Tanzania, Africa, 2010:
As the New Year ushered in a fresh decade,
four adventure-philanthropists climbed under
the light of a blue moon in the shadows of Mt. PA N DY T OW N
Kilimanjaro. Led by Everest summiter & PENDANT
ﬁlmmaker Scott Mortensen, the core team
AN EXPERIMENT IN
included Brian Bagnuolo, Michelle Lorusso, &
The Philosophy: BEAUTY & PURPOSE
Jen DeMattia. The mission was not merely to
reach the roof of Africa but to explore new Lose the charity mindset: I have worked as a
ways to better the world one community at a humanitarian for over twenty years in the
time. Days after their successful ascent they United States, Russia, Thailand, Haiti,
chanced upon a precious gemstone called Honduras, Fiji and Mexico. One thing I
Tanzanite - one thousand times more rare have discovered throughout my career is
than diamond & known to exist only in the that charity alone cannot resolve massive
Merelani Hills around Mt. Kilimanjaro. An global problems like poverty, inequality and
elaborate cross-cultural collaboration soon environmental degradation. Generous
followed. As the 3.51 carat Tanzanite gem donations may alleviate suﬀering but they
changed hands & crossed borders between rarely alter the underlying crisis.
Africa, London and Beverly Hills the purpose
of the movement became clear: Don’t just treat symptoms, solve problems: To
Give friends the opportunity to invest in create lasting social value, society needs to
sustainable, social change. replace good intentions with good ideas that
spur systemic change. This concept is called
social entrepreneurship. The approach
is not simply a donation to charity. It is an A $50 do"ar contribution, a $12,500 Diamond
& Tanzanite pendant & an opportunity to
investment in long-term opportunities for
invest in a social movement.
S C O T T M O RT E N S E N
P A N D Y T O W N P E N D A N T: R O A T A N , H O N D U R A S
Handcrafted by master designer Michael Beaudry, the Pandytown Pendant is a
work of art that unites ﬂawless .25cttw black diamond pave, .20cts lily-cut
diamond, black rhodium and 18K white gold around a stunning 3.51 carat
Tanzanite gemstone. The pendant was created to initiate social
entrepreneurship both in the United States & abroad. Our cross-cultural
partnership aims to create long-lasting enterprise that improves our world one
community at a time.
n., 1. society's change agent: pioneer of STEP ONE: IDENTIFY CHANGE-MAKERS
innovations that beneﬁt humanity.
--Sko" Foundation, 2009 As an informal research activity we established a booth at the
3rd Annual Community Service Fair in Thousand Oaks, CA.
Through this event we were able to identify roles for individuals
who possessed a natural talent to communicate the need for
The Objective: Raise $25,000 social change. These Pandytown Youth Ambassadors helped us
generate a cross-cultural community of inspired associates, A problem becomes an opportunity. The 3rd Annual Community
Roatan colleagues, peers and friends. Service Fair.
S T E P T W O :! UNITE TEAM MEMBERS
As our social network grew, we needed a centralized technology
that could facilitate communication, enhance collaboration and
archive our collective history. For this purpose we created
www.pandytown.com - an outward facing, video-blog. Coupled
with the PANDYTOWN Facebook group that quickly grew to
include nearly 500 members our resources could now be There are many places in the ...but the Pandytown Youth Center
mobilized at a moment’s notice. world that need assistance... is a cross-cultural co"aboration
that empowers everyone involved.
S T E P T H R E E :! E N G AG E C O M M U N I T Y
The question was posed as an experiment in phenomenology,
The social entrepreneurship framework “How can an online community help empower a physical
provides a valuable model for applying community?” Anyone who invested $50 dollars was entered in
our drawing to win the Pandytown Pendant - a Beaudry work of
the ingenuity and innovation necessary art valued at $12,500.
“Beauty on Purpose” marketing The motif reminds us of true
to fundamentally change the world. The bottom line: our social venture unites and empowers those willing campaign. wealth, beauty & social purpose.
to invest in the world’s cultural treasures and environmental riches.