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JANUARY 2005 ISSUE
SERVING THE GOLDEN TRIANGLE BUSINESS COMMUNITY SINCE 1985 www.goldentrianglechamber.com
Up Front
The ultimate exit strategy for any
business owner – the IPO, or
Imminently Plush Opulence, also
known as Initial Public Offering.
The IntraLase story. (pg. 2)
Review of some smart and not so smart
moves in 2004. Looking forward to
creating and emphasizing anything
nice and positive in 2005. (pg. 2)
New clients - How to find them, break
the ice and develop mutually valuable
business relationships. By Mindy
Selinger & PowerPartners Coaching.
(pg. 2)
New channels for COMMERCE
distribution. Thank you, Wells Fargo!
(pg 2)
INSIDE:
In Focus: Attention is on the people
and their businesses, (pg. 5)
Emerging Developments:
What’s in the works in and around
Bringing Fresh town.
Vision correction,
new technologies
review. (pg. 8)
Ideas to the Company Profile:
What they do; how they make money.
(pg. 12)
Table in 2005. Alphabetic listing:
A guide to people and businesses
Page 4 mentioned in this issue. (pg. 12)
2005 Board Members
PRESIDENT Robert Rusk
John Walsh Robert H. Rusk and Co.
Walsh Financial Team 858.546.8880
858.699.0845 rrusk@yahoo.com Index to Businesses in this Issue
johnwalsh@yahoo.com
Chuck de Bordes
VICE PRESIDENT Trilogy Biogen, Inc…………………………4
Debbie Goode 855. 755.6696 Blue Cross………………………….6
Fertility Specialist Medical Group chuck.desbordes@natplan.com Blue Shield.…………………………6
858 922-3929 Cymer, Inc………………………….6
Debbie.goode@sbcglobal.net Carol Waldchen
National Life of Vermont Department of Defense……………..9
VICE PRESIDENT 619.757.1834 Freedonia Group……………………9
Gerry Widasky Waldchen@yahoo.com French Accent ……………………...11
First National Bank Georgio Armani…………………….6
858.646.8711 Lisa Scott IntraLase……………………………6
gerryw@yahoo.com Lisa Scott Solutions Investor’s Business Daily…………..5
858.549.4154 Mindy Selinger……………………..11
DIRECTOR scott@yahoo.com Oakley ………………………………6
Laurie Tull Oliver Peoples ……………………...6
Southland Equities Mortgage Corp. Dennis Stein Park Optometry, Inc. ………………6, 8
858.642.0804 The UPS Store 0400 Paul Smith ………………………….6
laurie@southlandequities.com 858.453.7331
PowerPartners Coaching……………11
store0400@theupsstore.com
Ralph’s……………………………....4
Lamar Byrd, D.D.S. Seacoast Science, Inc………………..8
Lamari Optimized Health George Schmall
858.455.9761 Financial Body Guard Tutto Mare…………………………..10
lamari@san.rr.com 858.350.9253 Vera Wang…………………………...6
financialbodyguard@yahoo.com Wells Fargo………………………….4
Bob Klein The Wired Café ……………………..11
Harbor Presbyterian Church Kathleen Sweeney
858.457.4491 American Cancer Society
bobkleinson@juno.com 619.682.7459
Kathleen.sweeney@cancer.org
Ed Mallory
ISB Computer Services
858.442.4039
edmallory@ISBCS.com
IN THIS ISSUE
JANUARY 2005
MAIL ROOM
04 From the Publishers
INDUSTRY NEWS
10 Business After Five. Wednesday Report
Welcome and Thank you
to our New and Returning Members 11 In Focus. The Latest from You
EMERGING DEVELOPMENTS
Supreme Engineered Products 06 What’s in the labs? And out soon…
Mindy Selinger & PowerPartners Coaching 06 Story of a friend whose company went public
First Republic Bank 07 For the next issue – Prop A for San Diego
Minuteman Press of La Jolla COMPANY PROFILE
Hecht, Solber, Robinson, Goldberg & Bagley, LLP 08 What they do, how they make money
Biogen Idec
WELLCARE
San Diego County Credit Union ON THE COVER
Carlos Naranjo-Comerica Bank January quickly has set the
New Year in motion. After
Office Depot the Christmas and New
Year’s parties, all the dishes
Bank of the West are back in the cupboard.
San Diego Miramar College Personal resolutions have
been made. Rinse and
Proffer Financial repeat next year. In the
meantime, it’s back to
Team Moskowitz-1st Financial Home Loan Services, Inc. business in 2005…
Hallman Jewelers
Where are the prices in San
Diego on everything –
homes, stocks, human
Cover Photo: Ben Horne resources – headed? (Pg. 4)
COMMERCE is a publication of the Golden Triangle Chamber of Commerce, 6235 Lusk Blvd., San Diego, CA 92121
Telephone: 858.866.0676. COMMERCE is distributed free of charge by the GTCC and its volunteers. COMMERCE accepts advertising for this
newsletter. COMMERCE may accept reimbursements for placing company-specific editorial content. All contents of COMMERCE are copyright
2004 and may not be reproduced without permission from the GTCC or the respective contributors. A color copy of COMMERCE is available in
the Adobe PDF format from the GTCC website at no charge, or by individual request for hard copy(s) mailed to the requestor at nominal cost.
On the web: www.goldentrianglechamber.com.
Designed and printed in the USA. All trademarks are property of their respected owners.
Mail Room
Bringing Fresh Ideas to professionals agree that the collapse of the Soviet
Union triggered the subsequent crush of the local
the Table in 2005 defense industry. Suddenly entire companies went
out of business, consolidated or moved out of the
state. Lots of people were unemployed and did not
see it coming. It took five years for the real estate
market to come back to the same levels as it was in
From the Publishers 1992. This means that, excluding costs, the return on
that investment was zero for those who bought the
Dear Readers, homes in 1992. In reality, there was an itemized tax
deduction for the mortgage interest, effectively
Thank you for your positive feedback on the newly lowering the monthly payments on the house. More
designed COMMERCE newsletter. This newsletter importantly, there was a place called home.
carries the spirit of the Chamber beyond our
membership. Recently we asked and received For people who were able to weather 1992-1996, the
approval to distribute this newsletter through two real estate market was very good. Nowadays the local
Wells Fargo branches – one in the Westfield economy does not depend on a single large sector,
Shopping Center, and the other in the Ralph’s grocery like it did in the early 90s. The San Diego economy is
story at the La Jolla Village Square. Thank you, Mr. more diversified, effectively eliminating the effects of
Rich Campbell, and Mr. Thomas Bell! a sudden “crash” in any particularly sector.
Well, carrying the unfinished
conversations from our Business After
Five meeting, this newsletter gives you
an unhurried opportunity to finish your
presentation. The perpetual question
“How is the business?” turns out to be a
good marketing opportunity, if the
answer is short, straightforward and
inspiring. Of course, that depends on
the nature of the business and the
enthusiasm of the presenter. We invite
you to publish your industry news here.
Setting the general course for the local
business scene, what will the San Diego
real estate market do? How about the
stock market? Nothing we can do about Photo: New development next to Biogen, Inc.
it, other than plan for whatever is
important for now and the future. As
always it is the momentum that determines the short-
term, and in the long term, it is always the In addition, the very collapse of the Soviet Union
fundamentals. opened up the international markets. San Diego now
has large diasporas of people from all over the world.
San Diego Housing Prices We see cars with out-of-state license plates, and hear
more of foreign languages. The latter is especially
Looking back at the last decline in San Diego real
true in the Triangle area. With the strong and growing
estate prices in 1992 through 1996, many
4 COMMERCE JANUARY 2005
Mail Room
economy, San Diego will continue to be a desirable
place to live and work. Interest rates rising? They
were rising in 1997 through 2000 along with home
prices. 2001 -2003 dissatisfaction in the stock market
drove money to the hard assets, including gold and
housing. 2004 was the year of the forty-year lowest
interest rates, momentum in real assets, and renewed
interest in equities.
Will 2005 be based on momentum, or valuations?
How California will legislate and tax-treat the can be frustrating for investors when a stock is no
business has to factor into the San Diego real estate longer behaving in line with the fundamentals of its
market equation. Considering that 67 percent of San business. It could be even more frustrating for
Diego mortgages are adjustable (data by company management not being able to influence the
LoanPerformance), we probably have until 2008, value of company's stock based on long-term
until the majority of these mortgages will start to fundamentals.
“adjust.” A lot of folks refinanced in 2003 and 2004,
and most of these mortgages are 5-year fixed. In addition to expanding hedge fund activity, private
equity funds are also on the rise. Where private equity
In summary, it seems that the local real estate scene is funds primarily concentrate on company mergers and
more dependent on the ratio of local incomes to acquisitions, hedge funds generate investment returns
mortgage payments, housing supply, and overall mainly by trading in the public sector. The average
conditions of the economy. It is almost certain that size of a private equity fund deal was $900 million in
the rates will increase; therefore the economy has to 2004. At the end of the day three types of investment
improve along with incomes. If incomes remain flat, philosophies are becoming more predominant.
then one should monitor the housing supply to Namely: (1) Bill O’Neal’ Investor’s Business Daily,
determine the price direction. Of note, last November (2) Warren Buffet’ approach, and the (3) Approach
California passed Proposition 71. This translates into where prices can be influenced by hedge funds and
$3 billion dollars for the state in stem cell research private equity funds. Fundamentally different yet,
funds… Which will likely create more jobs. with a few overlaps, these approaches strive to
achieve the same goals.
Equity Prices
Unlike the late nineties, 2005 equities will hardly be Value of the focused effort
driven by the same momentum forces. Year 2004 was Regardless of the investment approaches, real estate
significant for hedge funds and activity in private or time horizons, it is with the great degree of
equity funds. Hedge funds managed one trillion certainty that these work in any market:
dollars at the end of 2004. This gives a new meaning • Objective thinking,
to the word “momentum.” Hedge funds have limited • Making goals and planning,
reporting requirements and some power to influence • Relying on your gut feeling,
stock prices. As of January 2005, hedge funds • Being honest with yourself and others,
controlled 80% of the convertible bond market. • Acting with integrity.
Rapidly trading a stock often increases value of the
underlying convertible bond. This is because the So, how is your business?
increase in stock volatility also increases the editor@goldentrianglechamber.com
possibility that the stock would hit the conversion
price. These are private transactions on a massive Debbie Good,
scale that affect investors using traditional methods. It Alex Ivaschenko
COMMERCE JANUARY 2005 5
Emerging Developments
Lasik. For most people prices in late 2004, severance pay
who have little time to and, saving a few jobs at Cymer - all
investigate the options, coming together at the same
contacts and glasses moment!? October 2004 was a month
remain the primary to remember for Kyle.
choices for vision
correction. Not so for Above all, there was a new laser
my friend Kyle, who in from IntraLase, gaining more interest
the year 2000 left among the physicians providing
Cymer – a technology vision correction using LASIK.
company in Rancho
Bernardo and went to What is All Laser Lasik?
work for IntraLase – a Every LASIK eye surgery starts with
company started by Step One—the creation of a corneal
Cymer ex-employees in the mid 90’s. flap. Doctors have traditionally
THE PERFECT VISION As an employee number – low double performed Step One using a hand-
digits here, Kyle had perfect vision for held device with an oscillating metal
Material by Park Optometry, Inc. the prospects of IntraLase. Over the blade, called a microkeratome.
and IntraLase, Inc. next year and half, my friend, an Results were considered good.
experienced engineer was busy
Edited by Alex Ivaschenko making the new type of Lasik laser But that was before IntraLase.
while exercising all the stock options
an employee could exercise. Then in IntraLase makes Step One your first
This article was supposed to be about 2002 Kyle quit IntraLase and went step to all that better vision brings by
the latest methods of eye correction. back to work for Cymer, which was replacing the hand-held
The breakthrough, FDA-approved closer to his home. IntraLase is microkeratome blade with a silent,
Gentle Vision Shaping System, or located in Irvine and an hour commute computer-guided laser. Why?
GVSS, and the All Laser Lasik are was getting old. Because with the precision of the
the two methods that have the most laser, you can now have greater
exciting potential right now and for October of 2004 was when the seeds assurance of a safer procedure and an
the near future. However, before of this story started to grow. Cyclical excellent result. All of which is why
starting this article I had to determine as the Alpe d’Huas bicycle ride at the IntraLase makes LASIK surgery
which was more exciting – actually Tour, Cymer announced a fresh round better.
getting rid of glasses and contacts, or of layoffs, while IntraLase was
developing the GVSS and Lasik starting to make national news. First,
technology. there was an IPO in the middle of
October positively moving my friend
higher up the social ladder. Then also
in October, there was more talk about
softening in high-end housing prices.
These events transpired at the time
TECHNOLOGY (AND MAKING when Kyle was about to turn in his
MONEY) FIRST. GETTING RID resignation notice. Saving the day for
OF THE GLASSES SECOND. a few people who were about to be
THE INTRALASE STORY laid off from Cymer, Kyle quickly
shredded his resignation notice and
With so many choices for vision became one of the volunteers.
correction nowadays, the future has Source: IntraLase
never been less blurry. Lasik with Perfect timing for Kyle. What are the
blades, Gentle Vision Shaping odds of participating in a successful Laser flap procedures performed with
System, and the latest – All Laser IPO, two-year tax anniversary on his IntraLase are growing dramatically
house, potentially peaking housing each year.
6 COMMERCE JANUARY 2005
Emerging Developments
What is GVSS - Gentle Vision contact lenses have been shown to occurring! Also, while success rates
Shaping System? have as strong of a tendency towards are very high, success cannot be
controlling myopia as GVSS. guaranteed due to factors like the
The Gentle Vision Shaping System is inability to wear the vision retainer
a breakthrough system that gently GVSS has several notable advantages for physiological reasons or other
and comfortably reshapes your over Laser Surgery. GVSS is less than systemic health problems that may
corneas and corrects vision while you half the cost of Refractive Laser reduce wearing time.
sleep. There is no pain or surgery Surgery (LASIK). It does not involve
involved with this procedure. The any post-operative pain. Also, the Attempts to re-shape the cornea have
procedure is FDA approved. hazy post-operative vision that can be been tried since contact lenses were
associated with laser surgery does not first fit. The clinical scientific name
GSVV uses specially designed vision occur with GVSS. Both eyes can for GVSS is orthokeratology. When
retainers to gently and gradually easily be done at the same time with orthokeratology was first attempted
reshape the front surface of the eye GVSS. Also, prescription changes are in the 1960's' it would often take over
(the cornea) to eliminate or reduce easy to deal with using GVSS. There a year to complete and the results
nearsightedness (myopia) or are no strong steroids or antibiotic were not nearly as favorable as
astigmatism. The principle is similar drugs needed with GVSS as there are GVSS. For this reason, many doctors
to the use of a dental retainer used by during the post-operative period for and patients elected not to participate
an orthodontist to realign crooked laser surgery. Lastly, and perhaps in conventional orthokeratology.
teeth. The vision retainers are similar most importantly, GVSS is reversible. With the newer diagnostic
to contact lenses and are only worn Laser surgery is not. technology used to measure the
while sleeping. They are then corneal shape and the newer
removed upon awakening to provide Not everyone is suitable for GVSS materials being used for vision
clear vision without glasses or and only a few doctors can perform it. retainers, GVSS is now a viable
contact lenses! The retainers are GVSS does not work on every patient alternative for many nearsighted or
comfortable and very easy to care and needs to be performed in a very astigmatism patients.
for. exact and meticulous manner. The
doctors must have special training and Typically, the total fee for the entire
While GVSS may not entirely the diagnostic equipment, computer GVSS program starts from $1350.
eliminate the need for glasses or software and expertise to perform This includes all of the professional
contacts, the main purpose of GVSS GVSS. visits during the period of active care,
is to be less dependent from both retainer lenses needed to achieve
contact lenses and eyeglasses during The procedure works best on mild to optimal vision, an extra pair of
waking hours. While this is ideal for moderate amounts of nearsightedness retainer lenses, and if needed, interim
sports enthusiasts or those who work or astigmatism. More severe cases can soft contact lenses. Lost, broken or
in dusty or dirty environments, for have their vision improved, but may spare retainers are available at a cost
others GVSS offers the appeal of need some vision correction. The of $150 each.
being free from corrective lenses procedure also does not work well on
during the day. GVSS also offers certain shaped corneas. Also, there are You must be prepared to allow 3-4
relief from the problems sometimes several incalculable factors for each visits over a two- to three- month
associated with full time contact lens patient - most notably the cornea's period. Should you stop wearing your
wear such as drying and things rigidity. Thus the speed of GVSS retainers, your vision will return to
getting under the lenses. varies with each patient. Generally, its' original state. While the degree of
but not always, less nearsighted success is very high, it cannot be
Additionally, ongoing research is patients respond faster than more guaranteed. However, when the
showing that for most patients, the nearsighted ones. There are no age corneal topography and computer
progression of nearsightedness can barriers for GVSS, It is safe for software indicate a patient will be
be slowed down by using GVSS children and adults and is an excellent successful, it is rare that patients
retainers. This makes it a great alternative for children who are just don't do well with GVSS.
alternative for children, particularly first becoming nearsighted, because as
those with nearsighted parents. mentioned above, GVSS can slow Source: Park Optometry, Inc.
Neither eyeglasses nor conventional down further nearsightedness from
COMMERCE JANUARY 2005 7
COMPANY PROFILE
Park Optometry, Inc. Seacoast Science, Inc.
Park Optometry is a successful and growing Would like to know what’s in the air? Increasingly,
optometric practice. Located in the heart of Pacific military personnel and emergency responders need
Beach, Park Optometry is known for its top of the to know. A recent train derailment in Graniteville,
line doctors, friendly and knowledgeable staff and South Carolina caused a chemical spill with toxic
highly developed procedures and equipment. vapors that killed nine people and sickened more
than 250. Accidents such as this and the increasing
The office specializes in many things including national security focus on potential terrorist
advanced contact lenses, dry eye syndrome activities highlight the needs to protect our
diagnoses and treatment, prio computer exams, laser homeland from accidental chemical spills and the
eye surgery consultation, as well as Gentle Vision looming terrorist threat.
Shaping System (GVSS).
Unfortunately the US remains woefully unprepared
GVSS is a non-surgical way to correct your vision. to prevent or minimize the consequences of such
Park Optometry is one of the few practices in the incidents. Early detection and identification is a
area that has the ability and the technology to difficult but essential element of a well-balanced
administer this procedure. tactical approach to minimizing the affects and
injuries from accidental or intentional use of toxic
The office is a provider for many different vision chemicals. Today, despite the best effort of US
insurances including Eye-med, Vision Service Plan, scientists, no system exists that meet all chemical
and Eye Care Network. Also, we accept all Medical detection requirements.
insurance PPOs such as Blue Cross, Blue Shield,
Medicare, United Health Care, Tricare and many Seacoast Science, Inc. a San Diego-based, two year
more. Park Optometry stands behind the old, private company is working to fill that void and
prescription. is developing and commercializing patented,
innovative chemical sensor technology. Located in
If a patient has difficulties adjusting to a new Sorrento Valley, the company is developing a
prescription the doctors offer a re-evaluation at no
charge. The office offers the highest in quality of
eyewear and fashion, carrying such collections as
Oliver Peoples, Paul Smith, Vera Wang, Georgio
Armani, Oakley and many more.
All new frames carry a one-year warranty against
manufacturer’s defect or breakage. The office offers
unlimited adjustments for the lifetime of all glasses
purchased. Offering patients the highest in quality
of service and eye wear as well, Park Optometry is
the number one choice for Optometric Care in the
greater San Diego area.
Park Optometry, Inc.
1939 Grand Ave San Diego,
CA 92109
(858) 272-2211 www.parkoptometry.com robust product line of fast, low-power, cost-
effective and accurate chemical sensors for
8 COMMERCE JANUARY 2005
COMPANY PROFILE
Military, Homeland Security, First Responders, and
industrial and environmental monitoring
applications.
The market for chemical sensors is taking off.
Freedonia Group an international consulting firm,
places the total value of the U.S. chemical sensor
New Member Spotlight
market at $2.8 billion with an annual growing rate
of 8%. For one particular project, the US
Department of Defense has stated that it intends to
procure 270,000 chemical sensor units, replacing its
entire inventory of chemical point detection Mindy Selinger & PowerPartners Coaching
systems, which represents a potential market well
over $600 million. Mindy Selinger returns to our Chamber after a 18-
month hiatus. Formerly on our Board of Directors,
Seacoast Science’s microelectromechanical she has expanded her business development
systems-based (MEMS) chip packs ten sensors onto coaching services to offer workshops in The Link
a single chip that is just 2 mm by 5 mm by 0.5 mm. System™, and affordable business coaching for
Each sensor is 360 micrometers in diameter and less businesses of all sizes.
than 2 micrometers tall, and consists of a thin layer
of specialized polymer sandwiched between two The Link System™ is a structured curriculum for
conductive discs, requiring only 5 microwatts of identifying, finding and creating Strategic Alliances
power. The chemical of interest enters the sensor (LINKS) to grow your business exponentially. The
through perforations in the top disc and is absorbed Link System™ has been very successful in the
by the polymer, altering the electrical properties of corporate world and Mindy is the first person
the polymer sandwich. authorized to present this material to entrepreneurs.
Seacoast Science is actively developing new Mindy is a passionate champion of the self-
absorbent polymers, each sensitive to a different employed, especially home-office entrepreneurs.
class of chemical. With ten sensors on a chip, each She can offer very affordable coaching support
containing different selective polymers, the chip is through her affiliation as a staff member of the
able to produces a unique electronic signature or online community, Small Biz U. She is also the
fingerprint for each gas, enabling the chip to publisher of San Diego’s only Networking Event
distinguish far more than ten compounds. Calendar, The San Diego Success Connection.
In just two years Seacoast Science, Inc. has been Mindy can be reached by phone at 760 788-9524 or
awarded six government contracts and grants from through her websites:
government funding agencies including the http://PowerPartnersCoaching.com and
Department of Defense, Department of Homeland http://SanDiegoSuccessConnection.com
Security, Department of Energy and National
Science Foundation.
Seacoast Science’s chemical sensors are small,
sensitive and can distinguish between several gases. Place your industry and your company
news with COMMERCE. Submission
Dr. Todd Mlsna, President
deadline for the next issue is February 14.
P.O. Box 130485
Carlsbad, CA 92013-9485
www.seacoastscience.com
COMMERCE JANUARY 2005 9
Business After Five
February 2005
Business After Five
5:30 – 7:30
$5.00 members $10.00 non-members
Come Join the fun and network with the local businesses!
Second Wednesday of the Month
February 9, 2005
Tutto Mare
4365 Executive Dr
San Diego, CA 92121 Tutto Mare
858.597.1188
Want to have some fun
while networking in one of the
most prominent cities in San Diego??
Join the GTCC Ambassadors
This is a wonderful way to serve the community as well
as network in the town you do business with.
• Ribbon Cuttings
• Coordinate Business After 5
• Greet at our networking events
For more information:
Debbie Goode
858.922.3929
10 COMMERCE JANUARY 2005
In Focus
The Wired Cafe Spending four hours to
enjoy every bite of the meal is not realistic in COMMERCE
American instant culture. Unless, of course, SERVING THE GOLDEN TRIANGLE BUSINESS COMMUNITY SINCE 1985
you actually tried some of the dishes
prepared by the café’s chef Perre Lustart.
Then you may never leave. You may even
News in the palm of your hand,
try to spend the rest of that Saturday in there, from the heart of your business.
meeting with friends or business associates.
New age music and the casual atmosphere San Diego’s first-hand data, available now.
create relaxing, and stress-free alternative to
Starbucks. Bring a laptop or a book for the
complete experience.
8935 Town Centre Drive
San Diego CA 92122
French Accent. Expanding beyond the
Great Gift Idea (assemble your own basket),
the place now has a Great Marketing Idea.
Ready to eat, gourmet lunch and dinner
meals are also ready to go. As it turns out,
easy take-out can be compatible with French
gourmet. This idea can bring customers
during lunch time, and also for an easy
gourmet evening at home. Two hundred
different wines, jams, cheeses and deli will
follow.
Marc and Christopher
8935 Town Centre Drive #105
San Diego CA 92122
Ph: 858 320 0050
Fax 858 320 0070
In Focus shines new light on new and
existing businesses.
You can email local industry news to:
alexeyiva@yahoo.com Publish your company profile on these
We may edit the text for length and clarity. pages.
People will read… People will talk…
editor@goldentrianglechamber.com
COMMERCE JANUARY 2005 11
Golden Triangle Chamber of Commerce
6235 Lusk Blvd,
San Diego, California 92121
DID SOMEONE SAY: “WALK?!” CAN WE! CAN WE!
Let your imagination run wild. Place an ad on the back page of COMMERCE. You supply
the concept, we supply the space and graphic design.
From $50.00.
Contact Debbie Good at: (858) 922-3929
