Joubert the great name of the plywood industry

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					                                                                                                                                                                                  September 2004



                                                                                     Joubert : the great name of the plywood industry
Doc. Joubert - Eucaliptus school (Fréjus) - Architect DPLG (Draguignan)




                                                                                                                                                                         As a great name in the
                                                                                                                                                                         plywood industry, the
                                                                               As a recognized actor in the international market of the plywood                          Joubert Group can point
                                                                                                                                                                         out that they are capable
                                                                               industry, the Joubert Group has become the second European                                of guaranteeing the
                                                                               okoume plywood manufacturer. The company is the result of an                              constant quality of the
                                                                                                                                                                         plywoods manufactured in
                                                                               exemplary family adventure.                                                               their plants, such as
                                                                                                                                                                         Joubert First.
                                                                               The group, with a payroll of 370 employees (including 270 in
                                                                               France) gained its strength from its expertise and its roots, but also from its rigor and from
                                                                               the implementation of a voluntarist policy of constant quality which was unanimously praised
                                                                               by its partners and colleagues. With two manufacturing mills in France (Joubert in
                                                                               Charente; and Sopegar in Charente-Maritime) and one in Port-Gentil, Gabon, the Group
                                                                               produces a total of 70.000 m3 a year, 70% of which are intended for export. The exceptional
                                                                               certified quality and the high diversity of its products, has made Joubert renowned all
                                                                               over the world, from the United States to New-Zealand!
                                                                               As a great name in the plywood
                                                                                                                                                                                                                                     o n - l i n e : w w w. n - s c h i l l i n g . c o m

                                                                               industry, JOUBERT has developped
                                                                                                                                                                                                                         R E L E A S E


                                                                               plywoods that are now references in
                                                                               the market; such as the Joubert Paint
                                                                               panel (covered with a white
                                                                               melamine film, a quality to be painted)
                                                                               or the Joubert Primed panel (covered
                                                                               with a coat of acrylic paint), stressing
                                                                               the group’s reactivity and its capacity
                                                                                                                                                                                                          Doc. Joubert




                                                                               of innovation to satisfy the requirements
                                                                               of the markets.
                                                                                                                                                  The exceptional qualities and longevity of okoume
                                                                                                                                                                                                                         P R E S S




                                                                                                                                                  wood have enabled the Joubert Group to develop
                                                                                                                                                  plywoods that are now references in the international
                                                                                                                                                  markets.
                                                                          2, place Cap Ouest - BP 169 - 17005 La Rochelle Cedex 1
                                                                          Tel. 05 46 50 15 15 - fax. 05 46 50 15 19
                                                                          E-mail : agence.schilling@n-schilling.com
                                                                          Site web : www.n-schilling.com
                                                                                                                               Picture available for downloading on www.n-schilling.com
                                                                                                                                                                                                             Doc. Joubert
                                      A family story
                                      Starting in the 30’s with a little sawmill in order to repair the roofs of his farm, André
                                      Joubert, 101 years old this year, set the bases of a real industrial family adventure.
                                      Located in Rouillac (charente, France), the young farmer became the local supplier
                                      of the villagers. The increasing demand rapidly needed the creation, on the land
                                      adjoining the farm, of a forestry factory, specialised in sawing and peeling poplar
                                      logs... soon solicited by the local carpenters and craftsmen.
                                                                                                                                                                                                                1

                                                                                                In 1966, Guy JOUBERT decided to
Doc. Joubert - Picture : S. Crampon




                                                                                                                                                                                                             Doc. Joubert
                                                                                                succeed his father and to enlarge
                                                                                                the activity to log peeling, playing a
                                                                                                more and more active role in the
                                                                                                local economic life, with the creation
                                                                                                of jobs and the increasing demand
                                                                                                for the poplar logs of the region.

                                                                                                 The production expanded rapidly to
                                                                                                 exotic logs. The proximity of La
                                                                                                 Rochelle’s port (La Pallice), the most
                                                                                                 important European timber port,
                                                                                                 enabled them to be supplied easily
                                                                                                 in order to widen the activity to the
                                      As an exemplary family adventure, today the Joubert Group  production of plywood panels as
                                      is headed by Guy Joubert, assisted by his son Thierry      soon as 1972. The whole experience
                                      Joubert, and Jean-Pierre Villéger, the sales and marketing
                                      manager (from right to left in the picture).               developped by the Joubert family
                                                                                                 could then be applied to the exceptional
                                      transformation and longevity qualities of okoume, a tropical species from Gabon.
                                      The success encountered by these new productions gave birth to the Holding company
                                      Etablissements Guy JOUBERT SA with the acquisition, in 1990, of a new production
                                      unit, SOPEGAR, established in Saint-Jean-d’Angely, Charente-Maritime and managed                                                                                          2

                                      by Thierry JOUBERT, André Joubert’s grandson. Guy JOUBERT now heads up the
                                      Holding company whose offices were set up in the former renovated farm of André




                                                                                                                                                                                                            Doc. Joubert
                                      Joubert. He manages JOUBERT SAS and SOPEGAR SAS, helped by his son Thierry
                                      Joubert and Jean-Pierre Villéger, the Sales and Marketing Manager.



                                                                            The experience of the Joubert Group is to be found in the manufacture
                                                                            of high quality plywood panels: poplar and okoume logs are first peeled
                                                                            (picture 1), with the veneers being rolled into spools (picture 2) before
                                                                            being dried. Veneers are jointed, glued and pressed, forming plywood
                                                                            panels which are then cut and sanded (picture 3).                                                                                    3




Wood, the basis of the plywood production process
                                                                                                                    Doc. Joubert




                                                                                                                                   control, such as attention and rigor given to the selection of logs,
                                                                                                                                   urged the group to create in 2000 la Compagnie des Placages
                                                                                                                                   en Bois du Gabon (CPBG), a peeling and drying plant in Gabon,
                                                                                                                                   with the partnership of CBG (Compagnie des Bois du Gabon). All
                                                                                                                                   this therefore has enabled them to control each step of the production
                                                                                                                                   process in order to manufacture high quality plywoods.
                                                                                                                                   Today, CPBG peels 40% of the okoume logs manufactured in the
                                                                                                                                   Joubert plants. “it enables us to get closer to the forest, to select
                                                                                                                                   our raw materials and to take part in the preservation of the natural
                                                                                                                                   ressources, explains Jean-Pierre VILLEGER. We directly work with
                                                                                                                                   the gabonese foresters who care about long-term forest exploitation.”
Almost all the raw material used by the Joubert Group comes from Gabon’s forests, a                                                Either dealing with okoume peeled by CPBG or logs mainly
country where the forest industry is the most important sector for employment.                                                     imported from la Société Nationale des Bois du Gabon (SNBG),
                                                                                                                                   almost all the raw material used by the Joubert Group comes from
Established on 200.000 m2 of land, including 40.000 m2 of                                                                          long lasting exploited forests. “It is a way of taking part in the
production surface, the two French manufacturing mills belonging                                                                   development of this country”, explains Jean-Pierre Villéger. In
to the Joubert group are not only supplied locally with poplar logs                                                                Gabon, the forest industry is indeed the first sector for employment,
(from Poitou-Charentes plantations exploited to last) but they also                                                                accounting for 5.000 direct jobs and 10.000 indirect jobs, for a
import okoume and other tropical woods. The concern for supply                                                                     production of 2 million m3 per year.
Doc. Joubert - Picture : S. Crampon




                                      An international recognition                                                                      The Joubert Group today
                                                                                                                                        produces 70 000 m3 of
                                      With a capacity of production reaching 70.000 m3 (against 5.800 m3 in 1981!)                      plywood panels, more
                                                                                                                                        than 70% of which is
                                      for a turnover of € 47 million, the Joubert Group is now positioned as one of the                 intended for exports.
                                      main actors in the international market, and exports more than 70% of its total
                                      sales. Mainly sold in the European countries such as the Netherlands, Italy, Spain
                                      or Germany, Joubert plywoods enjoy a certain notoriety even further a field, including
                                      in New Zealand or in the US, a country setting very high standards regarding the




                                                                                                                                                                  Doc. Joubert - Picture : S. Crampon
                                      quality of its imports.
                                      This international recognition is, among other things, the fruit of a very reactive
                                      Research and Development Department, the real creative strength of the firm.
                                      They knew how to meet the expectations of the targeted markets, satisfying precisely
                                      their needs, such as Selection plywood for Veneto shutters or the
                                      pre-painted plywoods for the Dutch market. Let’s finally notice that each year, the
                                      Joubert Group invests more than € 3 million in order to maintain a high technological
                                      level, to provide training and to continuously improve its mills’ environment.
                                      In the international market, Joubert plywoods are delivered in the major importers.
                                      Those distributors turn out to be very attached to the Joubert trademark because
                                      of the privileged relationships they have built up together over the long term. The
                                      legitimate recognition of the group is followed up with a strong will of breaking
                                      into new markets, not only in France but also worldwide, by communicating more
                                      efficiently, especially through a new logo, the development of a dynamic marketing
                                      strategy and the improvement of its website.




                                      Joubert Plywoods: the guarantee of quality as a leitmotiv
                                      A creed which contributed on a large scale to its notoriety: the Joubert Group can point out that they
                                      are capable of guaranteeing the constant quality of plywoods manufactured in their plants and of
                                      being positioned as one of the leaders in the worldwide market in terms of quality... The total control
                                      of the complex production line, which starts with logs purchase in the heart of equatorial forests and
                                                               finishes with delivery to the numerous European distributors, is carried out
                                                               with the group‘s experience and expertise. For each step, from log peeling
                                                              Doc. Joubert




                                                               to bonding or sanding, permanent controls are carried out to produce still more
                                                               outstanding products.
                                                                             These continuous verifications enable them to meet the highest certification
                                                                             criteria. Benefiting from CE S marking certified by the Centre Technique du
                                                                             Bois et de l’Ameublement (CTBA) (French organism of control), the Joubert
                                                                             and Sopegar products also meet the EN 13986 Standard dealing with the
                                                                             plywood intended for a structural use. For outdoor use, Joubert and
                                                                             Sopegar plywood also meet the French standards NF Extérieur CTB-X 44
                                                                             and 48, which are more demanding than the European Standards in force.
                                                                             In addition, Joubert plywoods also comply with the KOMO
                                                                             Productcertificaat n°32621/95 and n°32622/95 standards controlled by
                                                                             the SKH Laboratories (Stichting Keuringsbureau Hout) in the Netherlands
                                                                             and the British specification BS 1088, the standard used by Lloyd’s Register,
                                                                             for panels intended for nautical construction.


                                                                     Joubert plywoods also meet international
                                                                     standards such as KOMO (the Netherlands)
                                                                     and the British standard BS 1088, the
                                                                     reference used by Lloyd’s Register for the
                                                                     panels intended for nautical construction.
                                                                                                                                   A varied and innovative offer
                                                                                                                                   As a plywood manufacturer of great renown, the Joubert group
                                                                                                                                   propose 5 ranges of products. Their origin and manufacturing process
                                                                                                                                   are rigorously controled, and certified. Joubert offer varied and
                                                                                                                                   high quality products, to satisfy the high diversity of applications
                                                                                                                                   for plywood.
                                                                                                                                   Joubert Classic, Joubert First, Joubert Expression, Joubert Marine
                                                                                                                                   or Joubert Force, 5 ranges guaranteeing an optimal performance
                                                                                                                                   for each use, decoration and interior fitting for the most demanding
                                                                                                                                   industrial uses such as in the construction industry, nautical
                                                                                                                                   construction...
                                                                                                                                      JOUBERT        classic
                                                                                                                                      Very multipurpose products, whose quality is well-proven,
                                                                                                                                      adapting themselves to all the requirements of fittings, decoration
                                                                                                                                      and joinery.
Doc. Joubert




                                                                                                                                      JOUBERT        first
                                                                                                                                      A Range of plywood made




                                                                                                                                                                                                                             Doc. Joubert
               Originally created for Veneto shutters, Okoume                                                                         of selected logs, high
               Selection plywoods are very successful in the                                                                          quality products, allying
               South of France for its natural beauty and its
               high performances.                                                                                                     stability, resistance and the
                                                                                                                                      research for performances
                                                                                                                                      in outdoor applications.
                            JOUBERT                                                                                expression
                            Inventive products, combining ingeniously the care taken in
                            the beauty of the product with the research for
                            reliability. Plywood painted or covered with a film,
                            making easier the application of adhesive, paints, glosses
                            and silk-screen ink.
                            JOUBERT                                                                                marine
                            The top range of the group: High quality products,                                                                                          Used for structures and fittings in the nautical
                                                                                                                                                                        construction industry, Marine Ply is a flagship of
                            thanks to the use of the most noble wood species.                                                                                           the group... these panels have been selected by
                            Joubert Marine is a range offering panels with exceptional                                                                                  Bob Escoffier for the construction of his new
                            mechanical resistance, able to meet the most demanding                                                                                      catamaran.
                            requirements in nautical construction.
                                                                                                                              force
                                      Doc. Joubert - Eucaliptus school (Fréjus) - Architect DPLG (Draguignan)




                                                                                                                JOUBERT
                                                                                                                Products made from species selected for their qualities and performances, these
                                                                                                                products adapt themselves to the most demanding industrial applications
                                                                                                                (coachbuilding, aerospace science, rail industry, acoustics...).This proves that the
                                                                                                                Joubert group innovates highly and constantly.




                                                                                                                   Manufacturing 70.000 m3 of high quality plywood panels per year, the Joubert
                                                                                                                   Group is composed of three manufacturing mills, one located in Port-Gentil
                                                                                                                   (Gabon), employing 100 people and two production lines in France: SOPEGAR in
                                                                                                                   Saint-Jean-d’Angély (Charente-Maritime) and JOUBERT, the first historic unit of
                                                                                                                   the group, based in Rouillac (Charente) employing 270 people. In 2003, the
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                                                                                                                                                                                                                       R E L E A S E

               The Joubert First is                                                                                Joubert Group had a turnover of € 47 million, of which 70% was dedicated to
               a range of plywood
               allying stability                                                                                   export.
               and resistance for
               performances in
               outdoor and indoor
               applications.



                                                                                                                        For any further information, please contact:
                                                                                                                                          Groupe Joubert
                                                                                                                               Les Eliots d’Auge - 16170 Rouillac
                                                                                                                        Tél. : 05 45 21 62 23 - Fax : 05 45 21 63 49
                                                                                                                                    www.joubert-group.com
                                                                                                                                                                                                                       P R E S S




                2, place Cap Ouest - BP 169 - 17005 La Rochelle Cedex 1
                Tel. 05 46 50 15 15 - fax. 05 46 50 15 19
                E-mail : agence.schilling@n-schilling.com
                Site web : www.n-schilling.com
                                                                                                                                            Computer file available for downloading on request