Cites and Bytes The Information Newsletter for the Business

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The Information Newsletter for the Business & Economics Department Volume 8 Number 8 August 2008 Edited by Teni Bedrosian

[NEW BOOKS] Our daily meds: how the pharmaceutical companies transformed themselves into slick marketing machines and hooked the nation on prescription drugs by Melody Petersen. “Drug companies have
institutionalized deception… And former New York Times reporter Petersen details these deceptions with information that will be startling… Much of what she recounts—such as the glut of copycat drugs like antacids, and marketers' lavish wining and dining of doctors—has been covered in books by others… But Petersen fleshes out these issues and names prominent doctors, who, she says, are on the take. She is particularly strong on the ghostwriting of medical journal articles by advertising agencies.” (Publishers Weekly) 338.4D7 P484

The power of story: rewrite your destiny in business and in life by James E. Loehr. “According to this
pragmatic self-help, each person has a story they tell themselves about themselves, which is often flawed and misunderstood by the conscious mind telling it… Performance psychologist Loehr, coauthor of The Power of Full Engagement, shows how these stories, which can be as broad as a worldview ("The world is full of traps and misfortune") or focused unhealthily on a particular "subplot" (like work), define our reality and "destiny." Loehr draws a lot of complex, convincing points from his seemingly simple premise; his book should give anyone suffering from general life dissatisfaction or business malaise plenty to think over.” (Publishers Weekly) 658.017 L825-1

Tuned in: uncover the extraordinary opportunities that lead to business breakthroughs by Craig Stull.
“This well-reasoned and useful guide argues that successful innovators can develop products that resonate by connecting deeply with consumers. This simple idea is delivered in a conversational tone and illustrated in wellstructured chapters laying out a six-step Tuned in Process and examples that span borders and industries… there is sufficient fodder for anyone who wants to shake the sleep out of an organization and renew a focus on creating the kind of value that customers are willing to pay for.” (Publishers Weekly) 658.017 S934

Spend ‘til the end: the revolutionary guide to your financial health by Scott Burns. “Kotlikoff and Burns
(coauthors of The Coming Generational Storm) turn conventional retirement planning wisdom on its head in a feisty financial guide that questions the financial benefits of college and argues delaying filing for Social Security benefits. Unfortunately, many provocative insights are buried beneath fairly recondite economic analysis… According to the authors, truly sophisticated planning is best left up to computer programs (such as the one Kotlikoff himself has developed and offers online at …the authors efficiently address Roth IRAs and provide an eyeopening exposé of the duplicity rampant in the personal finance industry." (Publishers Weekly) 332.01 B967-1

How to get rich: one of the world’s greatest entrepreneurs shares his secrets by Felix Dennis. “This is not your usual get-rich-quick manual. Though Dennis… the founder of a publishing empire (including Maxim magazine) wants to help the reader rank at least among the lesser rich (equal to a net worth of $30 million–$80 million by his definition), he isn't himself motivated by money. With his own fortune estimated at between $400 million and $900 million, he doesn't have to be. Dennis highlights the right strategies and mindset to get readers their millions, but he won't air-brush his story or soften the bitter truth along the way. As he says, when it comes to acquiring wealth, being a bit of a shit helps.” (Publishers Weekly) 658.017 D3996

U.S. Small Business Administration includes, demographics of women and minorities, research resources, grants, business development programs and free online courses.
Los Angeles County Office of Small Business offers Contract Connection Workshops, Enterprise Preference Program, extensive FAQ section, bid opportunities and much more.
U.S. Department of Commerce, Minority Business Development Agency’s helpful online tools for managing your business, discussion forums, minority group profiles, and much more.
Small Business Development Center, Los Angeles Regional Networks offers services in financing, e-marketing, start-up advice, legal issues, strategic planning, and much more.
Los Angeles Business Assistance Virtual Network helps you find subcontractors, register with BAVN, find out your business NAICS code and much more.


Forthcoming Programs to be presented by Inventors Workshop International Educational Foundation; Entrepreneurs Workshop; and Los Angeles Public Library, Business and Economics and Science, Technology and Patents Departments - FREE For more information on any of these events, please call (213) 228-7110.

Sat., August 16, 2008 in the Mark Taper Auditorium, 1:00 p.m. – 3:00 p.m.
“Intellectual Property – Owning your Ideas”

Sat., September 13, 2008 in the Mark Taper Auditorium, 1:00 p.m. – 3:00 p.m.
“Cashing in on Your Great Ideas: Export Trade”

Wed., September 24, 2008 in the Mark Taper Auditorium, 6:00 p.m. – 8:00 p.m.
“Start-up Do’s & Don’ts: Business Entity and Licensing”

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