Pitch Book Template - DOC by michaelbennett


									Effective speaking
Small Group Presentation Template
Please feel free to talk to me if you have any questions about research

Think about a product you feel confident you could improve or invent. You should know the product
enough that you could present it to the class without referring to your notes too often. Further, you
should be able to answer specific questions about your products operation in the question and answer
portion of the presentation.
Your number research should include the following:

Costs                                                 Return
   How large a staff will you need to meet              When will we hit the “breakeven point”? How
    deadlines?                                            much do we stand to make?
   How much will you pay your worker                    How much should we charge for the upgrade or
    (management to factory)?                              item?
   What kind of shipping costs will you incur?          Is there an industry standard for prices?
   How much will it cost to promote your
   Who is in your demographic?
   What are your long and short term numbers:
    (how much for first year, second to five.)

Introduction of presentation
Start with a catchy phrase or a selling point. You could ask a question or prepare us for a quick
demonstration. For example, “Every year, amateur and professional athletes are injured on artificial turf.
Stadium owners like artificial turf because it’s cheaper to maintain. We’ve come up with a product that
is cheaper than artificial turf and cuts back dramatically on sports-related injuries. It’s called hybrid-

Product presentation
Make a clear vocal and/or visual presentation about the practicality, functionality and reliability of your
product. Do not read from a card! Know what you’re going to say. Investors don’t feel generous with
their money if the person making the pitch has to read about his/her idea in front of the group. Make eye
contact with the Board and make sure you are heard.
You may also build prototypes of your product. In the past, students made physical prototypes but
drawings, diagrams and models can be as effective.
Use the Dolan/Satin Powerpoint template for ideas:
Click here: http://www.fa.org/resources/syllabi/docs/files/Alex%20Satin%20Presentation.ppt

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Cite sources for your numbers*. “We called Manufacturer A and we based our start up costs on a similar
product.” Make charts or graphs that support your data. Be careful, profits don’t just happen. Make
sure that your numbers are reliable and realistic. Big investment numbers won’t scare away an investor
if they are backed up with sound data.
Use the Dolan/Satin model for numbers. Adjust yours accordingly.
Click here: http://www.fa.org/resources/syllabi/docs/files/ACFA0D9.xls
You may also get in touch with Companies for start-up breakdowns. You may use the following web
sites to calculate start-up costs using made-up numbers. Be as detailed as possible.


Come up with a closing statement or presentation that fills the room with optimism. It never hurts to
look at this whole thing like a play or a story. Keep building the momentum of the presentation and
make sure your closing statement is exciting.

Make sure you can answer questions clearly. If you don’t know the answer to the question, politely say,
“I don’t know the answer to that question, let me check our research and I’ll get back to you on that.”
Answering that way does not make you look weak (unless you do it too often).

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