Marketing Books in the USA by lizbethbennett

VIEWS: 17 PAGES: 15

									Marketing Books in the USA

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Marketing
• Systematically planned market oriented corporate policy • to place books into channels of distribution • to make these efforts successful

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Goal of Marketing
• create “buzz” for a book

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Book Expo America (BEA)

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Book Expo America (BEA)
• • • • • • • the largest, most important book show in the United states over 300,000 square feet of exhibits over 2,000 exhibitors multimedia rights center special events BEA rotates between New York City, Los Angeles, Chicago
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Regional Shows
• • • • • • • held throughout the USA planned and staffed by the marketing department smaller in size and scope more time to discuss with the bookstore representatives to ferret out data on the state of business conditions to catch up store openings and closings to gauge the pulse of bookstore owners about new trends

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The Upper Midwest Booksellers Association Trade Show (UMBA)

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The UMBA
• addresses immediate concerns of independent booksellers in the upper Midwest regions • large book exhibition • bookstore tours are arranged • talk centres • Author breakfast, Book and Author Dinner

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Special Book Projects
• • • • • Banned Book Week New York Is Book Country National Book Week Black History Month Women´s History Month

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Special book projects
• encourage people to read books about a special topic • help to find a market for backlist titles

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The Promotion Department
• handles high profile events • sends authors out • goal: to create buzz for a new book

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Readings and Signings
• normally the author is not paid • airfare, hotel, food, transportation are arranged for the author and paid by the publisher

 generate publicity to the author and his book  to insure a pleasant experience for the author, the bookstore personnel, and visitors
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Radio and Television
• radio is still influential • television has the power to make an author almost overnight • to get the author on the best radio or television shows with responsive hosts • exposing the author to potential readers

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Book Reviews
• in powerful publications • (make or break a book) • getting reviewed is a difficult task

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Book Reviews

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