Blogging for Business: To Blog or Not to Blog ?

Document Sample
Blogging for Business: To Blog or Not to Blog ? Powered By Docstoc
					  ARC - A Resource Company
           presents:



Blogging Tutorial 1

Blogging How can it help my
        Company ?
        Tutorial 1
• Overview: Blogging Basics

• Part A: How can it help my company ?

• Part B: What is it : How does it differ from a web
  page and To Blog or Not to Blog for Business

• Part C: Tips for increasing traffic and promoting
  your blog

• Part D: Blogging Resources: Top 30 Social Media
  Sites
What is it and How does it differ from a Web Site?
                                                                 Blogs can be
                                                                professional or
                                                                personal. Anyone can
                                                                write about what
                                                                interest them. For
                                                                business most people
                                                                write about breaking
                                                                news their industry,
                                                                their products and so
                                                                forth.
 1 A blog is a collection of short articles (posts) to keep readers
   (subscribers) informed on any topic. They are archived for easy
   retrieval and reference.
 2 Blogs allow people other than “media” like business and individuals to
   have a “voice” and opinion. It gives the subscriber a chance to
   comment and get to know the blogger (company or individual) on a
   more personal basis.
         Blogging gives people a voice and subscribers an opportunity to get
                                 to know you better
What is it and How does it differ from a Web Site?
                                                                      Similar to a website but
                                                                      easier to update and
                                                                      incorporate special
                                                                      features .Blogs have
                                                                      much more content
                                                                      and the content is
                                                                      unlimited. Blog Posts
                                                                      can be archived.
                                                                      Readers can comment
                                                                      on your posts.

 1 How do you get started: Go to a blogging service such as
   blogger.com, wordpress.com , typepad.com. You can review the
   top 10 services at : http://blog-services-review.toptenreviews.com/
 2 When you begin you will add your title of your blog , body, perhaps a
   picture or a link. It will be very similar to writing an email with attachments.
   You will publish and it will immediately post to your site – Newest post will
   be on top, older posts will archive. Now promote your Blog
    !         Review the Top 10 Blogging Services at http://blog-wervices-
            review.toptenreviews.com/ to find out which one is best for you !
To Blog or Not to Blog for Business
                                                The number one reason that
                                                business tell me they do not want
                                                to blog is because “They don’t
                                                have time”. Like other tasks in
                                                your company you have to
                                                schedule time. Blogging is a
                                                marketing function, So you have
                                                to plan it just like you would a
                                                marketing campaign or editorial
                                                calendar.
1 Advantages: You are the expert, You are solving a problem or
    making their life easier.

2 Clients are pre-qualified – they want what you have to offer

3   An active Blog is visible 24/7 – working when everyone else is
    sleeping

          Schedule time to “Market your business “ through Blogging where you
                                 become the Expert !
Blogging: How can it help my company ?
                                                               Blogs can help your
                                                               company in many
                                                               ways. Customer
                                                               loyalty, fresh content
                                                               communication, and
                                                               SEO Optimization
                                                               which in turn will
                                                               generate more traffic.
                                                               More traffic = more
                                                               sales
1    Provide fresh content often and Google will love your
    site and rank you higher. 180- 300 words or less – keep
    it relevant.
2    Blogs can give you credibility in your field and create
    customer loyalty. Subscribers can keep up with your
    latest introductions, thoughts, reviews and links.

               Keep your site active and relevant – let your
                        clients get to know you
To Blog or Not to Blog for Business
                                                Schedule time to create your
                                                content, drive traffic to your blog,
                                                participate and promote your blog!

                                                You can be efficient by using tools
                                                to help you post to multiple sites at
                                                once such as ping.fm,
                                                tubemogul.com and blip.tv



1 Look at your content from the clients point of view and keep it fresh

2 Be genuine and be yourself, inject your humor and personality into
  your blog

3 Keep a fresh supply of content sources to draw from include
  original content, video and pictures !

       Use tools such as ping.fm, tubemogul.com and blip.tv to become efficient
                                    and save time
Connect, Engage and Promote your Blog.
                                                When thinking about content try
                                               to think of ways to get your
                                               readers involved or interact with
                                               you .

                                               Some of the most popular ways
                                               are to ask questions, post a poll,
                                               ask them what they liked about a
                                               particular subject.

1 Blogging will result in increased revenue


2 Expand your relationships and create a loyal client base

3 Establish you as the expert in your field.



        Every Company should schedule time to “Market their Blog and increase
                       their relationships with their industry.
Tips for increasing traffic and promoting your Blog
                                              Its all about the Content – in order
                                              for your blog to be good and be
                                              noticed – share good content !

                                              Use social media sites: A good tool
                                              to get traffic pointing to your blog is
                                              http://technorati.com




 1   Set up a good feed burner service - it’s free and will
     help with metrics.
 2   Link to other blogs without expecting anything in return

 3   Keep posting regular original content and post your URL
     everywhere – Google loves this and it will show in your
     rankings !
GET 180 SOCIAL MEDIA SITES AT : WWW.ARCSOCIALMEDIA.NET/BLOG
  Review:
                                                1    Anyone can create a Blog.

                                                 Blogs give individuals or
                                                 2
                                               Businesses a “voice”.

                                                3  Blogs help with Search Engine
                                               Optimization and increase traffic
                                               to your website .



In addition a Blog is similar to a website EXCEPT
  You may write short articles called “Posts” - Keep content fresh as often
as possible
   Readers can post a comment
   Readers can subscribe to an RSS feed to keep up with what’s going on


                                www.arcsocialmedia.net
Review:
                                              1Blogging is a Marketing
                                             Function - Schedule Your Time

                                               2
                                               You are the expert that will
                                             make life better for your reader

                                              3 Once you earn their trust,
                                             readers are pre-qualified – they
                                             want what you have to offer

 Look at your content from the clients point of view and keep it
fresh

Be genuine and be yourself, inject your humor and personality
into your blog

Keep a fresh supply of content sources to draw from include
original content, video and pictures !

                              www.arcsocialmedia.com
Review:
                                              1 Schedule time to create your
                                             content, drive traffic to your blog,
                                             participate and promote your blog!

                                             2  Some of the most popular
                                             ways to engage readers is to ask
                                             questions, post a poll, ask them
                                             what they liked about a particular
                                             subject.

Blogging will result in increased revenue


Expand your relationships and create a loyal client base

Establish you as the expert in your field and people will want
what you have.


                              www.arcsocialmedia.com
Growing your Business through Blogging
                 Growing your through blogging takes
                 planning, thought and some time, but
                 is worth the investment. You will find
                 that it is worth the effort. Blogging is
                 part of Social Media Networking and
                 here are the facts: “ By 2010 Gen Y
                 will outnumber Baby Boomers – 98% of
                 them have joined a Social Network.”

                   # of Years to reach 50 Million People:

                       Radio – 38 Years        TV - 13 Years

                       Internet – 4 Years      I Pod – 3 Years

                 Facebook added 100 million users in less than 9
                 months !

In the near future, people will no longer search for products and services they will find us via
                                         Social Media !
Growing your Business through Blogging
            Rethink your Marketing Efforts: Think
            permission based marketing vs.
            intrusive based marketing.

            Develop a Strategy and schedule time
            to blog.

            Be helpful – not promotional. Be
            authentic to yourself and your brand.

            Establish yourself as an expert in your
            field and people will want what you
            have.


    Developing a strategy is important when planning your blogging marketing
                                       plan
Top 30 Social Networking Sites:
1youtube.com videos
2 twitter.com General
3 flickr.com Images
4digg.com General
5stumbleupon.comCool Content
6metacafe.comVideos
7scribd.comArticles
8reddit.comGeneral
9del.icio.usGeneral
10segnalo.comItalian Community



        FOR ALL 180 SITES VISIT : WWW.ARCSOCIALMEDIA.NET
Top 30 Social Networking Sites:
 11blogcatalog.comInternet / Blogs
 12technorati.comBlogging
 13mixx.comGeneral
 14mister-wong.deGeneral
 15slashdot.orgTech
 16rojo.comGeneral
 17kaboodle.comShopping
 18gather.comArticles
 19folkd.comGeneral
 20diigo.comInternet



         FOR ALL 180 SITES VISIT : WWW.ARCSOCIALMEDIA.NET
Top 30 Social Networking Sites:
21mybloglog.comBlogging
22propeller.comNews
23 Mister-Wong.com General
24 fark.com Entertainment
25 care2.comSocial Action
26 dzone.com Web Design & Development
27killerstartups.comInternet
28newsvine.comNews
29linuxquestions.org Linux
30clipmarks.comNews

  FOR ALL 180 SITES VISIT : WWW.ARCSOCIALMEDIA.NET
Can Blogging Improve Your Bottom Line?




Blogging is a fantastic tool for business. It isn’t the end-all but a tool to
incorporate onto your marketing strategy. By using the tips and tools that
you’ve leaned today, Blogging can help you build better relationships with your
readers, become the expert in your field, help solve problems, Build real time
relationships with customers, Increase client loyalty ,Build brand awareness ,
Increase sales.
  We hope this tutorial has given you a solid foundation and start
  into blogging. If this tutorial was helpful , please sign up for
  additional tutorials and feel free to recommend these tutorials to a
  colleague. Thank you and Keep Blogging !


1. Forward our webpage to a Colleague :
   www.arcsocialmedia.net

2. Sign up for future webinars at our website.

3. Tweet this webinar : www.twitter/arcsocialmedia

            THANK YOU AND KEEP COMING BACK !




                          Tweet this website : http://bit.ly/biIihh
                              (http://arcsocialmedia.net)

				
DOCUMENT INFO
Shared By:
Categories:
Stats:
views:315
posted:7/28/2010
language:English
pages:19
Description: Blogging for business can increase your bottom line. Find out how to create and build your blog to increase your business and your SEO rankings.