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ppt - Persuasive Technology Conc

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					                Summer                                   Low
                                                         Ultra
                                                         Violet

                                         A conceptual captology design by
                                            Josie Chou and Dan Gilbert


                                                   Design Challenge
                    To design an interactive simulation experience that inspires
                         adolescent girls to protect themselves in the sun.
                                          Time limit: 10 hours/team member



Stanford University, Spring 2002                                                              Summer LUV
Ed 225xs “Persuasive Technologies and Education”                                   Josie Chou & Dan Gilbert
www.captology.org                                                                                  Slide #1
       Summer LUV
Persuasive Purpose
        – To guide and scaffold adolescent girls’ knowledge about
          protection from the sun
        – To persuade adolescent girls to practice what they have
          learned from the simulation game


User Description
•       Girls Ages 11-13
•       Middle School Bound
•       Active in extracurricular activities like sports




Stanford University, Spring 2002                                         Summer LUV
Ed 225xs “Persuasive Technologies and Education”              Josie Chou & Dan Gilbert
www.captology.org                                                             Slide #2
       Industrial Design/Prototype

    • Simulation game
    • Key chain or
    backpack attachment
    • Changeable colors
    • Solar power
    • Fluorescent in the
    dark




Stanford University, Spring 2002                              Summer LUV
Ed 225xs “Persuasive Technologies and Education”   Josie Chou & Dan Gilbert
www.captology.org                                                  Slide #3
       Storyboard: When Kara meets Summer LUV




Concerned about her daughter’s health,             Kara goes home and registers her user     Kara starts playing the simulation game
Kara’s mom buys Summer LUV at                      name as “Super Kara” on Summer LUV’s      on Summer LUV. Of the three options
Target for $5.99.                                  website so that she can play with other   she chooses the beach scenario.
                                                   Summer LUV users.




In the game, Kara monitors the UV scale            Kara updates her scores to the web site   On the website, Kara asks questions about
and gives SuperKara enough suntan                  with her personalized user name. Based    sun protection and shares her experience
lotion and water to keep the character             on her scores, she can win prizes         with Summer LUV. Kara and her mom are
healthy. Scores and audio (“Good Job”)             including a family vacation to Hawaii!    eager to tell friends about Summer LUV.
are given as feedback.

Stanford University, Spring 2002                                                                                                 Summer LUV
Ed 225xs “Persuasive Technologies and Education”                                                                      Josie Chou & Dan Gilbert
www.captology.org                                                                                                                     Slide #4
       Features/Functionality
• Situation-based portable games (beach, tennis,
  and swimming) that simulate sun exposure
• Registration on website with a user name
• Feedback: points and audio (good job!)
• Alert system to refill suntan lotion and water
• Changeable colors
• Rewards: compete with others for prizes
  (suntan lotion, bottled water, cap, or a family
  vacation to Hawaii)



Stanford University, Spring 2002                              Summer LUV
Ed 225xs “Persuasive Technologies and Education”   Josie Chou & Dan Gilbert
www.captology.org                                                  Slide #5
               Demo screenshot: Summer LUV

                                                   Welcome

                                                   Please enter the 7 digit
                                                   code on your Summer LUV
                                                   Device here:
                                                   _______________

                                                   Choose your user name:
                                                   ____________________




Stanford University, Spring 2002                                               Summer LUV
Ed 225xs “Persuasive Technologies and Education”                    Josie Chou & Dan Gilbert
www.captology.org                                                                   Slide #6
             Demo Screenshot: High Scores
    User Name                                          # of safe days in a row


Queen Latifah                                      24


Rockett                                            16


Venus                                              14


NiCool                                             12


Ziang Zi-Yi                                        8


Stanford University, Spring 2002                                                            Summer LUV
Ed 225xs “Persuasive Technologies and Education”                                 Josie Chou & Dan Gilbert
www.captology.org                                                                                Slide #7
       Theoretical Justifications
• Moral appeal – learn life-saving habits
• Social proof:
   – Everybody is doing it (competition)
   – Fun - Game puts girls in a receptive mood, game designed
     specifically for girls and their social concerns
• Expertise – on sun protection knowledge
• Embedded – key chain or backpack attachment
• Self-feeling Positive – encouraging feedback
• Specialization and personalization – with personal user
  name and changeable colors for sense of ownership




Stanford University, Spring 2002                                  Summer LUV
Ed 225xs “Persuasive Technologies and Education”       Josie Chou & Dan Gilbert
www.captology.org                                                      Slide #8
       Success!
  • Girls learn healthy behaviors in
  time for summer
  • They come back to the
  simulation games
  • They tell peers about Summer
  LUV
  • They think of themselves as
  enthusiastic health promoters
  capable of enjoying outdoor
  activities while protecting their
  health

Stanford University, Spring 2002                              Summer LUV
Ed 225xs “Persuasive Technologies and Education”   Josie Chou & Dan Gilbert
www.captology.org                                                  Slide #9
       Results of User Testing
Danielle (11, Middle school girl)
• Low price is compelling
• Interested in topic
• Afraid of being “tied up” with simulation, might
  distract from other work or activities

Dina (37, Mom)
• Well-designed prototype
• Not sure if her daughter would practice the values that
  Summer LUV is trying to teach



Stanford University, Spring 2002                              Summer LUV
Ed 225xs “Persuasive Technologies and Education”   Josie Chou & Dan Gilbert
www.captology.org                                                 Slide #10
       Shortcomings of Design

         • Requires marketing to parents
         • Summer LUV’s outdoor activities might
           not match girls’ interests 100%
         • Girls might only see Summer LUV as a
           game not as a learning tool
         • Girls might become more hesitant to
           exercise and spend time outside




Stanford University, Spring 2002                              Summer LUV
Ed 225xs “Persuasive Technologies and Education”   Josie Chou & Dan Gilbert
www.captology.org                                                 Slide #11
       Expansion - What else is possible?
• Alert and remind functions while users are in
  the sun
• Strengthen community: website connects
  network of users to share and compete
• Adaptors for different electronic games and
  devices (use with game-boy or cell phone)




Stanford University, Spring 2002                              Summer LUV
Ed 225xs “Persuasive Technologies and Education”   Josie Chou & Dan Gilbert
www.captology.org                                                 Slide #12
       Next Steps in Design Process
• In depth learner study
• Iterate! Iterate! Iterate!
• Focus groups with different target users
  (teenage version, senior citizen version, boys)




Stanford University, Spring 2002                              Summer LUV
Ed 225xs “Persuasive Technologies and Education”   Josie Chou & Dan Gilbert
www.captology.org                                                 Slide #13
      Evaluation of Captology Design Project

      How well does the design idea fit into the realm of captology?


                    0             1                2   3   4   5   6   7




      How well does the design match the design brief?

                   0             1             2       3   4   5   6   7




      How viable/convincing is the proposed solution?

                    0             1                2   3   4   5   6   7


Stanford University, Spring 2002                                                      Summer LUV
Ed 225xs “Persuasive Technologies and Education”                           Josie Chou & Dan Gilbert
www.captology.org                                                                         Slide #14
      Evaluation continued…
        How clever is the proposed solution?

                     0             1               2   3   4   5   6   7




       How effectively did the presentation communicate?

                   0              1                2   3   4   5   6   7




       How well does the document communicate?

                    0             1                2   3   4   5   6   7


      Bonus Points



Stanford University, Spring 2002                                                      Summer LUV
Ed 225xs “Persuasive Technologies and Education”                           Josie Chou & Dan Gilbert
www.captology.org                                                                         Slide #15

				
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