Creative Director at an Ad Agency: What is
Are you trying to find a career where you can combine your
creativity with your passion for being a leader? While there are plenty of
careers out there that use those skills, a creative director thrives on them.
Becoming creative director at an ad agency takes gumption and dedication. It is the chief
function of a creative director to guide a creative team consisting of professional copywriters,
designers and art directors. The main goal of a creative team is to create an effective advertising
campaign for clients.
While a creative director works closely with his or
her creative team, they are also responsible for
working with account executives to ensure all client
needs are met. Each campaign a creative director
works on is a major undertaking, requiring patience,
level-headedness, and the ability to work under
A creative director is the person to get all the glory that comes with a successful campaign, but
they are also the first person blamed for any errors or failures. Some things a creative director
oversees in an advertising campaign include:
• The marketing Plan
• Client meetings
• Assigning tasks
• Creating deadlines
An effective creative director usually has many years of experience working in the creative field.
Having an extensive knowledge of each team member’s skills is also helpful. Most successful
creative directors have strong leadership and creative abilities, as well as knowledge of design
programs and editing software.
Being involved in a campaign from its inception to its completion can be an exciting and
rewarding process for professionals in the field. Enroll in a quality advertising design program to
begin learning skills essential for success in the field as a professional creative director.
This article is presented by IADT – Chicago. Contact us today if you’re interested in developing
marketable knowledge and career-relevant skills with an industry-current degree program from
IADT – Chicago. IADT – Chicago does not guarantee employment or salary. All trademarks
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