Discretionary Income            $1,826/mo




         Bothell-Kenmore Reporter                             Kirkland Reporter
         Average Age                    25-45        33%      Average Age                    25-45        28%
                                        45-65        57%                                     45-65        58%
                                        65+          10%                                     65+          11%
         Female                                      72%      Female                                      76%
         Married                                     80%      Married                                     72%
         Have Children at Home                       43%      Have Children at Home                       35%
         Own Home                                    83%      Own Home                                    91%
         Average Household Income                 $84,057     Average Household Income                 $90,660
         Average Discretionary Income           $1,571/mo     Average Discretionary Income           $1,695/mo


       Source: Pulse Research 2008


SPI Media Kit 1-15-10
SPI Media Kit 1-15-10

 North King County Newspaper Circulation
 Zip               City                                Claritas                   Bellevue                  Bothell/   Issaquah/ Kirkland   Mercer     Redmond    Snoqualmie   Sound        Sound        Seattle    Seattle
 Code                                                  2009                       Reporter                  Kenmore    Sammamish Reporter   Island     Reporter   Valley       Publishing   Publishing   Times      Times
                                                       Estimated                                            Reporter   Reporter             Reporter              Record       Weekly       Weekly       Coverage   Coverage
                                                       Households                                                                                                              Coverage     Coverage     (Sunday)   (Sunday)
 98004              Bellevue                            13,207                     9,843                    -          -           -        -          -          -            9,843        74.53%       5,936      44.95%
 98005              Bellevue                            8,169                      5,505                    -          -           -        -          -          -            5,505        67.39%       2,876      35.21%
 98006              Bellevue                            14,005                     11,058                   -          -           -        -          -          -            11,058       78.96%       6,172      44.07%
 98007              Bellevue                            11,137                     4,620                    -          -           -        -          -          -            4,620        41.48%       3,087      27.72%
 98008              Bellevue                            9,215                      7,039                    -          -           -        -          -          -            7,039        76.39%       3,546      38.48%
 98011              Bothell                             11,896                     -                        8,113      -           -        -          -          -            8,113        68.20%       4,076      34.26%
 98014              Carnation                           2,461                      -                        -          -           -        -          -          2,301        2,301        93.50%       3,522      38.72%
 98021              Bothell                             9,095                      -                        6,572      -           -        -          -          -            6,572        72.26%
 98024              Fall City                           2,152                      -                        -          -           -        -          -          1,669        1,669        77.56%       812        37.73%
 98027              Issaquah                            10,436                     -                        -          9,956       -        -          -          388          10,344       99.12%       4,136      39.63%
 98028              Kenmore                             8,181                      -                        6,951      -           -        -          -          -            6,951        84.97%       2,927      35.78%
 98029              Issaquah                            7,396                      -                        -          5,906       -        -          -          -            5,906        79.85%       3,107      42.01%
 98033              Kirkland                            14,966                     -                        -          -           13,002   -          -          -            13,002       86.88%       5,422      36.23%
 98034              Kirkland                            16,692                     -                        -          -           13,128   -          -          -            13,128       78.65%       5,549      33.24%
 98039              Medina                              1,146                      817                      -          -           -        -          -          -            817          71.29%       543        47.38%
 98040              Mercer Island 9,366                                            -                        -          -           -        3,567      -          -            3,567        38.08%       4,597      49.08%
 98045              North Bend                          5,294                      -                        -          -           -        -          -          4,751        4,751        89.74%       1,775      33.53%
 98052              Redmond                             22,893                     -                        -          -           -        -          17,802     -            17,802       77.76%       7,561      33.03%
 98053              Redmond                             5,664                      -                        -          -           -        -          5,718      -            5,718        100%         2,647      46.73%
 98059              Renton                                                         437                      -          -           -        -          -          -            437
 98065              Snoqualmie                          5,452                      -                        -          -           -        -          -          4,682        4,682        85.88%       1,620      29.71%
 98072              Woodinville                         7,947                      -                        -          -           -        -          490        -            490          6.17%        3,419      43.02%
 98074              Sammamish                           7,921                      -                        -          7,952       -        -          -          -            7,952        100%         3,895      49.17%
 98075              Sammamish                           6,143                      -                        -          6,117       -        -          -          -            6,117        99.58%       2,802      45.61%
 98077              Woodinville                         4,485                      -                        -          -           -        -          800        -            800          17.84%       2,053      45.77%
 Insert Total                                           215,319                    39,319                   21,636     29,931      26,130   3,567      24,810     13,791       159,184      73.93%       82,080     38.56%
 Non Inserted Mail                                      -                          29                       71         22          23       -          19         575          739                       -
 Total Circulation                                      215,319                    39,348                   21,707     29,953      26,153   3,567      24,829     14,366       159,923      74.27% 82,080           38.56%



                                                                                                                           36%          We offer over 36% greater penetration in North King County!
Add 2% to delivery quantity for spoilage.
Source for Total Households: Claritas 2009 Estimated Households. Claritas data is used in all ABC audits.
                                                                                                                            more
Source for Seattle Times/PI circulation: ABC Audit, 12 months ended March 31, 2009.                                                    Capture a market missed by the Metro Dailies.
       The Issaquah Reporter and The Sammamish Reporter
                                                                                                                      We’ve got you covered!



       Our Sammamish and Issaquah readers
       are affluent, educated professionals.
       Situated against the scenic backdrop of the Cascade Mountains, the cities of
       Issaquah and Sammamish sport million dollar homes, vast greenbelts, and charming
       downtowns. The average household incomes in both of these cities rank among the
       top wealthiest zip codes in the Greater Seattle area. Residents participate actively in
       their communities and look to the friendly tabloid format of the Issaquah/Sammamish
       Reporter every Friday for local news and information.



         The Issaquah/
         Sammamish Reporter
         Average Age                  25-45             49%              We deliver to 94%
                                      45-65             39%
                                      65+               10%                 of the homes
         Female                                         61%
                                                                          in these wealthy
         Married                                        77%
         Have Children at Home                          51%              Seattle suburbs –                           Issaquah
         Own Home                                       85%
                                                                         nearly twice that                           Issaquah’s blend of urban
                                                                                                                     sophistication and small-
         Average Household Income                    $115,170                                                        town charm make it an
                                                                         of the metro daily.                         irresistible combination. As
                                                                                                                     the population swells with the
       Source: Pulse Research 2008                                                                                   town’s popularity, the number
                                                                                                                     of incoming businesses have
                                                                                                                     grown. Located 17 miles east
                                                                                                                     of Seattle on Interstate 90,
                                                                                                                     Issaquah has drawn high tech
                                                                                                                     and retail giants, as well as
                                                                                                                     national and international
       Issaquah & Sammamish Circulation                                                                              businesses. The city abounds
                                                                                                                     with cultural arts, fine dining,
                                                                                                                     unique shops, and business
                                                                                                                     opportunities.

                                                                                        Seattle
                                                         Issaquah/           Sound       Times    Seattle Times
                                                                                                                     Sammamish
                                           Total       Sammamish         Publishing     Sunday          Sunday       Bordering Issaquah to the
                                                                                                                     north lies Sammamish – a
        Zip Code City                Households               Total       Coverage    Coverage       Coverage
                                                                                                                     family friendly city whose
        98027           Issaquah            10,436               9,956      95.40%       4,136        39.63%         residents enjoy a quality
                                                                                                                     lifestyle. Luxury homes and
        98029           Issaquah             7,396               5,906      79.85%       3,107        42.01%         townhouses are nestled along
                                                                                                                     the scenic shores of Lake
        98074           Sammamish            7,921               7,952        100%       3,895        49.17%         Sammamish. The majority of
                                                                                                                     residents are affluent, educated
        98075           Sammamish            6,143               6,117      99.58%       2,802        45.61%         homeowners who carefully
        Insert Total                        31,896              29,931      93.84%     13,940         43.70%         protect the natural beauty of
                                                                                                                     their environment. The city
                                                                                                                     of Sammamish has a small
                                                                                                                     business community located
                                                                                                                     amidst their two shopping
                                                                                                                     centers.
                                                                                         Independently Audited By:




                                                                                         Source: ABC & CVC Audit




SPI Media Kit 1-15-10
       South King County Demographics
                                                                                                               We’ve got you covered!



       Our South King County readers are
       active commuters living in suburban
       neighborhoods next door to Seattle.
         Covington-Maple Valley Reporter                    Kent Reporter
         Average Age                    25-45        36%    Average Age                    25-45        26%
                                        45-65        52%                                   45-65        55%
                                        65+          12%                                   65+          16%
         Female                                      71%    Female                                      65%
         Married                                     87%    Married                                     76%
         Have Children at Home                       54%    Have Children at Home                       31%
         Own Home                                    93%    Own Home                                    84%
         Average Household Income                 $86,622   Average Household Income                 $75,446
         Average Discretionary Income           $1,374/mo   Average Discretionary Income           $1,331/mo




         Renton Reporter                                    Auburn Reporter
         Average Age                    25-45        32%    Average Age                    25-45        31%
                                        45-65        49%                                   45-65        55%
                                        65+          18%                                   65+          14%
         Female                                      72%    Female                                      73%
         Married                                     75%    Married                                     76%
         Have Children at Home                       36%    Have Children at Home                       38%
         Own Home                                    82%    Own Home                                    76%
         Average Household Income                 $76,433   Average Household Income                 $72,535
         Average Discretionary Income           $1,622/mo   Average Discretionary Income           $1,421/mo




         Federal Way Mirror
         Average Age                    25-45        29%
                                        45-65        49%
                                        65+          18%
         Female                                      66%
         Married                                     79%
         Have Children at Home                       33%
         Own Home                                    86%
         Average Household Income                 $78,284
         Average Discretionary Income           $1,394/mo


       Source: Pulse Research 2008



SPI Media Kit 1-15-10
SPI Media Kit 1-15-10

 South King & Pierce County Newspaper Circulation
  Zip              City                                     Claritas                  Auburn                Bonney     Covington/ Enumclaw Federal Way Kent       Renton     Vashon-   Sound        Sound        Seattle    Seattle    Tacoma     Tacoma
  Code                                                      2009                      Reporter              Lake &     Maple Valley Courier- Mirror    Reporter   Reporter   Maury     Publishing   Publishing   Times      Times      News-      News-
                                                            Estimated                                       Sumner     Reporter     Herald                                   Island    Weekly       Weekly       Coverage   Coverage   Tribune    Tribune
                                                            Households                                      Courier-                                                         Beach-    Coverage     Coverage     (Sunday)   (Sunday)   Coverage   Coverage
                                                                                                            Herald                                                           comber                                                    (Sunday)   (Sunday)
  98001              Auburn                                  10,431                     3,423               -          -           6,312    -           -         -          -         9,735        93.33%       2,483      23.80%      816       7.82%
  98002              Auburn                                  13,280                     10,069              -          -           -        -           -         -          -         10,069       75.82%       3,260      24.55%      991       7.46%
  98003              Federal Way                             16,933                     -                   -          -           8,921    -           -         -          -         8,921        52.68%       4,216      24.90%      1,314     7.76%
  98010              Black Diamond                           1,991                      -                   -          628         -        -           1,736     -          -         2,364        100%         550        27.62%      35        1.76%
  98022              Enumclaw                                8,298                      -                   -          7,954       -        -           -         -          -         7,954        95.85%       1,797      21.66%      835       10.06%
  98023              Federal Way                             16,730                     -                   -          -           11,608   -           -         -          -         11,608       69.38%       4,043      24.17%      1,491     8.91%
  98030              Kent                                    11,593                     -                   -          -           -        6,229       -         -          -         6,229        53.73%       2,741      23.64%      62        0.53%
  98031              Kent                                    12,558                     -                   -          -           -        8,425       -         -          -         8,425        67.09%       3,633      28.93%      126       1.00%
  98032              Kent                                    12,881                     -                   -          -           1,083    7,541       -         -          -         8,624        66.95%       3,562      27.65%      288       2.24%
  98038              Maple Valley                            10,050                     -                   -          -           -        -           9,800     -          -         9,800        97.51%       3,368      33.51%      59        0.59%
  98042              Kent                                    14,519                     -                   -          -           -        3,976       9,424     -          -         13,400       92.29%       5,038      34.70%      146       1.01%
  98047              Pacific                                 2,063                      1,636               -          -           -        -           -         -          -         1,636        79.30%       292        14.15%      159       7.71%
  98051              Ravensdale                              1,178                      -                   -          189         -        -           1,074     -          -         1,263        100%         256        21.73%      -
  98055              Renton                                  8,837                      -                   -          -           -        -           -         4,520      -         4,520        51.15%       2,388      27.02%      59        0.67%
  98056              Renton                                  13,260                     -                   -          -           -        -           -         8,391      -         8,391        63.28%       3,451      26.03%      -
  98057              Renton                                  5,402                      -                   -          -           -        -           -         4,163      -         4,163        77.06%       2,043      37.82%      -
  98058              Renton                                  14,442                     -                   -          -           -        -           1,840     6,703      -         8,543        59.15%       4,792      33.18%      -
  98059              Renton                                  12,056                     -                   -          -           -        -           -         6,195      -         6,195        51.39%       4,491      37.25%      -
  98062              Seahurst                                -                          -                   212        -           -        -           -         -          -         212                       -                      -
  98070              Vashon                                  4,471                      -                   -          -           -        -           -         -          3,462     3,462        77.43%       1,467      32.81%      188       4.20%
  98092              Auburn                                  12,257                     9,554               -          482         -        -           -         -          -         10,036       81.88%       3,049      24.88%      745       6.08%
 98198 Seattle                                               12,722                     -                   -          -           1,279    1,785       -         -          -         3,064        24.08%       4,316      33.93%      263       2.07%
 98321 Buckley                                               5,801                      -                   922        3,376       -        -           -         -          -         4,298        74.09%       360        6.21%       1,243     21.43%
 98323 Carbonado                                             275                        -                   -          240         -        -           -         -          -         240          87.27%       -                      54        19.64%
 98390 Sumner                                                4,398                      -                   3,968      -           -        -           -         -          -         3,968        90.22%       392        8.91%       1,557     35.40%
 98391 Bonney Lake                                           15,653                     -                   13,896     -           -        -           -         -          -         13,896       88.78%       1,707      10.91%      3,849     24.59%
 98422 Tacoma                                                8,349                      -                   -          -           1,168    -           -         -          -         1,168        13.99%       936        11.21%      1,963     23.51%
 Insert Total                                                250,428                    24,682              18,998     12,869      30,371   27,956      23,874    29,972     3,462     172,184      68.76%       64,631     25.81%      16,243    6.49%
 Non Inserted Mail                                           -                          40                  26         163         25       34          20        54         231       593                       -                      -

 Total Circulation                                           250,428                    24,722              19,024     13,032      30,396   27,990      23,894    30,026     3,693     172,777      68.99%       64,631     25.81%      16,243    6.49%

                                                              Sound offers over 37% greater penetration in South King County than the Daily Metros combined!


                                                                                                                                      37%            Capture a market missed by the Metro Dailies.
Add 2% to delivery quantity for spoilage.                                                                                              more
Source for Total Households: Claritas 2009 Estimated Households. Claritas data is used in all ABC audits.
Source for Tacoma News Tribune circulation: ABC Audit, 52 weeks ended December 28, 2008.
Source for Seattle Times/PI circulation: ABC Audit, 12 months ended March 31, 2009.
Sound Publishing, Inc. Circ By Zip
       Fe d e r a l Way S h o p p i n g Pa tt e r n s & D e m o g r a p h i c s
                                                                                                                                                We’ve got you covered!



       Get complete coverage of one of
       Washington’s top markets.
       The Federal Way Mirror delivers five times more household distribution than any daily
       newspaper, to sprawling suburban neighborhoods, in Washington’s sixth-largest city.
       Federal Way ranks among the fastest-growing areas in Washington for major businesses
       and population growth. The city of Federal Way is located between Seattle and Tacoma
       offering ease and convenience to commuters. The Federal Way Mirror is a must-buy, offering
       advertisers complete coverage in this consumer mega-market.


         Federal Way Mirror                                                Where Federal Way
         Average Age                    25-45              29%             Readers Shop
                                        45-65              49%             Percentage of readers who have shopped
                                                                           in each area in the last 30 days:
                                        65+                18%
         Female                                            66%             Westfield -Southcenter Mall                        38%
         Married                                           79%             Celebration Plaza                                  31%
         Have Children at Home                             33%             Seatac Village                                     26%
         Own Home                                          86%             Tacoma Mall                                        26%
         Average Household Income                        $78,284           Kent Station                                       23%
         Average Discretionary Income                $1,394/mo             Gateway Center                                     20%
                                                                           Seattle                                            15%
       Source: Pulse Research 2008


      The Mirror delivers 5 times as many Federal Way homes as any daily.


       Federal Way Circulation



                                                                                                Tacoma       News-                    Seattle                  Seattle
                                                                                  Sound          News-      Tribune      Seattle       Times       Seattle      Times
        Zip                                   Total           Mirror          Publishing        Tribune   Weekday         Times     Weekday         Times      Sunday
        Code            City            Households        Circulation          Coverage        Weekday    Coverage      Weekday     Coverage       Sunday    Coverage
        98001           Auburn                  10,431             6,312             60.51%        907      8.70%         1,306     12.52%          2,483    23.80%
        98003           Federal Way             16,933             8,921             52.68%      1,213      7.16%         2,090     12.34%          4,216    24.90%
        98023           Federal Way             16,730         11,608                69.38%      1,297      7.75%         1,966     11.75%          4,043    24.17%
        98032           Kent*                   12,881             1,083             8.41%         288      2.24%         1,912     14.84%          3,562    27.65%
        98198           Seattle*                12,722             1,279             10.05%        263      2.07%         2,149     16.89%          4,316    33.93%
        98422           Tacoma*                  8,349             1,168             13.99%      1,963    23.51%            440       5.27%           936    11.21%
        Mail                                         -               25                               -             -          -            -            -           -
        Total Circulation*                      78,046         30,396                38.95%      5,840      7.48%        11,065     14.18%         19,556    25.06%



       *Partial distribution in these ZIP Codes, to match school district boundaries.                                                    Independently Audited By:
       Important: Please add 2% to insert quantities for spoilage


                                                                                                                                         Source: ABC & CVC Audit
SPI Media Kit 1-15-10
       Bonney Lake and Enumclaw Demographics
                                                                                                                                                                                We’ve got you covered!



       Reach Bonney Lake’s and Enumclaw’s
       growing population of high-income,
       commuter family households.
       The Bonney Lake & Sumner Courier-Herald and the Enumclaw Courier-Herald are the
       only two newspapers that can deliver these prime markets with over 73% household
       penetration necessary to drive sales to your place of business.
       Bonney Lake readers are younger, higher-income families that commute to Federal Way,
       Tacoma and Auburn. Daily newspapers reach only 36% of these active consumers that
       have money to spend and a taste for metro amenities.
       Enumclaw’s paid circulation reaches older families with strong incomes who are faced
       with few shopping selections in their quaint rural downtown. They report spending 43%
       of their shopping dollars at out-of-area malls, specifically the Commons in Federal Way,
       the South Hill Mall and the Auburn Super Mall. Nobody else reaches this hot marketplace
       the daily newspapers overlook!

         Enumclaw Courier-Herald                                                                              Bonney Lake & Sumner
         Demographics                                                                                         Courier-Herald Demographics
         Ages 18 to 64                                                            56%                         Ages 18 to 64                                         64%
         Married                                                                  68%                         Married                                               60%
         Children At Home                                                         39%                         Children At Home                                      36%
         Own Home                                                                 83%                         Own Home                                              85%
         College Education                                                        52%                         College Education                                     52%
         Average Household Income                                            $52,554                          Average Household Income                            $60,282
         Income over $75k                                                         10%                         Income over $75k                                      19%



                             The Courier-Herald readers spend 43% of their
                                   shopping dollars outside the area.                                                                                                          Enumclaw
                                                                                                                                                                               Enumclaw provides a great
                                                                                                                                                                               country environment. The
                                                                                                                                                                               city is located in the foothills
                                                                                                                                                                               of Mount Rainier, in close
       Bonney Lake & Sumner and Enumclaw Circulation                                                                                                                           proximity to many recreational
                                                                                                                                                                               facilities and parks. The
                                                                                                                                                                               Enumclaw School District
                                                                                                                                                                               and Green River Community
                                                                                                                                           Tacoma                   Seattle/   College provide excellent
                                                       Claritas 2009 Bonney Lake                   Sound                                      News      Seattle     Tacoma     educational opportunities.

                                                          Estimated    & Sumner       Enumclaw Publishing                                   Tribune      Times    Combined
       ZIP         CITY                                   Hseholds Courier-Herald Courier-Herald Coverage                                 (Sunday)    (Sunday)    Coverage     Bonney Lake
                                                                                                                                                                               Located in the scenic shadow
                                                                                                                                                                               of majestic Mt. Rainier, Bonney
       98010 Black Diamond                                         1,991                                                  628    31.54%         35         550    29.38%       Lake is growing to become
                                                                                                                                                                               a premier city for families
       98022 Enumclaw                                              8,298                                                 7,954   95.85%        835       1,797     31.72%      and community in Western
                                                                                                                                                                               Washington. Located just a
       98051 Ravensdale*                                           1,178                                                  189    16.04%                    256     21.73%      short drive from Seattle and
                                                                                                                                                                               Tacoma, Bonney Lake is your
       98062 Seahurst                                                                           212                                                                            answer to living in a country
                                                                                                                                                                               community setting with
       98092 Auburn*                                             12,257                                                   482     3.93%        745       3,049    30.96%       easy access to city amenities.
                                                                                                                                                                               Lake Tapps is a residential
       98321 Buckley                                               5,801                        922                      3,376   74.09%      1,243         360     27.64%      community centered around
                                                                                                                                                                               an acclaimed 9-hole golf
       98323 Carbonado                                               275                                                  240    87.27%         54                19.64%       course with full access to a
                                                                                                                                                                               wide range of water sports.
       98390 Sumner                                                4,398                     3,968                               90.22%      1,557         392    44.31%
       98391 Bonney Lake                                         15,653                     13,896                               88.78%      3,849       1,707    32.96%
                   Insert Total                                  49,851                     18,998                   12,869      63.92%      8,318       8,111        34%
       *Partial distribution in these ZIP Codes, to match school district boundaries. Important: Please add 2% to insert quantities for spoilage
       Source: Claritas 2009 for total households, ABC Audit 12/08 for Tacoma News Tribune and 3/09 for Seattle Times.
SPI Media Kit 1-15-10
       Va s h o n I s l a n d S h o p p i n g P a t t e r n s & D e m o g r a p h i c s
                                                                                                                        We’ve got you covered!



       Target a powerful market
       the dailies miss.
       The metro dailies don’t cover Vashon’s local news and have poor circulation on the
       Island. This is why almost everyone on the Island subscribes to the Beachcomber. If your
       business draws customers from Vashon, the most effective way to reach them is through
       the Vashon-Maury Island Beachcomber.
       Despite being only 15 minutes by ferry from Seattle, Vashon Island has maintained a
       separate identity, preserving a rural way of life that includes a vibrant local economy with
       no major retailers. Residents frequently travel to Seattle or Tacoma for shopping.


         Vashon-Maury Island                                          Where Vashon Readers Shop
         Beachcomber                                                  Percentage of readers who have shopped
                                                                      in each area in the last 30 days:
         Average Age                      25-45             16%
                                                                      Seattle                                  28%
                                          45-65             39%
                                                                      West Seattle                             31%
                                          65+               44%
                                                                      Westfield-Southcenter Mall               30%
         Female                                             74%
                                                                      Tacoma                                   15%
         Married                                            63%
                                                                      Tacoma Mall                              26%
         Have Children at Home                              22%
         Own Home                                           90%
         Average Household Income                        $79,520
                                                                      Education Levels
         Average Discretionary Income                  $1,450/mo      High School                              6%
                                                                      Some College                             14%
       Source: Pulse Research 2006
                                                                      College Degree                           21%
                                                                      Post-Graduate                            47%


                   Our paid                                           Income Levels
             circulation reaches                                      Up to $30,000                            11%

                   more than                                          $30,000 - $40,000
                                                                      $40,000 - $50,000
                                                                                                               10%
                                                                                                               11%
               8 out of 10 homes                                      $50,000 - $75,000                        24%
            on rural Vashon Island.                                   $75,000 - $100,000                       17%
                                                                      More than $100,000                       27%



       Va s h o n I s l a n d C i r c u l a t i o n


                                                                   Tacoma   News-    Seattle  Seattle
                                                          Sound     News- Tribune     Times    Times
                              Total Beachcomber       Publishing   Tribune Sunday Sunday      Sunday
Zip Code City           Households    Circulation      Coverage    Sunday Coverage Coverage Coverage
98070        Vashon          4,471         3,462         77.43%       188       4.20%      1,467 32.81%
Mail                                 -          231                     -                     -
Total Circulation            4,472         3,693         82.58%       188       4.20%      1,467 32.81%
                                                                                                                     Independently Audited By:
Important: Please add 2% to insert quantities for spoilage

                                                                                                                     Source: ABC & CVC Audit
SPI Media Kit 1-15-10
                                                                                    5




                                                                                                                                               We’ve got you covered!
                        98297


                                      98245
                                                    Orcas
                                                    Island
                                  98243                98279
                                            98280


              98250                 98286
                                                                                                                                                SAN JUAN COUNTY
           San Juan
            Island          Friday   98261                                                                                                              Journal of the San Juan Concrete
                                                                                                                                                                                Islands
                            Harbor Lopez                                                                                                                Published Wednesday
                                   Island
                                                                                                                                                        Islands’ Sounder
                                                                                                                                                        Published Wednesday
              San Juan County
                                                                                                                                Skagit County           Islands’ Weekly
                                                                                                                                                        Published Tuesday
                                                                                   98277
                                                 Naval Air Station                 Oak Harbor                                                   ISLAND COUNTY
                                                 Whidbey Island
                                                                                                                                                        Northwest Navigator-
                                                                                      Island                                                            Whidbey                                           Darring
                                                                                      County                                                            Published Friday
                                                                                                                                                                                                                 9

                                 Strait of Juan de Fuca                                               Camano
                                                                                 98239                 Island
                                                                                                                                                        Whidbey News-Times
                                                                                                                                         5              Published Wednesday & Saturday
                                                                                      Whidbey
                                                                                       Island                                                        South Whidbey Record
                                                                                                                                                Snohomish County
                                                                                            98253
                                                                                                                                                     Published Wednesday & Saturday


                                                                                                             Langley           Naval                    Whidbey TMC
                                                                                               98249         98260
                                                                                                                               Station                  Non-subscriber product for north Whidbey Island
                                                                                                                               Everett                  Published Wednesday
                                            101                                               Puget Sound            98236
                                                                                                                                              Everett
     Clallam County                                                                                                                             KITSAP COUNTY                                                98294
                                                                                               98340
                                                                                                                                                        Bainbridge Island Review
                                                                                                                                                        Published Friday
                                                                                                                                                                                                                In
                                                                                                     98346
                                                                                                                                                        North Kitsap Herald
                                                                                         Kingston                                                       Published Friday

                                                                       Poulsbo 98370                 98342
                                                                                                                                                        Kingston Community News                                982
                                                                   Bangor         98392                                                                 Published Monthly
        Jefferson County                                                 98315
                                                                                                                                                    King County
                                                                                   98345
                                                                                                                                                       Bremerton Patriot/
                                                                           98383
                                                                        Silverdale
                                                                                                98110                                                  Central Kitsap Reporter
                                                                                     98311   Bainbridge                                                 Published Friday
                                                                                               Island
                                                                                     98310                       Seattle                                Port Orchard Independent
                                                    98380
                                                                       Bremerton                                                                        Published Friday
                                                                        98312                                                        Mercer
                                                                                                                                     Island
                                          Kitsap County                              98337
                                                                                                                                                        Northwest Navigator-
                                                                           Port Orchard 98366                                                           Kitsap/Everett
                                                                                                                                                        Published Friday
                                                                                    98367                Vashon
                                                               98528                         98359
                                                                                                         Island
                                                                                                        98070
                                                                                       Gig
                                                                                    Harbor
                    AUDITED BY

y                                             Circulation audits are
                                              verified by the Circulation
                                              Verification Council
                                                                                                              Tacoma


    SPI Media Kit 1-15-10
                                                                                                                     Pierce County
       Kitsap County Circulation Growth
                                                                                                                                    We’ve got you covered!



       Sound Publishing keeps pace
       with Kitsap County’s growth.
                    Since 2001…
                        • County households have increased 5%
                        • Sound Publishing’s Kitsap County circulation has increased 20%
                        • The Kitsap Sun’s circulation has decreased 27%


                         2009-2010 County Households and Distribution
                                                                                           County households: 91,039
         95,000
         90,000
                        86,698
         85,000
         80,000
                                                                                     Sound Publishing Inc.
         75,000                                                                      circulation in Kitsap County
                                                                                     reaches 74,606 households
         70,000
         65,000
                        62,018
         60,000
         55,000
         50,000
         45,000
         40,000
                        32,870
         35,000
                                                                              Kitsap Sun weekday circulation 24,005
         30,000
         25,000
                        2001           2002            2003            2004           2005            2006            2009



        Independently Audited By:

                                      The Kitsap Sun is now reaching only 30% of the homes
                                      in Kitsap County on Sunday and only 26% midweek!
        Source: ABC & CVC Audit

                                      Can you afford to OVER HALF of the homes in the county?

                                    Reach 82% of homes in Kitsap County
                                          with Sound Publishing!
          Note: the Kitsap Sun added 221 “Electronic Editions” as part of their paid and 1,264 copies is NIE and employee copies.
SPI Media Kit 1-15-10
       K i t s a p C o u n t y S h o p p i n g Pa tt e r n s
                                                                                                                       We’ve got you covered!



       Reach 82% of Kitsap County
       households.
       Sound Publishing’s six newspapers in Kitsap County allow you to
       target your advertising message to either a specific community or the
       entire county. Our broad distribution and quality editorial products
       give our advertisers the best of both worlds: complete coverage
       without the duplication or expense of direct mail products.




                            Kitsap readers have a total
                        discretionary income of more than
                             $96 million each month.                                                   Bainbridge Island
                                                                                                       Just a half hour by ferry from Seattle,
                                                                                                       Bainbridge Island is a charming, culturally
                                                                                                       diverse town with a variety of local specialty
                                                                                                       businesses, but few major retailers. Average

         Discretionary Income                                                                          incomes and home values are high. Residents
                                                                                                       travel to Seattle or Silverdale for shopping.
                                                                                  Percentage of        Bremerton
                                                  Average Discretionary       Shopping Dollars Spent   Bremerton is home to the county’s
                                                        Income                   Outside the Area      largest employer, the Puget Sound Naval
                                                                                                       Shipyard, and the downtown area is
        Bainbridge Island Review                        $1,670/mo                     31%              currently undergoing a major revitalization.
                                                                                                       Centrally located and affordable,
        North Kitsap Herald                             $1,170/mo                     29%              Bremerton’s real estate is being snapped
        Central Kitsap Reporter                         $1,260/mo                     25%              up by young families and commuters.

        Port Orchard Independent                        $1,175/mo                     28%              Central Kitsap
                                                                                                       Silverdale is the retail heart of Kitsap County
        Bremerton Patriot                                $ 910/mo                     24%              and has experienced huge commercial
        NW Navigator-Kitsap                             $1,240/mo                     24%              and residential growth in the last 10 years.
                                                                                                       This vibrant community is dominated
                                                                                                       by growing families, many of whom are
                                                                                                       active-duty or civilian-military employees.

                                                                                                       North Kitsap
                                                                                                       North Kitsap includes the Norwegian-
         Where Kitsap Readers Shop                                                                     themed waterfront town of Poulsbo and
                                                                                                       the neighboring communities of Hansville,
         Percentage of readers who have shopped in each area in the last 30 days:                      Kingston, Indianola and Suquamish. The
                                                                                                       economy is diverse—a blend of tourism,
                                                      Silverdale          Seattle         Tacoma       small downtown shops and retailers.
         Bainbridge Island Review                        51%               35%              1%         Port Orchard
         North Kitsap Herald                             50%               11%              3%         Port Orchard is benefiting from the largest
                                                                                                       housing boom in the area and remains the
         Bremerton Patriot
         Central Kitsap Reporter
                                    } Combo buy          45%
                                                         71%
                                                                           12%
                                                                            7%
                                                                                            7%
                                                                                            6%
                                                                                                       seat of county government. The city contains
                                                                                                       a traditional downtown core, plenty of
                                                                                                       major retail options, and some of the area’s
         Port Orchard Independent                        47%                7%              16%        best recreation, from marinas to golf courses.

        NW Navigator-Kitsap                              34%                6%              20%        Military
                                                                                                       Puget Sound is the U.S. Navy’s third-
                                                                                                       largest fleet concentration, with an
                                                                                                       annual payroll of one billion. The
       Source: Pulse Research                                                                          Navy is at the center of Kitsap County’s
                                                                                                       economy, with tens of thousands
                                                                                                       of civilian and active-duty military
                                                                                                       personnel at several area installations.




SPI Media Kit 1-15-10
       Kitsap County Demographics
                                                                                                                    We’ve got you covered!



       Our readers are active consumers
       with strong household incomes.
         Bainbridge Island Review                           Port Orchard Independent
         Average Age                    25-45        12%                       Average Age     25-45        19%
                                        45-65        54%                                       45-65        50%
                                        65+          31%                                        65+         29%
         Female                                      69%                            Female                  67%
         Married                                     72%                            Married                 69%
         Have Children at Home                       31%              Have Children at Home                 24%
         Own Home                                    82%                        Own Home                    82%
         Average Household Income                 $96,790      Average Household Income                  $58,000
         Average Discretionary Income           $1,676/mo   Average Discretionary Income               $1,177/mo




         North Kitsap Herald                                Bremerton Patriot
         Average Age                    25-45        13%    Average Age                       25-45         27%
                                        45-65        51%                                      45-65         43%
                                        65+          36%                                      65+           28%
         Female                                      79%    Female                                          67%
         Married                                     67%    Married                                         56%
         Have Children at Home                       22%    Have Children at Home                           22%
         Own Home                                    87%    Own Home                                        71%
         Average Household Income                 $65,625   Average Household Income                     $53,775
         Average Discretionary Income           $1,170/mo   Average Discretionary Income                $909/mo


                                                            Northwest Navigator-                                   Kitsap County
         Central Kitsap Reporter                            Kitsap/Everett                                         Facing the neighboring cities of
                                                                                                                   Seattle to the east, and Tacoma
         Average Age                    25-45        22%    Average Age                       25-45         57%    directly to the south, Kitsap
                                                                                                                   County is a melting pot of
                                        45-65        44%                                      45-65         27%    90,000 middle-to-upper class
                                                                                                                   households set in a mix of sub-
                                        65+          34%                                      65+            9%    urban and rural neighborhoods.
                                                                                                                   Kitsap’s abundance of natural
         Female                                      65%    Female                                          45%    resources and easy access to the
                                                                                                                   major metro corridors make it
         Married                                     77%    Married                                         55%    a desirable place for com-
                                                                                                                   muters, families, and military
         Have Children at Home                       30%    Have Children at Home                           51%    retirees. The fact that Kitsap is a
                                                            Own Home                                        46%    longtime strategic stronghold for
         Own Home                                    83%                                                           the Navy’s second largest fleet in
         Average Household Income                 $62,000   Average Household Income                     $71,630   the nation is a plus to the local
                                                                                                                   economy.
         Average Discretionary Income           $1,258/mo   Average Discretionary Income               $1,239/mo




       Source: Pulse Research



SPI Media Kit 1-15-10
SPI Media Kit 1-15-10


 Kitsap County Newspaper Circulation
 January 2010


 ZIP              CITY                                Claritas                  Bainbridge Bremerton                Central      Northwest North Kitsap Port Orchard   ZIP CODE   Weekly     Kitsap Sun   Kitsap Sun   Seattle    Seattle    Tacoma     Tacoma
                                                      2009 Es-                  Island     Patriot                  Kitsap       Navigator Herald       Independent    TOTAL      Coverage   (Sunday)     Coverage     Times      Times      News-      News-
                                                      timated                   Review                              Reporter     Kitsap/                                                                  (Sunday)     (Sunday)   Coverage   Tribune    Tribune
                                                      Households                                                                 Everett                                                                                          (Sunday)   (Sunday)   Coverage
                                                                                                              Combo Buy
                                                                                                                                                                                                                                                        (Sunday)
 98110 Bainbridge                                        8,908                   4,196                  -            -           75         -            -             4,271      47.95%     897          10.07%        3,422     38.41%      -
       Island
 98199 Seattle                                                                   -                      -            -           134        -            -             134        Military
 98207 Everett                                           -                       -                      -            -           895        -            -             895        Military
 98271 Marysville                                                                -                      -            -           835        -            -             835        Military
 98310             Bremerton                             7,469                   -                      5,036        934         178        -            -             6,148      82.31%     3,201        42.86%        534       7.15%       201       2.69%
 98311             Bremerton                             8,854                   -                      271          6,847       135        -            -             7,253      81.92%     3,290        37.16%        991       11.19%      -
 98312             Bremerton                             11,395                  -                      5,231        3,108       1,786      -            282           10,407     91.33%     3,128        27.45%        654       5.74%       25        0.22%
 98314             Bremerton                             -                       -                      -            -           1,280      -            -             1,280      Military   -                          246                   -
 98315             Silverdale                            1,122                   -                      -            -           3,290      -            -             3,290      Military   121          10.78%        29        2.58%       -
 98337             Bremerton                             2,574                   -                      2,106        -           251        -            -             2,357      91.57%     1,291        50.16%        220       8.55%       -
 98340             Hansville                             1,096                   -                      -            -           -          767          -             767        69.98%     392          35.77%        215       19.62%      -
 98342             Indianola                             834                     -                      -            -           -          351          -             351        42.09%     48           5.76%         146       17.51%      -
 98345             Keyport                               438                     -                      -            -           320        135          -             455        100%       58           13.24%        -                     -
 98346             Kingston                              3,529                   -                      -            -           190        2,713        -             2,903      82.26%     880          24.94%        1,121     31.77%      -
 98359             Olalla                                1,857                   -                      -            -           -          -            1,214         1,214      65.37%     217          11.69%        40        2.15%       264       14.22%
 98366             Port Orchard                          12,337                  -                      -            -           162        -            9,679         9,841      79.77%     3,765        30.52%        1,317     10.68%      531       4.30%
 98367             Port Orchard                          9,334                   -                      -            -           61         -            7,022         7,083      75.88%     2,586        27.71%        414       4.44%       524       5.61%
 98370             Poulsbo                               10,520                  -                      -            369         135        8,178        -             8,682      82.53%     3,453        32.82%        1,542     14.66%      -
 98380             Seabeck                               1,785                   -                      -            954         -          -            -             954        53.45%     581          32.55%        75        4.20%       -
 98383             Silverdale                            7,886                   -                      -            5,833       398        -            -             6,231      79.01%     2,763        35.04%        1,209     15.33%      -
 98392             Suquamish                             1,101                   -                      -            -           -          638          -             638        57.95%     189          17.17%        196       17.80%      -
 98524             Allyn                                                         -                      -            -           65         -            -             65         Military
 98528 Belfair                                                                   -                      -        -               176        -            -             176        Military
 Insert Total                                            91,039                  4,196                  12,644   18,045          10,366     12,782       18,197        76,230     83.73% 26,860           29.50%        12,371    13.59%      1,545     1.70%
 Non Inserted Mail                                       -                       104                    7        17              42         29           43            242               -                              -                     -
 Total Circulation                                       91,039                  4,300                       30,713              10,408     12,811       18,240        76,472     84.00% 26,860           29.50%        12,371    13.59%      1,545     1.70%

                                                                              Sound offers over 39% greater penetration in Kitsap County than the Daily Metros combined!

 Important: Please add 2% to delivery quantity for spoilage.
 Note: Coverages marked Military include Military publications distributed to Military facility populations
 and households not tracked by Claritas or the USPS.                                                                     39%
 Source for Total Households: Claritas 2009 Estimated Households. Claritas data is used in all ABC audits.                               Capture a market missed by the Metro Dailies.
 Source for Kitsap Sun circulation: ABC Audit, 12 months ended March 31, 2009.
                                                                                                                          more
 Source for Seattle Times/PI circulation: ABC Audit, 12 months ended March 31, 2008.
       W h i d b ey I s l a n d S h o p p i n g Pa tt e r n s & D e m o g r a p h i c s
                                                                                                                                We’ve got you covered!



       Reach Whidbey’s military,
       commuter and local workforce.
         Whidbey News-Times
         Average Age                       25-45
                                           45-65
                                                             15%
                                                             45%
                                                                                         About
         Female
                                           65+               39%
                                                             61%
                                                                                        a third of
         Married                                             71%                    Whidbey Island
         Have Children at Home                               19%
         Own Home                                            77%                    shopping dollars
         Average Household Income
         Average Discretionary Income
                                                          $63,100
                                                        $1,260/mo
                                                                                     go “off Island.”


         Northwest Navigator-Whidbey
         Average Age                       25-45             63%           South Whidbey Record
                                           45-65             19%           Average Age                    25-45          10%
                                           65+               12%                                          45-65          49%
        Female                                               61%                                          65+            40%
                                                                                                                               North Whidbey
        Married                                              83%           Female                                        68%   Oak Harbor is a thriving,
        Have Children at Home                                58%           Married                                       74%   scenic city with a young
                                                                                                                               population of military
        Own Home                                             55%           Have Children at Home                         16%   families, beautiful waterfront
                                                                                                                               properties and an influx
        Average Household Income                          $52,430          Own Home                                      91%
                                                                                                                               of tourists each summer.
        Average Discretionary Income                    $1,046/mo          Average Household Income                  $75,600   While the city has many
                                                                                                                               major retailers of its
                                                                           Average Discretionary Income            $1,625/mo   own, residents still enjoy
                                                                                                                               traveling off-Island for
                                                                                                                               significant purchases.

                                                                                                                               South Whidbey
                                                                                                                               Only 20 minutes by ferry
                                                                                                                               to Everett, South Whidbey
                                                                                                                               Island is equal parts quiet
         Where Whidbey Islanders Shop                                                                                          retirement community and
                                                                                                                               commuter haven. Because
         Percentage of readers who have shopped in each area in the last 30 days:                                              the shopping options on
                                                                                                                               South Whidbey are limited,
                                     Cascade Mall             Burlington       Bellingham     Alderwood Mall      Everett      residents make frequent
                                                                                                                               trips to the mainland.
         South Whidbey Record             6%                        9%               4%             46%            21%
         Whidbey News-Times              50%                     42%                 12%            17%             6%         Military
                                                                                                                               Naval Air Station Whidbey
         NW Navigator-Whidbey            55%                     38%                 13%            16%             4%
                                                                                                                               Island is home to thousands
                                                                                                                               of young military families.
                                                                                                                               Many of the top jobs at NAS
                                                                                                                               Whidbey go to Navy pilots
                                                                                                                               who are college-educated,
       Source: Pulse Research                                                                                                  earn high salaries and enjoy
                                                                                                                               a wealth of military benefits.




SPI Media Kit 1-15-10
SPI Media Kit 1-15-10




               Whidbey Island Newspaper Circulation
               January 2010




                                                Claritas                                                                                                                                          Everett                     Seattle
                                                2009       Northwest            South         Whidbey       ZIP         Weekly                                                    Everett         Herald       Seattle        Times
                                                Estimated  Navigator            Whidbey       News-         CODE        Cover-     Whidbey         Paid+TMC       Paid+TMC        Herald          Coverage     Times          Coverage
               ZIP            CITY              Households Whidbey              Record        Times         TOTAL       age        North TMC       Circulation    Coverage        (Sunday)        (Sunday)     (Sunday)       (Sunday)
               98223          Arlington                                    50             -             -          50                          -             50       Military
               98236          Clinton                   2,364               -          870              -         870    36.80%                -            870        36.80%             261        11.04%            575         24.32%
               98239          Coupeville                2,723              80          102          1,103       1,285    47.19%           1,102           2,387        87.66%                67       2.46%            725         26.63%
               98249          Freeland                  1,884               -        1,058              -       1,058    56.16%                -          1,058        56.16%             116         6.16%            690         36.62%
               98253          Greenbank                  784                -          177           103          280    35.71%             213             493        62.88%                33       4.21%            232         29.59%
               98260          Langley                  2,324                -        1,883              -       1,883 81.02%                   -          1,883       81.02%              115        4.95%             675        29.04%
               98277          Oak Harbor              14,978            3,610             -         5,111       8,721    58.23%           5,540          14,261        95.21%             355         2.37%          1,880         12.55%
               98278          Oak Harbor                 318            3,259             -          130        3,389   Military               -          3,389       Military                -                           -
               Insert Total                           25,375            6,999        4,090          6,447     17,536     69.11%           6,855          24,391        96.12%             947         3.73%          4,777         18.83%
               Non Inserted Mail                            -               8          247           165          420                          -            420                               -                           -
               Total Circulation                      25,375            7,007        4,337          6,612     17,956     70.76%           6,855          24,811        97.78%             947         3.73%          4,777         18.83%




                                                                                                                                                                                                           Independently Audited By




                        88%                      Capture a market missed by the Metro Dailies.                                                                                                            Source: ABC & CVC Audit
                          more



              Important: Please add 2% to delivery quantity for spoilage.
              Note: Coverages marked Military include Military publications distributed to Military facility populations and households not tracked by Claritas or the USPS. Source for Total Households: Claritas 2009 Estimated House-
              holds. Claritas data is used in all ABC audits. Source for Skagit Valley Herald circulation: ABC Audit, 24 months ended December 31, 2004. Source for Everett Herald circulation: ABC Audit, 12 months ended March 31, 2009.
              Source for Seattle Times/PI circulation: ABC Audit, 12 months ended March 31, 2008.



              Sound offers over 88% greater penetration in Island County than the Daily Metros combined!
       The Marysville Globe & Arlington Times Newspapers
                                                                                                                                                                                                   We’ve got you covered!



       The Marysville Globe has been serving active
       families for over four generations.
       Readers today look to the Marysville Globe                                      Marysville Globe
       for local community news, information
                                                                                       Average Age                                             25-45                      38%
       and advertising, just as other readers have
       done since the paper was first published                                                                                                45-65                      50%
       in the 1890s. The prosperous city of                                                                                                    65+                             8%
       Marysville has developed into a rapidly                                         Female                                                                             78%
       growing retail shopping area, served every                                      Married                                                                            77%
       week by the Marysville Globe.
                                                                                       Have Children at Home                                                              51%
                                                                                       Own Home                                                                           74%
                                                                                       Average Household Income                                                     $66,789
                                                                                       Average Discretionary Income                                             $1,314/mo



       The Arlington Times can deliver your
       advertising message to local consumers.
       With a history that also dates back to                                          Arlington Times
       the 1890s, the Arlington Times offers
       a powerful connection to this quaint                                            Average Age                                             25-45                      41%
       community. With no major retail stores                                                                                                  45-65                      42%
       in Arlington, residents do most of their                                                                                                65+                        13%
       shopping in nearby Marysville, just                                             Female                                                                             70%
       minutes away. They also travel to Everett                                                                                                                                                 Marysville
                                                                                       Married                                                                            78%
       and Seattle for big ticket purchases.                                                                                                                                                     With a population of 36,000
                                                                                       Have Children at Home                                                              44%                    residents and growing,
                                                                                       Own Home                                                                           78%                    Marysville is the 3rd largest city
                                                                                                                                                                                                 in Snohomish County. This
                                                                                       Average Household Income                                                     $68,154                      vibrant and charming city is
                                                                                                                                                                                                 the center of a thriving retail
                                                                                       Average Discretionary Income                                             $1,362/mo                        marketplace, including Kohl’s,
                                                                                                                                                                                                 Wal-Mart, Target, Best Buy and
                                                                                     Source: Pulse Research 2008                                                                                 other national retailers. Dubbed
                                                                                                                                                                                                 as “The Strawberry City” due to
                                                                                                                                                                                                 the large number of strawberry
        Marysville & Arlington Circulation                                                                                                                                                       farms that once surrounded
                                                                                                                                                                                                 the city in its earlier days,
                                                                                                                                                                                                 Marysville is home to a
100% distribution every 2nd Wednesday of the month!                                                                                                                                              13-story/ 5 star destination
                                                                                                Everett Herald




                                                                                                                               Seattle Times




                                                                                                                                                                 Seattle Times




                                                                                                                                                                                                 resort hotel operated by the
                                                                                  Publishing
                                                          Marysville




                                                                                                                                                                                                 Tulalip Tribe.
                                                                                  Coverage




                                                                                                                    Coverage




                                                                                                                                                     Coverage




                                                                                                                                                                                      Coverage
                                                                                                                               Weekday
                                            Arlington




                                                                       Zip Code




                                                                                                Sunday




                                                                                                                                                                 Sunday
                                                                                  Sound
                                                          Globe
                                            Times




                                Total
                                                                       Total




Zip Code City             Households
                                                                                                                                                                                                 Arlington
                                                                                                                                                                                                 Historic downtown Arlington
98223        Arlington          15,484       4,927               -      4,927      31.82%        4,180           27.00%            499         3.22%              1,009             6.52%        retains its picturesque small-
                                                                                                                                                                                                 town feel, conveniently located
98270        Marysville         15,468             -     10,741        10,741      69.44%        4,612           29.82%            622         4.02%              1,055             6.82%
                                                                                                                                                                                                 41 miles north of Seattle and 10
98271        Marysville          9,576             -       2,838        2,838      29.64%        2,808           29.32%            537         5.61%              1,306          13.64%          miles north of Everett. A steady
                                                                                                                                                                                                 influx of businesses and people
Insert Total                    40,528       4,927       13,579        18,506      45.66%       11,150           27.51%         1,658          4.09%              3,370             8.32%        continue to be attracted to
                                                                                                                                                                                                 the area’s strong, healthy local
Mail                                  -        214           143         357                               -                             -                                 -                     economy and quality family
Total Circulation               40,528       5,141       13,722        18,863      46.54%       11,150           27.51%         1,658          4.09%              3,370             8.32%        lifestyle. The city’s rapidly
                                                                                                                                                                                                 growing population of 15,000
Add 2% to delivery quantity for spoilage.                                                                                                                                                        is expected to double by 2025.
Source for Total Households: Claritas 2009 Estimated Households. Claritas data is used in all ABC audits.
Source for Everett Herald circulation: ABC Audit, 12 months ended March 31, 2009.
Source for Seattle Times/PI circulation: ABC Audit, 12 months ended March 31, 2009.
                                                                                                      Independently Audited By
SPI Media Kit 1-15-10
       Sa n J u a n I s l a n d s S h o p p i n g Pa tt e r n s & D e m o g r a p h i c s
                                                                                                                                We’ve got you covered!



       Only Sound Publishing delivers to the
       San Juan Islands.
       Despite proximity to Bellingham and Seattle, the daily newspapers don’t cover the San
       Juan Islands. Instead, nearly 100% of households depend on our publications.
       The beautiful rural setting makes the San Juans a popular location for vacations and the
       most expensive real estate market in the state. The Islands are accessible by Washington
       State Ferry or airplane, and some can only be reached by private boat.


        The Islands’ Weekly
        The Islands’ Weekly is mailed to every address
        on the San Juan Islands each week.
                                                                                     Our circulation
        Average Age                       25-45               18%
                                          45-65               46%                     covers nearly
        Female
                                          65+                 36%
                                                              63%
                                                                                       100% of the
                                                                                                                                San Juan Island
        Married                                               56%                   total households                            The picturesque seaport
                                                                                                                                of Friday Harbor is the
        Have Children at Home                                 15%
        Own Home                                              80%                  in this Northwest                            business and residential
                                                                                                                                core and county seat of
                                                                                                                                the breathtaking San Juan
        Average Household Income
        Average Discretionary Income
                                                            $62,350
                                                         $1,310/mo
                                                                                        paradise.                               Islands. San Juan Island
                                                                                                                                residents are among the
                                                                                                                                highest number of boat
                                                                                                                                owners per capita in the
                                                                                                                                country and enjoy golfing
                                                                                                                                and whale watching.
        The Islands’ Sounder                                             Journal of the San Juan Islands
                                                                                                                                Orcas Island
        The Sounder is based in Eastsound and                           The Journal is based in Friday Harbor and               Eastsound is the Island’s
        primarily covers Orcas Island.                                  primarily covers San Juan Island.                       commercial center complete
                                                                                                                                with restaurants, shops,
        Average Age                       25-45               11%       Average Age                       25-45          16%    galleries and historical
                                                                                                                                museums. The Island’s
                                          45-65               58%                                         45-65          51%    affluent homeowners
                                          65+                 31%                                         65+            31%    enjoy frequent Orca whale
                                                                                                                                sightings, sailing, kayaking
        Female                                                72%       Female                                           67%    and mountain biking — with
                                                                                                                                frequent shopping trips to
        Married                                               68%       Married                                          71%    the mainland. Local Bed
        Have Children at Home                                 17%       Have Children at Home                            21%    and Breakfasts are busy
                                                                                                                                year-round for those seeking
        Own Home                                              83%       Own Home                                         79%    a peaceful escape from the
                                                                                                                                city or romantic getaways.
        Average Household Income                            $75,470     Average Household Income                      $77,548
        Average Discretionary Income                     $1,219/mo      Average Discretionary Income                $1,428/mo   Lopez Island
                                                                                                                                Lopez Island is the first stop
                                                                                                                                on the Washington State
                                                                                                                                Ferry from the mainland.

        Where San Juan Islanders Shop                                                                                           Many residents here and
                                                                                                                                throughout the San Juan
        Percentage of readers who have shopped in each area in the last 30 days:                                                Islands regularly shop in
                                                                                                                                Bellingham and Seattle for
                                       Burlington        Mt. Vernon   Anacortes     Cascade Mall       Bellingham   Seattle     major goods and services
                                                                                                                                not found on the Islands.
        Islands’ Sounder                  41%               42%          43%             39%               18%        11%       Lopez Island is home to
                                                                                                                                entrepreneurs, artists, crafts
        Islands’ Weekly                   35%               42%          35%             28%               13%        12%       people, musicians, farmers,
        Journal of the San Juans          27%               29%          20%             28%               16%        8%        fisherfolks, even a local
                                                                                                                                winery and golf course.

       Source: Pulse Research 2007


SPI Media Kit 1-15-10
SPI Media Kit 1-15-10



         San Juan Island Newspaper Circulation
         January 2010




                                                         Claritas                                                  Journal of                              Sound Publishing   Seattle Times        Seattle Times
                                                         2009 Total           Islands'           Islands'          the San Juan             ZIP CODE       Weekly             Coverage             Coverage
         ZIP                    CITY                     Households           Sounder            Weekly            Islands                  TOTAL          Coverage           (Weekday)            (Weekday)
         98245                   Eastsound                         1,973              1,789                   -                      125           1,914             97.01%                   50             2.53%
         98250                   Friday Harbor                     3,420                175                   -                     1,874          2,049             59.91%               185                5.41%
         98261                   Lopez Island                      1,377                158              2,167                          -          2,325              100%                    32             2.32%
         Insert Total                                              6,770              2,122              2,167                      1,999          6,288             92.88%               267                3.94%
         Non Inserted Mail                                               -              358                   -                     1,138          1,496                                       -
         Total Circulation                                         6,770              2,480              2,167                      3,137          7,784             100%                 267                3.94%




                                                                             Sound offers over 96% greater penetration in San Juan County
                                                                                                         than the Daily Metros combined!




                                                       96%
                                                        more                        Capture a market missed by the Seattle Times.




      Independently Audited By         *Islands’ Weekly is distributed by mail only.
                                       Important: Please add 2% to insert quantities for spoilage
                                       Some ZIP Codes in the San Juan Islands contain only Post Office Boxes.
                                       This is why we may distribute more copies to homes than there are addresses in a ZIP Code.
                                       Source for Seattle Times/PI circulation: ABC Audit, 12 months ended March 31, 2009.
      Source: ABC & CVC Audit
                 Chelan pie chart
                Chelan pie chart & B e l l i n g h a m B u s i n e s s J o u r n a l s
         T h e We n a t ch e e
                                                                                           Services
                                                      17.7%
                               29.9%                                                   Services
                                                                                          Government
                                                                                                                                                                                                     We’ve got you covered!
                                                    17.7%
                             29.9%                                                     Government
                                                                                          Wholesale
                                                              16.8%                       & Retail Trade


         A direct line to business owners and top
                                                                                       Wholesale
                        6.7%                                16.8%                         Manufacturing
                                                                                       & Retail Trade

                      6.7%                   18.6%                                     Manufacturing
                                                                                         Agriculture



         management in two key Washington markets.
              5.1%
                                           18.6%
                                                                        5.2%
                                                                                       Agriculture
                                                                                          Construction

                                                                                       Construction
                                                                                         Other

            5.1%                                                      5.2%             Other

         Bellingham Business Journal Demographics
                Whatcom pie chart
         Employment by Industry | Whatcom County area
                Whatcom pie chart
                                                                                         Agriculture, Forestry,
                                                                                         Fishing & Hunting            Total Employment Jobs                                               55,718
                                                                                      Agriculture, Forestry,
                                            19%                                          Services
                                                                                      Fishing & Hunting               Agriculture, Forestry, Fishing & Hunting                               2,281
                                          19%               16%                       Services
                                                                                        Wholesale Trade
                                                                                                                      Construction                                                           7,376
                        25%                               16%                         Wholesale Trade
                                                                                        Construction
                      25%                                                                                             Manufacturing                                                          8,814
                                                               13%                    Construction
                                                                                        Manufacturing
                                                                                                                      Wholesale Trade                                                        3,044
                                           12%               13%                      Manufacturing
                                                                                        Retail Trade
      4%                              5%                                                                              Retail Trade                                                         10,505
                                         12%                                          Retail Trade
                                                                                         Government
     4%                              5%                                                                               Services                                                               29,37
                5%                                                                    Government
                                                                                        Other

               5%                                                                                                     Government (Includes Local, State, & Federal)                        14,009
                                                                                      Other
         Source: Covered Employment & Wage Data, Fourth Quarter 2006
                                                                                                                      Other                                                                  6,752
         Washington State Employment Security Department


         Rates of Employment | Whatcom County area                                                                             Wages | Whatcom County
                                                        2003           2004        2005          2006             2007          Up to $30,000                                                33%     Bellingham
                                                                                                                                                                                                     The Bellingham Business
           Labor Force                               95,700          100,000     103,000      103,200       105,800             $30,000 - $40,000                                            12%
                                                                                                                                                                                                     Journal is considered a vital
           Total Employment                          89,300           94,300      97,800       98,500       101,600             $40,000 - $50,000                                            10%     communicator of local
                                                                                                                                                                                                     business information to key
           Total Unemployment                          6,400           5,700       5,200        4,700             4,200         $50,000 - $75,000                                            21%
                                                                                                                                                                                                     decision makers throughout
           Unemployment Rate                         6.70%            5.70%       5.00%        4.60%          4.00%             $75,000 - $100,000                                           11%     Whatcom County. Home
         Source: Washington State Employment Security Department, June 2007
                                                                                                                                                                                                     of Western Washington
                                                                                                                                More than $100,000                                           13%     University, Bellingham boasts
                                                                                                                               Source: Washington State Employment Security Department               a highly educated workforce

         Wenatchee Business Journal Demographics                                                                                                                                                     that supplies major employers
                                                                                                                                                                                                     locally and around the region.
                                                                                                                                                                                                     The Business Journal caters
         Employment by Industry | Chelan County area                                                         Chelan pie chart                                                                        to the area’s diverse mix of
                                                                                                                                                                                                     industry, including high-tech,
           Total Nonfarm Employment Jobs                               34,965                                                                                                                        business, education, and retail
                                                                                                                                                                            Services
           Services                                                    10,417                                                       17.7%                                                            sectors.
                                                                                                              29.9%                                                         Government
           Government                                                   6,169
           Wholesale & Retail Trade                                     5,842
                                                                                                                                            16.8%
                                                                                                                                                                            Wholesale
                                                                                                                                                                            & Retail Trade           Wenatchee
                                                                                                                                                                            Manufacturing            Businesses owners depend
           Manufacturing                                                2,096                          6.7%
                                                                                                                                                                                                     on the Wenatchee Business
                                                                                                                           18.6%                                            Agriculture
                                                                                                                                                                                                     Journal to stay informed
           Agriculture                                                  6,504
                                                                                                                                                                            Construction             about their diverse economy.
           Construction                                                 1,601                                                                                                                        The sunny climate in the
                                                                                              5.1%                                                    5.2%                  Other
           Other                                                        2,336                                                                                                                        Wenatchee Valley has always
         Source: www.ccpd.com/demographics (Port of Chelan County)                                                                                                                                   been ideal for agriculture.
                                                                                                                                                                                                     Recently the area’s cheap
                                                                                                         Whatcom pie chart
         Employment Growth | Chelan County                                                             Wages | Chelan County area                                                                    hydroelectric power has
                                                                                                                                                                                                     attracted high-tech giants
40,000
                                                                                                         Est. Median Household Income                                              $43,368
                                                                                                                                                                           Agriculture, Forestry,    like Microsoft and Yahoo,
                                                                                                                                                                           Fishing & Hunting         who have spent hundreds
                                                                                                         Est. Per Capita Income (2000)                                              $25,332
                                                                        37,730                                            19%                                              Services                  of millions of dollars locally
                                                            37,260                                       Average Annual wage 16%                                         $30,786*                    on state-of-the-art internet
                                                                                                                                                                   Wholesale Trade
                                          36,950                                                       25% on an averaging of the above-listed Employment Industry sectors
                                                                                                         *Based
                                                                                                                                                                                                     data centers. The Wenatchee
                                                                                                                                                                           Construction              Business Journal is your
                                                                                                         Source: 2006 Claritas, www.wenatchee.org
                                                                                                                                             13%                           Manufacturing             conduit to reach the region’s
35,000                           34,190                                                                                        12%
                                                                                                                                                                                                     business leaders.
                                                                                                                                                                           Retail Trade
                                                                                      4%                              5%
                       33,370                                                                                                                                              Government
           32,360                                                                              5%                                                                          Other




30,000
            2001        2002         2003        2004         2005       2006
         Source: www.ccpd.com/demographics (Port of Chelan County)



SPI Media Kit 1-15-10
       Northwest Navigator Military Demographics
                                                                                                                                  We’ve got you covered!



       Target the Navy’s $1.5 billion payroll
       with the Northwest Navigator.
       The Northwest Navigator is the official military newspaper serving this audience
       with exclusive distribution to all Pacific Northwest Navy bases, military housing and
       installations and off-base newsstands.

       Puget Sound is the U.S. Navy’s third largest fleet concentration area. The Department of
       the Navy spends about $3 billion annually in the region, which is home to approximately
       26,000 active duty members, 16,000 civilian employees, 5,800 drilling reservists, 76,000
       family members, and 48,000 Navy retirees. The region’s military installations and facilities
       occupy more than 28,000 acres of land.

       n Reach the perfect audience                              Demographics of Navigator Readers
         The population of the U.S. Navy is                      Distributed every Friday to Naval Base Kitsap, Naval
         the perfect demographic—affluent,                       Air Station Whidbey Island, Naval Station Everett.
         educated, young, energetic, tech savvy
                                                                 Readership Age                      18 -29           21%
         consumers with 100% employment.
                                                                                                     30-44            45%
         Our average reader is 41 years old, 79%
         have attended some college and 67%                                                          45-65            24%
         are wired with high speed internet.                     Female                                               51%
                                                                 Married                                              66%      Photo credits: Navy Region Northwest
       n $483 Million in Pension Payroll                         Have Children at Home                                54%
         Influence millions of dollars in retiree                Own Home                                             51%       Island County
         pension spending when you advertise in                                                                                 Base: Naval Air Station
                                                                 Average Household Income                          $64,758      Whidbey.
         the Northwest Navigator. Fifteen percent                Average Discretionary Income                   $1,149/mo       On-base employment of
         of our readers are over 55 years old and                                                                               10,066 comprises 68 percent
         include military retirees whose pensions                                                                               of total employment in Island
                                                                                                                                County, with an annual
         are administered through the bases.
                                                                 Northwest Navy Stats:                                          payroll of $399.1 million,
                                                                                                                                and another $91.1 million in
                                                                 A $2.1 Billion Economic Impact                                 pensions.

                                                                 Combined statistics for Kitsap Military Bases
                                                                 (Kitsap County), NAS Whidbey (Island County)                   Kitsap County
               No other publication                              and Naval Station Everett (Snohomish County)                   Bases: Naval Base Kitsap (the
                                                                                                                                Bremerton naval station and
                                                                 Employment (uniformed & civilian)                   41,958
              is distributed to 100%                             Annual Payroll                               $1.558 billion
                                                                                                                                the Bangor submarine base),
                                                                                                                                Puget Sound Naval Shipyard,
                                                                                                                                Keyport Undersea Warfare
                                                                 Military Retiree Pensions                    $483.1 million
                of base personnel                                Health Care Paid to Private Providers         $50.2 million
                                                                                                                                Center.
                                                                                                                                On-base employment of
                                                                                                                                27,375 makes up about 36
                and Navy housing.                                Purchases of Local Goods & Services
                                                                 Net Direct Impact*
                                                                                                              $133.1 million
                                                                                                              $2.125 billion
                                                                                                                                percent of total employment
                                                                                                                                in Kitsap County, with an
                                                                                                                                annual payroll of one billion
                                                                                                                                dollars, and another $253.9
                            The Navigator has                                                                                   million in pensions.
                         exclusive distribution on
                                                                                                                                Snohomish
                          Navy Region Northwest
                                                                                                                                County
                        bases, military installations                                                                           Base: Naval Station Everett
                            and Navy housing.                                                                                   On-base employment of 4,517
                                                                                                                                comprises about 2 percent of
                                                                                                                                employment in Snohomish
                                                                                                                                County, with an annual
       Source: Washington State Office of Financial Management                                                                  payroll of $159.1 million, and
       and Pulse Research                                                                                                       $138.1 million in pensions.



SPI Media Kit 1-15-10
       N o r t h w e s t N a v i g a t o r C i r c u l a t i o n 2 010
                                                                                                                              We’ve got you covered!


         KITSAP & EVERETT NAVAL BASES
         ZIP                     CITY
         98110                   Bainbridge Island                     75
        98199                    Seattle                              134    TARGETS A POWERFUL AUDIENCE
         98207                   Everett                              895
         98271                   Marysville                           835
         98310                   Bremerton                            178
         98311                   Bremerton                            135
         98312                   Bremerton                          1,786
         98314                   Bremerton                          1,280    Reservists   Contractors   Civilians   Active Duty   Navy Family    Retirees
                                                                               2,399        11,400       15,655       26,100        42,341        55,510
         98315                   Silverdale                          3,290
        98337                    Bremerton                            251
        98345                    Keyport                              320
        98346                    Kingston                             190
        98366                    Port Orchard                         162
        98367                    Port Orchard                          61
        98370                    Poulsbo                              135
        98383                    Silverdale                           398
        98524                    Allyn                                 65
        98528                    Belfair                              176
        Insert Total                                                10,366
        Mail                                                           42
        Total Circulation                                           10,408

         WHIDBEY AIR STATION
         ZIP                     CITY
         98223                   Arlington                             50
         98239                   Coupeville                            80
         98277                   Oak Harbor                          3,610
         98278                   Oak Harbor                          3,259
         Insert Total                                                6,999
         Mail                                                           8
         Total                                                       7,007
         Circulation
         Total Circulation                                           8,736
         Grand Total                                                19,144
       Important: Please add 2% to insert quantities for spoilage




       Independently Audited By:




       Source: ABC & CVC Audit
                                                                                                                                    US NAVY PHOTO CREDITS
SPI Media Kit 1-15-10
       Ta r g e t e d M a r k e t i n g & C u s t o m S e r v i c e s
                                                                                                                                                                                                                                                    We’ve got you covered!



                                   Boost your bottom line with these
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                                                                                                                                                                                                        AlmanacCoverRaw.ai   1/22/08   7:33:00 PM




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       Codes with our Print & Deliver program.                                                                                                       Catch the attention of readers logging
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                                                                                      KITSAP MERCHA
                                                                                          AP MER    NT   REWARDS
                                                                                                          EW
                                                                                                                            SPRING 2004
                                                                                                                                          PAGE 3

                                                                                                                                                     on to our websites to get frequent
                                                                                                               DE!
                                                                                                                LOOK INSI




                             KITSAP                                                                                                                   news updates. Run your print ad online
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SPI Media Kit 1-15-10
                                                   We've got you covered
                                                  in the Pacific Northwest.
                 C O M P L E T E L I S T I N g O F W A S H I N g T O N N E W S PA P E R N E T W O R K P u B L I C AT I O N S :

busIness Journals                                 Kirkland Reporter
                                                   PH: (425) 822-9166 n Tabloid n Wed
                                                                                                    Island County
Bellingham Business Journal                        www.KirklandReporter.com                         Northwest Navigator Whidbey
 PH: (360) 647-8805 n Tabloid n Monthly                                                              PH: (360) 675-6611 n Tabloid n Fri
 Reserve space on Thursday, two weeks
                                                  Madison Park Times*                                www.NorthwestNavigator.com
                                                   publishes Monthly
 prior to publishing date.
                                                                                                    North Whidbey TMC
 Publishes 1st Monday of the month.               Mercer Island Reporter                             PH: (360) 675-6611 n Tabloid n Wed
 www.BBJToday.com                                  PH: (206) 232-1215 n Broadsheet n Wed
                                                   www.MI-Reporter.com                              South Whidbey Record
Wenatchee Business Journal
                                                                                                     PH: (360) 221-5300 n Tabloid n Wed/Sat
 PH: (509) 663-6730 n Tabloid n Monthly           Nguoi Viet Tay Bac*
                                                                                                     www.SouthWhidbeyRecord.com
 Reserve space on Thursday, two weeks              Publishes Tuesdays & Fridays
 prior to publishing date.
                                                  North Seattle Herald-Outlook*
                                                                                                    Whidbey News-Times
 Publishes 1st Monday of the month.                                                                  PH: (360) 675-6611 n Tabloid n Wed/Sat
                                                   publishes 1st & 3rd Wed of each month
 www.WBJToday.com                                                                                    www.WhidbeyNewsTimes.com
                                                   (publishing the 5th Wed when applicable)
ClallaM/Jefferson County                          The Northwest Airlifter*                          Mason County
                                                   publishes Thursday
Forks Forum*                                                                                        Shelton-Mason County Journal*
 publishes Wednesday                              Queen Anne News/Magnolia News*                     publishes Thursday
                                                   publishes Wednesday
Peninsula Daily News*
 publishes Sunday-Friday                          Redmond Reporter                                  nICkel PublICatIons
                                                   PH: (425) 867-0353 n Tabloid n Fri               Little Nickel
Sequim Gazette*                                    www.Redmond-Reporter.com
 publishes Wednesday                                                                                 publishes Weekly
                                                  Renton Reporter
Sequim This Week*                                                                                   Nickel Ads
                                                   PH: (425) 255-3484 n Tabloid n Fri
 publishes Wednesday                                                                                 publishes Weekly
                                                   www.RentonReporter.com

kIng & PIerCe County                              Russian World News*                               san Juan County
                                                   publishes Twice Monthly
Auburn Reporter                                                                                     Islands’ Sounder
                                                  Snoqualmie Valley Record                           PH: (360) 376-4500 n Tabloid n Wed
 PH: (253) 833-0218 n Tabloid n Fri
                                                   PH: (425) 888-2311 n Tabloid n Wed                www.IslandsSounder.com
 www.Auburn-Reporter.com
                                                   www.ValleyRecord.com
Bellevue Reporter                                                                                   Islands’ Weekly
                                                  South Seattle Beacon*                              PH: (360) 468-4242 n Tabloid n Tue
 PH: (425) 453-4270 n Tabloid n Fri
                                                   publishes 1st & 3rd Wed of each month             www.IslandsWeekly.com
 www.BellevueReporter.com
                                                   (publishing the 5th Wed when applicable)
Bonney Lake & Sumner Courier-Herald                                                                 Journal of the San Juan Islands
                                                  Vashon-Maury Island Beachcomber                    PH: (360) 378-5696 n Tabloid n Wed
 PH: (253) 862-7719 n Broadsheet n Wed
                                                   PH: (206) 463-9195 n Tabloid n Wed                www.SanJuanJournal.com
 www.BLSCourierHerald.com
                                                   www.VashonBeachcomber.com
Bothell/Kenmore Reporter
 PH: (425) 483-3732 n Tabloid n Wed
                                                  Weekly Volcano*                                   skagIt County
                                                   publishes Thursday                               La Conner Weekly News*
 www.Bothell-Reporter.com
                                                                                                     publishes Wednesday
Capitol Hill Times*
 publishes 1st & 3rd Wed of each month
                                                  kItsaP County
 (publishing the 5th Wed when applicable)         Bainbridge Island Review                          snoHoMIsH County
                                                   PH: (206) 842-6613 n Tabloid n Fri               Arlington Times
Maple Valley & Covington Reporter                  www.BainbridgeReview.com
 PH: (425) 432-1209 n Tabloid n Fri                                                                  PH: (360) 659-1300 n Tabloid n Wed
 www.CovingtonReporter.com                        Bremerton Patriot/Central Kitsap Reporter          www.ArlingtonTimes.com
 www.MapleValleyReporter.com                       PH: (360) 308-9161 n Tabloid n Fri
                                                   www.BremertonPatriot.com                         Edmonds Beacon*
El Siete Dias*                                     www.CentralKitsapReporter.com                     publishes Thursday
 publishes Wednesday                                                                                Enterprise*
                                                  Kingston Community News
 (in King, Pierce and Snohomish Counties)          PH: (360) 779-4464 n Tabloid n Monthly            publishes Wednesday
Enumclaw Courier-Herald                            www.KingstonCommunityNews.com                    Marysville Globe
 PH: (360) 825-2555 n Broadsheet n Wed             Reserve space by the 15th of the month for        PH: (360) 659-1300 n Tabloid n Wed
 www.CourierHerald.com                             publication on the last Friday of the month.
                                                                                                     www.MarysvilleGlobe.com
Federal Way Mirror                                North Kitsap Herald
                                                   PH: (360) 779-4464 n Tabloid n Fri
                                                                                                    Mukilteo Beacon*
 PH: (253) 925-5565 n Tabloid n Wed/Sat                                                              publishes Wednesday
                                                   www.NorthKitsapHerald.com
 www.FederalWayMirror.com
Fort Lewis Ranger*                                Northwest Navigator Kitsap/Everett                 * Network Partner Newspapers
                                                   PH: (360) 308-9161 n Tabloid n Fri
 publishes Friday
                                                   www.NorthwestNavigator.com
Issaquah/Sammamish Reporter                       Port Orchard Independent                          natIonal sales offICe
 PH: (425) 391-0363 n Tabloid n Fri                PH: (360) 876-4414 n Tabloid n Fri                Toll Free (888) 443-5815
 www.Issaquah-Reporter.com                         www.PortOrchardIndependent.com                    Ph: (360) 394-5840 n Fax (360) 394-5841
 www.Sammamish-Reporter.com                                                                          www.SoundPublishing.com
                                                  What’s Up                                          Sound Publishing
Kent Reporter                                      PH: (360) 779-4464 n Tabloid n Fri
 PH: (253) 872-6600 n Tabloid n Fri                                                                  19351 8th Ave. NE, Suite 106
 www.KentReporter.com                                                                                Poulsbo, WA 98370


                                                                                                                           SPI_MediaKitMaster1-5-9.indd

								
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