Free to Print Certificates of Appreciation Template - PowerPoint

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Free to Print Certificates of Appreciation Template - PowerPoint Powered By Docstoc
					             Kiwanis
             Kiwanis
               International
              International
                Serving the Children of the World




                                     Marketing / PR

                                         Todd E. Siebels




Kiwanis International 2005                 MAXIMIZING KIWANIS SERVICE   1
“One can make a difference” campaign


 • Increase name and brand recognition of Kiwanis
 • Develop and promote the Kiwanis “service and
   fellowship” brand
 • Strengthen our voice as an advocate of children
   and communities worldwide

                    …to drive membership growth!
 “One can make a difference” campaign


Tool Kits for Clubs:
• Marketing and Public Relations
  Handbook
• Promotional Materials, Print Ads
  and Billboards
• Public Service Announcements for
  Radio and TV
• ORDER via our website:
        CarolinaKiwanis.org/pr
“One can make a difference” campaign



<< Brief Open Discussion regarding the campaign
                       >>

 Successes
 New Ideas
 Concerns
 Recommendations
Ideas that deserve mentioning again…




   Club Websites – make your club available
   24/7

   Billboards – FREE exposure!

  Business Cards – spread the word…
                   Club Websites

• Great way to promote your club while sleeping…

• Visit Carolinas District website.
    www.CarolinaKiwanis.org/pr

    Download website template
      • http://carolinakiwanis.org/pr/download/KiwanisWebsiteTemplate.zip


    Instructions located in the README file
                            Billboards
                          FREE exposure!


 Clubs pool money to buy billboard paper.

 Leads go to participating clubs.

 Cost of $45 per sign (SHIPPED)
             Business Cards

• VistaPrint.com
  Pay for shipping only!!!
   • Give to prospective members.
      Include the following:
         » Contact info
         » Meeting time and location
         » Website
         » Phone number
                         VistaPrint.com




    Pay shipping only!




                         •Club Name

You are Invited!         •Time & Place
                         •Website
                         •Phone number
                         •FREE LUNCH!
Club PR / Marketing Chairs…

 Create a Division PR / Marketing team
 Divide media outlets equally to PR/Marketing
  chairs
 Eliminates contacting media too much
 When meet again, discuss what went well
 What can we do to do better
 Attack again
Think Like a Reporter…


• Why should he/she care about your
  story?

• What questions might he/she ask?

• Who else should he/she talk to support
  your story?

• What is his/her deadline?
Newspaper / Press Release




              • Newspaper / press release
                – Submit articles with a photo to
                  newspaper every opportunity

                – Letter to the Editor

                – Do not get discouraged.

                – They never print what they
                  don’t receive - keep sending!
                  
  Guest speaker at other organizations


Other Ideas - Spread the word
• Inform other organizations about Kiwanis and it’s
  mission
       American Legion
       Senior Groups
       Church Groups
       Parent Teacher Associations
       Book Clubs
           Recruit New Members


 Send letters to local businesses explaining why
 they need to be represented in a local Kiwanis club

 Visit local business owners with the same message

 Add visitors to the mailing list.

 Post website on all materials.
     Participate in charity events…


     Relay for life
     March of Dimes
     Children’s Miracle Network
     Special Olympics
    Always have members wear something to
    identify
      themselves as Kiwanians
    Certificates of appreciation


•CertificateMaker.com
   Print “Thank You” certificate

   Include a Kiwanis sticker

   Buy frames from Dollar Store

   Present to businesses for appreciation
        Bottled Water 4 sale!


Bottled water with club logo

  Sell at events club participates in
    Cost is 50 cents
    Sell for $1.00 or more
               New Citizen Packet


 Club brochure w/contact information to give to new
  residents.
 When have events, post flyers in businesses and schools.
 Include information about how to become a member.
  “Come join in the fun!”
 “You are invited!” Example: Hand out cards while
  ringing bell for Salvation Army.
      Speaker Gifts for $1.00



• Get nice hardback books from the Dollar Tree.

• Put a Kiwanis sticker in back of book with club name
  and logo presented in honor of Guest Speakers
  Name

• Donate book in their name to a school library.
             Kiwanis Inciter




• Marketing and Public Relations E-newsletter

• Free monthly newsletter from Kiwanis Intl.

• http://kiwanis.org/pr/inciter/
                    Resources




•Download this presentation, links, PSAs, website
templates and sample forms at:

              www.CarolinaKiwanis.org/pr
 Life’s Little Instructions…



When meeting someone you don’t
know well, extend your hand and give
them your name. Never assume they
remember you even if you’ve met
them before.
Life’s Little Instructions…




       Have a firm handshake
Life’s Little Instructions…



     Look people in the eye.
Life’s Little Instructions…



       Buy whatever kids are
   selling on card tables in their
            front yards.
Life’s Little Instructions…



Stand at attention and put your hand
  over your heart when singing the
          national anthem.
Life’s Little Instructions…




Be punctual and insist on it in others.
Life’s Little Instructions…



    Be kinder than necessary.
Life’s Little Instructions…




      Never cut what can be
             untied.
Life’s Little Instructions…




Wave at children on school buses.
Life’s Little Instructions…




Buy ladders, extension cords, and
garden hoses longer than you think
you’ll need.
 Life’s Little Instructions…




Show extra respect for people
whose jobs put dirt under their
fingernails.
Life’s Little Instructions…



When there is a hill to climb, don’t
think that waiting will make it
smaller.
Life’s Little Instructions…




    Answer the easy questions
              first.
 Life’s Little Instructions…




Buy raffle tickets, candy bars and
baked goods from student who are
raising money for school projects.
Life’s Little Instructions…




 When there is a piano to be
 moved, don’t reach for the
 stool.
Life’s Little Instructions…




        Never ignore evil.
Life’s Little Instructions…




Encourage anyone who is trying to
improve mentally, physically, or
spiritually.
Life’s Little Instructions…




  Remember that great love and
  great achievements involve
  great risk.
 Life’s Little Instructions…



When you see visitors taking pictures
of each other, offer to take a picture
of their group together.
Life’s Little Instructions…




Be as friendly to the janitor as you
are to the chairman of the board.
                     Thank you!



   Todd E. Siebels
   (252) 321-3226
Todd@SiebelsGroup.com

				
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