Kodak European Research (KER) developed a strategy for technology intelligence based on a theoretical model developed by Kerr et al. (2006). KER scouts designed and implemented a four-step approach to identify relevant technologies and research centers across Europe, Africa and the Middle East. The approach provides clear guidance for integrating web searches, scouting trips, networking and interactions with intermediaries. KER's example illustrates how companies can organize themselves to look outside corporate boundaries in search of technologies relevant for their business. The approach may be useful to those in other companies who have been asked to start a technology intelligence activity.
DEVELOPING A TECHNOLOGY INTELLIGENCE STRATEGY AT KODAK EUROPEAN RESEARCH: SCAN & TARGET Letizia Mortara, Ruth Thomson, Chris Moore, Kalliopi Armara, Clive Kerr, Robert Phaal, David Probert OVERVIEW: Kodak European Research (KER) devel- KEY CONCEPTS: technology intelligence, scouting, oped a strategy for technology intelligence based on a open innovation. theoretical model developed by Kerr et al. (2006). KER scouts designed and implemented a four-step approach Technology intelligence (TI) is the activity dedicated to to identify relevant technologies and research centers capturing important technological information and de- across Europe, Africa and the Middle East. The ap- livering it to decision makers. Acquiring technological proach provides clear guidance for integrating web information early enough to make the right decisions is searches, scouting trips, networking and interactions critical, especially when trying to maintain a high level with intermediaries. KER’s example illustrates how of innovation and competitive advantage. Some compa- companies can organize themselves to look outside cor- nies have chosen to address TI needs by establishing porate boundaries in search of technologies relevant for centers in regions where the intensity of technical infor- their business. The approach may be useful to those in mation is high, typically close to universities, or in areas other companies who have been asked to start a technol- where industry is particularly active in developing in- ogy intelligence activity. novation (e.g., a technology cluster). Some studies have Letizia Mortara is a Research Associate at the Centre for Africa and Middle East Region. Chris is focused on the Technology Management at the Institute of Manufactur- identiﬁcation of opportunities from venture-backed ing, University of Cambridge (UK). Her current research start-up companies, universities and research institu- interests include Open Innovation and Technology Intel- tions. His career started in research and development, ligence. Letizia has a ﬁrst degree in Industrial Chemistry but moved through marketing and technology devel- from the University of Bologna (Italy). She worked as opment. In 2005, Chris moved to Cambridge to set up a process/product manager in a chemical industry and Kodak’s new research center establishing the principles of then she moved to the UK where she gained her PhD open innovation in Kodak European Research; he trans- in processing and process scale-up of advanced ceramic ferred to the External Alliances Group in 2007. Chris materials at Cranﬁeld University. email@example.com holds a PhD in chemistry from the University of East Anglia and has 20 granted U.S. patents and a number of Ruth Thomson was the Innovations Leader at Kodak Eu- publications. www.kodak.com/go/kea, ropean Research, Cambridge, UK, from 2006 to 2009. In firstname.lastname@example.org this role, she established the open innovation and techni- cal intelligence strategies for the center and established Kalliopi Armara is working as a technical specialist at mechanisms that helped the team to identify technology Autonomy Corporation in Cambridge, UK. She gradu- leads from across Europe. Ruth now works as a business ated from the National Technical University of Athens development consultant at Cambridge Consultants. She (Greece) in 2005 with a Diploma in electrical and com- continues her work in open innovation through her role puter engineering. In 2007, she received a Master of as a Visiting Industrial Fellow at IfM, Cambridge Uni- philosophy in industrial systems, manufacture and versity. email@example.com management from the University of Cambridge. firstname.lastname@example.org Chris Moore is currently working with the U.K. Trade and Investment Department as an R&D specialist. Formerly, Clive Kerr is a research associate at the Centre for Tech- he was the Director, Kodak External Alliances – Europe, nology Management at the University of Cambridge. His July—August 2010
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