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					Trends in e-books: an integrated platform for e-books and e-journals

Presented by Olivier Diesnis Head of Sales Online Books EMEA

Agenda
2

• • • • •

Evidence in favour and against eBooks. Different ways of integrating eBooks. The Elsevier vision Impact on usage and research output. Migration to e-only.

Arguments against and in favour of eBooks

3

Feedback against eBooks University of Texas study Monitor Group study

Augments against eBooks
4

• • • • • •

Print is easier to use. Better portability Ability to annotate and highlight. Print out, e-material anyway. Less plagiarism issues. Restriction on printing, downloading and multiple user access.

University of Texas study on eBooks usage
5

• • • •

E-book usage varies according to which titles are in which collection. *(selection is important) E-book cost-per-use over time is low when compared to printed books, and is comparable to e-journals. E-books have had minimal impact on print collecting patterns. Academic e-book usage appears to be primarily for chapters browsing, and short information snippet within each book. - Dennis Dillon, University of Texas

End-users prefer online above print because of the superior access
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Students and researchers prefer online books…
Preference Online vs. Print1

…mostly because of superior access
Major Benefits of eBooks2 Comprehensiveness Ease of Access

Online

413

No Preference

267

Relevant Content

Availability (Access) Print 153 Ease of Use

“Access is all that matters!” -Associate Director for Research Services
Source: 1. Global Faculty eBook Survey 2007 (E-brary); 2. Elsevier eBook User Survey 2007 (Monitor Group) - 900+ Professors, Researchers, Students

Access! Access! Access!
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Anywhere...
“What our ‘clients’ want is more access. These days they are multi-tasking. They want information wherever they are on whatever device they are using. It’s the libraries job to adapt to that” - Manager Electronic Resources

Anytime…
Online resources are changing reading patterns – enabling access when it best suits the reader

40%

Other off campus

Libraries

30%

28% 25% 20%

20%

18%

10%
Wireless Dorms Other on campus

8% 1%

0% 12-4am 4-8am 8-12pm 12-4pm 4-8pm 8-12pm Time of day at which students use online resources1

Locations from which students use online resources1

Dispersed campuses In the library and at home
Source: 1. University of Tennessee, Nov 2007

Work when the library is closed

Access! Access! Access!
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No restrictions…
Multiple users Simultaneous access means… All your students and researchers can access the content they need … when they need it Buy just one copy of core texts to serve an entire faculty
Wiley Interscience ScienceDirect

Most reliable…
Reliability of ScienceDirect vs Other Platforms1

Full downloading rights Full printing rights means… Students and researchers can be as efficient and effective as possible

Springerlink

50%

100%

150%

Indexed (on Average) Share of Librarians Completely or Very Satisfied

Source: 1. Elsevier ScienceDirect Benchmarking Study, 2006

Different ways of integrating eBooks
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• Aggregator. All eBooks available from one platform. • Publisher platform. Integration of ejournals and eBooks. • Federated search. • OPAC.

Integration of eBooks and e-journals

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Long heritage in publishing books Comprehensive journal & book search Linked navigation Integrated with existing systems High quality MARC records

Elsevier has a long heritage of publishing renowned works by leading authors and prize winners

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Long Heritage of Publishing Leading Books
The Publishing House of Elzevir was first established in 1580 by Lowys Elzevir Jacobus George Robbers established the modern Elsevier Company in 1880

Galileo published his “Discorsi e dimostrazioni matematiche, intoro a due nuoue scienze” — his last work — with Elzevir despite being banned by the Inquisition and is recognized as the first important work of modern physics

The publication of the book, edited by Sir Alexander Fleming, about a revolutionary new antibiotic, “Penicillin: Its Practical Application” in 1946`

The publication of “Gray’s Anatomy” in 1858 was a landmark for the study of the human anatomy and in many ways for the whole of medicine

Nobel Prize winners published with Elsevier
Niels Bohr Physics Louis Pasteur (Chemistry) Alexander Fleming Medicine Albert Einstein Physics George F. Smoot Physics John C. Mather Physics Roger D. Kornberg Chemistry Craig C Mello Medicine

Elsevier offers better eBooks with leading imprints and authors
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eBooks: Renowned Imprints…
Academic Press Butterworth-Heinemann (business, technology) Syngress and Digital Press (computing) Elsevier Science Gulf Professional Publishing (petroleum / petrochemical processing) Morgan Kaufmann (computer science) Newnes (electrical / electronic engineering) North-Holland (mathematics) Pergamon
Elsevier authors have Elsevier authors are Elsevier authors

by superior authors
No. of documents published per author1

122

Publish More
Elsevier eBooks

85

Major Publisher

No. of citations per author1

1,804

Cited More
Elsevier eBooks

1,052

Major Publisher

Average author H-index1

Higher Impact factor

16.3 14.1

Source: 1. H-Index Study, Sep 2007 (ATOS Consulting)

Elsevier eBooks

Major Publisher

Elsevier publishes all key book types, across a wide range of subject areas, for a variety of uses
Elsevier Reference Works Elsevier Book Series Elsevier Handbooks Elsevier eBooks

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62 titles
Including: Ency.of Materials; Science & Technology Ency. of Energy Treatise on Geochemistry Treatise in Geophysics Comprehensive Coordination Chemistry Ency. of Physical Sciences & Technology Ency. of Analytical Science Ency. of Condensed Matter Physics Ency. of Language & Linguistics Ency. Of Archaeology xPharm Ency. of Cancer Ency. Of Toxicology

150+ series (2000 vol)
Including: Methods in Enzymology Side Effects of Drugs Annual International Review of Cytology Progress in Brain Research Advances in Cancer Research Advances in Agronomy Advances in Genetics Advances in Heterocyclic Chemistry Advances in Quantum Chemistry Advances in Pharmacology Methods in Cell Biology Methods in Microbiology

7 series
Including: Handbooks in Economics series Handbook of Numerical Analysis Handbook of Statistics Handbook of Magnetic Materials Comprehensive Analytical Chemistry Handbooks in Operations Research & Management Science Handbooks on the Physics & Chemistry of Rare Earths

>4100 books

Across 18 subject packages: • Agricultural and Biological Sciences • Biochemistry, Genetics & Molecular Biolo • Chemical Engineering • Chemistry • Computer Science • Earth and Planetary Sciences • Energy • Engineering • Environmental Science • Immunology and Microbiology • Material Sciences • Mathematics • Medicine and Dentistry • Neuroscience • Pharmacology, Toxicology & Pharmaceutical • Physics and Astronomy • Psychology

Elsevier articles are the most used and most cited resources driving leading research

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Elsevier’s journals are the world’s largest resource…
Share of Articles1
Share of Citations2 Contribution to Research3
Impact on Research
(Number of citations)

Elsevier
Others

Elsevier
Others

Wiley Blackwell University press
University press

Wiley Blackwell Springer WK T&F
Breadth & Depth
(Number of articles)

Learned Societies WK T&F

Springer
Learned Societies

… and are the most used and cited by the scientific community
Source: 1. ISS, 2007; 2. ISS, 2007; 3. ISS, Monitor Group analysis, 2007

Elsevier has developed the leading online content platform ScienceDirect
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ScienceDirect has the most powerful search capability
Powerful search Easy to use Relevant results

ScienceDirect

ScienceDirect

ScienceDirect

Springerlink

Springerlink

Springerlink

Synergy Blackwell

Synergy Blackwell

Wiley Interscience

Wiley Interscience

Wiley Interscience

Synergy Blackwell

50%

100%

150%

50%

100%

150%

50%

100%

150%

Powerful Search Capabilities1 (Indexed on Average)

Search Facility Easy to Use1 (Indexed on Average)

Search Produces Relevant Results1 (Indexed on Average)

12 million searches on ScienceDirect each month!. Over a million article downloaded each day

… making high quality information easy to find
Source: 1. Elsevier ScienceDirect Benchmarking Study, 2006; * Google Scholar has 7m searches per month, 2007

Powerful search
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2 1

Ease of use
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ScienceDirect offers truly comprehensive search
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ScienceDirect links journals, books and citation databases to create a fully comprehensive search…
Links to Scopus viewing

Links to journals

… as well as integrating with external systems via MARC records, and other sources via CrossRef

Impact on usage and research output
University of Texas study Most used books Preferred platform Guaranteed uptake Monitor usage

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University of Texas study on eBooks
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•

E-Books cost per use is between 25¢ - $4.80. (but less ongoing cost, so total cost-per-use decrease with every passing year) Printed Books cost per use is between $3.24 - $28.57. (but with higher ongoing costs: heating / cooling / shelving / maintenance costs) E-Journals cost per use is $5 (few ongoing cost).

•

•

Conclusion: E-books are cost effective, and become more cost effective over time. - Dennis Dillon, University of Texas

Access to ScienceDirect content boosts research productivity
21

Articles Published Before and After Launch of ScienceDirect1
4

4.5x faster growth
3.5

•

China: The amount of content available before the launch of ScienceDirect was relatively modest

Indexed article output (1996 = 1)

3

Growth Accelerator

2.2x faster growth

•
2.5

Brazil: The transition to online opened up access to a much more content

2

Launch of ScienceDirect

1.5

1.9x faster growth

•

UK: Historically high print subs. In the UK transition to online increased research productivity even further

1 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006

Source: 1. Elsevier Scopus, 2007

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Driving e-only
E-only serial E-only MRW E-only Monograph

Driving e-only
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E-only serial (book series) 77% librarians said they would acquire the serials online-only that they purchased in print **. 2009 E-only MRWs 83% of librarians said they would acquire the MRWs in online-only that they purchased in print. 2009. Pilot in 2008 E-only Monograph 57% librarians said they would acquire the monographs in online-only that they purchased in print. Publish a minimum of 50 science monograph e-only in 2008

**Source: 2007 survey to 247 of librarians worldwide.

Conclusion
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• eBooks still raise a lot of confusion. • Yet a lot of studies indicate - the preference of users for eBooks. - cost effectiveness of eBooks. • Different ways of integrating eBooks. Focus on the benefit of integrating both eBooks and ejournals. • Positive impact on usage and research output. • Migration to e-only.

CIBER conclusion at UCL (16 January 2008).
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The inexorable rise of the e-book “We expect print sales to diminish sharply as electronic publishing initiatives such as blogs, RSS, integrated media players, pod casting and publishing-on-demand devices become established parts of the information landscape. Electronic books, driven by consumer demand, will finally become established as the primary format for educational textbooks and scholarly books and monographs, as well as reference formats”.
Source: Report conducted by Centre for Information Behaviour and the Evaluation of Research (CIBER) at UCL (16 January 2008).

Thank You

WalkBook

University of Bahcesehir, Istanbul

Library Director, Dr Erzurum


				
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