iPhone App (DOC) by shrakdoc


									                                                                      18th May 2010


GMG Property Services has teamed up with award-winning creative technology
agency, World Archipelago, to launch a custom-built property iPhone app, for estate
and lettings agents who use Vebra, Core and CFP software solutions.

The individually branded app allows agents to easily show their current property
stock to potential vendors and also allows their existing customers to search for
properties at their own convenience, whilst on the move. The user can flip through
property images, read full property descriptions, view their location, email a friend
and contact the agent directly. An added advantage is that the GPS feature on the
iPhone can highlight properties close to the user’s current location, which makes
viewing even easier!

The app will bring many benefits to agents as it will:
      Drive increased traffic to their website; resulting in better lead generation,
      Provide them with the latest cutting edge sales tool to convert leads on the
      Exploit the increase in iPhone users in the market and their adoption of
       mobile property searches.

Mark Goddard, Group Managing Director of GMG Property Services, commented;
“As there are over 1.2 million iPhones already in the UK, there is a recognised and
enthusiastic audience for apps. Around three to eight percent of agency traffic now
comes from iPhone users and this is constantly increasing. We are delighted to be
working in partnership with World Archipelago to offer our customers their own
branded iPhone app that works seamlessly with their data through Vebra, Core or
CFP. iPhone users will be able to download the app for free from the Apple Store
and access the agency’s entire database of properties, including full details and
photos. This will be a huge benefit to estate and lettings agents as the app will widen
their reach to the ever growing iPhone user base.”

Russell Douglas, Managing Director Property at World Archipelago, said: “We are
very excited about partnering with the UK’s leading provider of property software
solutions and the opportunity that the partnership with GMG Property Service gives
us to extend our products to a much broader market sector.”

The iPhone app is available to all GMG Property Services clients for a set up fee of
£750, followed by monthly subscriptions from £20.

For more information on GMG Property Services’ iPhone app call 0844 573 6093 or
email apps@gmgpsg.com


For further information contact Julie Allen at GMG Property Services on 0845 230
5333 or email julie.allen@gmgpsg.com or visit http://www.gmgpsg.com/

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CFP Software:

Vebra Solutions:

Core Systems:
Notes to Editors:

        GMG Property Services is a division within Guardian Media Group.

        GMG Property Services also owns Vebra, Core and CFP, all leading UK
         software providers to the property industry.

        Guardian Media Group plc ('GMG') is one of the UK's leading multimedia
         companies. Its diverse portfolio includes:
         - Guardian News & Media: the Guardian and Observer newspapers
            and the Guardian Unlimited network of websites.
         - GMG Radio: 13 regional radio stations under the Real Radio, Smooth
            Radio, Century FM and Rock Radio brands.
         - Trader Media Group: one of Europe's largest specialist print and
            online media companies, and publisher of the Auto Trader magazine
            and website.
         - Trader Media Group is jointly owned by GMG and Apax Partners,
            with GMG as the majority shareholder.
         - GMG Property Services Group: Vebra, Core and CFP, the UK’s
            leading providers of software to estate, lettings and Property
            Management Agents, and The Media Design House providing web
            solutions to the property industry.

        GMG is wholly owned by the Scott Trust, which was created in 1936 to
         secure the financial and editorial independence of the Guardian in

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