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					                                                    Management Planning   1




                   Management Plan
                  Of e-BS Corporation




                            Team B
                        Dara Swathwood
                     Dhanasekhar Damodaram




Course: MGT/330 – Management: Theory, Practice and Application -UOP

                    Instructor: Fred Greifenstein

                         26th August’2002
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Table of Contents

 Abstract .......................................................................................................................................................3
Management Plan ..........................................................................................................................................4
 I. Introduction ..............................................................................................................................................4
 II. Management Planning.............................................................................................................................4
     A.     Objective ....................................................................................................................................4
     B.     Planning Premises......................................................................................................................5
     C.     Alternates ...................................................................................................................................5
     D.     Implementation Plan .................................................................................................................6
 III. Conclusion .............................................................................................................................................8
 References ...................................................................................................................................................9
 Appendix ...................................................................................................................................................10
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                                        Abstract


       This document is meant to discuss the process of deriving a management plan

from a strategic plan in an organization, as part of UOP learning exercise. This exercise

covers setting objectives, planning various alternates, analyzing and finalizing an

executable management plan. This document also emphasis the need for a clear vision

for an organization to be successful.
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                               Management Plan

                                   I. Introduction

       With the world economy undergoing a major economic downturn, competitive

pressure has become excruciating. Industries are consolidating. To survive, organizations

have to optimize collaboration, squeeze out inefficiencies and reap the profits by

delivering what customers expect. Organizations should establish strategic advantages by

making it easier for partners to do business with them. In short, the organization should

integrate to go a long way.

       Our organization, e-BS Corporation, is involved in delivering e-business solutions

and services, enabling our customers to transform their businesses. We operate in a wide

range of industry, but most of our clients are from small and medium business groups.

We recognize e-business solutions and services is a highly competitive industry. We

recognize the need for dynamic strategies and the impacts of the above said facts to

survive and excel in the bullish marketplace. Keeping this in mind we have developed

strategies and management plans to address the changing industry needs.


                              II. Management Planning

   A. Objective

       E-business is about surviving today, thriving tomorrow. It’s about recognizing the

lifetime value of customers and building applications and processes that will provide

them with extraordinary levels of service.

       Recognizing the above facts, our organization has revived business objectives to

manage e-business growth and increase e-hosting revenue substantially. Our top priority
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is increasing e-business mindshare to market share. We want to focus our account teams

on building e-business opportunity pipelines that support their customers' business needs.

In fact, we want to uncover these opportunities before our competitors are even aware of

them.

   B. Planning Premises

        In the past, our company has helped businesses of all sizes to harness the power of

internet technologies to become more successful, efficient, and competitive. However, we

realize that there are many e-hosting companies in the market offering standard solutions.

In order to stay competitive in the market and to differentiate from other e-business

service providers, we see a need to revive our strategies.

        Developing a clear understanding of any major marketplace phenomenon is

difficult, especially while in the midst of change. Perspectives tend to be shaped by the

media, outspoken analysts and one's own agenda. To balance our view, we have

commissioned ongoing studies with several independent market research companies.

Their charge has been to create a body of quantitative research focused on e-business and

specifically, what happens inside organizations of all sizes as they make "the e-business

journey‖. This work has generated lot of valuable industry insights, enabling the

management to decide the future course of business. We will also use competitive

intelligence in order to acquire information about our competitors, thus enabling us to

provide the unique solutions necessary to retain and enhance customer relationships.

   C. Alternates

        Running a business in today’s fast pace global economy requires skill and

strategy; the business that quickly executes the right move will win in the marketplace.

The old saying ―slow and steady wins the race‖ does not apply to the bullish market
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place. To be recognized as a leader and a trustworthy partner in e-business solutions, we

require in-depth knowledge of the market and a clear vision to the future. With the

valuable industry insight provided by the research companies, the management committee

has come out with the following alternates:

              Identify and plan e-business opportunities proactively in the context of

               customer's business priorities

              Position ourselves as customer's e-business partner

              Provide an integrated solution that addresses the industry needs

              Drive e-business revenue and manage account e-business growth

       Other alternates like mergers with larger or equal size hosting company,

establishing a joint venture, business partnership with an information technology or

consulting company were analyzed.


   D. Implementation Plan

       Today, building competitive advantage involves both business and technological

strategies. By fusing business and technological strategies, business can simultaneously

respond to several fundamental needs -- meeting revenue targets today, improving

competitive positioning for tomorrow and establishing a platform for perpetual growth.

After considering various factors, the management committee came out with five

initiatives that will enable us to help deliver value to our customers and sustain business

growth.

              Speed up the implementation of solutions

                Establish infrastructure to improve the current turnaround time to host

                   e-business services to a highly competitive level
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   Become the leading provider of e-business infrastructure and

    integration capabilities.

     Our approach is to building an infrastructure—one that inspires trust as

       well as supporting open standards and operating system so customers

       can easily and rapidly integrate new applications and capabilities as

       well as update and adapt legacy applications.

   Establish business partner programs to address various segments of

    businesses

     Draw attractive business partner programs to attract strong business

       partners in various geographic locations, creating a large market

       presence and reach in the industry.

     The business partners will be offered special education in order for

       them to be well equipped to address our clients’ e-business needs.

   Initiate innovation of services and technologies to keep the e-business

    – dynamic business

     Beyond today’s most sophisticated, high-volume, e-business

       environments are new business models that bring people, applications

       and infrastructure together in increasingly dynamic ways.

     To stay competitive and effective, establish an innovation team and

       allocate funds to deliver new products and services that will give the

       organization an edge in the industry.

   Market research demonstrates the tendency of customers to choose

    vendors who understand the solution needs particular to their

    industry
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                Success lies in combining infrastructure and application solutions into

                   an overall package that resonates with both technical and business

                   requirements.

                Our approach is to take lead in integrating business and technology,

                   combining extensive industry experience and imagination with

                   comprehensive infrastructure solutions.

                Employ industry experts into the organization and establish industry

                   specific sales and support units


                                   III. Conclusion

       The overall objectives are to drive the business growth and gain market share. If

pursued aggressively and consistently in both strategy and execution, the integrated e-

business initiative should result in attainment of our organization’s ultimate twinned

business goals: converting e-business mindshare to market share and driving the future of

e-business.
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                                    References


Dessler, G. (2001). Management: Leading people and organizations in the 21st century.

       New Jersey: Prentice Hall.
           Management Planning   10




Appendix