Myanmar Tourism Promotion TOURISM DEVELOMPENT IN MYANMAR AND TRANSPORTATION LINKAGES IN MYANMAR Presented by Ambassador H.E U Nyunt Tin Secretary of Myanmar Institute of Strategic and International Studies (Myanmar-ISIS) (Asia Cooperation Dialogue –ACD) (15-18 December, 2004. Bangkok) Slide: 1 Myanmar Tourism Introduction Promotion Myanmar is recognized as a tourist destination with a rich cultural heritage, blessed with a unique environment; snowcapped mountains, beautiful lakes, long rivers, lush tropical forests, unspoilt beaches and archipelagoes. Thus, realizing the importance of the role of tourism in terms of its generating foreign exchange, contributing to economic growth, integrating friendship and understanding and creating job opportunities, Myanmar has given priority to the development of tourism and has been promoting Myanmar tourism based on nature, history and cultural heritage as our major themes, targeting a broad range of markets in Europe, Pacific Asia, South Asia, Southeast Asia, Australia and the Americas. Tourism in Myanmar began as a government enterprise. With the formation of the Ministry of Hotels and Tourism in 1992 and the promulgation of Myanmar Tourism Law in 1993, private sector has been encouraged to develop the potentials of Tourism. In addition, public private relationship has nurtured systematically. The Union of Myanmar Travel Association and the Myanmar Hotelier Association have already been formed. Today, continuing efforts are undertaken that seek to further enhance public and private partnership for cooperative efforts in tourism promotion and marketing overseas. Slide: 2 Myanmar Major Tourist Attraction and Potential Sites Tourism Myanmar is traditionally a cultural destination popularly known as the Promotion Land of Pagodas. The main tourism sites accessible throughout the year by plane, train or coach are Yangon, Mandalay, Bagan, Tauggyi and Inlay Lake. Mt. Khakarborazi (5889 metres) the highest peak in Southeast Asia and Mt. Victoria attract mountaineer and trekkers. Ngapali, Chaungtha, Ngwesaung and Kantharya beaches, and the islands and marine life in the Myeik Archipelago are famous attractions of Myanmar in the recent years. For eco-tourism, fifteen Wildlife Parks and Sanctuaries have been opened and made accessible now. Some of the eco-tourism sites are Mt. Khakaborzi, Mt. Popa, Natmataung, Alaungdaw Katthapa, Moeyingyi, Pyin Oo Lwin and Inlay Lake. The cross border travellers enjoys day trips to border towns in the northern and northeastern parts of Myanmar. For the development of new tourism products, (cultural, religious and eco-tourism) and to increase visitor arrivals to Myanmar all year round, the Ministry of Hotels and Tourism works together with the Tourism related Ministries, regional authorities, Myanmar Hotelier Association (MHA) and Union of Myanmar Travel and Association (UMTA). The initiatives include efforts to preserve the cultural heritage and at the same time let the tourists have awareness of the existing tourism products, accommodation and accessibility to the new destinations such as Putao, Mrauk Oo, Ngwe Saung, Myeik Archipelago, Kawthaung, Mt. Victoria and to take part in events such as Taunggyi Tazaundaung Festival in Shan State during November 2004, Naga New Year Festival in Sagaing during January 2005 and Thingyan, Water Festival 2005 Slide: 3 Myanmar Tourism Promotion Slide: 4 Shwedagon Pagoda Myanmar Tourism Yangon Promotion Slide: 5 Myanmar Bagan Tourism Promotion Slide: 6 Ancient Palace ( Mandalay ) Myanmar Tourism Promotion Slide: 7 Myanmar Inlay Lake Tourism Promotion Slide: 8 Myanmar Snow capped Mountains of Myanmar Tourism Promotion Slide: 9 Myanmar Ngapali Beach Tourism Promotion Slide: 10 Myanmar Tourism Promotion Slide: 11 Myanmar Tourism Promotion Slide: 12 Myanmar Tourism Major Hotel Accommodations Promotion (a) Yangon - 6120 rooms (b) Mandalay - 2527 rooms (c) Bagan - 1801 rooms (d) Lake Inlay - 742 rooms (e) Ngapali Beach - 248 rooms (f) Ngwe Saung Beach- 742 rooms Slide: 13 Myanmar Tourism Promotion Slide: 14 Myanmar Tourism Promotion Slide: 15 Myanmar Tourism Promotion The Landmark of Myanmar Slide: 16 Myanmar Regional Tourism Cooperations Tourism Promotion Myanmar has signed Tourism Cooperation Agreements with China, Cambodia, Lao PDR, Malaysia, Singapore, Thailand and Vietnam. Myanmar, therefore, together with other ASEAN members is carrying out promotional activities under the Visit ASEAN Campaign to promote ASEAN as a Single Destination. Its active participation in regional forums and activities of BIMST-EC, PATA, GMS, EWEC, ACMECS and Ganga Mekong Cooperation would not only strengthen closer relations bilaterally but also regionally. Slide: 17 Myanmar Tourism Promotion Myanmar tour companies, airlines and Hotels participate at many International and regional tourism fairs. In 2006, Myanmar will be holding the ASEAN Tourism Forum (ATF). Myanmar would like to coordinate with other ACD countries for special tourism arrangement such as Buddhist Culture tour which will include Buddhist countries like, Thailand, Lao PDR, Cambodia, India, Nepal, Sri Lanka ---- etc. Slide: 18 Myanmar Conclusion Tourism Promotion The Government is committed to develop tourism as one of the major economic sectors for earning foreign exchange and has directed its efforts to achieve the goal. Besides the existing tourist destination, new tourist attractions have been developed, giving encouragement to both local and foreign entrepreneurs to participate in the newly emerging market oriented economy of Myanmar. The strong public-private partnership in the development and marketing of Myanmar tourism will further enhance in the awareness of Myanmar as a safe tourist destination. Slide: 19 Transportation Linkages in Asia • Asian Highway • ASEAN Highway • Greater Mekong Sub-region-GMS Highway • BIMSTEC Highway • India-Myanmar-Thai Tripartite Highway • GMS East-West Economic corridor Highway • GMS North-South Economic corridor Highway Asian Highways • Asian Highway No-1 (AHI) - Starting form Myanmar– Thai border town of Myawaddy and ended at Myanmar– India border town of Tamu and its total length is 1665 kilometer. • (AH-2) - Started from Thai-Myanmar border town of Tarchileik and in the direction of Kyaingtong-Taunggyi– Meikhtila. AH-2 will join with AH-1 and ended at Tamu. • (AH-3) – Which is 93 Kilometer long between Kyaingtong and Monglar. • (AH-14) – Which is 453 km long between Mandalay and Muse. ASEAN Highways • ASEAN Highway No-1. Which is identical with Asian Highway No-1. • ASEAN Highway No-2. Which is the same direction of Asian Highway No-2. • ASEAN Highway No-3. That is identical with Asian Highway No-3. • ASEAN Highway No-14. Which started from Mandalay and ended at Muse and it's 453 km long. • ASEAN Highway No-111. Which is 239 km long Loilim to Thibaw. • ASEAN Highway No-112. Which is 1058 km long from Thahtone to Kawthoung.