have a seat
make yourself a drink
Matthew Klingensmith
Writer
Self
I have always been fascinated with the written word and its power to
Identify and shape sensitivity and consciousness.
I have written reviews and cultural pieces for a local scene
magazine. I have written articles online, including reference works
and ad copy. I also write fiction.
I am recently married to a beautiful young photographer
named Allison Sparrow.
I recently graduated from Indiana University with a degree in English
focused on literature and writing.
Jeep. Go Ahead.
Watch
Sonic
Open in the Sonic the Hedgehog videogame.
The camera follows Sonic as he is running.
He comes to a loop, pictured side, but is not running fast enough to
make it through.
He tries again and again.
He runs off screen to the left.
After a few seconds, a Jeep Wrangler comes across the screen and
runs the loop.
Jeep. Go Ahead.
Move Mountains
Open with a man driving a Jeep toward a cliff.
He turns the Jeep around and backs in toward the cliff.
Using a mallet, he drives a long stake with a hook at its end into
the face of the cliff. He ties one end of a rope around the hook in
the stake. He ties the other end around the bumper of the Jeep.
He wipes his brow. As he looks up, the camera follows his view.
A large mountain is revealed.
He walks back to the Jeep.
He gets in.
The screen fades to black.
Voice Over: “Who said you can‟t move mountains?”
The sound of the Jeep‟s engine starting.
Jeep. Go Ahead.
See
Maps
A map of a country or region is shown. There is a straight red line
drawn between two major cities or destinations. The line crosses
impossible obstacles. (Examples: Athens, Greece, to Rome, Italy;
Green Bay, WI to Detroit, MI.)
Jeep. Go Ahead. Take The Short Way.
Junk
A pile of junked and crushed cars is shown. On top is a fully formed
and new Jeep.
Jeep. Go Ahead. Take The High Road.
Pathways
A picture of a path splitting in two in a forest. One path is straight
and well paved. The other inclines steeply and has a fallen tree
over it.
Jeep. Go Ahead. Take The Road Less Traveled.
High Road
A Jeep is pictured on top of a mountain or a cliff.
Jeep. Go Ahead. Take The High Road.
For Prospective Owners Only
Favorite Outdoor Activities With a Jeep
# 19 Reverse Skiing: A skier is going up a mountain. He is holding a rope
attached to the back of a Jeep that is pulling him.
# 7 Water Skiing: A water skier is on a lake. His line goes straight down
into the water. Underneath, there is a Jeep driving on the floor of the lake
with the skier‟s line attached to its bumper.
#12 Parallel Parking: A Jeep is parked between two cliff faces or boulders
as it would between any two cars on a city street.
# 27 Swimming: A Jeep is pictured barreling toward a lake, or careening
off a cliff into a body of water.
# 14 Rock Climbing: A Jeep is pictured scaling a cliff completely vertical.
# 21 Extreme Head Rush Induction: A Jeep is pictured upside down on
the roof of a cavern or the overhang of a cliff.
Something Different
Online Video: How To Destroy a Car Compactor
Amateur video of four men driving a Jeep in a junkyard. They take the Jeep to the
yard‟s car compactor. They push a car out from beneath the compactor‟s press.
They replace the car with the Jeep. They hide. Soon, the compactor starts to run.
The press comes down. When it meets the top of the Jeep, the press stops.
It continues trying to compact the Jeep, but cannot. The compactor starts to
smoke and shake. It crashes and falls apart. The young men cheer and
congratulate each other. They hear voices yelling. They run back to the
Jeep and make their escape. The junkyard attendants chase them but lose
them when the Jeep escapes the yard.
break
Hunger Happens.
Snickers.
Watch
Captain Snickers
Man in purple mask (Hero) wearing oven mitts, rain boots, and a shirt
with a Snickers “S” on it is talking to camera. “I‟ve had this power
since I was a boy.”
Scene switches to a man standing in line at a hot dog stand checking
his watch. A Snickers flies in and hits him in the head. “I can sense
hunger.”
Scene switches to a woman in a fancy restaurant being served a
plate of food with small portions. A Snickers crashes into a painting
above her head and falls in her lap. The painting crashes to the
floor. “It‟s a lot of responsibility, knowing when people are hungry.”
Scene switches back to Hero standing on top of a building. Behind
him is a giant slingshot and a pile of Snickers. “It‟s a thankless job,
really.”
Scene switches to a female model walking on a catwalk. A Snickers
flies in and knocks her off the stage and into the crowd. “But if, at the
end of the day, there‟s one less hungry person out there, that‟s reward
enough.”
Hunger Happens.
Snickers
Runner
A Snickers truck pulls up to a building. A giant Snickers is painted on the
side. The vendor gets out and goes inside. A few seconds pass. Then, the
sound of footsteps from far away, becoming louder. Suddenly, a man comes
running in from off screen. He jumps into the side of the truck full force and
then collapses into the ground.
Hunger Happens.
Snickers
Juggler
An audience is watching a clown juggle. He starts with balls, and then goes
to bowling pins. As a finale, he takes out Snickers bars and juggles them.
Suddenly, a woman wearing a large red hat and a feather boa careens in
from off screen and tackles the clown.
Hunger Happens.
Snickers
Withdrawal
Open with a man collapsed over his desk with his face pressed against the
desktop. He looks sluggish and occasionally mumbles something
incoherent. Three other men are huddled around the door, watching.
A: “What‟s wrong with Bill?”
B: “Maybe his dog died.”
C: “He doesn‟t have a dog.”
B: “Oh, then maybe he got powned by a noob.”
C: “That‟s ridiculous.”
A: “Yeah, Bill would never get powned by a noob.”
B: (Very animated) “Maybe an alien face hugger got him,” he throws his
hands around his neck, “and any second now, one will come PSSHT!
busting out of his chest and PSSHT! GAH!” He mimics an alien coming out
of his chest with his hands and reels back. The other two stare at him.
B: “What, it could happen.”
Cut to an hour earlier in front of the office vending machine. Bill is eying a
Snickers. He takes out his only dollar bill, but it is ripped and wrinkled. The
machine will not accept the bill. He groans and bangs his head against the
glass.
Hunger Happens.
Snickers
Starbucks: Place
Watch
Mug
Open with a woman getting on a bus with a nametag that says
“Sarah.” A young man takes the last seat and she has to stand.
A person-sized mug is waiting on the sidewalk when she exits the
bus. She doesn‟t notice and walks past.
At work, her manager calls her into his office.
M: “Hey, Sheryl, have the IT reports ready by lunch, ok?”
S: “Sure.”
Outside the manager‟s office is the mug.
Cut to Sarah hailing a cab. No cab stops, and she begins to walk.
The mug is standing in the background.
Scene cuts to a Starbucks. She is in line and the mug is behind her.
The barista greets her.
B: “Hey, Sarah, your usual today?”
S: “Yeah, but, I think today is a for here day.”
Behind Sarah, the mug throws its hands in the air in triumph.
End with Sarah sitting in the window sipping from a mug.
Outside, a man is looking through the window into the café.
Behind him is another person sized mug.
Screen fades and the Starbucks logo appears.
S: “My name is Sarah Mitchell, and this is my place.”
Pike Place
Open with a coffee farm as the sun rises. People are going out to
harvest beans for the day. A bag of green coffee beans is shown.
Voice Over: “Since 1971, we have endeavored to source the best
Arabica beans from all over the world…”
Cut to the local community, a schoolhouse, a well with fresh water.
The community is thriving.
Voice Over: “…to purchase them ethically and with the sustainability
of our coffee growing communities and the environment in mind…”
Cut to a roasting facility (e.g. Laussanne, Switzerland). In the tasting
room, a man is tasting many cups of coffee and checking the beans.
Voice Over: “…to roast them to the highest standards and with a
connoisseur‟s passion, artistry, and care…”
Cut to a café where baristas are scooping freshly ground coffee into
filters and taking bags of Pike Place from the stand out front.
Voice Over: “…and, finally, to deliver them expertly roasted and freshly
brewed to your neighborhood. Now, we proudly present the fruit of
nearly four decades of labor…”
Cut to a customer being presented a cup of coffee in a mug.
Voice Over: “…smooth, expertly roasted, freshly brewed, Pike Place
Roast. Sit down and enjoy a cup of the world‟s best.”
See
To Do List
Magazine print showing a „to do‟ list on ruled paper on a table next to a mug.
All items on the list are checked off except number 6.
The list reads:
1.) Go to the store (1 hour)
2.) Take dog to vet (40 min.)
3.) Call mom (5 – 55 min.)
4.) Mow lawn (2 hours)
5.) Pick up kids (20 min.)
6.) Have a latte (as long as it takes)
Something Different
Promotion
Coupon reads: “Admit one for no less than 30 minutes of relaxation.”
It is in the style of old carnival or theater tickets and would be made
of the same rough paper. Coupon is redeemable for one 12oz. Pike
Place Roast.
Banner
Images of the coffee fruit, the bean, and the mug run in rotation
replacing one another on a black background. After each cycle,
the fruit branch appears left. The words “Expertly roasted,
freshly brewed, Pike Place Roast” appear right of the fruit
branch as if written. The picture fades. The Starbucks logo
appears. The cycle repeats.
Subsequent strings would follow the BL through its purchasing,
www.globalislocal.com roasting, brewing, and, ultimately, presentation to the consumer. The
corresponding CR commentary would cover the use of Arabica
The website will consist of two strings of information, browsed by the beans for their resilience in higher altitudes (which greatly reduces
visitor through a graphical interface, that describe, simultaneously, the risk of pests, and thus, the need for pesticides) and fair
the journey of the coffee bean from fruit to cup and the purchasing, which includes, through CAFÉ Practices, assured
environmental, social, and economical relationships between the access to clean water, projects that seek to improve or provide
communities that grow Starbucks coffee and the communities that education, and fair pay. This strengthens and sustains local growing
consume the coffee. communities and their economies, inherently assuring a long
standing supply of quality coffees in consuming communities while
also reducing strain on the global economy. Each aspect of the BL
These two strings of information will correspond. For example, the would correspond with one aspect of how the production and
first discussion would be of planting. The first string, dubbed “Bean purchasing methods utilized by Starbucks benefit both communities
Life,” would discuss how and why the beans are chosen and planted. mutually.
The corresponding second string, dubbed here “Community
Relations,” would talk about how the environmentally sound planting
practice of producing shade grown coffee benefits both of these Ultimately, www.globalislocal.com would identify a positive
seemingly disparate communities. In the growing community, by relationship between seemingly socially and economically unrelated
allowing farmers to simultaneously grow multiple types of indigenous communities, while consistently associating this relationship with
crops on the same land, shade growing allows them to increase their Starbucks‟s commitment to fair purchasing, healthy communities
yearly income. The consuming community, by recognizing that here and abroad, and quality and environmentally friendly products.
global environmental stability is heavily influenced by the health of
smaller natural environments (i.e. the more healthy indigenous
vegetation, allowed by the process of growing shade grown coffee,
the more healthy the broader global environment).
Revisit
Jeep
Jeep. Go Ahead.
Jeep. Go Ahead. Take The Short Way.
Jeep. Go Ahead. Take The High Road.
Jeep. Go Ahead. Take The Road Less Traveled.
Snickers
Hunger Happens.
Snickers
Starbucks
This is My Place.
Expertly Roasted, Freshly Brewed, Pike Place Roast.
www.globalislocal.com
As Long as it Takes.
have a nice day