STRATEGY DEPLOYMENT:
                                                              USING STRATEGY MAPS
    May 26–28, 2005                                              AND   BALANCED SCORECARD

    Introduction                                              Who should Attend
    The workshop is based on a series of training modules     Middle and senior managers.
    that seek to build on an understanding of what is
    strategic planning and how a strategic plan is created.   Methodology
    The programme commences by identifying why                Delegates will build a strategy map and balanced
    strategic planning is not the preserve of senior          scorecard using their organisation as the case study.
    executives but is in fact a process that touches all
    managers within the organisation. Due to the hands-on     Faculty
    nature of this course, and the high level of practical    Nigel Penny, Founder and MD, ClaritasAsia Sg
    conference exercises, this course will best suit groups
    of mangers from the same organisation. Ideally from       Nigel Penny has over 25 years of international
    different functional areas, these teams will have the     experience in implementing strategy and performance
    opportunity to test the complexity of their own           management solutions. Between 1992-97, he
    organisation’s strategy and learn some of the             collaborated with Dr Norton and Dr Kaplan for
    techniques that complex multi-functional organisations    evolving the BSC approach, and was the VP of the
    require in order to ensure strategic success.             Balanced Scorecard Collaborative. He has worked with
                                                              several international clients like Godrej, Tatas, Johnson
    Objectives                                                Electric, Fujitsu, Phillip Morris, Ministry of Defence
       To examine some of the techniques by which a           (Singapore), Singapore Telecom and Telecom Malaysia
       strategic plan is created and introduce developments   for implementing and cascading the BSC approach. He
       in strategic thinking from ‘incremental planning’ to   was also Partner-in-Charge of KPMG in Australia.
       the creation of ‘new market strategies’ with
       reference to third party experiences on a global       Fee
       basis                                                  Rs 50,000 (plus service tax as applicable)
       To help mangers identify critical success factors in   The programme fee includes tuition, books and
       their organisation’s performance by conducting         instructional materials, accommodation on a
       interactive exercises                                  twin-sharing basis and all meals.
       To consider the challenges of executing strategy
       and look at how strategy plays a role in everyday      Dates
       decision-making by managers                            May 26–28, 2005
       To learn how to better prioritise resources in
       support of the strategy and show the key link          Programme Managers
       between strategic planning and budgeting               Nrupesh Mastakar
       Approaches to strategic planning                       Shoma Chaturvedi
       Business maturity curve                      
       Value innovation and value innovation curves
       Challenges in strategy implementation
       Tools for strategy implementation
       Measuring strategic performance
       Effective resource prioritisation

8                                                              BUSINESS STRATEGY

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