VIEWS: 315 PAGES: 19 CATEGORY: How To Guides POSTED ON: 7/28/2010
Blogging for business can increase your bottom line. Find out how to create and build your blog to increase your business and your SEO rankings.
ARC - A Resource Company presents: Blogging Tutorial 1 Blogging How can it help my Company ? Tutorial 1 • Overview: Blogging Basics • Part A: How can it help my company ? • Part B: What is it : How does it differ from a web page and To Blog or Not to Blog for Business • Part C: Tips for increasing traffic and promoting your blog • Part D: Blogging Resources: Top 30 Social Media Sites What is it and How does it differ from a Web Site? Blogs can be professional or personal. Anyone can write about what interest them. For business most people write about breaking news their industry, their products and so forth. 1 A blog is a collection of short articles (posts) to keep readers (subscribers) informed on any topic. They are archived for easy retrieval and reference. 2 Blogs allow people other than “media” like business and individuals to have a “voice” and opinion. It gives the subscriber a chance to comment and get to know the blogger (company or individual) on a more personal basis. Blogging gives people a voice and subscribers an opportunity to get to know you better What is it and How does it differ from a Web Site? Similar to a website but easier to update and incorporate special features .Blogs have much more content and the content is unlimited. Blog Posts can be archived. Readers can comment on your posts. 1 How do you get started: Go to a blogging service such as blogger.com, wordpress.com , typepad.com. You can review the top 10 services at : http://blog-services-review.toptenreviews.com/ 2 When you begin you will add your title of your blog , body, perhaps a picture or a link. It will be very similar to writing an email with attachments. You will publish and it will immediately post to your site – Newest post will be on top, older posts will archive. Now promote your Blog ! Review the Top 10 Blogging Services at http://blog-wervices- review.toptenreviews.com/ to find out which one is best for you ! To Blog or Not to Blog for Business The number one reason that business tell me they do not want to blog is because “They don’t have time”. Like other tasks in your company you have to schedule time. Blogging is a marketing function, So you have to plan it just like you would a marketing campaign or editorial calendar. 1 Advantages: You are the expert, You are solving a problem or making their life easier. 2 Clients are pre-qualified – they want what you have to offer 3 An active Blog is visible 24/7 – working when everyone else is sleeping Schedule time to “Market your business “ through Blogging where you become the Expert ! Blogging: How can it help my company ? Blogs can help your company in many ways. Customer loyalty, fresh content communication, and SEO Optimization which in turn will generate more traffic. More traffic = more sales 1 Provide fresh content often and Google will love your site and rank you higher. 180- 300 words or less – keep it relevant. 2 Blogs can give you credibility in your field and create customer loyalty. Subscribers can keep up with your latest introductions, thoughts, reviews and links. Keep your site active and relevant – let your clients get to know you To Blog or Not to Blog for Business Schedule time to create your content, drive traffic to your blog, participate and promote your blog! You can be efficient by using tools to help you post to multiple sites at once such as ping.fm, tubemogul.com and blip.tv 1 Look at your content from the clients point of view and keep it fresh 2 Be genuine and be yourself, inject your humor and personality into your blog 3 Keep a fresh supply of content sources to draw from include original content, video and pictures ! Use tools such as ping.fm, tubemogul.com and blip.tv to become efficient and save time Connect, Engage and Promote your Blog. When thinking about content try to think of ways to get your readers involved or interact with you . Some of the most popular ways are to ask questions, post a poll, ask them what they liked about a particular subject. 1 Blogging will result in increased revenue 2 Expand your relationships and create a loyal client base 3 Establish you as the expert in your field. Every Company should schedule time to “Market their Blog and increase their relationships with their industry. Tips for increasing traffic and promoting your Blog Its all about the Content – in order for your blog to be good and be noticed – share good content ! Use social media sites: A good tool to get traffic pointing to your blog is http://technorati.com 1 Set up a good feed burner service - it’s free and will help with metrics. 2 Link to other blogs without expecting anything in return 3 Keep posting regular original content and post your URL everywhere – Google loves this and it will show in your rankings ! GET 180 SOCIAL MEDIA SITES AT : WWW.ARCSOCIALMEDIA.NET/BLOG Review: 1 Anyone can create a Blog. Blogs give individuals or 2 Businesses a “voice”. 3 Blogs help with Search Engine Optimization and increase traffic to your website . In addition a Blog is similar to a website EXCEPT You may write short articles called “Posts” - Keep content fresh as often as possible Readers can post a comment Readers can subscribe to an RSS feed to keep up with what’s going on www.arcsocialmedia.net Review: 1Blogging is a Marketing Function - Schedule Your Time 2 You are the expert that will make life better for your reader 3 Once you earn their trust, readers are pre-qualified – they want what you have to offer Look at your content from the clients point of view and keep it fresh Be genuine and be yourself, inject your humor and personality into your blog Keep a fresh supply of content sources to draw from include original content, video and pictures ! www.arcsocialmedia.com Review: 1 Schedule time to create your content, drive traffic to your blog, participate and promote your blog! 2 Some of the most popular ways to engage readers is to ask questions, post a poll, ask them what they liked about a particular subject. Blogging will result in increased revenue Expand your relationships and create a loyal client base Establish you as the expert in your field and people will want what you have. www.arcsocialmedia.com Growing your Business through Blogging Growing your through blogging takes planning, thought and some time, but is worth the investment. You will find that it is worth the effort. Blogging is part of Social Media Networking and here are the facts: “ By 2010 Gen Y will outnumber Baby Boomers – 98% of them have joined a Social Network.” # of Years to reach 50 Million People: Radio – 38 Years TV - 13 Years Internet – 4 Years I Pod – 3 Years Facebook added 100 million users in less than 9 months ! In the near future, people will no longer search for products and services they will find us via Social Media ! Growing your Business through Blogging Rethink your Marketing Efforts: Think permission based marketing vs. intrusive based marketing. Develop a Strategy and schedule time to blog. Be helpful – not promotional. Be authentic to yourself and your brand. Establish yourself as an expert in your field and people will want what you have. Developing a strategy is important when planning your blogging marketing plan Top 30 Social Networking Sites: 1youtube.com videos 2 twitter.com General 3 flickr.com Images 4digg.com General 5stumbleupon.comCool Content 6metacafe.comVideos 7scribd.comArticles 8reddit.comGeneral 9del.icio.usGeneral 10segnalo.comItalian Community FOR ALL 180 SITES VISIT : WWW.ARCSOCIALMEDIA.NET Top 30 Social Networking Sites: 11blogcatalog.comInternet / Blogs 12technorati.comBlogging 13mixx.comGeneral 14mister-wong.deGeneral 15slashdot.orgTech 16rojo.comGeneral 17kaboodle.comShopping 18gather.comArticles 19folkd.comGeneral 20diigo.comInternet FOR ALL 180 SITES VISIT : WWW.ARCSOCIALMEDIA.NET Top 30 Social Networking Sites: 21mybloglog.comBlogging 22propeller.comNews 23 Mister-Wong.com General 24 fark.com Entertainment 25 care2.comSocial Action 26 dzone.com Web Design & Development 27killerstartups.comInternet 28newsvine.comNews 29linuxquestions.org Linux 30clipmarks.comNews FOR ALL 180 SITES VISIT : WWW.ARCSOCIALMEDIA.NET Can Blogging Improve Your Bottom Line? Blogging is a fantastic tool for business. It isn’t the end-all but a tool to incorporate onto your marketing strategy. By using the tips and tools that you’ve leaned today, Blogging can help you build better relationships with your readers, become the expert in your field, help solve problems, Build real time relationships with customers, Increase client loyalty ,Build brand awareness , Increase sales. We hope this tutorial has given you a solid foundation and start into blogging. If this tutorial was helpful , please sign up for additional tutorials and feel free to recommend these tutorials to a colleague. Thank you and Keep Blogging ! 1. Forward our webpage to a Colleague : www.arcsocialmedia.net 2. Sign up for future webinars at our website. 3. Tweet this webinar : www.twitter/arcsocialmedia THANK YOU AND KEEP COMING BACK ! Tweet this website : http://bit.ly/biIihh (http://arcsocialmedia.net)
Pages to are hidden for
"Blogging for Business: To Blog or Not to Blog ?"Please download to view full document